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Mabo increases account manager productivity by 56% with Optmyzr

Case study details

Company

Mabo is an international, multi-award winning PPC agency. Performance driven with passion, skill and focus, they have a proven track record of delivering profitable PPC advertising.

Headquarters

Middlesbrough, UK

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Digital Marketing Agency

https://www.mabo.co.uk
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The Challenge

Mabo was faced with increasing inefficiencies in the face of the paid search industry moving towards an automated future. As Mabo scaled up, so did the challenge of managing many PPC clients. Tasks that were carried out manually, once multiplied across a number of accounts, greatly impacted productivity and ultimately profitability. Mabo engaged in a lengthy research process to identify the perfect tools to help service client accounts, and chose Optmyzr not just for its market-leading features, but for its passionate team meeting customers needs and keeping pace with an ever-changing industry.

The Solution

Due to a varied customer base, Mabo has managed to utilize all of Optmyzr’s tools and features, but the standout features have been the Shopping campaign tools (Campaign Builder & Product Group Refresher), as well as the Rule Engine. Mabo ensures every single account they manage is assessed independently and optimized based on the performance of that account. This is possible by deploying custom strategies, powered by Optmyzr’s Rule Engine.

The Result

“Optmyzr goes beyond just PPC tech. The whole experience from their product development, insightful webinars, and customer service is second to none. Rather than a product we use, we see Optmyzr as an extension of our own service.” – Dean Y, Technology Director

56%

Fewer Account Management Hours

36%

Faster A/B Testing of Ad Copy

89%

Faster Expansion & Removal of Product Group IDs

42%

Faster Bid Management