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DIGITAL MARKETING
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How Momentum Performance Manages E-Commerce PPC Across Scandinavia with Optmyzr
The Norwegian e-commerce agency uses Optmyzr to manage and scale a growing portfolio of Scandinavian clients.
Jørgen Schultz
Paid Search Specialist, Momentum Performance
Highlights
+69% Conversion Value
Black Friday season gains for a key e-commerce client
Hours → Minutes
Shopping campaign setup slashed from 5 hrs to 5 min
Budget Pacing at Scale
Cross-account monitoring protecting small e-commerce clients
About the customer
Momentum Performance is a digital agency based in Norway, focused on e-commerce clients across Scandinavia. The team comes from large holding-company agencies but built Momentum to move faster and work more hands-on with smaller businesses that can't afford in-house marketing teams. They specialize in paid search and social, serving Norwegian stores as well as clients in Sweden and Denmark.
Oslo, Norway
The challenge: cross-account visibility for clients
Managing multiple accounts in Google Ads can be a bit difficult as the interface is built around individual accounts, not portfolios. For a small agency managing a growing roster of e-commerce clients, that creates real risk.
For Momentum, that created two specific pressure points.
The first was the budget. Their clients are small e-commerce stores and the budget that runs dry too early or burns too fast has real consequences.
"A mismanaged budget could hit really hard," Jorgen says.
Without a way to monitor spend across accounts in one place, staying ahead of that risk meant constant manual checking.
The second was shopping campaigns. E-commerce clients live and die by their product feeds, and building shopping campaigns properly, using feed attributes to create structured, specific campaigns takes time.
Done manually across a growing client list, it crowded out everything else.
For Momentum, that created two specific pressure points.
The first was the budget. Their clients are small e-commerce stores and the budget that runs dry too early or burns too fast has real consequences.
"A mismanaged budget could hit really hard," Jorgen says.
Without a way to monitor spend across accounts in one place, staying ahead of that risk meant constant manual checking.
The second was shopping campaigns. E-commerce clients live and die by their product feeds, and building shopping campaigns properly, using feed attributes to create structured, specific campaigns takes time.
Done manually across a growing client list, it crowded out everything else.
The solution
Among the Optmyzr tools the team relies on, a few have had a particular impact.
"Setting up shopping campaigns in Optmyzr takes minutes, not hours."
The team uses feed attributes to build large volumes of highly specific campaigns at scale. This workflow directly drove results for clients during peak season (see below).
"You can just type in year-over-year, March against March. It finds it very fast."
1. Budget pacing across the full portfolio
The Google Ads interface doesn't give agencies a clear view across all their clients at once. Optmyzr's budget pacing tools fill that gap. Jorgen and the team use it to monitor spend across accounts daily, catching issues before they become problems. For small e-commerce clients operating on tight margins, that visibility is essential.2. Shopping Campaign Builder
Momentum Performance works heavily in e-commerce, which means shopping campaigns are a constant. Setting them up manually used to take five hours per client. With Optmyzr's Shopping Campaign Builder, once the feed work is done, the campaign setup itself takes five minutes."Setting up shopping campaigns in Optmyzr takes minutes, not hours."
The team uses feed attributes to build large volumes of highly specific campaigns at scale. This workflow directly drove results for clients during peak season (see below).
3. Campaign Automator
For clients running frequent promotions and sales, the agency uses Optmyzr's Campaign Automator to generate ads for sale products automatically. This removes a recurring manual task and ensures promotional campaigns go live without delay.4. Sidekick for reporting
The team recently started using Optmyzr's AI assistant for reporting. Year-over-year comparisons, period-over-period breakdowns, charts, and queries that used to require manual digging now come back fast."You can just type in year-over-year, March against March. It finds it very fast."
The results
Client spotlight: November peak season
For one e-commerce client, a store highly dependent on a strong November, the agency used Optmyzr's Shopping Campaign Builder and Campaign Automator to prepare for the Black Friday season. The year-over-year results from November 2025 versus November 2024 speak for themselves:- • +1.6M impressions (+28%)
- • +16K clicks (+20%)
- • +19.9K conversions (+53%)
- • +1.5M in conversion value (+69%)
The increase in conversion value was reflected in total sales. According to Jorgen, the gains were driven primarily by using feed attributes in the Shopping Campaign Builder to create a large number of highly specific campaigns at scale, combined with the Campaign Automator generating ads for sale products automatically.
The bigger picture
Time savings are real, but Jorgen is candid about how Momentum now thinks about measuring them: they don't, because Optmyzr is too embedded in how they work to isolate."Optmyzr is so integrated with the way we work. We don't really measure it anymore."
On overall performance: "Account performance is better. We don't need to test it anymore and time saved is massive."
And on alternatives: "There hasn't really been anyone that has challenged Optmyzr so far."
Parting words
"It just makes everything a lot easier, especially when handling a lot of clients. PPC is easy on paper but it's very technical and complicated when you go into the details. Optmyzr just makes everything a lot easier."On support: "I send an email and they just make it. It's been very useful."
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