---
title: "How Overdose Digital Saves 2+ Hours Weekly and Scales Smarter with Optmyzr’s Smart Product Labeler"
serpTitle: "How Overdose Digital Saves 2+ Hours Weekly and Scales Smarter with Optmyzr’s Smart Product Labeler"
description: "By replacing scripts and spreadsheets with automated product labeling, Overdose Digital scaled campaigns faster and saw a 10–20% uplift in ROAS."
author: "Disha Mod"
url: "https://www.optmyzr.com/case-studies/overdose-digital/"
tags:
  - "Agency"
  - "E-commerce"
thumbnail: "/forestry/overdose-thumbnail-v2.png"
---

# How Overdose Digital Saves 2+ Hours Weekly and Scales Smarter with Optmyzr’s Smart Product Labeler

> By replacing scripts and spreadsheets with automated product labeling, Overdose Digital scaled campaigns faster and saw a 10–20% uplift in ROAS.

**Tags:** Agency, E-commerce

## Highlights

- **2+ Hours Saved Weekly** — on manual tagging and feed management
- **10–20% Increase in ROAS** — through data-driven segmentation and product discovery
- **100% Automated Labeling Process** — customized by performance, margin, and product type
- **Scalable Framework** — replicable across multiple ecommerce clients

## About the customer

<b>Overdose Digital</b> is a full-service digital commerce agency that partners with ambitious brands to accelerate growth through performance-driven marketing and smart automation. 
<br><br>
With offices across the globe, Overdose works with both pure-play ecommerce and omnichannel retailers to deliver integrated strategies that connect creative, data, and technology.
<br><br>
Shae Cullum, a Senior Digital Marketing Manager with nearly four years at Overdose, specializes in ecommerce performance marketing and oversees campaigns across Google and Shopping networks.
<br><br>
<i>“We’re all about working smarter, not harder. Optmyzr helps us focus on strategy, not spreadsheets.” </i> <b>— Shae Cullum, Senior Digital Marketing Manager, Overdose Digital</b>

**Company:** Overdose Digital | **Headquarters:** Auckland, New Zealand (Global Presence) | **Website:** https://overdose.digital/

## The Challenge

Before Optmyzr, product labelling was entirely manual, managed through spreadsheets, Shopify tagging, or custom scripts.<br><br>
This process was time-intensive and inconsistent across clients, often limiting visibility into product performance. The team needed a scalable and automated solution that could:<br>
<ul>
<li>  • Eliminate manual tagging and syncing efforts</li>
<li>  • Segment products based on performance or margins</li>
<li>  • Surface hidden product opportunities</li>
<li>  • Standardize setups across multiple ecommerce clients</li>
</ul><br>
<i>“We’d spend hours tagging products manually or maintaining scripts just to stay on top of performance buckets. It wasn’t sustainable at scale.”</i>

## The Solution

When Optmyzr’s Smart Labeler was first released, Shae, an early adopter who loves testing new tools, began using it right away to see how it could improve labeling workflows.<br><br>
The team built custom performance segments such as Heroes, Flukes, Villains, Zombies, and Sidekicks, categorized by ROAS, margins, or product type. <br><br>
Once configured, Smart Labeler automatically analyzed Merchant Center data to assign products to the right segments and kept those labels up to date based on changing performance, eliminating nearly all manual upkeep.<br><br>
<i>“Setup was super straightforward. Each performance bucket was easy to tailor for what the client needed, whether based on performance, margins, or product types.”</i><br><br>
With <b>real-time visibility into which products were driving revenue (and which weren’t),</b> Overdose could react faster, reallocating budgets or restructuring campaigns across Shopping and Performance Max.<br><br> 
The ability to <b>copy proven performance frameworks across accounts</b> also meant new clients could be onboarded quickly, ensuring consistent, scalable results.

## The Results

The impact of Smart Labeler was both immediate and measurable:<br>
<ul>
<li>  • <b>2+ hours saved weekly</b> on monitoring and updating product labels</li>
<li>  • <b>10–20% uplift in return on ad spend (ROAS)</b> for ecommerce clients</li>
<li>  • <b>Faster discovery of new product “heroes”</b> that previously had low visibility</li>
<li>  • <b>Scalable setup</b> strategies could be cloned across multiple client accounts</li>
</ul><br>
<i>“We’ve been able to scale spend and revenue, but more importantly, find new winners that weren’t getting seen before. It opened up new opportunities and made campaign management more strategic.”</i><br><br>
With automated segmentation and quick audits, the team can instantly identify wasted spend or growth potential across thousands of SKUs.<br><br>
<i>“From an analysis point of view, it’s invaluable. We can see exactly what’s working, copy strategies to other accounts, and act on insights in minutes.”</i><br><br>
Shae sees Smart Labeler as a foundation for even deeper optimization and collaboration across Overdose’s teams.<br><br>
<i>“It’s a scalable product that’s helped us open up strategic conversations around where to invest more and how to grow smarter.”</i><br><br>
With Optmyzr, Overdose Digital continues to expand its automation-driven approach, empowering marketers to do less manual work and more meaningful strategy.



---

*Source: [How Overdose Digital Saves 2+ Hours Weekly and Scales Smarter with Optmyzr’s Smart Product Labeler](https://www.optmyzr.com/case-studies/overdose-digital/)*
*© Optmyzr. All rights reserved.*