PixelRush needed help with managing PPC budget management and ad positioning, while simultaneously ensuring client satisfaction. As they grew, the workload increased, and they wanted a tool to proactively identify issues before clients noticed. The tools that they tried before Optmyzr required them to troubleshoot often. But when they came across Optmyzr, especially Optmyzr’s Root Cause Analysis, they were impressed and wanted to give the platform a try.
PixelRush has been using ‘First Page Bridger’ and ‘Quality Score Tracker’, for the past few months, to manage keyword bids and monitor quality scores effectively. Additionally, they found the ‘Search Terms N-Grams’ tool valuable for analyzing spending on single-word or two-word combinations that haven't generated conversions. In the realm of e-commerce, PixelRush relies on ‘Shopping Feed Audits’ to maintain feed quality and ‘Shopping Campaign Management’ for efficiently creating and aligning shopping campaigns with changes in the merchant feed.