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SalesX creates RSAs for 230+ dental client locations in record time

Case study details

Company

SalesX is an award-winning digital marketing agency offering PPC management, conversion rate optimization, and more.

Headquarters

San Jose, CA

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Digital Marketing Agency

https://www.salesx.com

The Challenge

SalesX needed a new tool to build RSAs at scale for their dental services client Midwest Dental. But with over 500 ad groups to update, using Google’s user interface would have taken at least 25 hours. They needed a quicker way to capitalize on the opportunity offered by this new ad format.

The Solution

SalesX used Optmyzr's Add Responsive Search Ads tool for building RSAs at scale. The tool identifies ad groups without an RSA and suggests what ad text to add. The agency used the bulk editing capabilities to make adjustments to the ads and then deployed RSAs across all accounts for the dental chain.

The Result

"We knew we could drive more sales for our client with the addition of RSAs but the process for adding this new ad format across our entire book of business was prohibitively time consuming until we found that our tool vendor offered a capability to launch RSAs at scale in a fraction of the time it would take through Google." — Joe K, CEO

58%

Increase in Leads

35%

Reduction in CPA

80%

Faster Deployment