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Campaign Automator helps SearchLab Digital boost their client’s conversion rate by 42% since March 2022

Case study details

Company

SearchLab Digital specializes in providing Local SEO and Paid Media services to small and medium-sized businesses across the nation. What sets them apart is their commitment to offering the expansive capabilities of large agencies while maintaining the personalized attention characteristic of boutique firms.

Headquarters

Chicago, USA

Visit Site

Local SEO and Paid Search Services

https://searchlabdigital.com/

The Challenge

SearchLab Digital faced a significant challenge with its clients in the automotive industry, who have frequently changing inventory. Manually building and pausing ad campaigns for each car was a labor-intensive task. They required a solution that could expedite this process while also providing greater control over their campaigns.

The Solution

SearchLab Digital found its answer in Campaign Automator's feed-driven campaign creation feature. It automatically creates and pauses ads for vehicles based on their client's changing inventory. This means they can effortlessly launch relevant, customized ads that dynamically incorporate information like prices, vehicles in stock, etc.

Optmyzr makes managing campaigns a breeze for them with its user-friendly interface, providing plenty of control over their PPC campaigns. Plus, they receive helpful and knowledgeable customer support whenever they require it.

The Result

“The Campaign Automator tool has been a game changer. Not only has it saved me valuable time, but I'm also able to produce well-crafted customized ads. Additionally, customer support has been exceptional with lightning-fast responses to any questions or concerns. They are always friendly and eager to help, making my experience a breeze.” - Stephanie Pereira, Sr. PPC Consultant, SearchLab Digital

29.42%

increase in CTR

10.13%

decrease in Cost per Conversion

42.86%

surge in Conversion Rate