StubGroup Simplifies Daily PPC Oversight and Budget Management with Optmyzr

Managing PPC across many accounts brings constant operational pressure, especially when budgets need close monitoring and product feeds or assets change frequently.

Before adopting Optmyzr more deeply, StubGroup’s team faced challenges including:

• • Manual budget tracking through spreadsheets
• • Time-consuming feed and product management
• • Limited visibility when team members were out of office
• • Repetitive checks that pulled focus from higher-value work

As Chris explained:
“We regularly had to track how much we spend monthly, how close we are to budget at the end of the month, and manage feeds to figure out what we should optimize toward. That took a lot of time.”

StubGroup uses Optmyzr as a daily operational tool, supporting everything from onboarding to ongoing optimization and team oversight.

1. Budget pacing with real-time alerts

Budget management was a top priority. Using Optmyzr’s budget pacing tools, the team sets monthly budgets and receives alerts when accounts are over- or under-pacing.

StubGroup also routes alerts directly into Slack, making issues visible without logging into multiple platforms.

“If a client’s budget changes, you can quickly update it. And with alerts set up, I get a Slack message telling me if we’re over- or under-pacing.”

2. Faster, more consistent onboarding

For every new client, StubGroup installs Optmyzr scripts by default to check links and assets, catching broken URLs or issues early.

“Those scripts are a prerequisite for every client we onboard.”

3. Blueprints and rules for repeatable checks

Chris uses Optmyzr’s Blueprints to run consistent rule-based checks across accounts, including:

• • Negative keyword reviews
• • Keyword expansion opportunities
• • Placement exclusions

“Blueprints don’t just save time, they highlight flaws in the account you might otherwise miss.”

4. Automated product management with the Smart Product Labeler

For e-commerce accounts with thousands of products, Optmyzr’s Smart Product Labeler tool has become a key time-saver.

“Instead of going into Merchant Center and Google Ads to figure out over- and under-indexing products, the Smart Product Labeler does it automatically and moves things around for you.”

5. Centralized dashboards for coverage and accountability

Optmyzr dashboards give StubGroup a top-level view of all accounts, making it easier to step in when a team member is out and to maintain accountability across the team.

“When somebody’s out of office, it really helps to get an overview in one or two minutes of what’s going on and what needs to change.”

How Optmyzr Fits Into StubGroup’s Workflow

Optmyzr is part of StubGroup’s daily routine.

“It’s a daily-use tool. At the very least, I spend 15 to 20 minutes in it every day, more at the beginning or end of the month.”

By embedding Optmyzr into account setup and daily checks, the team maintains consistency, visibility, and shared responsibility across accounts.

Standardizing monitoring and automation with Optmyzr, StubGroup has been able to:

• • Maintain tighter control over budgets
• • Reduce time spent on repetitive checks
• • Improve visibility when accounts change hands
• • Keep teams accountable without micromanagement
• • Confidently manage large feeds and complex accounts

Notable Moments

“A simple visual layout.”
“With other tools, you have to click through multiple boxes. Here, you log in and see everything you need right away.”

“It’s a daily-use tool.”
“Even on slower days, it’s still at least 15 to 20 minutes of use.”

“It helps with accountability.”
“It makes team leads’ jobs easier and helps keep everyone accountable.”

When asked to sum up his experience, Chris kept it simple:
“It’s a powerful tool that saves a lot of time, especially in an industry where so much of the work is repetitive. Being able to get an overview and analyze it effectively is what Optmyzr does best.”