How Voordeeluitjes Manages 12,000+ Travel Packages with Just Two Marketers

With only two people managing performance marketing for a fast-growing inventory, scalability was the main challenge. The team needed to make quick, data-driven decisions across thousands of packages, many of which had seasonal or fluctuating performance trends. While tools like Channable helped apply rules, they lacked the flexibility and depth needed to manage underperforming inventory and optimize for narrow profit margins. Additionally, the manual process of checking target ROAS every two weeks and managing campaign budgets consumed significant time and introduced the risk of delays or missed opportunities.

Voordeeluitjes adopted Optmyzr’s Rule Engine to automate campaign management and scale with their large inventory. Using custom rules, they now segment packages based on past and seasonal performance, automatically flagging underperformers. They also implemented budget management rules through spreadsheet integration, cutting down the time spent on daily budget updates and freeing the team to focus on strategy and creative. Additionally, they began using AI-driven Auction Insights, gaining visibility into data not available in Google Ads.