Zeller Media keeps Quality Score over 9.0 for large online job recruiter
See how a marketing agency in the US reduced CPCs for one client by 18%.
Case study details
Zeller Media is a digital marketing agency that specializes in paid search, search engine optimization, paid social, native, and display advertising.
Jersey City, NJ
Digital Marketing Agencyhttps://www.zellermedia.com/
Zeller Media needed a quicker way to monitor Quality Score weekly for a job recruiter website client. This was a large-scale account with over 600 active campaigns and 4,000 ad groups. The cost per click for this client ranged from $0.10 to $0.50, and even a change of 0.1 to Quality Score significantly impacted CPC and return on investment. Zeller Media needed a quicker way to monitor and detect what was impacting Quality Score.
Zeller Media used Optmyzr’s Quality Score Tracker tool, which allowed them to track Quality Score at the account, campaign, ad group, and keyword levels. This allowed them to see which element of Quality Score was making an impact to dig into the right places.
Having quick access to see expected CTR quality, ad relevance, and landing page experience in one place without having to crunch the numbers in Excel saved the agency over 10 hours a month, and allowed for faster optimizations which lowered CPCs by 18%.
Estimated Monthly Savings
Reduced Cost per Click
Hours Saved Monthly