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Zeller Media keeps Quality Score over 9.0 for large online job recruiter

Case study details

Company

Zeller Media is a digital marketing agency that specializes in paid search, search engine optimization, paid social, native, and display advertising.

Headquarters

Jersey City, NJ

Visit Site

Digital Marketing Agency

https://www.zellermedia.com/

The Challenge

Zeller Media needed a quicker way to monitor Quality Score weekly for a job recruiter website client. This was a large-scale account with over 600 active campaigns and 4,000 ad groups. The cost per click for this client ranged from $0.10 to $0.50, and even a change of 0.1 to Quality Score significantly impacted CPC and return on investment. Zeller Media needed a quicker way to monitor and detect what was impacting Quality Score.

The Solution

Zeller Media used Optmyzr’s Quality Score Tracker tool, which allowed them to track Quality Score at the account, campaign, ad group, and keyword levels. This allowed them to see which element of Quality Score was making an impact to dig into the right places.

The Result

Having quick access to see expected CTR quality, ad relevance, and landing page experience in one place without having to crunch the numbers in Excel saved the agency over 10 hours a month, and allowed for faster optimizations which lowered CPCs by 18%.

$36K

Estimated Monthly Savings

18%

Reduced Cost per Click

10

Hours Saved Monthly