Agency boosts Quality Score over 9.0 for large online job recruiter

Zeller Media used Optmyzr to improve and maintain their Quality Score over 9.0 with over 200k per month in spend.

18%

10

Lower CPCs

Hours Saved Every Month

The Challenge

Zeller Media needed a quicker way to monitor Quality Score weekly for a job recruiter website client. It’s a large-scale account with over 600 active campaigns and 4,000 ad groups. The CPCs range from $0.10 to $0.50 and any 0.1 change in Quality Score significantly impacted CPCs and ROI greatly. They needed a quicker way to monitor and detect what was impacting Quality Score.

Digital marketing agency

Company

Zeller Media is a digital marketing agency that specializes in paid search.
zellermedia.com

Headquarters

Remote based mainly in New York, New Jersey, and Florida

Industry

Digital Marketing Agency

The Solution

Zeller Media used Optmyzr’s “Quality Score Tracker” which allowed them to track and see their accounts, campaign, ad groups, and keywords Quality Score. This allowed them to see which element of Quality Score was making an impact to dig into the right place.

Optmyzr tools used:

Quality Score Tracker

Company

Optmyzr's software helps marketing agencies save time and drive more results.

www.optmyzr.com

Headquarters

Los Altos, California

Industry

PPC Management Software

The Results

Having quick access to see expected CTR quality, ad relevance, and landing page experience in one place without having to crunch the numbers in Excel saved the company over 10 hours a month and allowed for faster optimizations which lowered CPCs by 18%.

9+

Quality Score Achieved

18%

Lower CPCs

10

Hours Saved Every Month

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