Hours Saved Every Month
Zeller Media needed a quicker way to monitor Quality Score weekly for a job recruiter website client. It’s a large-scale account with over 600 active campaigns and 4,000 ad groups. The CPCs range from $0.10 to $0.50 and any 0.1 change in Quality Score significantly impacted CPCs and ROI greatly. They needed a quicker way to monitor and detect what was impacting Quality Score.
Digital marketing agency
Zeller Media used Optmyzr’s “Quality Score Tracker” which allowed them to track and see their accounts, campaign, ad groups, and keywords Quality Score. This allowed them to see which element of Quality Score was making an impact to dig into the right place.
Quality Score Tracker
Having quick access to see expected CTR quality, ad relevance, and landing page experience in one place without having to crunch the numbers in Excel saved the company over 10 hours a month and allowed for faster optimizations which lowered CPCs by 18%.