Best for: Agencies managing multiple client accounts, and in-house teams running significant spend, who want automation, reporting, and AI access across every platform without adding headcount.
Best for: Google Ads and Microsoft Ads teams who want dedicated auditing, systematic ad testing, and automated budget control.
Multi-platform management, automation, performance analysis, and monitoring
You manage campaigns across Amazon, Meta, or LinkedIn alongside Google and Microsoft
You need automation that makes changes rather than flagging them, with a preview before anything runs
You need to know which keyword or device caused a performance change, with the numbers behind it
You run an agency and need white-labeled dashboards, team workflows, and structured SOPs across accounts
Your team already uses Claude or ChatGPT and wants those tools connected to live ad account data
Auditing, ad testing, and budget automation are your priority
Ad testing is central to your work and you want a dedicated platform with statistical significance and multi-ad-group testing
You need budget tooling built specifically for Google and Microsoft: intraday pausing, rollover, and budget groups
You work only on Google Ads and Microsoft Ads, with no need for Amazon, Meta, or LinkedIn
Continuous daily compliance monitoring is a core requirement rather than something you want to schedule
Put repetitive tasks on autopilot, build intricate rules with custom data, and stay in full control across Google Ads, Microsoft Ads, Amazon Ads, Meta, and LinkedIn.
Identify and exclude non-converting search queries and placements with automated rules. Set conditions that reduce budgets when cost per conversion climbs while KPIs lag. Rules run on all five platforms. Adalysis covers Google and Microsoft only.
Build rules that adjust bids by geography, audience, and hour of the week while keeping impression share and spend in check. After a strategy runs, ask Sidekick to summarize what changed and what needs attention.
Describe what you want automated and Sidekick writes the full Rule Engine strategy, conditions, thresholds, and actions, ready to review and apply. The same works through the Optmyzr MCP: generate strategies from Claude or ChatGPT without opening Optmyzr.
An alert tells you your CPA is up 30%. That's where most tools stop. Optmyzr names the keywords, placements, or devices that caused it, and lets you pull that data straight into Claude or ChatGPT.
Pick any metric and any date range. The Cause Chart maps how metrics relate to each other, showing whether a drop in conversions traces back to traffic, CTR, or conversion rate. Root Cause Analysis then names the exact campaigns, ad groups, keywords, devices, or placements responsible, with positive and negative top movers side by side.
A centralized log of every change applied through Optmyzr: what changed, who applied it, and when, across all five platforms, at account and portfolio level. When performance shifts, trace it straight back to the optimization behind it, then export the record or read the post-optimization impact. Changes made outside Optmyzr can be logged too, so the history stays complete.
Connect Claude, ChatGPT, or any MCP-compatible tool to your live Optmyzr data. Ask about campaign performance, diagnose what shifted, write Rule Engine strategies in plain English, and surface recommendations without leaving your AI tool. One-click setup from Claude Settings, included on every plan.
Ask about any account and the MCP pulls live data from Optmyzr, compares time periods, and explains what shifted. No manual report needed.
Which of my Amazon Sponsored Products campaigns had the biggest CPA increase this month compared to last? What's driving it?
Describe what you want to automate. The MCP writes the complete strategy, conditions, thresholds, and actions, ready to review and apply in Optmyzr.
Create a Rule Engine strategy to pause keywords that have spent more than $50 with zero conversions in the last 14 days.
One-click connection via Claude Settings → Connections → Optmyzr. The fastest setup — no manual configuration needed.
Connect via the Optmyzr MCP server URL in ChatGPT Settings. Full access to all capabilities once configured.
Cursor, Windsurf, n8n, or any tool that supports MCP server connections can access your Optmyzr data the same way.
Tiered by monthly ad spend under management. All platforms are included on every plan, with no per-seat charges. Annual billing saves 30% against the monthly rate.
Rule Engine, reporting, and account audits on all plans
Google, Microsoft, Amazon, Meta, and LinkedIn Ads
AI Sidekick Assistant and Optmyzr MCP
Agency features on higher tiers
14-day free trial, no credit card required
Tiered by maximum monthly ad spend across all connected accounts. Billed annually ($149/month on monthly billing). Subscription adjusts automatically each month; no contract required. Six-month (10% discount) or annual (15% discount) billing available.
Every feature included on every tier, with no feature gating
Unlimited Google Ads and Microsoft Ads accounts
Unlimited users
30-day free trial, no credit card required
Our Platform Migration Service replicates your existing setup — automations, reports, and workflows — inside Optmyzr. You don't have to start over.
Operational configuration — automation rules, alerts, and account structures rebuilt inside Optmyzr
Reporting and dashboards — custom reports rebuilt to match your existing formats
Workflow management — recurring optimization routines and structured workflows carried over
Complimentary for Premium and Enterprise plans.
Read the full details and fair usage policy
Premium & Enterprise
Complimentary — no extra cost at onboarding
Submit your configuration within 30 days of sign-up
One round of revisions after delivery
Covers automations, reporting, alerts, and workflowsHead-to-head comparison • Last updated: July 30, 2026
Lewis Media Partners uses Optmyzr to get to the story behind account performance faster, make complex PPC data easier for clients to understand, and give its paid search team a more efficient starting point for optimization.
Rob Bettis runs paid media solo for DTC and Shopify brands. See how he uses Blueprints, Campaign Automator, and Rule Engine to fit each client.
The Düsseldorf-based Google Ads agency uses Optmyzr to automate account monitoring, manage product feeds, keep budgets on track, and bring data from across the PPC workflow into one dashboard.
