Best for: Agencies managing multiple client accounts, and in-house teams running significant spend, who want automation, reporting, and AI access across every platform without adding headcount.
Best for: Agencies and paid media teams managing high volumes of client accounts across multiple ad platforms and strict budget targets.
You need multi-platform management, automation, performance analysis, and monitoring
You need automation that goes beyond spend management
You want to understand why performance changed, not just that it did
Clients need to view their own performance between calls
You want to analyze performance across multiple accounts
You need a systematic feed hygiene audit on a schedule
Budget automation and cross-platform spend control are your primary need
Budget automation depth is your main requirement
Your team actively manages TikTok, Pinterest, or Reddit campaigns alongside Google and Meta and needs a single budget management and reporting view across all of them
Close variant control is a recurring workflow problem
Adpulse automates budget decisions well. Optmyzr automates across the full account and shows you exactly what will change before anything does.
View Suggestions mode shows every individual change a Rule Engine strategy would make: specific campaigns, keywords, bid values, and budgets, account by account, before anything is applied. Select which campaigns to include, filter by individual rules, and review a breakdown of exactly how many entities matched each condition. Approve what you want, discard the rest.
Every Rule Engine automation that runs across your accounts is logged in Automation History: what changed, which automation type ran, on which account, when, and by whom. When a client asks why their bids shifted or a campaign paused, you filter by account, find the automation, and have the answer. Adpulse keeps historical budget data. It won’t tell you which rule caused the shift you’re looking at.
Connect Claude, ChatGPT, or any MCP-compatible AI client to live Optmyzr account data. Ask questions in plain English to pull performance reports, surface alerts, and generate complete Rule Engine strategies. Changes are applied through Optmyzr, not directly from the AI client.
Adpulse tells you what your numbers are. Optmyzr tells you what moved them and gives clients a live view between calls.
Select any metric and any date range. PPC Investigator’s Cause Chart shows how changes in upstream metrics, Search Query Volume, click-through rate (CTR), average CPC, flow into downstream outcomes. Root Cause Analysis identifies the top three positive and negative contributors to the shift: specific campaigns, ad groups, keywords, devices, placements, or combinations of those. Date comparison tables give you the delta. PPC Investigator gives you the reason, specific campaigns, keywords, devices, down to the combination that drove it.
White-labeled shareable dashboard links give clients a live, auto-updating view of their account performance without requiring a login. Send the link once, clients can check it before every call, share it with their team, and see the same data you see. Adpulse has no equivalent external dashboard link. For agencies managing multiple client accounts, this eliminates an entire category of reporting overhead: the recurring “can you send me an update?” email.
Run a scored health check against any connected account, structure, feature adoption, attribution model, keyword conflicts, missing extensions, and more and get a graded summary of what needs attention. Express Optimizations let you act on findings without leaving the audit page. Schedule it weekly or monthly so structural issues don’t accumulate between reviews. Adpulse’s Audit Dashboard works as an internal triage tool. Optmyzr’s Account Audit produces a scored report, structured for systematic review, and useful for new business pitches and account takeovers where you need something you can hand someone.
Ask about any account and the MCP pulls live data from Optmyzr, compares time periods, and explains exactly what shifted with no manual report needed.
Create a Rule Engine strategy to pause keywords that have spent more than $50 with zero conversions in the last 14 days.
Describe what you want to automate. The MCP writes the complete strategy, conditions, thresholds, and actions, ready to review and apply in Optmyzr.
Create a Rule Engine strategy to pause keywords that have spent more than $50 with zero conversions in the last 14 days.
One-click connection via Claude Settings → Connections → Optmyzr. The fastest setup — no manual configuration needed.
Connect via the Optmyzr MCP server URL in ChatGPT Settings. Full access to all capabilities once configured.
Cursor, Windsurf, n8n, or any tool that supports MCP server connections can access your Optmyzr data the same way.
Tiered by monthly ad spend under management. Two main paid tiers (Essentials and Premium) plus Enterprise on custom pricing. Annual billing saves 30% vs monthly rate.
Essentials: from $209/month — core optimization, monitoring, and reporting tools; limited scheduling frequency and single-account reporting
Premium: from $272/month — full Rule Engine daily scheduling, cross-platform multi-account reporting, Shopping/PMax tools, Campaign Automator (1 account), and Platform Migration Service
Enterprise: custom pricing — unlimited accounts, hourly Rule Engine automation, dedicated account manager, Okta SSO, monthly training
14-day free trial. No credit card required
Platform Migration Service included on Premium and Enterprise at no additional cost
Campaign Automator available as a paid add-on from $249/month
Tiered by monthly ad spend under management (last 30 days, converted to USD). Single plan — all features included at every tier. Annual billing available at approximately 20% discount.
Up to $3K spend: $27/month (annual)
Up to $20K spend: $83/month (monthly)
Up to $50K spend: $165/month (monthly)
Up to $150K spend: $275/month (monthly)
Up to $500K spend: $550/month (monthly)
$1M+ spend: Enterprise / price on application
All features at every tier · Up to 100 accounts · Unlimited users
14-day free trial. No credit card required. Annual billing requires a 12-month commitment
Our Platform Migration Service replicates your existing setup — automations, reports, and workflows — inside Optmyzr. You don't have to start over.
Operational configuration — automation rules, alerts, and account structures rebuilt inside Optmyzr
Reporting and dashboards — custom reports rebuilt to match your existing formats
Workflow management — recurring optimization routines and structured workflows carried over
Complimentary for Premium and Enterprise plans.
Read the full details and fair usage policy
Premium & Enterprise
Complimentary — no extra cost at onboarding
Submit your configuration within 30 days of sign-up
One round of revisions after delivery
Covers automations, reporting, alerts, and workflowsHead-to-head comparison • Last updated: July 30, 2026
The UK agency has grown with Optmyzr since 2016, and now manages accounts across Google, Microsoft, Facebook, and LinkedIn through conversations with Claude, powered by Optmyzr's MCP.
The full-service marketing agency uses Optmyzr's blueprints, AI-powered audit scoring, Sidekick, and other tools to run consistent, confident optimizations across a portfolio of real estate clients, from off-campus student housing to multifamily apartments.
The Norwegian e-commerce agency uses Optmyzr to manage and scale a growing portfolio of Scandinavian clients.
