Best for: PPC agencies, freelancers, and in-house teams who manage search, shopping, and Amazon alongside social and need optimization, auditing, and reporting in one place.
Birch (formerly Revealbot) is an ad automation platform built for social and performance marketers running paid campaigns on Meta, Google, TikTok, and Snapchat. Its core is a rule-based automation engine paired with creative-focused tooling: bulk ad launching, post boosting, creative insights, and server-side tracking for Meta.
It takes repetitive, high-volume social campaign management off your plate and runs it on rules around the clock, so your team spends less time on manual checks and more time on the creative itself.
Best for: Performance and social teams running high-volume creative testing on Meta, TikTok, and Snapchat who want rule-based automation across those channels.
You manage search and shopping across several platforms every day
You run PPC across Google, Microsoft, Amazon, Meta, and LinkedIn.
You want to preview every automated change before it goes live.
You need to know which keyword or campaign caused a performance shift.
You run scored account audits against PPC best practices.
You manage Shopping and Performance Max from product feeds.
You run an agency needing white-labeled reports and client dashboards.
You want to see what automation will do before it applies to your campaigns.
Your spend lives in social and creative volume is the job
Most of your budget runs on Meta, TikTok, and Snapchat.
You launch large batches of creative and need bulk ad creation.
You want to auto-boost organic Facebook and Instagram posts.
You need server-side tracking for Meta through a first-party gateway.
Your team works primarily in social ad automation, not search.
You’d rather rules just run the moment conditions are met, with no approval step in the way.
Optmyzr runs on the platforms most PPC programs live on: Google, Microsoft, Amazon, Meta, LinkedIn, and Yahoo Japan. Managing all of them from one login is the baseline. What you get on top is the part that’s hard to replicate.
If you’ve ever spent an afternoon trying to figure out why a campaign’s CPA suddenly climbed, that’s the job Optmyzr is designed to shorten. Run a quick diagnostic and PPC Investigator traces the shift back to the specific campaign, keyword, or network that caused it, in about two minutes. You come to the next call with an answer, not a guess.
Automations show you their proposed changes before going live, so nothing touches your accounts without you seeing it first. A scored audit flags exactly what’s underperforming and lets you fix it in one click.
It’s more to take in than a single-purpose tool, but that’s the point: it covers the full daily job of managing search, shopping, and social in one place.
Birch has built a focused, well-liked engine for social ad automation. For teams whose spend concentrates on Meta, TikTok, and Snapchat, its rule builder, bulk Launcher, Stage media workflow, and post boosting genuinely take repetitive work off the table, and the time savings for social-first teams are real.
Its Hub server-side tracking for Meta and native TikTok and Snapchat automation are real advantages for social-first teams. Birch AI adds a conversational layer on top: ask about performance, compare channels, audit your rule logic, or describe a goal and it will draft a full automation rule ready for you to review and activate. The enhanced version is currently in closed beta.
If your world is high-volume creative testing on social, Birch is built for exactly that.
Automation is only useful if you can trust it, see it, and learn from it. There are a few important reasons teams come back again and again to Optmyzr.
Sidekick lives inside every Optmyzr tool, aware of the screen you are on. It does the analysis and the work: ask it to adjust a budget, update a keyword bid, change a setting, or build a report, and it makes the change directly from the conversation, with a clear confirmation before anything applies.
Every automation recipe can run in “View Suggestions” mode before anything goes live. You see the full list of proposed changes, every bid adjustment, budget shift, and keyword pause, across every campaign and account, then approve, edit, or discard them one by one or in bulk. The automation never gets ahead of you.
Set the conditions once and the Rule Engine takes over the daily grind: adjusting bids, pacing budgets, and pausing what is underperforming across every account on the schedule you set. It runs continuously in the background, so the repetitive optimization work stops eating your day. Standard Birch rules fire automatically when conditions are met. Birch AI can generate rule drafts you review before activating, though that feature is currently in closed beta.
Shopping Campaign Manager reads your product feed and builds campaign structures from it, grouping products, proposing bid strategies, and syncing automatically when your Merchant Center feed changes. New products flow in, out-of-stock items update on their own, and Sidekick can walk you through the whole build step by step. It is the inventory-driven campaign workflow that social-first tools aren’t built for. Birch manages social campaigns. It has no equivalent for search and shopping built from a product feed.
Set a monthly target and the Budget Monitor watches pacing across every account, alerting you at 50%, 75%, and 90% thresholds and automatically adjusting daily budgets before campaigns overspend or burn out too early. No more checking at the end of the month to find out something went dark on day 28.
When ROAS slips or CPA climbs, PPC Investigator decomposes the shift for you. Pick a metric and a date range and it returns Cause Charts showing how metrics relate, plus a Root Cause Analysis naming the exact campaigns, ad groups, keywords, and device or network combinations behind the change.
Review, edit, and improve ads across every campaign in a single view, with AI-suggested copy sitting right next to your existing headlines and descriptions. A single toggle identifies and consolidates duplicate ads automatically, which is often the tedious cleanup jobs in account management. Birch has no ad management tool at this level of depth.
Pull spend, ROAS, and budget pacing across all your accounts for the last 7 days, formatted and ready before you walk into the meeting.
Summarize spend and ROAS by account for the last 7 days. Flag any that are pacing more than 15% over budget.
Describe the products and goals, and the MCP drafts a full Shopping campaign structure from your feed, ready to review and launch in Optmyzr.
Build a Shopping campaign for my outdoor furniture feed. Group products by category, split best-sellers into their own campaign, and suggest starting bids based on margin.
One-click connection via Claude Settings → Connections → Optmyzr. The fastest setup — no manual configuration needed.
Connect via the Optmyzr MCP server URL in ChatGPT Settings. Full access to all capabilities once configured.
Cursor, Windsurf, n8n, or any tool that supports MCP server connections can access your Optmyzr data the same way.
Based on publicly available information.
Tiered by monthly ad spend under management. All platforms are included on every plan, with no per-seat charges. Annual billing saves 30% against the monthly rate.
Rule Engine, reporting, and account audits on all plans
Google, Microsoft, Amazon, Meta, and LinkedIn Ads
AI Sidekick Assistant and Optmyzr MCP
Agency features on higher tiers
14-day free trial, no credit card required
Tiered by monthly ad spend across connected accounts. Annual billing saves 20%. In practice most active Meta advertisers will need a paid Hub tier and could be paying $99 + $49–$499/mo depending on event volume, before overage charges. Performance Pro at $99/mo includes:
Automated rules and strategies
Explorer, Launcher, and Stage
Custom metrics and timeframes
Top audiences and audience builder
Slack, Google Sheets, AppsFlyer, Hyros integrations
Our Platform Migration Service replicates your existing setup — automations, reports, and workflows — inside Optmyzr. You don't have to start over.
Operational configuration — automation rules, alerts, and account structures rebuilt inside Optmyzr
Reporting and dashboards — custom reports rebuilt to match your existing formats
Workflow management — recurring optimization routines and structured workflows carried over
Complimentary for Premium and Enterprise plans.
Read the full details and fair usage policy
Premium & Enterprise
Complimentary — no extra cost at onboarding
Submit your configuration within 30 days of sign-up
One round of revisions after delivery
Covers automations, reporting, alerts, and workflowsHead-to-head comparison • Last updated: July 30, 2026
The UK agency has grown with Optmyzr since 2016, and now manages accounts across Google, Microsoft, Facebook, and LinkedIn through conversations with Claude, powered by Optmyzr's MCP.
The full-service marketing agency uses Optmyzr's blueprints, AI-powered audit scoring, Sidekick, and other tools to run consistent, confident optimizations across a portfolio of real estate clients, from off-campus student housing to multifamily apartments.
The Norwegian e-commerce agency uses Optmyzr to manage and scale a growing portfolio of Scandinavian clients.
