Best for: Agencies and in-house teams who need automation, reporting, and control across multiple platforms from one place.
Best for: Businesses that want their ads managed end-to-end without a dedicated in-house PPC operator.
you want to stay in the driving seat
You're running more than one channel and don't want a different tool for each
You want automation you've built yourself, and the ability to see what it will do before it does it
You manage client accounts and need reports you can share without giving clients a login
You need to know which keyword, device, or placement moved a metric, with the numbers behind it
You'd rather ask Claude or ChatGPT about your accounts than build a custom dashboard
You want to keep your team's hands on the account rather than hand it over
you want someone else running it
You run Google Ads, or Google Ads and ChatGPT Ads, and don't need Microsoft, Amazon, Meta, or LinkedIn
You're comfortable not seeing individual changes — outcomes matter more to you than process
Landing page personalization at scale is a priority and you don't want a separate tool for it
You'd rather pay one flat fee than manage a platform subscription plus the person to operate it
You run an agency and want an invisible managed execution layer under your own brand
With Groas, the engine decides and the changes go live. You find out in the weekly report. Optmyzr works differently — every strategy shows you what it's going to do before it does anything.
Before any rule touches your accounts, you see a full list of every change it would make — every bid, every budget, every keyword. Approve the ones you want. Ignore the rest. Nothing applies until you say so.
Every automated change is logged — which rule triggered it, what it changed, which account, when. When a client emails asking why their bids moved on Tuesday, you're not digging through platform change history to find out.
Stack conditions with AND/OR logic before a rule fires. ACoS above 25% AND impressions over 500 AND not in a seasonal budget group — then adjust the bid. You define the logic. The engine follows it.
The Rule Engine is where Optmyzr earns it. You build the rules, set the conditions, and preview every change before it runs, with a full log of everything that has ever fired on every account. That visibility doesn't exist in a managed service, by definition.
For agencies, channel breadth is the other thing: Google, Microsoft, Amazon, Meta, and LinkedIn in one dashboard, with one set of reports and one automation log. That saves the kind of time that shows up in how many accounts each person can manage.
And when something breaks, PPC Investigator finds the cause. Not "performance declined in Campaign X," but the specific keyword, placement, or device that drove it, with a chart showing how it rippled through the account.
For advertisers who want ads running without a dedicated PPC operator, Groas offers something Optmyzr genuinely cannot: end-to-end execution, including landing page personalization at scale.
Its dynamic landing page feature — intent-matched pages per search query, deployed through a single JS snippet — is a real capability we don't replicate natively. Where landing page and ad relevance is the ceiling on performance, that's a meaningful difference. Funnel design and creative are handled too, all inside the same flat fee.
Their pricing model is also worth crediting on its own terms. One flat fee covering unlimited accounts and campaigns means the cost doesn't move as you scale, and there's no setup fee or lock-in. Our Essentials plan caps at 25 ad accounts before overages apply.
Knowing your CPA went up 30% is the beginning of the problem, not the answer to it. Groas' weekly report tells you what the numbers did. PPC Investigator tells you what caused them to do it.
Pick any metric, pick any date range. PPC Investigator shows you which keywords, placements, devices, or segments moved the needle — and by how much. The kind of analysis that used to mean an hour with a pivot table.
If CTR dropped, was it a keyword losing position, a new competitor entering the auction, or a shift in what people are actually searching? Cause Charts show you the answer visually — you're not reading a summary, you're looking at the data.
Hover on any top mover in PPC Investigator to see the full change history for that entity — who made changes, what changed, and when. Correlate structural changes with performance shifts without leaving the tool.
Ask about any account. The MCP pulls live data, compares the periods, and tells you what changed — without you pulling a single report.
Which campaigns in my Google Ads account had the biggest CPA increase this month compared to last month? What's causing it?
Describe what you want to automate. The MCP writes the complete Rule Engine strategy — conditions, thresholds, and actions — ready to review and apply in Optmyzr.
Create a Rule Engine strategy to pause keywords that have spent more than £50 with zero conversions in the last 14 days.
One-click connection via Claude Settings → Connections → Optmyzr. The fastest setup — no manual configuration needed.
Connect via the Optmyzr MCP server URL in ChatGPT Settings. Full access to all capabilities once configured.
Cursor, Windsurf, n8n, or any tool that supports MCP server connections can access your Optmyzr data the same way.
Based on publicly available information.
Tiered by monthly ad spend under management. All platforms are included on every plan, with no per-seat charges. Annual billing saves 30% against the monthly rate.
Rule Engine, reporting, and account audits on all plans
Google, Microsoft, Amazon, Meta, and LinkedIn Ads
AI Sidekick Assistant and Optmyzr MCP
Agency features on higher tiers
14-day free trial, no credit card required
One price for up to $25,000 in monthly ad spend, with unlimited ad accounts and campaigns. Not tiered by spend, seats, or account count.
Google Ads and ChatGPT Ads management
Dedicated strategist alongside the autonomous engine
Landing pages, funnel design, and creative handled end to end
Unlimited ad accounts and campaigns
Our Platform Migration Service replicates your existing setup — automations, reports, and workflows — inside Optmyzr. You don't have to start over.
Operational configuration — automation rules, alerts, and account structures rebuilt inside Optmyzr
Reporting and dashboards — custom reports rebuilt to match your existing formats
Workflow management — recurring optimization routines and structured workflows carried over
Complimentary for Premium and Enterprise plans.
Read the full details and fair usage policy
Premium & Enterprise
Complimentary — no extra cost at onboarding
Submit your configuration within 30 days of sign-up
One round of revisions after delivery
Covers automations, reporting, alerts, and workflowsHead-to-head comparison • Last updated: July 30, 2026
The UK agency has grown with Optmyzr since 2016, and now manages accounts across Google, Microsoft, Facebook, and LinkedIn through conversations with Claude, powered by Optmyzr's MCP.
The full-service marketing agency uses Optmyzr's blueprints, AI-powered audit scoring, Sidekick, and other tools to run consistent, confident optimizations across a portfolio of real estate clients, from off-campus student housing to multifamily apartments.
The Norwegian e-commerce agency uses Optmyzr to manage and scale a growing portfolio of Scandinavian clients.
