Best for: PPC agencies, freelancers, and in-house teams who manage search, shopping, and Amazon as a dedicated discipline and need deep tools that go well beyond automation.
Markifact is a general-purpose AI marketing automation platform. The three modes, Agents, Workflows, and MCP, let marketing teams run automated tasks, build visual workflows, and connect external AI tools to their marketing data. The platform helps integrate with ad platforms, analytics, CRM, e-commerce, workspace tools, and messaging.
Markifact is designed with a breadth of operations for marketing teams who operate across many different channels and tools and want one AI layer connecting all of them.
Best for: Marketing teams and agencies who need to automate work across ad platforms, analytics, and reporting.
PPC is the actual job
You run Google, Microsoft, Amazon, Meta, and LinkedIn and want it all managed in one place.
You manage Amazon Ads campaigns, not just pull reports from them.
You want to set guardrails to your automations and see every change they make before running, not just approve a task.
You want to analyze performance changes including what, why, and how it changed.
You need to know which keyword or campaign caused a shift, with a tool built to show you.
You run Shopping and Performance Max from product feeds.
You want flat, predictable pricing that doesn’t increase as you run more automations, audits, or reports.
Your work runs wide
You automate tasks across many tools and channels, not just paid search and shopping.
You want to build custom workflows for things like data pipelines, Shopify alerts, or CRM routing.
You need to bulk-upload creative to Meta and TikTok from a Google Sheet.
You want to choose your AI model and bring your own keys.
You want a marketing agent your team can reach on Slack or WhatsApp.
You’re comfortable with variable credit-based pricing and monitoring usage as part of your workflow.
For teams whose day is Google, Microsoft, Amazon, Meta, and LinkedIn, Optmyzr was built around the work itself. While general automation tools prioritize simple connectivity, Optmyzr prioritizes the logic behind every click.
Optmyzr’s team has spent 12+ years building a PPC-specific business intelligence layer that powers every suggestion, turning raw performance shifts into clear, actionable answers so you can make surgical fixes rather than guesses.
Teams move to Optmyzr because they need that platform-specific depth: multi-account management, white-label reporting, and change-level preview systems engineered to scale and supported with business intelligence, ensuring that automation never outpaces your strategy.
If your work runs across many tools and channels, Markifact is built for that spread. Running one AI layer across your platforms, choosing your own AI model, building workflows for tasks well outside paid search, and deploying agents to Slack or WhatsApp are all things it does well.
For generalist marketing teams and agencies running broad cross-channel programs, that reach is the appeal. The customers who like it most tend to praise the interface and the time it saves on manual reporting work.
Specialist tools don’t come standard with a broad automation platform. That’s the line between reading a platform and managing it. Markifact connects across a wide set of platforms and can write changes to them. The part that takes years to build is the intelligence layer that decides what those changes should be: the bid logic, the search term analysis, the audit scoring, the diagnosis when something breaks, all of this backed with years of gathered business intelligence. That’s the part Optmyzr has spent over a decade building.
Every automation recipe can run in “View Suggestions” mode before anything goes live. You see the full list of proposed changes, every bid adjustment, budget shift, and keyword pause, across every campaign and account, then approve, edit, or discard them one by one or in bulk. The automation never gets ahead of you.
Give Optmyzr a URL and an optional business description, and the AI builds a complete campaign: ad groups, keyword themes, headlines, descriptions, and assets for Google Search or PMax Lead Gen. A preview and inline editing step comes before anything reaches your account. The structure is built from your actual page content, so you start from something real, not a blank form.
Our optimization layer is the reason teams stay. Bid management adjusts to your targets. Search term mining turns raw queries into negative keyword lists and expansion ideas. N-gram analysis finds the patterns hiding in those search terms, and Quality Score tools point at what's dragging performance down. Individually, those are actions. Together they form a judgment layer, the part that tells you which change is worth making, based on your own historical data and more than a decade of building tools for PPC teams. Any tool with a platform connection can execute a change. Working out which change is worth executing is the harder problem, and it's the one we built for.
When performance drops, Markifact’s agent can analyze your data conversationally and offer likely explanations. That’s useful for a quick read. Optmyzr’s PPC Investigator is a dedicated tool that goes beyond that. Pick the metric, pick the date range, and it returns Cause Charts showing how your metrics relate to each other, plus a Root Cause Analysis that drills down to the names of the specific campaign, keyword, device split, or network behind the change.
In Markifact, you can pull performance data and build automated Amazon reports. Campaign creation, bid management, and optimization are not part of it. Optmyzr manages Sponsored Products, Sponsored Brands, and Sponsored Display alongside Google and Microsoft, and the Rule Engine reads Amazon Seller Central organic data, inventory, Buy Box percentage, returns, so your automation factors in the business, not just the ad metrics.
Pull spend, ROAS, and budget pacing across all your accounts for the last 7 days, formatted and ready before you walk into the meeting.
Summarize spend and ROAS by account for the last 7 days. Flag any pacing more than 15% over budget.
Give Sidekick a URL and a brief, and it builds the full campaign structure, previews it for your review, and applies it to your Google Ads account from the same conversation. No switching between tools.
Create a Google Search campaign from this URL. The product is cotton newborn onesies with matching mittens and socks. Group by category, suggest keywords with intent context, write ad copy for each group, and show me the preview before anything goes live.
One-click connection via Claude Settings → Connections → Optmyzr. The fastest setup — no manual configuration needed.
Connect via the Optmyzr MCP server URL in ChatGPT Settings. Full access to all capabilities once configured.
Cursor, Windsurf, n8n, or any tool that supports MCP server connections can access your Optmyzr data the same way.
Based on publicly available information.
Tiered by monthly ad spend under management. All platforms are included on every plan, with no per-seat charges. Annual billing saves 30% against the monthly rate.
Rule Engine, reporting, and account audits on all plans
Google, Microsoft, Amazon, Meta, and LinkedIn Ads
AI Sidekick Assistant and Optmyzr MCP
Agency features on higher tiers
14-day free trial, no credit card required
Credit-based. Cost varies by what you run, which platforms are connected, and which AI model handles the task.
Pro: $79/month — 2,000 credits, 1 seat
Team: $249/month — 10,000 to 100,000 credits (tiered), 10 to 50 seats
Managed: custom pricing
Free signup includes 200 one-time credits
Note: The $79/month starting price is not fixed in practice. 2,000 monthly credits covers roughly 3–5 daily workflows across a handful of accounts before the balance runs low. Teams running more accounts or more complex automations typically need the Team plan or higher. See FAQ for a worked example.
Our Platform Migration Service replicates your existing setup — automations, reports, and workflows — inside Optmyzr. You don't have to start over.
Operational configuration — automation rules, alerts, and account structures rebuilt inside Optmyzr
Reporting and dashboards — custom reports rebuilt to match your existing formats
Workflow management — recurring optimization routines and structured workflows carried over
Complimentary for Premium and Enterprise plans.
Read the full details and fair usage policy
Premium & Enterprise
Complimentary — no extra cost at onboarding
Submit your configuration within 30 days of sign-up
One round of revisions after delivery
Covers automations, reporting, alerts, and workflowsHead-to-head comparison • Last updated: July 30, 2026
The UK agency has grown with Optmyzr since 2016, and now manages accounts across Google, Microsoft, Facebook, and LinkedIn through conversations with Claude, powered by Optmyzr's MCP.
The full-service marketing agency uses Optmyzr's blueprints, AI-powered audit scoring, Sidekick, and other tools to run consistent, confident optimizations across a portfolio of real estate clients, from off-campus student housing to multifamily apartments.
The Norwegian e-commerce agency uses Optmyzr to manage and scale a growing portfolio of Scandinavian clients.
