Best for: PPC agencies, freelancers, and in-house teams running search, shopping, and Amazon as a core discipline across Google, Microsoft, Amazon, Meta, and LinkedIn.
Best for: Agencies, freelancers, and in-house teams who are primarily managing Google Ads and want AI-powered recommendations with a very low learning curve. Teams expanding into TikTok and Meta who want to manage that alongside Google.
You manage PPC across multiple platforms every day
You run PPC across Google, Microsoft, Amazon, Meta, and LinkedIn and want all of it in one platform, fully shipped and proven at scale.
You want to manage Amazon Ads campaigns with deeper control over bidding, budgets, and performance, alongside Google.
You want to build automation rules with a preview of every change before it runs.
You need to trace a performance drop to the specific campaign, keyword, or placement responsible, using a dedicated tool.
You manage Shopping and Performance Max from product feeds.
You want external AI tools like Claude or ChatGPT to connect to your account data through MCP.
Google Ads is your primary channel
Google Ads is your primary channel and you want the fastest, cleanest optimization workflow available.
You want AI recommendations with the context already built in, no exporting data to ChatGPT.
You’re expanding into TikTok or Meta and want to manage that alongside Google in one place. (New product in early access.)
You value a very clean interface and a short ramp-up time for new team members.
Your core need is optimization recommendations and performance monitoring, not complex rule-building.
Optmyzr is built around the full daily job of managing paid search and shopping across every major platform.
Amazon Ads management (not just reporting), Shopping campaigns built from product feeds, a Rule Engine that previews every change before it applies, and a dedicated root-cause analysis tool that decomposes metric shifts into the exact campaign or keyword responsible. These are the tools that come from building specifically for PPC practitioners over 12+ years. Optmyzr also connects to Claude, ChatGPT, and other AI tools through MCP, so teams can query performance, generate Rule Engine strategies, and manage accounts through plain-English prompts without leaving their AI tool of choice. And for launching campaigns, Optmyzr can build a complete Search campaign from a product URL, or structure Shopping and PMax campaigns directly from a product feed.
Opteo’s optimization recommendations are a starting point. But Optmyzr’s tools go further: launching campaigns from a URL or product feed, managing Amazon alongside Google, diagnosing exactly what moved and why, and keeping automation accountable before it runs.
Give Optmyzr a URL and an optional business description, and the AI generates a complete Search campaign — ad groups, keyword themes, headlines, descriptions, and assets — with a preview before anything goes live. For Shopping and PMax, the Shopping Campaign Manager reads your product feed and builds campaign structures from it, grouping products, proposing bid strategies, and syncing automatically when your Merchant Center feed changes. Opteo doesn’t have an equivalent feed-driven campaign builder or URL-based campaign creation tool.
Opteo doesn’t support Amazon Ads. Optmyzr manages Sponsored Products, Sponsored Brands, and Sponsored Display alongside Google and Microsoft, and the Rule Engine reads Amazon Seller Central organic data, inventory, Buy Box percentage, returns, so your automation factors in the business, not just the ad metrics. For any team running Amazon seriously, this is the whole job in one place.
When ROAS slips or CPA climbs, PPC Investigator decomposes the shift for you. Pick a metric and a date range and it returns Cause Charts showing how metrics relate to each other, plus a Root Cause Analysis naming the exact campaigns, ad groups, keywords, and device or network combinations behind the change. Opteo’s AI Chat can analyze performance and offer explanations in conversation. PPC Investigator is a dedicated, structured tool that returns a visual cause chain, not a chat response. The difference shows up on a client call when you need a specific answer in two minutes.
Every automation recipe in Optmyzr can run in “View Suggestions” mode before anything goes live. You see the full list of proposed changes, every bid, every budget shift, every keyword pause, across every campaign and account, then approve, edit, or discard them one by one or in bulk. The automation never gets ahead of you. Opteo’s recommendation cards let you review one improvement at a time. The Rule Engine runs continuous automation across every account and shows you every resulting change before anything runs.
We were looking to streamline campaign management across multiple clients and reduce manual optimization tasks. And our key criteria were ease of use, automation capabilities, and integration with Google Ads. Optmyzr’s automation features and reporting stood out compared to Opteo. Optmyzr has delivered the value we needed and made managing campaigns much more efficient.
Leonardo Miodrag
Partner, Siite
Pull spend, ROAS, and budget pacing across all your accounts for the last 7 days, formatted and ready before you walk into the meeting.
Summarize spend and ROAS by account for the last 7 days. Flag any pacing more than 15% over budget.
Describe what you want the Rule Engine to do and the MCP generates the strategy ready to review and activate in Optmyzr.
Build a Rule Engine strategy that pauses keywords with more than 200 clicks and zero conversions in the last 30 days, excluding brand and competitor campaigns.
One-click connection via Claude Settings → Connections → Optmyzr. The fastest setup — no manual configuration needed.
Connect via the Optmyzr MCP server URL in ChatGPT Settings. Full access to all capabilities once configured.
Cursor, Windsurf, n8n, or any tool that supports MCP server connections can access your Optmyzr data the same way.
Based on publicly available information.
Tiered by monthly ad spend under management. All platforms are included on every plan, with no per-seat charges. Annual billing saves 30% against the monthly rate.
Rule Engine, reporting, and account audits on all plans
Google, Microsoft, Amazon, Meta, and LinkedIn Ads
AI Sidekick Assistant and Optmyzr MCP
Agency features on higher tiers
14-day free trial, no credit card required
Tiered by the number of connected accounts and total monthly ad spend across them. Annual billing gives a two-month discount.
Basic: $129/mo — 10 accounts, $25K spend/mo, 24hr refresh
Professional: $249/mo — 25 accounts, $100,000 spend/mo, 12hr refresh
Agency: $499/mo — 75 accounts, $250,000 spend/mo, 12hr refresh
Enterprise: Custom — above 75 accounts or $250K spend/mo
Our Platform Migration Service replicates your existing setup — automations, reports, and workflows — inside Optmyzr. You don't have to start over.
Operational configuration — automation rules, alerts, and account structures rebuilt inside Optmyzr
Reporting and dashboards — custom reports rebuilt to match your existing formats
Workflow management — recurring optimization routines and structured workflows carried over
Complimentary for Premium and Enterprise plans.
Read the full details and fair usage policy
Premium & Enterprise
Complimentary — no extra cost at onboarding
Submit your configuration within 30 days of sign-up
One round of revisions after delivery
Covers automations, reporting, alerts, and workflowsHead-to-head comparison • Last updated: July 30, 2026
The UK agency has grown with Optmyzr since 2016, and now manages accounts across Google, Microsoft, Facebook, and LinkedIn through conversations with Claude, powered by Optmyzr's MCP.
The full-service marketing agency uses Optmyzr's blueprints, AI-powered audit scoring, Sidekick, and other tools to run consistent, confident optimizations across a portfolio of real estate clients, from off-campus student housing to multifamily apartments.
The Norwegian e-commerce agency uses Optmyzr to manage and scale a growing portfolio of Scandinavian clients.
