Company

Optmyzr Vs. PPC Samurai: Which is right for you?

What is Optmyzr?

Optmyzr is a powerful, award-winning PPC management software that gives search marketers the tools they need for detailed insights, optimization, reporting, and automation. It is built for accounts of any size, diversity, or complexity.

From search to shopping to Performance Max, you can run Google Ads campaigns the way each account demands with Optmyzr.

And if you think of PPC as more than just Google, you’ll advertise with creativity and insight across several platforms. Our proven automation capabilities mean you can supervise and run campaigns your way, even when you’re working on other things.

What is PPC Samurai?

PPC Samurai provides PPC analysis, marketing automation, automatic testing, and shopping campaign management.

Here are Optmyzr’s main advantages over PPC Samurai
  • Offers advanced rule-based automation that gives you better control
  • Supports scripts and native reporting
  • Has powerful capabilities for Performance Max and value-based bidding
  • Provides top-notch customer support

Sign up for a 14-day free trial.

Don’t take our word for it
"Loads of great tools for every aspect of a Google Ads account. Optmyzr really gets it done with evidence-based recommendations to help you get the most out of the account. I love the fact that the tool was created by a former Google Ads employee who knows his stuff and has a reputation for excellence. There are lots of tools that can do some of what Optmyzr does, but this is the one you want — it is more advanced, and generally just does more."

Eron C.

Sr. Interactive Marketing Specialist, MedStar Health

"I've been using Optmyzr for close to 6 years now and they are always making things better, smarter, and faster. We started getting more e-commerce accounts and with the help of Optmyzr, we're able to create a more granular shopping campaign that allows us to get a much higher ROAS for our clients."

David J.

VP of Paid Media, Constellation Agency

The fact that Optmyzr works across Google, Microsoft, Amazon & Meta makes life so much easier. The tools reduce the manual work associated with managing campaigns, allowing me to focus more on the strategic, testing & creative elements. The ability to automate just about everything within an account using custom rules is a game-changer. On top of a brilliant platform, Optmyzr's customer support has been FANTASTIC.

Sam Tomlinson

Executive Vice President, Warschawski

"The report building is great, and the optimization of campaigns, especially Display, with the ability to eliminate poor-quality websites from showing ads. You can see the data, search terms and display network locations in a clearer format than the Google Dashboard to see what is working and what isn't. Also, you can build comprehensive reports that show the performance of the campaigns over time."

Cheryl M.

President and CEO, Peak to Peak Marketing Inc

Out of all of our tech suppliers, the Optmyzr team is by far the most helpful and responsive. They guide us through new updates and no request for guidance is too much. In addition, my feedback for feature requests often actually turn into new features. What a fantastic team to work with!

William Bravin

Performance Lead, Climbing Trees

"By adding Optmyzr to our paid management team, we were able to handle more accounts with bigger spends effectively. We have doubled the total monthly spend under management while keeping the same number of staff. Our team has better visibility to the detail of campaigns, better efficiencies, and more time to focus on how to make the client happier."

Sean C.

COO, Etna Interactive


What makes Optmyzr the ideal alternative to PPC Samurai?

Optmyzr’s biggest advantage is our PPC expertise. Our CEO, Frederick Vallaeys helped build AdWords from its infancy, serving as the product’s first evangelist before going on to found Optmyzr. Our co-founders have prior experience working for the ad teams at Google and Microsoft.

Our team deeply understands the needs of advertisers and the evolving industry trends. We regularly listen to user feedback, identify pain points in the industry, build suitable solutions, and provide excellent customer support.

Optmyzr vs. PPC Samurai: Head-to-head comparison
Optmyzr
PPC Samurai

Characteristic

Cost

Free Trial

Custom Plans

Optmyzr Logo

From $208/month ($10K spend, 25 accounts)

14 days, no billing info required

From $500K per month

Platform Support

Google Ads

Microsoft Ads

Meta Ads

Amazon Ads

Google Analytics

Optmyzr Logo

Yes

Yes

Yes

Yes

Yes

Support

User reviews

Live Chat

Support response time

Onboarding

Video Training

Product Training

Data Refresh Rate

Optmyzr Logo

4.7 G2 / 4.6 Capterra

Yes

2 hours

1-3 personalized sessions

1-2 every 6 months

Real-time

Integrations

Microsoft Teams

Zapier

Optmyzr Logo

Yes

Yes

Yes

Dashboard

Alerts

Audits

Geo Heatmap

Spend Projection

Landing Page Analysis

Optmyzr Logo

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Search Ads

New Keywords

Negative Keywords

Duplicate Keywords

RSA Builder

RSA Optimization

RSA Testing

Placement Exclusions

Error Detection

Label Management

Optmyzr Logo

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Shopping Ads

Campaign Builder

Campaign Sync

Group Optimization

Feed Audits

Campaign Analysis

Negative Keywords

Bid Management

Optmyzr Logo

Real-time

Yes

Yes

Yes

Yes

Yes

Performance Max

Campaign Creation

Campaign Sync

Target Adjustments

Spend Projection

Script Support

Audits

Optmyzr Logo

Yes

Yes

Yes

Yes

Yes

Yes

Manual Bidding

Smart Bidding

Value-Based Bidding

Optmyzr Logo

Yes

Yes

Yes

Yes

Single-Account Budgets

Multi-Account Budgets

Budget Alerts

Spend Projection

Optmyzr Logo

Yes

Yes

Yes

Yes

Single-Account Reports

Multi-Account Reports

Audit Reports

Export as PDF

Automated Delivery

Optmyzr Logo

Yes

Yes

Yes

Yes

Yes

Workflow Tools

Campaign Experiments

Optmyzr Logo

Yes

Yes

Yes

Education

Product Updates

In-App Notifications

Optmyzr Logo

New articles weekly

Accessible help articles

New, actionable videos every week

Monthly digest

Yes

Sign up for a 14-day free trial

Whether your PPC management needs are large or small, we have a plan for you.