Best for: PPC agencies, enterprises, freelance consultants, and in-house marketing teams who need deep, hands-on optimization tools across search, shopping, social, and Amazon.
Skai is an omnichannel commerce media platform built for enterprise brands and large agencies. It connects retail media, paid search, paid social, and digital shelf intelligence under one roof, with API partnerships across various retail media networks.
The platform’s core pitch is consolidation at scale: one login for media data, campaign activation, and cross-channel measurement across hundreds of publishers.
Best for: Enterprise brands and holding-company agencies running large-scale commerce media programs across retail media networks, paid search, and paid social.
You need control, speed, and automation monitoring for multi-channel PPC management
You manage PPC across Google, Microsoft, Amazon, Meta, and LinkedIn every day.
You want automation logic you control, with a preview before anything changes.
You run an agency needing white-labeled reports and repeatable, role-based client workflows.
You need to pinpoint exactly which keyword and campaign caused a performance drop.
You want AI that builds full campaigns from a URL, not just analyzes them.
You run an agency and need branded PDF reports that go out on a schedule.
You want to query your ad data through AI tools like Claude or ChatGPT using the Optmyzr MCP.
You’re managing enterprise omnichannel at serious scale
You’re managing $4M+ in annual ad spend across multiple channels and publishers.
You need retail media across Walmart, Instacart, Kroger, and Target on a single platform.
You want algorithmic bid optimization to run across large portfolios with minimal manual input.
You need share-of-voice tracking across retail channels to guide media planning decisions.
You require full-funnel retail media strategy across multiple retail media networks.
Give Optmyzr a URL and an optional business description, and the AI generates a complete campaign structure, ad groups, keywords, headlines, descriptions, and assets, with a preview and inline editing step before anything is published to your account. Skai’s AI (Celeste) is focused on analyzing performance data and surfacing optimization recommendations for existing campaigns. Optmyzr’s AI also does that (via Sidekick), but it additionally creates net-new campaigns from scratch, reducing time-to-launch from hours to minutes.
Build and restructure Shopping and PMax Retail campaigns end-to-end with Shopping Campaign Manager. It reads your product feed, offers AI-generated campaign structure strategies, syncs automatically with your Merchant Center feed, and supports dynamic feed attribute insertion for unique creative assets. All of this can be supported by Sidekick AI guidance through the entire creation process. Skai manages Shopping campaigns, but this level of AI-guided campaign building from feed data is a unique feature of Optmyzr.
Black Friday, Prime Day, and the end-of-quarter push need a different kind of monitoring than your regular performance review. Our Sale Day Command Center tracks performance across platforms as the day moves, lets clients watch alongside you through a shareable dashboard, and lets you fix disapproved ads without leaving the view. Portfolio-level support means you can monitor at whatever granularity the moment calls for. Skai has budget pacing and monitoring tools, but nothing built for a sale day, when decisions compress into hours and everyone needs to be looking at the same numbers at once.
Skai has built a consolidated commerce media platform that genuinely has very few direct equivalent in the market. For enterprise brands running advertising across dozens of retail media networks — Amazon, Walmart, Instacart, Kroger, Target, and many more — Skai's ability to unify campaign management, digital shelf intelligence, and cross-channel media planning under one login is a real operational advantage.
Celeste AI is purpose-built for commerce media analytics and can reduce time on manual tasks. The platform's bulk editing capabilities, customer support quality, and portfolio-based optimization are some of the features that customer praise.
Skai’s approach is powerful: set portfolio goals, let the AI optimize bids and budgets autonomously. That works at enterprise scale where teams trust the system and have the volume to feed the algorithms properly. But for practitioners who need to know what changed, why it changed, and whether it should have changed, the question isn’t “did the AI run?” It’s “can I see exactly what it did?”
Every automation recipe in Optmyzr can run in “View Suggestions” mode before anything goes live. You see the full list of proposed changes, every bid adjustment, every budget shift, every keyword pause, across every campaign and every account. Then you approve, edit, or discard. One by one or in bulk.
Most AI assistants in advertising platforms work like analysts: they study your data, surface a recommendation, and hand it back to you. Sidekick works differently. It lives inside every tool in Optmyzr, context-aware, present on whatever screen you’re on, and when it recommends something, it can also do it. Adjust the budget, update a keyword, modify campaign settings, generate a full performance report: all from inside the same conversation, without switching tabs or copy-pasting outputs somewhere else.
Something shifted on Amazon this month but you’re not sure what. Ask the MCP to pull live data, compare the time periods, and tell you exactly which campaigns, ad groups, or keywords drove the change, and by how much.
Which Amazon Sponsored Products campaigns had the biggest ACoS increase this month compared to last month? Break it down by the top five contributing ad groups.
Describe your product catalog and goals, and the MCP generates a full Shopping campaign structure from your feed, product groups, bid strategies, and campaign tiers, ready to review and apply inside Optmyzr.
Build me a Shopping campaign structure for my outdoor furniture feed. Group by product type, set separate campaigns for best-sellers and clearance, and suggest starting bids based on margin.
One-click connection via Claude Settings → Connections → Optmyzr. The fastest setup — no manual configuration needed.
Connect via the Optmyzr MCP server URL in ChatGPT Settings. Full access to all capabilities once configured.
Cursor, Windsurf, n8n, or any tool that supports MCP server connections can access your Optmyzr data the same way.
Based on publicly available information.
Tiered by monthly ad spend under management. All platforms are included on every plan, with no per-seat charges. Annual billing saves 30% against the monthly rate.
Rule Engine, reporting, and account audits on all plans
Google, Microsoft, Amazon, Meta, and LinkedIn Ads
AI Sidekick Assistant and Optmyzr MCP
Agency features on higher tiers
14-day free trial, no credit card required
Flat annual pricing tiered by total managed ad spend, positioned explicitly against percentage-of-spend models. Five tiers: up to $4M, $10M, $20M, and $35M in annual spend, then Enhanced Enterprise Premier above $35M on custom terms.
120+ publisher and retailer integrations
Automation and optimization tools
Celeste AI
Dedicated client success support
Online training and help center access
Annual commitment, with the option to review it after the first three months.
Our Platform Migration Service replicates your existing setup — automations, reports, and workflows — inside Optmyzr. You don't have to start over.
Operational configuration — automation rules, alerts, and account structures rebuilt inside Optmyzr
Reporting and dashboards — custom reports rebuilt to match your existing formats
Workflow management — recurring optimization routines and structured workflows carried over
Complimentary for Premium and Enterprise plans.
Read the full details and fair usage policy
Premium & Enterprise
Complimentary — no extra cost at onboarding
Submit your configuration within 30 days of sign-up
One round of revisions after delivery
Covers automations, reporting, alerts, and workflowsHead-to-head comparison • Last updated: July 30, 2026
The UK agency has grown with Optmyzr since 2016, and now manages accounts across Google, Microsoft, Facebook, and LinkedIn through conversations with Claude, powered by Optmyzr's MCP.
The full-service marketing agency uses Optmyzr's blueprints, AI-powered audit scoring, Sidekick, and other tools to run consistent, confident optimizations across a portfolio of real estate clients, from off-campus student housing to multifamily apartments.
The Norwegian e-commerce agency uses Optmyzr to manage and scale a growing portfolio of Scandinavian clients.
