Enhanced Scripts™ for AdWords

The most powerful automations for AdWords. Customized by you without writing a single line of code. 

Expand your account and keep it in sync with your rules and inventory.

Make your account better every hour with automated optimizations.

Automatically add data to spreadsheets and process it.

Free Trial. No credit card required.  
Get started in  less than 30 seconds.

Why Enhanced Scripts™

The power of AdWords Scripts combined with the simplicity of a web based tool.

AdWords Scripts Directory

With Enhanced Scripts™ for AdWords, Optmyzr writes and maintains the Google AppScripts code. SImply copy-and-paste the code we generate into your account and update your settings in our web-based user interface.

  • Pre-written AdWords Scripts

    We write the Google Apps Script code that automates AdWords reporting and management. You can leverage our work without knowing how to write any code.

  • Built to Scale

    All of our scripts work in individual accounts and in MCC accounts. You can even copy settings for scripts between accounts.

  • Always updated

    We frequently share our code so that others can build on it. Because AdWords is constantly evolving, unfortunately those code samples become outdated. Our scripts are maintained and automatically updated in any accounts where they are used.

Chad Martin
Element-360

Save time with AdWords Scripts

"Having Optmyzr create a script that automatically pauses the campaigns when they hit the account monthly budget enables us to spend more time doing what we do best, optimizing the campaigns! Thanks Optmyzr."

Campaign Creation

AdWords Scripts to keep your account up-to-date.

Create PPC Ads Automatically

Use your business data to automatically create and maintain entire campaigns. Simply specify the template for ad groups, ads and keywords and the script handles the rest.

  • Inventory Management

    Show ads only for products that are in stock. Automatically update prices, stock levels and discounts without the need for ads to be re-reviewed by Google.

  • Account Creation

    Build an entire account from scratch based on a spreadsheet with a list of products and services. A great time saver for agencies working with multiple clients in the same industry.

  • Better Bid Adjustments

    Use scripts to periodically calculate better mobile bid adjustments, or to maintain hourly dayparting bid adjustments, something not possible in the AdWords interface.

Campaign Management

AdWords Scripts to optimize your account automatically.

Automated Hourly Optimizations

Avoid wasting money on PPC with automated optimizations that can be scheduled to run as often as every hour.

  • Bid Management

    Use data from your account together with data from a Google spreadsheet to program and automate your own bid rules.

  • Stay Under Budget

    Maintain more flexible budget settings and automatically pause ads, keywords, ad groups, or campaigns when the budget for the day, week, or month is reached.

  • Pause Broken Landing Pages

    Find and pause ads with broken landing pages, whether those are 404 errors, or pages that include some text that indicates the product is no longer available.

Reporting

AdWords Scripts to analyze and report all the data.

Automated Spreadsheet Reports

Populate spreadsheets with data from your AdWords account. Scripts will even do all the data processing automatically, including data aggregation and joining data from multiple sources.

  • Hourly AdWords Stats

    Get more granular data by collecting hourly stats for your most important campaigns, ad groups, or keywords.

  • Aggregated Data

    Find out what works best for your account, from match types, to keywords of different lengths, to commonly used snippets of text used in ads.

AdWords Scripts Tips

AdWords Scripts are the foundation of some of the most advanced AdWords automation and because anyone can see the code, it is possible to extend the functionality by building on the work others have done.

When starting out with AdWords Scripts, we recommend you try some reporting scripts before you venture into trying scripts that make changes to accounts.

AdWords Scripts are part of Google Apps Scripts so they are integrated with other Google services like Gmail, Docs, Spreadsheets, Calendar, Analytics, and even the Prediction API, making it possible to construct very advanced workflows with just a few lines of code.

We were some of the first to start sharing AdWords Scripts at conferences and in blogs.

We've written extensively on the topic of AdWords Scripts on SearchEngineLand.com. More recently we have started sharing our newest scripts on PPCHero.

Optmyzr Loves AdWords Scripts

Optmyzr was one of the first companies to start writing and sharing scripts. Then we took it a step further and created Enhanced Scripts™ for AdWords. These scripts made it possible for account managers without any knowledge of code to customize and run scripts. Enhanced Scripts™ make it possible to:

  • Automatically pause ads and keywords that lead to 404 error pages and save money.

  • Create new ads and keywords from a feed to make sure your AdWords account is in sync with your product feed.

  • Set different bid adjustments for every hour of every day using the Hourly Dayparting script.

  • Do advanced budget management by pausing campaigns, ad groups and keywords when they exceed budget.