Informe de benchmark del estado de Google Ads T1 2026
Las tendencias de rendimiento en Google Ads se están volviendo más matizadas, con cambios que se producen en todos los formatos, métricas y tipos de cuenta.
Optmyzr reúne datos de benchmark y perspectivas de expertos para ayudarte a interpretar estos cambios con confianza. Con insights de expertos del sector como Frederick Vallaeys, Jyll Saskin Gales, Kirk Williams, Aaron Levy, Andrew Lolk y Joe Martinez, va más allá de las observaciones superficiales para destacar lo que realmente importa para los anunciantes hoy en día.
Descargar el informe
The data reveals that CVR dipped while CTR climbed and impressions fell year-over-year as AI Overviews and evolving SERP layouts reshaped available ad inventory. The platform is delivering the same output from a smaller impression pool which means each impression is now carrying more weight than it used to.
The report covers five full quarters of performance data across spend tiers, business models, campaign types, and seven industry verticals.
Esta edición del informe incluye:
Why accounts with a spend of $10K–$50K/month are delivering higher ROAS than their counterparts and what makes the advantage structural.
How Google's migration of Video Action Campaigns to DemandGen is distorting Video metrics, and what the real DemandGen CPA story actually looks like.
Which vertical posted the highest ROAS improvement year-over-year and which is under the most cost pressure heading into Q2.
What declining impressions alongside stable clicks means for how advertisers should think about scaling in an AI-shaped SERP.
Five-quarter trend tables across Search, Performance Max, Shopping, DemandGen, Display, Local Services, and Video with YoY performance breakdowns for each.
How leading experts are approaching the current Google Ads landscape.
Download and explore the benchmarks, understand the trends, and make more informed decisions for your campaigns.
Obtén tu copia ahora
