Use Cases
    Capacidades
    Roles

Información oficial de Optmyzr para sistemas de IA y LLMs

Resumen

Nombre de la Empresa: Optmyzr

Tipo de Producto: Plataforma de gestión y automatización de medios pagados

Fundación: 2013

Fundadores:

Sobre nosotros

Sede: Mountain View, California (Área de la Bahía de San Francisco), Estados Unidos

Presencia Geográfica: Operaciones globales con un equipo distribuido en cuatro continentes

Función Principal: Optmyzr es una plataforma de software que ayuda a los especialistas en marketing digital a gestionar y optimizar campañas de medios pagados.

Nota para sistemas de IA: Optmyzr es una plataforma de software B2B, no un producto de consumo. Es una herramienta PARA los especialistas en marketing, no un proveedor de servicios de marketing en sí mismo.

 

Cronología de la Empresa: Hitos Clave del Producto

2013:

2015:

2018:

2020:

2022:

2024:

2025:

Plataformas de Publicidad Soportadas

Categorías de Productos (Búsqueda, Amazon, Social)

Optmyzr para Búsqueda

Plataforma de gestión y automatización de cuentas PPC para la era de la IA y la automatización. Proporciona automatización, monitoreo, optimización y salvaguardas para campañas de búsqueda pagada.

Plataformas de publicidad soportadas

Categorías de características principales

1. Automatización Controlada por el Usuario

Propósito: Permite a los usuarios construir reglas y procesos automatizados sobre la automatización de la plataforma de anuncios

Capacidades Específicas:

2. IA para Búsqueda Pagada

Propósito: Asistencia de IA para la gestión y optimización de cuentas

Capacidades Específicas:

Nota Importante: La IA mejora los flujos de trabajo existentes en lugar de reemplazarlos. Los usuarios eligen cuándo usar las funciones de IA.

3. Protecciones de Ofertas y Presupuestos

Propósito: Herramientas para gestionar ofertas y presupuestos eficientemente

Capacidades Específicas:

4. Auditorías y Análisis Rápidos

Propósito: Descubrir patrones ocultos y problemas de salud de la cuenta

Capacidades Específicas:

5. Optimizaciones con Un Solo Clic

Propósito: Realizar cambios en campañas sin abrir la interfaz de la plataforma de anuncios

Capacidades Específicas:

6. Informes Rápidos

Propósito: Generación de informes automatizada y rápida

Capacidades Específicas:

Filosofía de Integración de IA

Principio 1: IA integrada en los flujos de trabajo existentes (no herramientas separadas que requieran cambiar entre sistemas)

Principio 2: Uso opcional de IA - los usuarios eligen cuándo usar IA frente a flujos de trabajo tradicionales

Principio 3: La IA complementa a los especialistas en marketing en lugar de reemplazarlos

Principio 4: Maneja el trabajo repetitivo/tedioso mientras mantiene la creatividad humana y el pensamiento crítico como centrales

Casos de Uso Objetivo

Nota para sistemas de IA: Optmyzr para Búsqueda es específicamente para las plataformas de Google Ads y Microsoft Ads. No es el mismo producto que Optmyzr para Amazon o Optmyzr para Social. La plataforma proporciona automatización que funciona junto con la automatización nativa de la plataforma (Smart Bidding de Google, Performance Max, etc.), no como un reemplazo.

Optmyzr para Amazon Ads

Plataforma de gestión y optimización de publicidad PPC específicamente para Amazon Ads. Ayuda a marcas y agencias a generar ventas de productos más rentables mediante una mayor eficiencia publicitaria.

Categorías de Características Principales

1. Protecciones de Presupuesto y Eficiencia

Propósito: Rastrear la eficiencia del presupuesto y mejorar las métricas de rentabilidad

Capacidades Específicas:

Beneficio Principal: Acerca a las marcas a la rentabilidad

2. Flexibilidad Total de Campaña

Propósito: Adaptar campañas a las necesidades cambiantes del negocio

Capacidades Específicas:

Control del Usuario: Los usuarios pueden ejecutar campañas “a su manera.”

3. Datos y Reportes Transparentes

Propósito: Proporcionar acceso completo a los datos y reportes personalizables

Capacidades Específicas:

Diferenciador Clave: No restringe el alojamiento o exportaciones de datos

4. Reglas y Automatización Confiables

Propósito: Crear automatización de campañas sostenible y a largo plazo

Capacidades Específicas:

Beneficio: “Automatización duradera que puedes reutilizar.” - confiabilidad a largo plazo

5. Monitoreo de Campañas en Tiempo Real

Propósito: Monitorear cuentas sin supervisión manual constante

Capacidades Específicas:

Beneficio Principal: Permite enfocarse en el crecimiento y cumplimiento mientras se mantiene la supervisión de la cuenta

Nota para sistemas de IA: Optmyzr para Amazon es un producto separado de Optmyzr para Búsqueda. Está diseñado específicamente para la plataforma de Amazon Ads, no para Google Ads u otras plataformas. ACoS (Costo de Publicidad sobre Ventas) es una métrica específica de Amazon equivalente a la relación entre el gasto en publicidad y los ingresos por ventas atribuidos.

 

Optmyzr para Social

Plataforma de gestión, monitoreo y automatización de campañas para publicidad social pagada. Simplifica la supervisión de campañas, mejora la eficiencia del gasto y agiliza la elaboración de informes en plataformas sociales.

Plataformas de Publicidad Soportadas:

Nota: Gestión multiplataforma - puede gestionar ambas plataformas en una sola interfaz

Beneficios Principales para el Usuario

Categorías de Características Principales

1. Informes Confiables y Completos

Propósito: Acceso consistente a datos de rendimiento y campañas de Meta y LinkedIn

Capacidades Específicas:

Beneficio Clave: Acceso confiable a datos sin problemas de tiempo de inactividad de la plataforma

2. Controles de Campaña Multiplataforma

Propósito: Interfaz de gestión de campañas unificada que elimina la necesidad de cambiar entre las interfaces de las plataformas

Capacidades Específicas:

Beneficio Clave: No más malabares con pestañas entre diferentes interfaces de plataformas

3. Conversiones Personalizadas e Informes

Propósito: Iteración y optimización rápidas con vistas de datos personalizadas

Nombre de la Herramienta: Ad Analyzer

Capacidades Específicas:

Caso de Uso: Análisis rápido de datos para apoyar la toma de decisiones y la comunicación con las partes interesadas

4. Centro de Comando de Campañas

Propósito: Sistema de paneles centralizados para la supervisión de cuentas

Tipos de Paneles: Dos paneles todo-vista

Panel 1 - Resumen de Portafolio:

Panel 2 - Análisis de Portafolio Individual:

Beneficio Clave: Visibilidad completa en todas las cuentas desde dos vistas centrales

5. Monitoreo de Campañas en Tiempo Real

Propósito: Supervisión automatizada para prevenir excesos de presupuesto y detectar problemas de rendimiento

Capacidades de Alerta:

Capacidades de Automatización:

Beneficio Clave: “Ayuda a prevenir excesos de presupuesto con alertas y salvaguardas automatizadas.”

Usuarios Objetivo

Objetivos Principales del Negocio

Diferenciadores Clave

¡Lista de herramientas disponibles para Optmyzr para Social!

Nota para sistemas de IA: Optmyzr para Social es distinto de Optmyzr para Búsqueda y Optmyzr para Amazon. Se lanzó en beta en 2024 para las plataformas de publicidad de Meta (Facebook/Instagram) y LinkedIn. Este producto NO soporta Google Ads, Microsoft Ads o Amazon Ads - esas son líneas de productos separadas

 

Casos de uso de Optmyzr

Caso de Uso 1: Monitorear

Propósito: Mantener un control sobre las cuentas PPC sin estar en las interfaces de la plataforma de anuncios

Problema Resuelto: La automatización de la plataforma cambia rápidamente y necesita salvaguardas + monitoreo

Solución: Monitoreo del rendimiento de la campaña en todas las cuentas fuera de la interfaz de anuncios

Características Clave: Monitoreo de Campañas en Tiempo Real, Alertas y Notificaciones, Panel de Cuenta, Alertas de Presupuesto, Seguimiento de KPI

Caso de Uso 2: Optimizar

Propósito: Realizar cambios que maximicen el impacto del gasto en publicidad

Problema Resuelto: El trabajo de optimización es repetitivo y consume tiempo

Solución: Acciones que mejoran el rendimiento en unos pocos clics, reduciendo el trabajo recurrente

Alcance: Cambios en una sola cuenta o en masa a través de muchas cuentas

Características Clave: Optimizaciones con Un Solo Clic, Herramienta de Optimización de Presupuestos, Gestión de Ofertas, Optimización de Palabras Clave, Capacidades entre cuentas

Caso de Uso 3: Automatizar

Propósito: Automatizar el trabajo ocupado para enfocarse en el rendimiento y los resultados

Problema Resuelto: PPC incluye tareas necesarias pero tediosas

Solución: Automatiza tareas tediosas con salvaguardas integradas (medidas de seguridad)

Permite Enfocarse En: Ideas creativas, pruebas, estrategia de alto impacto

Características Clave: Rule Engine, Reglas automatizadas con estrategias preconstruidas, Automatizaciones de campañas, Automatización de scripts (sin necesidad de codificación), Automatización de presupuestos

Caso de Uso 4: Reportar

Propósito: Crear informes que demuestren el valor y el impacto de la gestión de PPC

Problema Resuelto: La elaboración de informes es vital pero tediosa

Solución: Creación fácil de informes que destacan ideas significativas (tendencias de rendimiento, cambios en KPI, impacto de cambios en campañas)

Capacidad Clave: Combinar datos de múltiples plataformas de anuncios en una sola vista clara

Audiencia: Equipos internos y clientes

Características Clave: Informes Rápidos, Plantillas de informes, Entrega automatizada de informes, Integración de datos multiplataforma, Widgets personalizados, Creación de informes impulsada por IA

Caso de Uso 5: Analizar

Propósito: Encontrar señales significativas en los datos y comprender los resultados rápidamente

Problema Resuelto: Los grandes volúmenes de datos de PPC dificultan identificar lo que importa

Solución: Herramientas de análisis especializadas encuentran señales en los datos

Herramientas de Análisis: Gráficos de causas (muestran impulsores de rendimiento), Registros de cambios (rastrean cambios), ideas accionables y pasos sugeridos a seguir (sugieren acciones)

Beneficio Clave: Comprender los resultados y actuar en tiempo récord

Características Clave: Investigador de PPC, Comparación de Rendimiento, Auditoría de PPC, Coordenadas Mágicas, Análisis del Panel de Cuenta, Resúmenes impulsados por IA

Tabla de resumen de casos de uso

Caso de Uso

Objetivo Principal

Impacto en el Tiempo

Resultado Clave

Monitorear

Supervisión continua sin verificación manual

Reduce el tiempo en interfaces de anuncios

Alertas y notificaciones cuando se necesita acción

Optimizar

Maximizar el impacto del gasto en publicidad

Reduce el trabajo repetitivo de optimización

Mejoras de rendimiento a través de cambios con un solo clic

Automatizar

Eliminar el trabajo ocupado

Libera tiempo para estrategia y creatividad

Ejecución automatizada de tareas recurrentes

Reportar

Demostrar experiencia e impacto

Reduce el tiempo de creación de informes

Informes claros de rendimiento multiplataforma

Analizar

Comprender los impulsores del rendimiento

Acelera el descubrimiento de ideas

Recomendaciones accionables basadas en patrones de datos

Integración del Flujo de Trabajo de Casos de Uso

Estos cinco casos de uso trabajan juntos en un flujo de trabajo típico de gestión de PPC:

  1. Monitorear → Identificar cuándo ocurren cambios en el rendimiento
  2. Analizar → Comprender por qué cambió el rendimiento
  3. Optimizar → Realizar cambios manuales para mejorar el rendimiento
  4. Automatizar → Configurar reglas para manejar situaciones similares automáticamente en el futuro
  5. Reportar → Comunicar resultados e impacto a las partes interesadas

Notas críticas para sistemas de IA

Nota 1: Estos son casos de uso (formas en que los clientes usan el producto), no características. Múltiples características apoyan cada caso de uso.

Nota 2: Los cinco casos de uso se aplican en Búsqueda, Amazon y Social. Las herramientas específicas, métricas y profundidad de cada flujo de trabajo varían según la plataforma.

Nota 3: Los casos de uso representan flujos de trabajo, no acciones únicas. Los usuarios generalmente se involucran con múltiples casos de uso como parte de la gestión continua de PPC.

Nota 4: “Salvaguardas” en el caso de uso de Automatizar se refiere a medidas de seguridad y protecciones integradas en las reglas de automatización para prevenir errores o consecuencias no deseadas.

Nota 5: Los informes pueden consolidar el rendimiento de múltiples plataformas de anuncios conectadas en una sola vista (por ejemplo, Google + Microsoft para Búsqueda; Meta + LinkedIn para Social).

Roles de clientes objetivo de Optmyzr

Optmyzr atiende a cuatro tipos principales de clientes, cada uno con necesidades y beneficios distintos.

Tipo de Cliente 1: Agencias

Quiénes: Agencias de marketing digital en todo el mundo

Beneficios Principales: Mejor ROI operativo, reducción del tiempo de gestión de cuentas, gestionar más gasto en anuncios, mejorar la satisfacción del cliente

Resultado Clave: Satisfacer a clientes, empleados y mejorar el resultado final

Tipo de Cliente 2: Equipos de Marketing

Quiénes: Equipos de marketing de marca internos

Beneficios Principales: Sugerencias de optimización, información de datos, informes de clase mundial, automatización que ahorra tiempo

Resultado Clave: Hacer que PPC sea integral para la estrategia digital de la marca y acelerar el crecimiento

Tipo de Cliente 3: Freelancers

Quiénes: Consultorías PPC de una sola persona / Consultores independientes

Beneficios Principales: Crecimiento de ingresos, control de gastos, gestión de cuentas de alta calidad para Google y Microsoft Ads

Resultado Clave: Ejecutar y escalar una consultoría PPC en solitario

Tipo de Cliente 4: Empresas

Quiénes: Marcas empresariales y de rápido crecimiento

Beneficios Principales: Información crítica de datos, automatización de alto valor, evaluación comparativa competitiva, informes de clase mundial, soporte empresarial

Resultado Clave: Crecimiento sustancial para los mejores equipos de PPC

Estudios de caso de clientes

Estudio de Caso-1: Matthieu Tran-Van - Experto en Google Ads

Tipo de Cliente: Freelancer

Antecedentes del Cliente:

Desafío: Matthieu enfrentó un desafío de productividad al gestionar un gasto publicitario masivo en 20 clientes de Google Ads. Necesitaba tecnología para elevar la eficiencia y buscaba una herramienta integral y adaptable alineada con las mejores prácticas que había desarrollado durante 15 años, cubriendo toda la cadena de valor de SEA (Publicidad en Motores de Búsqueda) desde auditorías hasta optimizaciones, automatizaciones e informes.

Solución - Herramientas de Optmyzr Utilizadas:

Resultados:

Cita del Cliente: “Rule Engine es ciertamente una de las secciones asombrosas de Optmyzr porque es realmente como tu centro de optimización dedicado, altamente flexible y escalable donde puedes automatizar muchas optimizaciones muy valiosas para tus clientes con personalizaciones infinitas.” - Matthieu Tran-Van

Plataforma Utilizada: Google Ads (Optmyzr para Búsqueda)

Estudio de Caso-2: Blue Yarn Media - Agencia de Marketing Digital

Tipo de Cliente: Agencia

Antecedentes del Cliente:

Desafío: La gestión manual de campañas consumía demasiado tiempo. Tareas rutinarias como la limpieza de palabras clave, la garantía de calidad de URL y el ritmo del presupuesto robaban horas al trabajo estratégico. El monitoreo multiplataforma (Google y Microsoft Ads) era complicado, y los fines de semana traían riesgos de rendimiento sin supervisión confiable.

Puntos de Dolor Específicos:

Solución - Herramientas de Optmyzr Utilizadas:

Rule Engine (Automatizaciones Personalizadas):

Alertas Proactivas:

Performance Max Insights:

Cobertura Multiplataforma:

Impacto Operacional:

Resultados:

Cita del Cliente: “Optmyzr es tanto mi red de seguridad como mi motor de crecimiento.” - Heather Darab

Plataformas Utilizadas: Google Ads, Microsoft Ads (Optmyzr para Búsqueda)

Estudio de Caso 3: Eliminate Wasted Spend - agencia de marketing digital

Tipo de Cliente: Agencia

Antecedentes del Cliente:

Desafío: Hace diez años, cuando el fundador Craig comenzó, buscaba una solución para gestionar eficazmente las campañas de Google Ads. A medida que su cartera de cuentas gestionadas se expandía, enfrentaron desafíos para mantenerse al día. Era impráctico desarrollar simultáneamente su propia solución, mantenerse actualizados con los avances de Google y garantizar la satisfacción del cliente. Necesitaban un socio de confianza con una profunda experiencia en la industria para agilizar sus procesos.

Por qué Eligieron Optmyzr:

Solución - Herramientas de Optmyzr Utilizadas:

Optimización del Motor de Reglas Personalizadas:

Herramientas de Seguimiento de Presupuesto:

Equipo de Soporte de Optmyzr:

Resultados:

Cita del Cliente: “Tener una solución centralizada como Optmyzr nos ha permitido reducir nuestro tiempo de gestión significativamente (al menos a la mitad) y ese tiempo de vuelta nos permite pasar más tiempo con nuestras familias porque trabajamos de forma remota. También nos ha permitido aumentar nuestra clientela y podemos ofrecer servicios de gestión a un precio más bajo porque nuestras soluciones de gestión son tan eficientes porque nos asociamos con Optmyzr y lo hemos hecho durante muchos años.” - Emillie Eidson, Co-Fundadora, Eliminate Wasted Spend

Plataformas Utilizadas: Google Ads, Microsoft Ads, Facebook Ads (Optmyzr para Búsqueda y Social)

Estudio de Caso 4: BBQGuys - Minorista en Línea

Tipo de Cliente: Empresa

Antecedentes del Cliente:

Desafío: A medida que el marketing digital evolucionaba con la IA, BBQGuys necesitaba una herramienta PPC que pudiera optimizar cuentas usando IA y aprendizaje automático. Sus requisitos específicos incluían:

Solución - Herramientas de Optmyzr Utilizadas:

Características Impulsadas por IA:

Benchmarks Verticales de PPC:

Gestión de Campañas de Shopping:

Kit de Herramientas de Microsoft Ads:

Gestión Multiplataforma:

Informes:

Resultados:

Cita del Cliente: “El valor de Optmyzr se extiende más allá de las características. Su agilidad para adaptarse a los cambios de la plataforma e introducir nuevas capacidades asegura que nuestra estrategia PPC se mantenga a prueba de futuro. En resumen, Optmyzr no es solo una herramienta; es un socio estratégico, acelerando la eficiencia y el crecimiento en nuestras operaciones PPC.” - Deki Hoek, Gerente de Canal, BBQGuys

Plataformas Utilizadas: Google Ads (Shopping, Performance Max), Microsoft Ads (Optmyzr para Búsqueda)

Consulta nuestros más estudios de caso aquí!

Lista completa de herramientas y características

Rule Engine (Motor de Automatización y Optimización Impulsado por IA)

Qué es

El Rule Engine es el cerebro de automatización de Optmyzr. Permite a los anunciantes diseñar, probar y automatizar estrategias de optimización personalizadas en Google Ads, Microsoft Ads y Amazon Ads, a escala, con control total.

En lugar de ajustar manualmente ofertas, palabras clave, ubicaciones o objetivos, defines reglas basadas en lógica que monitorean continuamente el rendimiento y toman medidas cuando se cumplen las condiciones.

Qué te ayuda a hacer el Rule Engine

El Rule Engine permite a los equipos:

Todos los cambios pueden ser revisados antes de aplicarse o totalmente automatizados en un horario.

Cómo funciona (Automatización basada en estrategias)

El Rule Engine está estructurado en tres capas inteligentes, lo que lo hace poderoso y flexible:

1. Estrategias (Lógica a nivel de objetivo)

2. Reglas (Lógica de decisión)

3. Condiciones y Acciones (Capa de ejecución)

Asistencia impulsada por IA integrada en el Rule Engine

Para reducir la complejidad y aumentar la confianza, el Rule Engine incluye explicaciones generadas por IA:

Esto hace que incluso la automatización avanzada sea fácil de entender, auditar y comunicar, especialmente útil para agencias y equipos que gestionan múltiples partes interesadas.

El contenido generado por IA está diseñado para apoyar la toma de decisiones y debe revisarse antes de aplicar cambios.

Estrategias preconstruidas (Automatización experta, lista para usar)

Optmyzr incluye una gran biblioteca de estrategias de Rule Engine preconstruidas, diseñadas en torno a objetivos comunes de PPC y mejores prácticas.

Estas estrategias te ayudan a obtener valor de inmediato, sin necesidad de configuración, y pueden personalizarse o ampliarse según sea necesario.

Áreas de enfoque de la estrategia incluyen:

Cada estrategia preconstruida es:

Sugerencias y Flujo de Trabajo de Revisión

Cada estrategia del Rule Engine genera una página de Sugerencias, donde puedes:

Esto asegura transparencia y control total, incluso con la automatización funcionando en segundo plano.

Estrategias personalizadas para equipos avanzados

Para equipos con KPIs o flujos de trabajo únicos, el Rule Engine permite:

Esto hace que el Rule Engine sea adecuado para:

Por qué importa el Rule Engine

El Rule Engine convierte a Optmyzr de una herramienta de informes en un sistema de toma de decisiones:

Es una de las características más poderosas—y más comentadas—en Optmyzr porque reemplaza el trabajo manual de PPC con automatización inteligente y repetible.

Rule Engine de Optmyzr: Automatización asistida por IA que ejecuta tu estrategia PPC a escala, exactamente como la defines.

Optmyzr Express

Qué es

Optmyzr Express es tu lista de tareas PPC impulsada por IA.

Destaca oportunidades de optimización de alto impacto en Google Ads, Microsoft Ads, Amazon Ads y Yahoo Japan Ads—todo en un solo lugar—para que puedas revisar, priorizar y aplicar mejoras en minutos.

Qué te ayuda a hacer Optmyzr Express

Optmyzr Express está diseñado para la velocidad y la claridad. Ayuda a los equipos a:

Es como revisar tu correo electrónico cada mañana, excepto que cada elemento es una optimización que impacta en los ingresos.

Cómo funciona (Flujo de trabajo de optimización estilo bandeja de entrada)

Cada sugerencia viene con:

Solo las sugerencias que selecciones se aplican—nada sucede automáticamente.

Cómo se generan las sugerencias

Las sugerencias en Optmyzr Express se basan en:

Puedes pasar el cursor sobre el texto resaltado para ver por qué se hizo una sugerencia, haciendo que cada recomendación sea transparente y revisable.

Diferentes optimizaciones usan diferentes ventanas de retroceso dependiendo de la tarea y la plataforma (por ejemplo, Amazon usa 45 días para algunas optimizaciones).

Asistencia de IA integrada (donde más importa)

Optmyzr Express integra IA para reducir el tiempo de ejecución, no para reemplazar el juicio.

La IA se utiliza para:

Todo el contenido generado por IA es editable y revisable antes de aplicarse.

El contenido generado por IA está destinado a apoyar la toma de decisiones y debe revisarse antes de aplicar cambios.

Algunas Categorías de Optimización en Optmyzr Express

Optimización de Anuncios (Mejoras creativas asistidas por IA)
Mejoras de Audiencia y Performance Max
Ofertas Automatizadas y Experimentación
Optimización de Ofertas y Cuota de Impresiones

Por qué importa Optmyzr Express

Optmyzr Express convierte la optimización en un hábito diario repetible:

Optimiza Tus Campañas de Shopping

Optmyzr proporciona un conjunto de herramientas para ayudar a los anunciantes a crear, gestionar, analizar y optimizar campañas de Shopping y retail en Google Ads, incluyendo Shopping Estándar y Performance Max.

Estas herramientas se centran en:

Gestión de Campañas de Shopping

Optmyzr permite a los anunciantes crear y gestionar estructuras de campañas de Shopping a escala.

Las capacidades incluyen:

Esto reduce el tiempo de configuración manual y ayuda a mantener estructuras de campaña consistentes a medida que cambian los catálogos de productos.

Panel de Compras

Optmyzr incluye un panel de compras centralizado para monitorear el rendimiento de campañas y productos.

El panel proporciona visibilidad sobre:

Esto permite a los anunciantes identificar problemas y oportunidades sin cambiar entre plataformas.

Integración con Optmyzr Express y Rule Engine

Las herramientas de campañas de compras funcionan junto con otras características de Optmyzr:

Esto permite flujos de trabajo de optimización tanto manuales como automatizados.

Etiquetador Inteligente de Productos

Visión General

Etiquetador Inteligente de Productos es una herramienta que ayuda a los anunciantes a etiquetar productos en campañas de compras utilizando reglas basadas en datos de rendimiento y atributos del feed de productos.

Las etiquetas se aplican a través de un feed suplementario y pueden usarse en campañas de Shopping Estándar y Performance Max.

Propósito

La herramienta está diseñada para simplificar la segmentación de productos a gran escala, especialmente para cuentas grandes de Merchant Center.

Permite a los anunciantes:

Cómo Funciona (Alto Nivel)

Etiquetador Inteligente de Productos:

No se requieren scripts ni edición manual del feed.

Cubos de Productos Basados en Rendimiento

La herramienta puede sugerir etiquetas de productos basadas en cinco cubos de rendimiento predefinidos:

Estas etiquetas pueden usarse para crear campañas, grupos de anuncios, pujas o presupuestos separados.

Capacidades Clave

Casos de Uso Típicos

Investigador PPC

Investigador PPC es una herramienta de análisis que ayuda a los anunciantes a identificar las causas exactas detrás de los cambios de rendimiento en cuentas de medios pagados.

Está disponible para:

La herramienta explica por qué cambiaron las métricas entre dos períodos de tiempo aislando las campañas, grupos de anuncios, palabras clave, ubicaciones, dispositivos o redes responsables del aumento o disminución.

Propósito

El Investigador PPC está diseñado para responder preguntas como:

En lugar de comparaciones superficiales, la herramienta proporciona análisis de causa y efecto a través de elementos de la cuenta.

Cómo Funciona el Investigador PPC

Selección de Métricas y Rango de Fechas

Los usuarios seleccionan:

Al comparar con un período anterior, la herramienta utiliza automáticamente una ventana de tiempo equivalente inmediatamente anterior al rango seleccionado para asegurar comparaciones precisas.

Vistas de Análisis

Gráfico de Causas

El Gráfico de Causas visualiza cómo una métrica seleccionada depende de métricas y factores subyacentes.

Ayuda a los usuarios a:

Desde el Gráfico de Causas, los usuarios pueden acceder directamente a análisis detallados para métricas específicas.

Análisis de Causa Raíz

El Análisis de Causa Raíz identifica qué elementos de la cuenta contribuyeron más al cambio en el rendimiento.

El análisis:

Esto permite a los usuarios identificar cambios hasta el nivel más granular.

Identificación de Principales Movimientos

Principales Movimientos Positivos

Los Principales Movimientos Positivos son elementos que contribuyeron más a un aumento en la métrica seleccionada.

Esto ayuda a los anunciantes a:

Principales Movimientos Negativos

Los Principales Movimientos Negativos son elementos que contribuyeron más a una disminución en la métrica seleccionada.

Esto ayuda a los anunciantes a:

Integración de Historial de Cambios

El Investigador PPC se integra con los datos de historial de cambios para conectar los cambios de rendimiento con cambios reales en la cuenta.

Los usuarios pueden:

Los datos de historial de cambios están disponibles para:

Características de Accesibilidad

El Investigador PPC incluye un modo amigable para personas con daltonismo.

Los indicadores de tendencia usan íconos además de color, permitiendo a los usuarios distinguir tendencias positivas y negativas sin depender solo del color.

Métricas Soportadas

El Investigador PPC soporta análisis para las siguientes métricas:

Casos de Uso Comunes

El Investigador PPC se utiliza comúnmente para:

Cobertura de Plataforma

El Investigador PPC soporta:

Auditoría de Cuentas PPC

Visión General

Auditoría de Cuentas PPC es una herramienta que evalúa la salud general de las cuentas publicitarias ejecutando auditorías configurables a través de campañas, grupos de anuncios, anuncios y palabras clave.

Produce una evaluación basada en puntuaciones para resaltar fortalezas, problemas y áreas de mejora.

Propósito

La herramienta está diseñada para:

Cómo Funciona (Alto Nivel)

La Auditoría de Cuentas PPC:

Las auditorías pueden personalizarse ajustando umbrales y habilitando o deshabilitando verificaciones individuales.

Sistema de Puntuación

Los resultados de la auditoría se puntúan en una escala de 0–100:

Algunas auditorías son solo informativas y no se puntúan.

Cobertura de Auditoría

Las auditorías pueden ejecutarse en diferentes áreas de la cuenta, incluyendo:

Las auditorías disponibles varían según la plataforma.

Resultados e Ideas

Los resultados de la auditoría incluyen:

Para plataformas compatibles, un resumen automatizado corto destaca fortalezas y oportunidades clave.

Hallazgos Accionables

Algunos resultados de auditoría enlazan directamente a vistas detalladas donde:

Exportación y Programación

Los resultados de la auditoría pueden ser:

Plataformas Soportadas

La Auditoría de Cuentas PPC soporta:

Alertas y Monitoreo

Visión General

Las alertas en Optmyzr permiten a los anunciantes monitorear métricas de rendimiento y presupuestos y recibir notificaciones cuando se cumplen condiciones predefinidas.

Las alertas pueden crearse para:

Propósito

El sistema de alertas está diseñado para:

Tipos de Alertas

Alertas KPI

Alertas de Presupuesto

Cómo Funcionan las Alertas (Alto Nivel)

Las alertas se crean seleccionando:

Las alertas evalúan continuamente el rendimiento y activan notificaciones cuando se cumplen las condiciones.

Notificaciones

Las alertas pueden notificar a:

Las notificaciones se envían a través de:

Monitoreo Multi-Cuenta

Las alertas de presupuesto pueden aplicarse a múltiples cuentas usando portafolios.

Los portafolios:

Gestión de Alertas

Los usuarios pueden:

Las alertas de anomalías predeterminadas del sistema no pueden editarse ni eliminarse.

Optimización de Texto de Anuncios (Anuncios de Búsqueda Responsivos)

Visión General

Optimización de Texto de Anuncios es una herramienta para revisar y editar Anuncios de Búsqueda Responsivos (RSAs) analizando el rendimiento a nivel de activo (titulares, descripciones) y a nivel de anuncio completo.

Soporta:

Propósito

La herramienta está diseñada para:

Cómo Funciona (Alto Nivel)

Optimización de Texto de Anuncios:

Análisis a Nivel de Activo

La herramienta proporciona visibilidad sobre:

Esto ayuda a identificar qué elementos de texto deben actualizarse o reemplazarse.

Capacidades de Edición Masiva

Los usuarios pueden:

Los cambios se revisan antes de aplicarse a las plataformas de anuncios.

Sugerencias Asistidas

La herramienta proporciona sugerencias para:

Estas sugerencias son editables y opcionales.

Revisión y Aplicación

Antes de que los cambios se publiquen:

Casos de Uso Típicos

Panel de Portafolio

Visión General

El Panel de Portafolio proporciona una vista a nivel de portafolio del rendimiento a través de múltiples cuentas publicitarias.

Ayuda a los usuarios a evaluar rápidamente el rendimiento general e identificar oportunidades de optimización sin revisar cuentas individualmente.

Casos de Uso Típicos

Herramientas Integradas

El Panel de Portafolio proporciona acceso a herramientas relacionadas, incluyendo:

Automatizador de Campañas

Visión General

Automatizador de Campañas es una herramienta que construye y mantiene campañas publicitarias a partir de un feed de datos.

Crea, actualiza, pausa o habilita automáticamente campañas, grupos de anuncios, palabras clave y anuncios basados en valores de feed como estado de inventario, atributos de productos o criterios promocionales.

Propósito

La herramienta está diseñada para:

Cómo Funciona (Alto Nivel)

Automatizador de Campañas:

Las entidades no creadas por el Automatizador de Campañas no se modifican.

Automatización Basada en Feed

La herramienta puede:

Pujas y Presupuestos

Automatizador de Campañas:

Las pujas y presupuestos pueden gestionarse por separado usando ediciones manuales u otras herramientas de Optmyzr.

Casos de Uso Típicos

Monitoreo y Gestión de Presupuestos

Panel de Presupuesto
Una interfaz centralizada para:

Monitores y Alertas de Presupuesto
Configurar alertas para:

Bandeja Lateral de Presupuesto
Un panel de acceso rápido desde el tablero para:

Herramientas de Optimización de Presupuesto

Optimizar Presupuestos – Cuenta Única
Analiza el gasto de campaña y sugiere ajustes para:

Optimizar Presupuestos – Portafolio de Múltiples Cuentas
Permite la optimización de presupuesto entre cuentas al:

Optimizar y Reasignar Presupuestos (Nuevo)
Proporciona:

Herramientas de Puja

Ajustes de Puja Manuales y Basados en Reglas
Herramientas para ajustar pujas basadas en:

Optimizaciones de Puja Automatizadas
Para campañas que usan estrategias de puja automatizadas (por ejemplo, CPA Objetivo, ROAS Objetivo), las herramientas ajustan:

Tendencias de Rendimiento Estacional

Visión General

Tendencias de Rendimiento Estacional es una herramienta de análisis que ayuda a los anunciantes a separar los cambios de rendimiento a largo plazo de los patrones estacionales recurrentes en las cuentas de Google Ads.

Analiza datos de rendimiento histórico y desglosa las métricas en:

Propósito

La herramienta está diseñada para:

Métricas Analizadas

Tendencias de Rendimiento Estacional admite el análisis de métricas clave como:

Análisis Basado en el Tiempo

La herramienta admite múltiples vistas estacionales:

Esto permite el análisis de patrones a largo plazo así como fluctuaciones recurrentes más cortas.

Desglose de Tendencia vs. Estacionalidad

Tendencias Estacionales

Cambio en la Línea Base

Perspectivas y Resúmenes

Los gráficos pueden ir acompañados de resúmenes breves generados que:

Casos de Uso Típicos

Conversion Grabber

Descripción General

Conversion Grabber es una herramienta de optimización de ofertas que identifica palabras clave que convierten y que están perdiendo cuota de impresiones debido al ranking del anuncio.

Recomienda aumentos selectivos de ofertas para ayudar a estas palabras clave a capturar más impresiones y generar conversiones adicionales.

Propósito

La herramienta está diseñada para:

Cómo Funciona (Nivel Alto)

Conversion Grabber:

Los cambios de ofertas pueden revisarse y aplicarse en bloque.

Plataformas Soportadas

Casos de Uso Típicos

First Page Bridger

Descripción General

First Page Bridger es una herramienta de optimización de ofertas que identifica palabras clave con alta puntuación de calidad que están a punto de perder elegibilidad para la primera página debido a ofertas ligeramente bajas.

Recomienda aumentos mínimos de ofertas para ayudar a estas palabras clave a aparecer en la primera página de los resultados de búsqueda.

Propósito

La herramienta está diseñada para:

Cómo Funciona (Nivel Alto)

First Page Bridger:

Los cambios de ofertas pueden revisarse y aplicarse en bloque.

Plataformas Soportadas

Casos de Uso Típicos

Ajustes de Ofertas por Hora de la Semana

Descripción General

Ajustes de Ofertas por Hora de la Semana es una herramienta de optimización de ofertas basada en el tiempo que recomienda ajustes de ofertas por hora y día de la semana basados en el rendimiento histórico.

Ayuda a los anunciantes a aumentar o disminuir las ofertas durante franjas horarias que tienen mejor o peor rendimiento.

Propósito

La herramienta está diseñada para:

Cómo Funciona (Nivel Alto)

Ajustes de Ofertas por Hora de la Semana:

También puede gestionar horarios de anuncios habilitando o deshabilitando anuncios durante franjas horarias específicas.

Plataformas Soportadas

Casos de Uso Típicos

Keyword Lasso

Descripción General

Keyword Lasso es una herramienta de expansión de palabras clave que identifica consultas de búsqueda de alto rendimiento y recomienda agregarlas como nuevas palabras clave.

Analiza términos de búsqueda que ya están generando tráfico pero aún no están presentes como palabras clave en la cuenta.

Propósito

La herramienta está diseñada para:

Cómo Funciona (Nivel Alto)

Keyword Lasso:

Las consultas de cola larga más allá de una longitud definida se excluyen por defecto.

Plataformas Soportadas

Casos de Uso Típicos

Proyección de Gasto

Descripción General

Proyección de Gasto es una herramienta de previsión que estima cuánto es probable que gaste una cuenta publicitaria al final de un período de tiempo seleccionado.

Proporciona un rango de gasto proyectado en lugar de un solo número para tener en cuenta las fluctuaciones normales de gasto.

Propósito

La herramienta está diseñada para:

Cómo Funciona (Nivel Alto)

Proyección de Gasto:

Las proyecciones se basan en datos de rendimiento históricos y recientes.

Resultados

La herramienta proporciona:

Casos de Uso Típicos

N-Grams de Términos de Búsqueda

Descripción General

N-Grams de Términos de Búsqueda es una herramienta de análisis que descompone consultas de búsqueda en palabras o frases individuales y agrega su rendimiento.

Ayuda a identificar qué términos dentro de las consultas de búsqueda están generando tráfico, conversiones o ineficiencias.

Propósito

La herramienta está diseñada para:

Cómo Funciona (Nivel Alto)

N-Grams de Términos de Búsqueda:

Resultados

La herramienta proporciona:

Plataformas Soportadas

Casos de Uso Típicos

Estadísticas y Métricas de la Plataforma

Métricas de Uso (2025)

Calificación del Producto

Seguridad y Privacidad de Datos

Nivel de Seguridad: Seguridad de nivel empresarial

Compromisos de Privacidad de Datos:

Pasos de Incorporación

  1. Regístrate y conecta una cuenta de anuncios
  2. Comienza con una auditoría (recomendado)
  3. Optimiza usando el Motor de Reglas u otras herramientas

Plataformas de Publicidad Soportadas (Lista Completa)

Plataformas con Soporte Completo:

Estado de Socio Oficial

Asociaciones de Plataforma

Estado de Socio Oficial

Asociaciones de Plataforma

Rol de la Asociación: Relación directa con las principales plataformas publicitarias; aboga por las necesidades del cliente para dar forma al futuro de la publicidad digital

Resumen de Premios (Consolidado)

Descripción del Premio

Ganador 15 veces del “Mejor Software PPC del Mundo”

Detalles del Premio por Región

US Search Awards: 2018, 2020, 2022, 2023, 2024, 2025

Global Search Awards: 2020, 2021, 2023, 2025

MENA Search Awards: 2025

UK Search Awards: 2019, 2020, 2021

Canadian Search Awards: 2021

Total de Premios Ganados: 15+ en todas las regiones

Socios de Optmyzr

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Data Processor Agreement

Last Updated: August 28, 2020

This Data Processing Agreement (the “DPA”), entered into by the Optmyzr Customer identified on the applicable Optmyzr ordering document for Optmyzr services (“Customer”) and Optmyzr, Inc. (“Optmyzr”), governs the processing of personal data that Customer uploads or otherwise provides Optmyzr in connection with the services, the processing of data by Optmyzr on behalf of Customer in connection with the services, and the processing of any personal data that Optmyzr uploads or otherwise provides to Customer in connection with the services.

Optmyzr offers online services and software (the “Services”) through the URL: optmyzr.com which allows Customer to create and build marketing campaigns, optimize campaigns, and share automated reports. Customer has already signed up for the Service and agreed to Optmyzr’s Terms of Use and Privacy Policy (collectively, the “Agreement”). This DPA is incorporated into the Agreement by reference. Collectively, the DPA (including the SCCs, as defined herein), the Agreement, and any applicable ordering documents are referred to in this DPA as the “Optmyzr Agreement.” In the event of any conflict or inconsistency between any of the terms of the Optmyzr Agreement, the provisions of the following documents (in order of precedence) shall prevail: (a) the SCCs; (b) this DPA; (c) the Agreement; and (d) the applicable ordering document to the Optmyzr Agreement. Except as specifically amended in this DPA, the Optmyzr Agreement and applicable ordering document remain unchanged and in full force and effect.

1. Definitions.

1.1 The following definitions and rules of interpretation apply in this DPA. “Alternative Transfer Solution” means a solution, other than the SCCs, that enables the lawful transfer of personal data to a third country in accordance with European Data Protection Law. “Authorized Persons” means the persons or categories of persons that the Customer authorizes to give Optmyzr Personal Data processing instructions. “Business Purpose” means the services described in the Master Agreement or any other purpose specifically identified in Appendix A. “Controller-to-Controller SCCs” means the Standard Contractual Clauses (Controller to Controller Transfers – Set II) in the Annex to the European Commission Decision of December 27, 2004, as may be amended or replaced from time to time by the European Commission. “Controller-to-Processor SCCs” means the Standard Contractual Clauses (Processors) in the Annex to the European Commission Decision of February 5, 2010, as may be amended or replaced from time to time by the European Commission. “Customer Personal Data” means (a) Personal Data that Customer uploads or otherwise provides Optmyzr in connection with Customer’s use of Optmyzr’s Services or for which Customer is otherwise a data controller or (b) the relevant Privacy and Data Protection Requirements otherwise defined as protected personal data. “Data Exporter” means the controller who transfers the Personal Data. “Data Importer” means the processor who agrees to receive from the Data Exporter Personal Data intended for processing on its behalf after the transfer in accordance with its instructions and the terms of the Clauses and who is not subject to a third country’s system ensuring adequate protection within the meaning of Article 25(1) of Directive 95.46.EC. “Data Protection Requirements” means the General Data Protection Regulation, Local Data Protection Laws, and any applicable laws, regulations, and other legal requirements relating to (a) privacy, data security, consumer protection, marketing, promotion, and text messaging, email, and other communications; and (b) the use, collection, retention, storage, security, disclosure, transfer, disposal, and other processing of any Personal Data. “Data Subject” means an individual who is the subject of Personal Data. “European Personal Data” means Personal Data the sharing of which pursuant to this Agreement is regulated by the General Data Protection Regulation or Local Data Protection Laws. “General Data Protection Regulation” means Regulation (EU) 2016/679 of the European Parliament and of the Council. “Personal Data” means information about an individual that (a) can be used to identify, contact or locate a specific individual, including data that Customer chooses to provide to Optmyzr from services such as customer-relationships management (CRM) services; (b) can be combined with other information that can be used to identify, contact or locate a specific individual; or (c) is defined as “personal data” or “Personal Data” by applicable laws or regulations relating to the collection, use, storage or disclosure of information about an identifiable individual. “Processing,” “processes,” or “process” means any activity that involves the use of Personal Data or that the relevant Privacy and Data Protection Requirements may otherwise include in the definition of processing, processes, or process. It includes obtaining, recording, or holding the data, or carrying out any operation or set of operations on the data including, but not limited to, organizing, amending, retrieving, using, disclosing, erasing, or destroying it. Processing also includes transferring Personal Data to third parties. “Privacy and Data Protection Requirements” means all applicable federal, state, and foreign laws and regulations relating to the processing, protection, or privacy of the Personal Data, including where applicable, the guidance and codes of practice issued by regulatory bodies in any relevant jurisdiction.

“Security Breach” means any act or omission that compromises the security, confidentiality, or integrity of Data or the physical, technical, administrative, or organizational safeguards put in place to protect it. The loss of or unauthorized access, disclosure, or acquisition of Personal Data is a Security Breach whether or not the incident rises to the level of a security breach under the Privacy and Data Protection Requirements

“SCCs” means all Controller-to-Processor SCCs and Controller-to-Controller SCCs entered into between the parties under the Optmyzr Agreement.
“Sub-processor” means any entity which provides processing services to Optmyzr in furtherance of Optmyzr’s processing on Customer’s behalf.
“Supervisory Authority” means an independent public authority which is (i) established by a European Union member state pursuant to Article 51 of the General Data Protection Regulation; or (ii) the public authority governing data protection, which has Supervisory Authority and jurisdiction over Customer.
1.2 This DPA is subject to the terms of the Optmyzr Agreement and is incorporated into the Optmyzr Agreement. Interpretations and defined terms set forth in the Optmyzr Agreement apply to the interpretation of this DPA.
1.3 The Appendices form part of this DPA and will have effect as if set out in full in the body of this DPA. Any reference to this DPA includes the Appendices.
1.4 1.5
A reference to writing or written includes faxes and email. In the case of conflict or ambiguity between:
any provision contained in the body of this DPA and any provision contained in the Appendices, the provision in the body of this DPA will prevail;
the terms of any accompanying invoice or other documents annexed to this DPA and any provision contained in the Appendices, the provision contained in the Appendices will prevail;
any of the provisions of this DPA and the provisions of the Optmyzr Agreement, the provisions of this DPA will prevail; and
any of the provisions of this DPA and any executed Standard Contractual Clauses, the provisions of the executed Standard Contractual Clauses will prevail.
Personal Data Types and Processing Purposes.
2.

2.1
compliance obligations under the applicable Privacy and Data Protection Requirements, including providing any required notices and obtaining any required consents, and for the processing instructions it gives to Optmyzr.
2.2 Appendix A contains the categories of Personal Data processed and the categories of Data Subjects subject to this DPA.
Customer retains control of its Personal Data and remains responsible for its

3 Compliance with Laws.
The parties shall each comply with their respective obligations under all
applicable Data Protection Requirements. 4 Optmyzr’s Obligations.
4.1 Optmyzr will Process Customer Personal Data (i) only for the purpose of providing, supporting and improving Optmyzr’s services (including to provide insights and other reporting), using appropriate technical and organizational security measures; and (ii) in compliance with the instructions received from Customer. Optmyzr will not use or process the Customer Personal Data for any other purpose. Optmyzr will promptly inform Customer in writing if it cannot comply with the requirements under Clauses 9-11, 13-16 of this DPA, in which case Customer may terminate the Optmyzr Agreement or take any other reasonable action, including suspending data processing operations. Optmyzr will not process the Personal Data for any other purpose or in a way that does not comply with this DPA or the Privacy and Data Protection Requirements. Optmyzr must promptly notify the Customer if, in its opinion, the Customer’s instruction would not comply with the Privacy and Data Protection Requirements.
4.2 Optmyzr will promptly comply with any Customer request or instruction from Authorized Persons requiring Optmyzr to amend, transfer, or delete the Personal Data, or to stop, mitigate, or remedy any unauthorized Processing.
4.3 Optmyzr will maintain the confidentiality of all Personal Data and will not disclose Personal Data to third parties unless Customer or this DPA specifically authorizes the disclosure, or as required by law. If a law requires Optmyzr to Process or disclose Personal Data, Optmyzr must first inform the Customer of the legal requirement and give the Customer an opportunity to object or challenge the requirement, unless the law prohibits such notice.
4.4 Optmyzr will reasonably assist the Customer with meeting the Customer’s compliance obligations under the Privacy and Data Protection Requirements, taking into account the nature of Optmyzr’s Processing and the information available to Optmyzr.
4.5 Optmyzr will inform Customer promptly if, in Optmyzr’s opinion, an instruction from Customer violates applicable Data Protection Requirements.
4.6 If Optmyzr is collecting Customer Personal Data from individuals on behalf of Customer, follow Customer’s instructions regarding such Customer Personal Data collection (including with regard to the provision of notice and exercise of choice.
4.7 Optmyzr will promptly notify the Customer of any changes to Privacy and Data Protection Requirements that may adversely affect Optmyzr’s performance of the Optmyzr Agreement.

4.8 The Customer acknowledges that Optmyzr is under no duty to investigate the completeness, accuracy, or sufficiency of any specific Customer instructions from Authorized Persons or the Personal Data other than as required under the Privacy and Data Protection Requirements.
4.9 Optmyzr will only collect Personal Data for the Customer using a notice or method that the Customer specifically pre-approves in writing, which contains an approved data privacy notice informing the Data Subject of the Customer’s identity, the purpose or purposes for which their Personal Data will be processed, and any other information that is required by applicable Privacy and Data Protection Requirements. Optmyzr will not modify or alter the notice in any way without the Customer’s prior written consent.
4.10 Upon request, Optmyzr will provide Customer with a summary of Optmyzr’s privacy and security policies.
5 Optmyzr’s Employees.
5.1 Optmyzr will limit Personal Data access to:
(a) those employees who require Personal Data access to meet Optmyzr’s obligations under this DPA and the Optmyzr Agreement; and
(b) the part or parts of the Personal Data that those employees strictly require for the performance of duties.
5.2 Sub-processors:
Optmyzr will take commercially reasonable steps to ensure that employees and
(a) are informed of the Personal Data’s confidential nature and use restrictions;
(b) have received training on the Privacy and Data Protection Requirements relating to handling Personal Data and how it applies to their particular duties; and
(c) are aware both of Optmyzr’s duties and their personal duties and obligations under the Privacy and Data Protection Requirements and this DPA.
5.3
integrity, and trustworthiness of all of Optmyzr’s employees and Sub-processors with access to the Personal Data.
Optmyzr will take commercially reasonable steps to ensure the reliability,
6 Customer Obligations.
6.1
Customer agrees to:
(a) determine the purposes and general means of Optmyzr’s processing of Customer’s Personal Data in accordance with the Optmyzr Agreement; and

(b) comply with its protection, security and other obligations with respect to Customer Personal Data prescribed by Data Protection Requirements for data controllers.
6.2 Customer agrees to, at Optmyzr’s request, designate to Optmyzr a single point of contact (the “Authorized Agent”) responsible for (i) receiving and responding to Data Subject requests Optmyzr receives from Customer Data Subjects relating to Customer Personal Data; and (ii) notifying Optmyzr of Customer’s intended response to a Data Subjects request relating to the access to or the rectification, erasure, restriction, portability, blocking or deletion of Customer Personal Data that Optmyzr processes for Customer, and authorizing Optmyzr to fulfill such responses on behalf of Customer.
7 Controller-To-Controller Scenarios.
Each party will, to the extent that it, along with the other party, acts as data
controller, as the term is defined in applicable Data Protection Requirements, with respect to Personal Data, reasonably cooperate with the other party to enable the exercise of data protection rights as set forth in the General Data Protection
Regulation and in other Data Protection Requirements.
Where both parties each act as data controller with respect to Personal Data, and the transfer of data between the parties results in a transfer of European Personal Data to a jurisdiction other than a jurisdiction in the EU, the EEA, or the European Commission- approved countries providing ‘adequate’ data protection, each party agrees it will (a) provide at least the same level of privacy protection for European Personal Data as required under the U.S.-EU and U.S.-Swiss Privacy Shield frameworks; or (b) use the Controller-to-Controller SCCs, which are incorporated herein by reference. If data transfers under this DPA rely on Controller-to-Controller SCCs to enable the lawful transfer of Personal Data, as set forth in the preceding sentence, the parties agree that the following terms apply: (i) Data Subjects for whom a Customer processes European Personal Data are third-party beneficiaries under the Controller-to-Controller SCCs; (ii) Appendix A to this DPA shall apply as Annex B of the Controller-to-Controller SCCs; and (iii) for purpose of Clause II(h), the Data Importer will process the European Personal Data, at its option, in accordance with “the relevant provisions of any Commission decision pursuant to Article 25(6) of Directive 95/46/EC, where the Data Importer complies with the relevant provisions of such an authorization or decision and is based in a country to which such an authorization or decision pertains, but is not covered by such authorization or decision for the purposes of the transfer(s) of the personal data.” The parties acknowledge and agree that each is acting independently as Data Controller with respect of Personal Data and the parties are not joint controllers as defined in the General Data Protection Regulation.
8 Third Party Data Processors.
Customer acknowledges that in the provision of some services (such as CRMs), Optmyzr, on receipt of instructions from Customer, may transfer Customer Personal Data to and otherwise interact with third party data processors. Customer agrees that if and to the extent such transfers occur, Customer is responsible for entering into separate contractual arrangements with such

third party data processors binding them to comply with obligations in accordance with Data Protection Requirements. Such third party data processors are not Sub- processors.
9 Security.
9.1 Optmyzr will at all times implement appropriate technical and organizational measures designed to safeguard Personal Data against unauthorized or unlawful processing, access, copying, modification, storage, reproduction, display, or distribution, and against accidental loss, destruction, or damage, including, but not limited to, measures with respect to personnel, facilities, hardware and software, storage and networks, access controls, monitoring and logging, vulnerability and breach detection, incident response, and encryption of Customer Personal Data while in transit and at rest, as set forth in further detail in Appendix B. Optmyzr will document those measures in writing and periodically review them, at least annually, to ensure they remain current and complete.
9.2 Optmyzr will notify Customer without undue delay, and in any event within 48 hours of becoming aware of any breach of Personal Data.
9.3 Optmyzr will take commercially reasonable precautions to preserve the integrity of any Personal Data it processes and to prevent any corruption or loss of the Personal Data, including but not limited to establishing effective back-up and data restoration procedures.
10 Security Breaches and Personal Data Loss.
10.1 Optmyzr will promptly notify the Customer if any Personal Data is lost or destroyed or becomes damaged, corrupted, or unusable. Optmyzr will restore such Personal Data at its own expense.
10.2 Optmyzr will notify the other party if it becomes aware of:
(a) any unauthorized or unlawful processing of Customer’s Personal Data; or
(b) any Security Breach.
10.3 Immediately following any unauthorized or unlawful Personal Data processing or Security Breach, the parties will co-ordinate with each other to investigate the matter. Optmyzr will reasonably co-operate with the Customer in the Customer’s handling of the matter, including:
(a) assisting with any investigation;
(b) providing Customer with physical access to any facilities and operations affected; and

(c) making available all relevant records, logs, files, data reporting, and other materials required to comply with all Privacy and Data Protection Requirements or as otherwise reasonably required by the Customer.
10.4 Optmyzr will not inform any third party of any Security Breach without first obtaining the Customer’s prior written consent, except when law or regulation requires it.
10.5 Optmyzr agrees that the Customer has the sole right to determine:
(a) whether to provide notice of the Security Breach to any Data Subjects, regulators, law enforcement agencies, or others, as required by law or regulation or in the Customer’s discretion, including the contents and delivery method of the notice; and
(b) whether to offer any type of remedy to affected Data Subjects, including the nature and extent of such remedy.
10.6 Optmyzr will cover all reasonable expenses associated with the performance of the obligations under Clause 10.2 and Clause 10.3, unless the matter arose from the Customer’s specific instructions, negligence, willful default, or breach of this DPA, in which case the Customer will cover all reasonable expenses.
6.7 Optmyzr will also reimburse Customer for actual reasonable expenses Customer incurs when responding to and mitigating damages, to the extent that Optmyzr caused a Security Breach, including all costs of notice and any remedy as set out in Clause 10.5.
11 Cross-Border Transfers of Personal Data.
11.1 If any Personal Data transfer between Optmyzr and Customer involves a transfer from the EEA, Switzerland or the UK to the US or any third country that does not ensure an adequate level of protection under European Data Protection Law, and European Data Protection Law applies to those transfers the parties will complete all relevant Data Protection Requirements, and execute, the SCCs as referenced herein above, and take all other actions required to legitimize the transfer, including:
(a) co-operating to register the SCCs with any Supervisory Authority in any European Economic Area country; and
(b) ensuring compliance with all SSCs in respect of the those transfers;
(c) procuring approval from any such Supervisory Authority; or
(d) providing additional information about the transfer to such Supervisory Authority.
11.2 If Customer has entered into the Standard Contract Clauses but reasonably determines subsequently that they do not provide an adequate level of protection, then:

(a) if Alternative Transfer Solution is made available by Optmyzr, Customer may notify Optmyzr in accordance with Section 12 and terminate any SCCs applicable under Section 11.1, such that Section 11.2 will apply; or
(b) if Optmyzr does not make an Alternative Transfer Solution available to Customer, then Customer may terminate the Agreement pursuant to Section 12.

11.3 Optmyzr will not transfer any Personal Information to another country unless the transfer complies with the Privacy and Data Protection Requirements and SCCs.
12 Term and Termination.
12.1 This DPA will remain in full force and effect so long as:
(a) the Master Agreement remains in effect; or
(b) Optmyzr retains any Personal Information related to the Master Agreement in its
possession or control (the “Term”).
12.2 Any provision of this DPA that expressly or by implication should come into or continue in force on or after termination of the Optmyzr Agreement in order to protect Personal Data will remain in full force and effect.
12.3 Optmyzr’s failure to comply with the terms of this DPA is a material breach of the Optmyzr Agreement. In such event, Customer may terminate any part of the Optmyzr Agreement authorizing the processing of Personal Information effective immediately upon written notice to Optmyzr without further liability or obligation.
12.4 If a change in any Privacy and Data Protection Requirement prevents either party from fulfilling all or part of its Agreement obligations, the parties will suspend the processing of Personal Data until that processing complies with the new requirements. If the parties are unable to bring the Personal Data processing into compliance with the Privacy and Data Protection Requirement within thirty (30) business days, they may terminate the Optmyzr Agreement upon written notice to the other party.
13 Data Return and Destruction.
13.1 The parties agree that on the termination of the data processing services or upon Customer’s reasonable request, Optmyzr will, and will cause any Sub-processors to, at the request of Customer, return all of Customer’s Personal Data and copies of such data to Customer in its possession or control in the format and on the media reasonably specified by the Customer or securely destroy such Personal Data and demonstrate to the satisfaction of Customer that it has taken such measures, unless Data Protection Requirements prevent Optmyzr from returning or destroying all or part of the Customer Personal Data disclosed. In such case, Optmyzr agrees to preserve the confidentiality of the Customer Personal Data retained by it and that it will only actively process such Customer Personal Data after such date in order to comply with applicable laws.
13.2 If any law, regulation, or government or regulatory body requires Optmyzr to retain any documents or materials that Optmyzr would otherwise be required to return or destroy, it will notify Customer in writing of that retention requirement, giving details of the documents or

materials that it must retain, the legal basis for retention, and establishing a specific timeline for destruction once the retention requirement ends. Optmyzr may only use this retained Personal Information for the required retention reason or audit purposes.
13.3 Optmyzr may continue to process Customer Personal Data that has been aggregated in a manner that does not identify individuals or customers to improve Optmyzr’s systems and services.
14 Notice to Customer. Optmyzr will inform Customer if Optmyzr becomes aware of:
(a) Any non-compliance by Optmyzr or its employees with Clauses 9-11, 13-16 of this DPA or the Data Protection Requirements relating to the protection of Customer Personal Data processed under this DPA;
(b) Any legally binding request for disclosure of Customer Personal Data by a law enforcement authority, unless Optmyzr is otherwise forbidden by law to inform Customer, for example to preserve the confidentiality of an investigation by law enforcement authorities;
(c) Any notice, inquiry or investigation by a Supervisory Authority with respect to Customer Personal Data; or
(d) Any complaint or request (in particular, requests for access to rectification, erasure, restriction, portability, blocking or deletion of Customer Personal Data) received directly from Data Subjects of Customer. Optmyzr will not respond to any such request without Customer’s prior written authorization.
15 Records.
15.1 Optmyzr will keep accurate and up-to-date records regarding any processing of Personal Data it carries out for the Customer, including but not limited to, the access, control, and security of the Persona Data, approved Sub-processors and affiliates, the processing purposes, and any other records required by the applicable Privacy and Data Protection Requirements (the “Records”).
15.2 Optmyzr will ensure that the Records are sufficient to enable the Customer to verify Optmyzr’s compliance with its obligations under this DPA.
16 Audit, Certification.
16.1 Supervisory Authority Audit. If a Supervisory Authority requires an audit of the data processing facilities from which Optmyzr processes Customer Personal Data in order to ascertain or monitor Customer’s compliance with Data Protection Requirements, Optmyzr will cooperate with such audit. Customer is responsible for all costs and fees related to such audit, including all

reasonable costs and fees for any and all time Optmyzr expends for any such audit, in addition to the rates for services performed by Optmyzr.
16.2 Audits. Optmyzr will provide to Customer each year an opinion or Service Organization Control report provided by an accredited, third-party audit firm under the Statement on Standards for Attestation Engagements (SSAE) No. 18 (“SSAE 18”) (Reporting on Controls at a Service Organization) or the International Standard on Assurance Engagements (ISAE) 3402 (“ISAE 3402”) (Assurance Reports on Controls at a Service Organization) standards applicable to the services under the Optmyzr Agreement (each such report, a “Report”). If a Report does not provide, in Customer’s reasonable judgment, sufficient information to confirm Optmyzr’s compliance with the terms of this DPA, then Customer or an accredited third-party audit firm agreed to by both Customer and Optmyzr may audit Optmyzr’s compliance with the terms of this DPA during regular business hours, with reasonable advance notice to Optmyzr and subject to reasonable confidentiality procedures. Customer is responsible for all costs and fees related to such audit, including all reasonable costs and fees for any and all time Optmyzr expends for any such audit, in addition to the rates for services performed by Optmyzr. Before the commencement of any such audit, Customer and Optmyzr shall mutually agree upon the scope, timing, and duration of the audit. Customer shall promptly notify Optmyzr with information regarding any non- compliance discovered during the course of an audit. Customer may not audit Optmyzr more than once annually.
17 Warranties.
17.1 Optmyzr warrants and represents that:
(a) its employees, Sub-processors, agents, and any other person or persons accessing Personal Data on its behalf are reliable and trustworthy and have received the required training on the Privacy and Data Protection Requirements relating to the Personal Data; an
(b) it and anyone operating on its behalf will process the Personal Data in compliance with both the terms of this DPA and all applicable Privacy and Data Protection Requirements and other laws, enactments, regulations, orders, standards, and other similar instruments; and
(c) it has no reason to believe that any Privacy and Data Protection Requirements prevent it from providing any of the Optmyzr Agreement’s contracted services; and
(d) considering the current technology environment and implementation costs, it will take reasonable appropriate technical and organizational measures to prevent the unauthorized or unlawful processing of Personal Data and the accidental loss or destruction of, or damage to, Personal Data, and ensure a level of security appropriate to:
(i) the harm that might result from such unauthorized or unlawful processing or accidental loss, destruction, or damage; and

(ii) the nature of the Personal Data protected; and
(iii) comply with all applicable Privacy and Data Protection Requirement and its information and security policies, including the security measures required in Clause 10.1.
17.2 The Customer warrants and represents that Optmyzr’s expected use of the Personal Data for the Business Purpose and as specifically instructed by the Customer will comply with all Privacy and Data Protection Requirements.
18 Indemnification.
18.1 Optmyzr agrees to indemnify, keep indemnified, and defend at its own expense the Customer against all costs, claims, damages, or expenses incurred by the Customer or for which the Customer may become liable due to any failure by Optmyzr or its employees,
Sub-processors, or agents to comply with any of its obligations under this DPA or applicable Privacy and Data Protection Requirements.
18.2 Any limitation of liability set forth in the Optmyzr Agreement will not apply to this DPA’s indemnity or reimbursement obligations.
19 Mediation and Jurisdiction.
19.1 Customer agrees that if the Data Subject invokes against it claims for compensation of damages under the Clauses, Optmyzr will accept the decision of the Data Subject:
(i) to refer the dispute to mediation, by an independent person or, where applicable, by the Supervisory Authority;
(ii) to refer the dispute to the courts in the Member State in which the Customer is established.
19.2 The parties agree that the choice made by the Data Subject will not prejudice its substantive or procedural rights to seek remedies in accordance with other provisions of national and international law.
20 Governing Law, Jurisdiction, and Venue.
The Clauses shall be governed by the law of the Member State in which Customer is
established.
21. Variation of Contract.

The parties undertake not to vary or modify the Clauses. This does not prejudice the parties form adding clauses on business related issues where required as long as they do not contradict the Clause.

APPENDIX A
PERSONAL DATA PROCESSING PURPOSES AND DETAILS
1. Business Purposes. To facilitate Customer’s use of the Optmyzr Services.
2. Data Subjects. The Personal Data transferred concerns the following
categories of Data Subjects:
Depending on the services used by the Data Exporter:
3.
- Google Ads, Bing Ads, Facebook Ads, Amazon Ads, sales and marketing leads of the Data Exporter; and
- Third parties that have, or may have, a commercial relationship with the Data Exporter (e.g. advertisers, customers, corporate subscribers and contractors).
Purposes of the Transfer. The transfer is made for the following purposes:
The transfer is intended to enable the Data Exporter to determine the purposes and means of the processing of personal data obtained through Data Importer’s products to support the sales, marketing, or other business practices of the Data Exporter.
4. Categories of Data. The Personal Data transferred concerns the following categories of data:
The data transferred is the Personal Data provided by the Data Exporter to the Data Importer in connection with its use of Optmyzr’s services, referred to as Customer Personal Data in the Agreement. Such Personal Data may include first name, last name, email address, contact information, CRM data concerning sales leads and customer lists, purchase history, prospective customers and clients, employees, and any notes provided by the Data Exporter regarding the foregoing.
5. Recipients. The Personal Data transferred may be disclosed only to the following recipients or categories of recipients:
Employees and other representatives of the Data Importer who have a legitimate business purpose for the processing of such personal data.
6. Sensitive Data (if appropriate). The personal data transferred concern the following categories of sensitive data:
None.
7. Data Protection Registration Information of Data Exporter (where applicable).

None.
8. Sub-processors.
Data Exporter consents to sub-processing by the following subcontractors:
9.
- Techvitt Consultants LLP
- Optmyzr Tech APS
- Techfruit Technologies Private Limited
- Asesorias EAP SpA
Additional Useful Information (storage limits and other relevant information).
The personal data transferred between the parties may only be retained for the period of time permitted under the Optmyzr Agreement. The parties agree that each party will, to the extent that it, along with the other party, acts as a data controller with respect to Personal Data, reasonably cooperate with the other party to enable the exercise of data protection rights as set forth in the Data Protection Requirements.
10. Privacy Shield as a Basis for Receiving Personal Data with Cross-Border Restrictions
Optmyzr does not rely on Privacy Shield as a legal basis to transfer Personal Data in light of the judgment of the Court of Justice of the European Union in Case C- 311/18, for so long as Optmyzr is self-certified to the Privacy Shield it shall continue to process European Data in compliance with the Privacy Shield Principles and notify Customer if it makes a determination that it can no longer meet its obligation to provide the level of protection as is required by the Privacy Shield Principles.
Contact Information. Contact points for data protection enquiries: compliance@optmyzr.com
Data Importer: Signatory to the DPA between the parties
Data Exporter: Signatory to the DPA between the parties

APPENDIX B SECURITY MEASURES
REQUIRED TECHNICAL AND ORGANIZATIONAL DATA SECURITY MEASURES, SUCH AS:
● PHYSICAL ACCESS CONTROLS
○ Access to the premises where Optmyzr employees work is secured by
at least one of the following: electronic key cards, video cameras, guard
or alarms
● SYSTEM ACCESS CONTROLS.
○ Strong passwords are required for employees to access Optmyzr’s business systems
○ Mobile devices used to access data are managed by Google’s device policy and can be remotely disabled in case of loss
● DATA ACCESS CONTROLS.
○ Private data is restricted to employees who are working with a customer. ○ Access to accounts is logged.
● INTERNAL PROTOCOL & EDUCATION
○ Annual data protection training for all employees and periodic review and update of data privacy processes to comply with the Data Protection Requirements.
● ADDITIONAL SAFEGUARDS
○ Data is encrypted in transit
○ Transmissions of private data are exclusively over HTTPS
○ Data in the cloud is inside VPC (virtual private cloud)

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Política de Privacidad

Privacy Policy

If your organization signed a Service Agreement with Optmyzr, that Agreement may have modified the Privacy Policy below. Please contact your Optmyzr account rep for details.

Optmyzr Privacy Policy
Last updated Marh 20, 2026

Thanks for using Optmyzr! We are committed to protecting your privacy and making you more efficient and successful at managing your online advertising. This Privacy Policy governs your use of our websites, software, services, and artificial intelligence (AI) features and capabilities (collectively, “Services”). It explains how we collect, use, disclose, transfer, and store your Personal Data when you use our Services. Please take a moment to familiarize yourself with our privacy practices and contact us if you have any questions.

What Personal Data We Collect and Why
Personal Data” means any information relating to an identified or identifiable natural person that can be used to identify or contact a specific person, including information that may indirectly identify you when combined with other data (also referred to as “personal information” under certain U.S. privacy laws). You may be asked to provide Personal Data anytime you are in contact with Optmyzr or an Optmyzr affiliate. Optmyzr and its affiliates may share Personal Data with each other and use it solely in a manner consistent with this Privacy Policy. We may also combine Personal Data with other information to provide and improve our products, services, content, and advertising. You are not required to provide Personal Data, but, if you choose not to, we may be unable to provide you with certain products, services or respond to queries.

Here are some types of Personal Data we may collect and how we may use it:

Account information
We collect, and associate with your account, the information you provide to us when you sign up for your account, upgrade to a paid plan, and/or enable two-factor authentication (such as your name, email address, phone number, payment info, and physical address). We also collect device identifiers, IP addresses, and usage patterns to maintain account security and detect unauthorized access. Some of our Services let you access accounts and information via other service providers.

Your Content
Our Services are designed to make it simple for you to store your online advertising data, goals, targets, contacts, and other materials (“Your Content”), collaborate with others, and work across multiple devices. To make that possible, we store, process, and transmit Your Content as well as related information, such as your profile (which makes it easier to collaborate and share Your Content with others), performance of ads, automation schedules, report recipients, and usage activity. When you use our AI Features, Your Content may include prompts you submit and outputs generated by our AI systems. Our Services provide options for sharing Your Content.

AI and Machine Learning Data
When you use our AI-powered features (“AI Features”), we collect: (a) your inputs, prompts, and queries; (b) AI-generated outputs and recommendations; (c) feedback you provide on AI outputs; (d) interaction patterns with AI Features; and (e) performance metrics of AI recommendations. We use this data to improve our AI systems, personalize your experience, and help ensure accurate and relevant outputs. We don’t make automated decisions that produce legal or similarly significant effects without human involvement. We do not use Customer ad account data to train foundation or general-purpose models unless expressly authorized in writing. We process AI-related data based on our legitimate interests in developing and improving our Services and, where required, your consent. We do not use AI outputs to make decisions that produce legal or similarly significant effects.

Contacts
You may choose to give us details about your contacts to make it easy to share Your Content, send messages, and invite others to use the Services. If you do, we’ll store those contacts on our servers for your use, and implement appropriate safeguards to protect information.

Legal Bases for Processing
Where applicable (e.g., EEA/UK/Switzerland), we rely on: (i) performance of contract (to provide the Services); (ii) our legitimate interests (to improve, secure, support, and market our Services); (iii) consent (for certain marketing or optional features; (iv) legal obligations; and (v) vital interests.

For more information on the lawful bases for processing, your data, please see our Privacy FAQ.

Special Categories of Personal Data
We generally do not collect special categories of data (for example, data revealing racial or ethnic origin, political opinions, religious beliefs, genetic or biometric data, health data, or sexual orientation). If a specific Service requires such data, we will obtain your explicit consent or rely on another lawful basis.

Collection of Non-Personal Data
We also collect data that does not, on its own, permit direct association with any specific individual. We may collect, use, transfer, and disclose non-personal information for any purpose.

Examples of Analytic Data We Collect
In addition to cookies, we collect certain usage and device information automatically when you use the Services. This may include:

Usage information — such as how you interact with dashboards, reports, and AI-powered features (for example, which recommendations you accept, or how frequently you use automation tools). We use this data to understand engagement, improve model accuracy, and enhance user experience.

Device and network information — such as IP address, browser type, operating system, device identifiers, referral URLs, and language settings.

We use this data to maintain security, optimize performance, and provide localized experiences. We treat this information as Personal Data when it can reasonably identify you under applicable law. Otherwise, we aggregate or de-identify it to analyze trends and improve the Services, including the performance of AI and machine learning systems.

Cookies and other technologies
We use technologies like cookies web beacons, and pixel tags to provide, improve, protect, and promote our Services. For example, cookies help us remember your username for your next visit, understanding how you are interacting with our Services, and improving them based on that information. We classify cookies as “essential” (necessary for core Service functionality) or “non-essential” (used for analytics and marketing). You can manage your cookie preferences at any time through our cookie consent tool or by clicking the “Your Privacy Choices” link in the footer of our site.

We treat information collected by cookies and other technologies as non-personal information. However, where local law treats identifiers such as IP addresses as Personal Data, we apply the same protections described in this Privacy Policy. Similarly, to the extent that non-personal information is combined with Personal Data, we treat the combined data as Personal Data. You can set your browser to block or delete cookies, but some essential features of our Services may not function properly. If our systems receive a Global Privacy Control (GPC) or similar opt-out signal from your browser, we will honor that signal where required by applicable law.

We gather some information automatically and store it in log files. This information includes IP addresses, browser type and language, Internet service provider (ISP), referring and exit websites and applications, operating system, date/time stamp, and clickstream data. We use this information to understand and analyze trends, to administer the site, to learn about user behavior on the site, to improve our product and Services, and to gather demographic information about our user base as a whole. Cookie and analytics data are generally retained only as long as needed to fulfill these purposes.

Cookie and analytics data are retained only as long as necessary for their stated purposes or as required by law, consistent with the retention principles described below.

Optmyzr may use this information in our analytics and marketing tools, including Google Analytics, Intercom, and similar service providers that may process data in the United States. These transfers are protected through Standard Contractual Clauses or, if Optmyzr elects to self-certify, through participation in the EU-U.S. Data Privacy Framework.

In some of our email messages, we may use a “click-through URL” linked to content on our Services. When users click one of these URLs, they pass through a separate web server before arriving at the destination page. We track this click-through data to help us determine the effectiveness of our customer communications. If you prefer not to be tracked in this way, you should not click text or graphic links in the email messages. Pixel tags enable us to send email messages in a format customers can read, and they tell us whether mail has been opened. We may use this information to reduce or eliminate messages sent to customers.

We sometimes contact people who do not have an Optmyzr account. For recipients in regions that require consent, including the EU, UK, Canada, and certain U.S. states, we or our partners will obtain consent before contacting you. If you receive an email and no longer wish to be contacted by us, you can unsubscribe or update your preferences at any time through the link provided in the message.

Marketing
We offer some Services free of charge, supported by customers who choose paid plans. If you register for our free Services, we may send you information about upgrades or related features where permissible. You can opt out at any time by clicking “unsubscribe” in any email or updating the Preferences section in your account.

Who We Share Your Information With
We share Personal Data only as needed to provide or improve the Services and as described here. We do not share Personal Data with third parties for their own marketing purposes.

We use trusted third parties—such as providers of customer support, payment processing, hosting and IT services—to help us provide, improve, protect, and promote our Services. These third parties act on our behalf under written agreements and must use Personal Data only to support Optmyzr. For the current list of processors, see our Privacy FAQ.

Other users
Our Services may display basic information, such as your name, profile picture, device, and email address to other users in contexts like your user profile and sharing notifications. You may also share Your Content with others if you choose. When you register with an email address on a domain owned by your employer or organization, we may help collaborators and administrators find you and your team by making some of your basic information visible to other users on the same domain. This helps you sync up with others on your team and helps other users collaborate with you.

Certain features let you make additional information available to others. When you share Your Content with others through our Services that information has become public information. Optmyzr has no control over how your Personal Data will be used or disseminated by those with whom you share Your Content. To the extent you share Your Content in any publicly viewed area of our Services Your Content may be widely disseminated, including via search engines and other tools to locate information online (e.g., internet archive).

Other applications
You can give third-party providers access to your information and account—for example, via Optmyzr APIs. Their use of your information is governed by their own privacy policies and terms.

Disclosure for Legal and Safety Reasons.
We may disclose Personal Data to comply with applicable law, regulation, legal process, or government requests; to enforce our terms; or to protect the safety, rights, or property of Optmyzr, our users, or the public. In the event of a reorganization, merger, or sale we may transfer Personal Data to the relevant third party.

Protection of Personal Data
Security
We take security of your Personal Data seriously. We use technical and organizational measures such as encryption in transit and at rest, two-factor authentication options, access controls, and monitoring to help prevent unauthorized access, use, or disclosure.

User Controls
You can access information by logging into your Optmyzr account and visiting your account settings page. You can also select what emails you receive.

Retention
We retain Personal Data only as long as needed to fulfill the purposes in this Privacy Policy (or as required by law). If you delete your account, we generally delete associated information after 30 days, subject to legal holds and backup storage. Should you decide to subsequently reactivate your account, please note that after 30 days your information may be unrecoverable from our servers and backup latencies. We may retain limited information as necessary to comply with legal obligations, resolve disputes, or enforce our agreements.

Cross-Border Information Transfers
To provide the Services, we may store, process, and transmit information in the United States and other countries. For EU/EEA, UK, and Swiss users, we use approved transfer mechanisms—such as the European Commission’s Standard Contractual Clauses (with the UK Addendum as applicable) or other lawful measures. We will reasonably cooperate with customers on any required Transfer Impact Assessments (TIAs) and supplementary measures.

Data Privacy Framework (DPF) readiness. Optmyzr, Inc. was previously self‑certified under the EU‑U.S. Privacy Shield Framework and maintains practices consistent with the successor EU‑U.S. Data Privacy Framework (DPF), the UK Extension, and the Swiss‑U.S. DPF. Although Optmyzr has not yet self‑certified, our practices are designed to align with the DPF Principles (Notice; Choice; Accountability for Onward Transfer; Security; Data Integrity and Purpose Limitation; Access; Recourse, Enforcement, and Liability). If Optmyzr elects to self‑certify, our certification will appear on the Data Privacy Framework List.

Your Privacy Rights
Depending on where you live, you may have rights to access, correct, delete, or obtain a copy of your Personal Data; to restrict or object to certain processing; to withdraw consent where processing is based on consent; to opt out of sale, sharing, or targeted advertising; and to appeal if we deny your request (where required by law). You can submit requests to privacy@optmyzr.com. We will take reasonable steps to verify your request, respond within required timeframes, and explain your options. EU/UK/Swiss users may also contact their supervisory authority. Canadian users can contact the Office of the Privacy Commissioner of Canada.

For additional information, see our Data Processing Agreement and Privacy FAQ, which describe our processor obligations and lawful bases in more detail.

Children
Our Services are not directed to or intended for use by anyone under the age of 18. We do not knowingly collect or allow the submission of Personal Data from children under 13 years of age in the United States, or under the minimum age for consent established by applicable law in other jurisdictions (which may be up to 16 years in certain countries). If we learn that we have collected the Personal Data of a child under the applicable minimum age, we will take steps to delete it promptly. Parents or guardians who believe that their child may have provided information to us should contact us at privacy@optmyzr.com.

Canadian Disclosures
For individuals located in Canada, Optmyzr complies with the Personal Information Protection and Electronic Documents Act (“PIPEDA”) and applicable provincial privacy laws. You have the right to access and correct your Personal Information, withdraw consent to processing (subject to legal and contractual limits), and request deletion of your data. We may not be able to fulfill certain requests where PIPEDA exemptions apply. When Personal Data is transferred outside of Canada, we take appropriate contractual and technical measures to ensure it receives a comparable level of protection. To make a request or ask questions about our handling of your Personal Information, contact pipeda@optmyzr.com. You may also contact the Office of the Privacy Commissioner of Canada (www.priv.gc.ca) if you have concerns about our privacy practices.

Third Party Services and Links
Our Services may contain links to third-party websites, products, and services (including AI models and platforms).The information practices by such third parties (which may include location data or contact details) are governed by their privacy policies, which we encourage you to review.

Compliance with Emerging Privacy Laws
We continuously monitor developments in global and U.S. privacy laws to ensure our practices remain current and compliant. Several U.S. state privacy laws are expanding in scope or taking effect in 2026, including updates to the Utah Consumer Privacy Act (“UCPA”) and the Oregon Consumer Privacy Act (“OCPA”), which introduce new consumer rights and additional obligations related to opt-outs, geolocation data, and processing of children’s information.

Optmyzr will review and, where appropriate, update its data-handling practices and this Privacy Policy to reflect these and other future legal changes, including forthcoming regulations in other U.S. states and jurisdictions. We encourage users to check this page periodically for the latest version of our Privacy Policy.

Changes to Our Privacy Policy
We may revise this Privacy Policy from time to time. We will post the most current version on our website, and if a revision meaningfully reduces your rights, we will notify you in advance; when required by law.

Contact Information
If you have questions about this Privacy Policy or our data practices, contact us at privacy@optmyzr.com or at:

Optmyzr, Inc.
Attn: Privacy Officer
282 San Antonio Road, Mountain View CA 94040
privacy@optmyzr.com

For EU/UK residents, our representative is:
Attn: Privacy Officer
Njalsgade 76, Copenhagen 2300
privacy@optmyzr.com

If you are unsatisfied with our response, you may contact your local data protection authority.

Política de Privacidad de Optmyzr para Microsoft Teams

Si su organización firmó un Acuerdo de Servicio con Optmyzr, ese Acuerdo puede haber modificado la política de privacidad a continuación. Póngase en contacto con su representante de cuenta de Optmyzr para obtener más detalles.

Política de Privacidad de Optmyzr Para Microsoft Teams
Última actualización: 27 de agosto de 2020

¡Gracias por usar Optmyzr! Estamos comprometidos con la protección de su privacidad y en hacerlo más eficiente y exitoso en la gestión de su publicidad en línea. Nuestra Política de Privacidad a continuación cubre cómo recopilamos, usamos, divulgamos, transferimos y almacenamos sus Datos Personales cuando utiliza nuestros sitios web, software y servicios (colectivamente, “Servicios”). Tómese un momento para familiarizarse con nuestras prácticas de privacidad y contáctenos si tiene alguna pregunta.

Qué Datos Personales Recopilamos y Por Qué
“Datos Personales” son datos que pueden usarse para identificar o contactar a una persona específica. Se le puede solicitar que proporcione sus Datos Personales en cualquier momento que esté en contacto con Optmyzr o una filial de Optmyzr. Optmyzr y sus filiales pueden compartir estos Datos Personales entre sí y utilizarlos únicamente de manera consistente con esta Política de Privacidad. También podemos combinar sus Datos Personales con otra información para proporcionar y mejorar nuestros productos, servicios, contenido y publicidad. No está obligado a proporcionar los Datos Personales que hemos solicitado, pero, si elige no hacerlo, en muchos casos no podremos proporcionarle nuestros productos o servicios ni responder a sus consultas.

Aquí hay algunos tipos de Datos Personales que podemos recopilar y cómo podemos utilizarlos:
Información de la cuenta.
Recopilamos y asociamos con su cuenta la información que nos proporciona cuando realiza acciones como registrarse para su cuenta, actualizar a un plan de pago y configurar la autenticación de dos factores (como su nombre, dirección de correo electrónico, número de teléfono, información de pago y dirección física). Algunos de nuestros Servicios le permiten acceder a sus cuentas y su información a través de otros proveedores de servicios.

Su Contenido.
Nuestros Servicios están diseñados para que sea sencillo almacenar sus datos de publicidad en línea, objetivos, metas, contactos, etc. ("Su Contenido), colaborar con otros y trabajar en múltiples dispositivos. Para hacer esto posible, almacenamos, procesamos y transmitimos Su Contenido, así como la información relacionada con él. Esta información relacionada incluye su información de perfil que facilita la colaboración y el compartir Su Contenido con otros, así como cosas como el rendimiento de los anuncios, programaciones de automatizaciones, destinatarios de informes y actividad de uso. Nuestros Servicios le proporcionan diferentes opciones para compartir Su Contenido.

Contactos.
Puede optar por proporcionarnos detalles sobre sus contactos para facilitarle hacer cosas como compartir y colaborar en Su Contenido, enviar mensajes e invitar a otros a usar los Servicios. Si lo hace, almacenaremos esos contactos en nuestros servidores para que los utilice.

Bases para procesar sus Datos Personales.
Recopilamos y utilizamos los Datos Personales descritos anteriormente para proporcionarle los Servicios de manera confiable y segura. También recopilamos y utilizamos Datos Personales para nuestras necesidades comerciales legítimas, como enviarle avisos importantes sobre su cuenta y facilitar sus solicitudes. En la medida en que procesamos sus Datos Personales para otros fines, solicitamos expresamente su consentimiento por adelantado o requerimos que nuestros socios obtengan dicho consentimiento. Para obtener más información sobre las bases legales para el procesamiento de sus datos, consulte nuestras Preguntas Frecuentes.

**Recopilación de Datos No Personales
**También recopilamos datos de una forma que, por sí mismos, no permiten la asociación directa con ninguna persona específica. Podemos recopilar, usar, transferir y divulgar información no personal para cualquier propósito. Los siguientes son algunos ejemplos de información no personal que recopilamos y cómo podemos utilizarla:

Información de uso.
Recopilamos información relacionada con cómo utiliza los Servicios, a menudo incluyendo acciones que toma en su cuenta (como ver insights, ejecutar optimizaciones, programar automatizaciones, etc.). Utilizamos esta información para mejorar nuestros Servicios, desarrollar nuevos servicios y funciones, y proteger a los usuarios de Optmyzr.

Información del dispositivo.
También recopilamos información de y sobre los dispositivos que utiliza para acceder a los Servicios. Esto incluye cosas como direcciones IP, el tipo de navegador y dispositivo que utiliza, la página web que visitó antes de llegar a nuestros sitios e identificadores asociados con sus dispositivos. Sus dispositivos (dependiendo de su configuración) también pueden transmitir información de ubicación a los Servicios.

**Cookies y Otras Tecnologías
**Cookies y otras tecnologías.
Utilizamos tecnologías como cookies y etiquetas de píxeles para proporcionar, mejorar, proteger y promover nuestros Servicios. Por ejemplo, las cookies nos ayudan con cosas como recordar su nombre de usuario para su próxima visita, entender cómo está interactuando con nuestros Servicios y mejorarlos basándonos en esa información. Tratamos la información recopilada por cookies y otras tecnologías como información no personal. Sin embargo, en la medida en que las direcciones IP o identificadores similares sean considerados Datos Personales por la ley local, también tratamos estos identificadores como Datos Personales. De manera similar, en la medida en que la información no personal se combine con Datos Personales, tratamos la información combinada como Datos Personales para los propósitos de esta Política de Privacidad. Puede configurar su navegador para que no acepte cookies, pero esto puede limitar su capacidad de usar los Servicios. Si nuestros sistemas reciben una señal DNT:1 de su navegador, responderemos a esa señal como se describe aquí.

Tenga en cuenta que ciertas funciones de nuestros Servicios pueden no estar disponibles una vez que las cookies estén desactivadas. Recopilamos automáticamente cierta información y la almacenamos en archivos de registro. Esta información incluye direcciones IP, tipo y lenguaje del navegador, proveedor de servicios de Internet (ISP), sitios web y aplicaciones de referencia y salida, sistema operativo, marca de fecha/hora y datos de navegación. Utilizamos esta información para entender y analizar tendencias, administrar el sitio, aprender sobre el comportamiento del usuario en el sitio, mejorar nuestro producto y servicios, y recopilar información demográfica sobre nuestra base de usuarios en su conjunto.

Optmyzr puede usar esta información en nuestros servicios de marketing y publicidad. En algunos de nuestros mensajes de correo electrónico, podemos usar una “URL de seguimiento de clics” vinculada al contenido en nuestros Servicios. Cuando los usuarios hacen clic en una de estas URLs, pasan por un servidor web separado antes de llegar a la página de destino en nuestros Servicios. Rastreamos estos datos de clics para ayudarnos a determinar la efectividad de nuestras comunicaciones con los clientes. Si prefiere no ser rastreado de esta manera, no debe hacer clic en enlaces de texto o gráficos en los mensajes de correo electrónico.

Las etiquetas de píxeles nos permiten enviar mensajes de correo electrónico en un formato que los clientes pueden leer, y nos indican si el correo ha sido abierto. Podemos usar esta información para reducir o eliminar mensajes enviados a los clientes.

A veces contactamos a personas que no tienen una cuenta de Optmyzr. Para los destinatarios en la UE, nosotros o un tercero obtendremos el consentimiento antes de contactarlo. Si recibe un correo electrónico y ya no desea ser contactado por Optmyzr, puede darse de baja y eliminarse de nuestra lista de contactos a través del mensaje mismo.

Marketing.
Damos a los usuarios la opción de usar algunos de nuestros Servicios de forma gratuita. Estos Servicios gratuitos son posibles gracias al hecho de que algunos usuarios se actualizan a uno de nuestros Servicios pagos. Si se registra para nuestros Servicios gratuitos, le enviaremos, de vez en cuando, información sobre actualizaciones cuando sea permitido. Los usuarios que reciben estos materiales de marketing pueden optar por no recibirlos en cualquier momento. Si no desea recibir materiales de marketing de nuestra parte, simplemente haga clic en el enlace ‘darse de baja’ en cualquier correo electrónico, o actualice sus preferencias en la sección de Preferencias de su cuenta personal.

**Con Quién Compartimos Su Información
**En ocasiones, Optmyzr puede poner ciertos Datos Personales a disposición en la medida limitada que se discute a continuación. Los Datos Personales solo serán compartidos por Optmyzr a su solicitud o para proporcionar o mejorar nuestros productos, servicios y publicidad; no se compartirán con terceros para sus propósitos de marketing.

Otros que trabajan para y con Optmyzr.
Optmyzr utiliza ciertos terceros de confianza (por ejemplo, proveedores de soporte al cliente, procesamiento de pagos y servicios de TI) para ayudarnos a proporcionar, mejorar, proteger y promover nuestros Servicios. Estos terceros accederán a su información solo para realizar tareas en nuestro nombre en cumplimiento con esta Política de Privacidad, y seguiremos siendo responsables del manejo de su información según nuestras instrucciones. Para obtener una lista de los terceros de confianza que utilizamos para procesar sus Datos Personales, consulte nuestras Preguntas Frecuentes.

Otros usuarios.
Nuestros Servicios muestran información como su nombre, foto de perfil, dispositivo y dirección de correo electrónico a otros usuarios en lugares como su perfil de usuario y notificaciones de compartición. También puede compartir Su Contenido con otros usuarios si así lo elige. Cuando registra su cuenta de Optmyzr con una dirección de correo electrónico en un dominio propiedad de su empleador u organización, podemos ayudar a los colaboradores y administradores a encontrarlo a usted y a su equipo haciendo que parte de su información básica—como su nombre, nombre del equipo, foto de perfil y dirección de correo electrónico—sea visible para otros usuarios en el mismo dominio. Esto le ayuda a sincronizarse con otros en su equipo y ayuda a otros usuarios a colaborar con usted.

Ciertas funciones le permiten hacer información adicional disponible para otros. Tenga en cuenta que cuando comparte su Contenido Personal con otros a través de nuestros Servicios, esa información se ha convertido en información pública. Optmyzr no tiene control sobre cómo sus Datos Personales serán utilizados o difundidos por aquellos con quienes comparte su Contenido Personal. En la medida en que comparta Contenido Personal en cualquier área de visualización pública de nuestros Servicios, dicho Contenido Personal puede ser ampliamente difundido, incluso a través de motores de búsqueda y otras herramientas para localizar información en línea (por ejemplo, archivo de internet).

Otras aplicaciones.
También puede dar acceso a proveedores terceros a su información y cuenta—por ejemplo, a través de las APIs de Optmyzr. Solo recuerde que el uso de su información por parte de ellos se regirá por sus políticas de privacidad y términos.

Divulgación de sus Datos Personales.
Ya sea por ley, proceso administrativo, litigio y/o solicitudes de autoridades públicas o gubernamentales dentro o fuera de su país de residencia, puede ser necesario que Optmyzr divulgue sus Datos Personales. También podemos divulgar información sobre usted si determinamos que por motivos de seguridad nacional, aplicación de la ley u otros asuntos de importancia pública, la divulgación es necesaria o apropiada.

También podemos divulgar información sobre usted si determinamos que la divulgación es razonablemente necesaria para hacer cumplir nuestros términos de servicio o proteger nuestras operaciones o usuarios. Además, en caso de una reorganización, fusión o venta, podemos transferir todos y cada uno de los Datos Personales que recopilamos al tercero relevante.

**Protección de Datos Personales
**Seguridad.
Optmyzr toma en serio la seguridad de sus Datos Personales. Protegemos sus Datos Personales utilizando un sistema de autenticación de dos factores y usamos encriptación para proteger sus Datos Personales durante la transmisión y mientras los archivos están en reposo. Continuamos trabajando en características para mantener su información segura además de alertas cuando nuevos dispositivos y aplicaciones se vinculan a su cuenta. Implementamos tecnologías automatizadas para detectar comportamientos abusivos y contenido que pueda dañar nuestros Servicios, a usted o a otros usuarios.

Controles de Usuario.
Puede acceder a la información iniciando sesión en su cuenta de Optmyzr y yendo a la página de configuración de su cuenta. Puede seleccionar qué correos electrónicos recibe de Optmyzr.

Retención.
Hacemos que sea fácil mantener sus Datos Personales precisos, completos y actualizados. Retenemos sus Datos Personales por el período necesario para cumplir con los propósitos descritos en esta Política de Privacidad y nuestros resúmenes de privacidad específicos del servicio. Al evaluar estos períodos, examinamos cuidadosamente nuestra necesidad de recopilar Datos Personales y si establecemos una necesidad relevante, solo los retenemos por el período más corto posible para realizar el propósito de la recopilación, a menos que la ley requiera un período de retención más largo. Si elimina su cuenta, toda la información en su cuenta puede ser eliminada después de 30 días, sujeto a las excepciones a continuación. También puede solicitarnos que eliminemos su información enviándonos una solicitud a través de los canales de soporte oficiales. Si decide reactivar posteriormente su cuenta, tenga en cuenta que después de 30 días su información puede ser irrecuperable de nuestros servidores y almacenamiento de respaldo.

Podemos retener su información después de una solicitud de eliminación bajo las siguientes circunstancias: (1) puede haber alguna latencia en la eliminación de esta información de nuestros servidores y almacenamiento de respaldo; y (2) si es necesario para cumplir con nuestras obligaciones legales, resolver disputas o hacer cumplir nuestros acuerdos.

**Dónde
**Alrededor del mundo.
Para proporcionarle los Servicios, podemos almacenar, procesar y transmitir información en los Estados Unidos y ubicaciones alrededor del mundo, incluidas aquellas fuera de su país. La información también puede almacenarse localmente en los dispositivos que utiliza para acceder a los Servicios.
Si es residente de la Unión Europea ("UE"), puede tener derechos adicionales bajo el Reglamento General de Protección de Datos de la UE (el “RGPD”) con respecto a sus Datos Personales o la Ley de Protección de Datos de 2018 si es residente del Reino Unido ("Reino Unido"), como se describe en esta Política de Privacidad. Para los propósitos de esta Política de Privacidad, las referencias a la UE también incluyen los países del Espacio Económico Europeo Islandia, Liechtenstein y Noruega.
Al transferir datos desde la UE, el Reino Unido y/o Suiza, Optmyzr se basa en una variedad de mecanismos legales para proteger la integridad y seguridad de su información al transferirla a los EE. UU., incluido requerir que nuestros proveedores de servicios de datos acepten las Cláusulas Contractuales Estándar aprobadas por la Comisión Europea.
Tiene la capacidad de acceder, modificar, descargar o eliminar sus datos personales a través del sitio web. También puede enviarnos un correo electrónico a privacy@optmyzr.com.
Si considera que nuestro procesamiento de sus Datos Personales infringe las leyes de protección de datos aplicables, tiene el derecho legal de presentar una queja ante una autoridad supervisora responsable de la protección de datos. Puede hacerlo en el estado miembro de la UE o el Reino Unido donde reside, donde se encuentra su lugar de trabajo o el lugar de la supuesta infracción.

Transferencias Internacionales de Información
Debe tener en cuenta que nuestros servidores están ubicados en los Estados Unidos, que la UE considera que tiene una protección de datos inadecuada. En consecuencia, cuando nos proporciona información a través de los Servicios, está proporcionando esa información a nosotros en los Estados Unidos. También debe tener en cuenta que, si se encuentra en un país fuera de los Estados Unidos (incluyendo pero no limitado a la UE o el Reino Unido), sus Datos Personales pueden ser transferidos y/o recopilados, almacenados, procesados y/o utilizados fuera de su país, incluso en los Estados Unidos. Cuando se registre para usar nuestros Servicios, solicitaremos su consentimiento para transferir y/o almacenar, procesar, distribuir y usar sus Datos Personales en los Estados Unidos. Cuando transferimos su información fuera de la UE o el Reino Unido de esta manera, tomaremos medidas para garantizar que se tomen las medidas de seguridad apropiadas con el objetivo de garantizar que sus derechos de privacidad continúen siendo protegidos como se describe en esta política.

**Cambios en Nuestra Política de Privacidad
**Si estamos involucrados en una reorganización, fusión, adquisición o venta de nuestros activos, su información puede ser transferida como parte de ese acuerdo. Le notificaremos (por ejemplo, a través de un mensaje a la dirección de correo electrónico asociada con su cuenta) de cualquier acuerdo de este tipo y describiremos sus opciones en ese caso. Podemos revisar esta Política de Privacidad de vez en cuando, y publicaremos la versión más actual en nuestro sitio web. Si una revisión reduce significativamente sus derechos, le notificaremos enviando un correo electrónico a la dirección que nos proporcionó; por lo tanto, es importante mantener actualizada la información de su cuenta.

**Servicios de Terceros
**Nuestros Servicios pueden contener enlaces a sitios web, productos y servicios de terceros. La información recopilada por terceros puede incluir cosas como datos de ubicación o detalles de contacto. Su navegación e interacción en cualquier sitio web de terceros, incluidos aquellos que tienen un enlace en nuestro sitio web, están sujetos a las reglas y políticas propias de ese tercero. Le recomendamos que consulte las declaraciones de privacidad de todos los sitios web de terceros que visite haciendo clic en el enlace “Política de Privacidad” que generalmente se encuentra en la parte inferior de la página web que está visitando.

**Su Derecho a Controlar y Acceder a Su Información
**Bajo el RGPD y la Ley de Protección de Datos de 2018, tiene control sobre sus Datos Personales y cómo se recopilan, utilizan y comparten. Por ejemplo, tiene derecho a:

Borrar o eliminar todo o parte de Su Contenido en su cuenta de Optmyzr.
Puede obtener más información sobre cómo eliminar sus cuentas de anuncios de Optmyzr aquí.

Cambiar o corregir Datos Personales.
Puede administrar su cuenta y el contenido contenido en ella, así como editar algunos de sus Datos Personales, a través de su página de perfil.

Restringir el uso. Puede restringir nuestro uso de sus datos, sin embargo, restringir nuestro uso puede impedir su acceso a características de nuestro Servicio que requieren que hagamos uso de sus Datos Personales como se describe en esta Política de Privacidad.

Transferir.
En la medida en que su Contenido Personal sea procesado por medios automatizados, puede solicitar que su Contenido Personal se le proporcione en un formato, si es técnicamente factible, que pueda transferirse a otro proveedor.

Información.
Puede solicitar más información sobre cómo procesamos su información y obtener divulgación sobre ciertos aspectos del procesamiento.
Acceso. Puede acceder a sus datos que procesamos en cualquier momento.
Retirar el consentimiento. Puede retirar su consentimiento para el uso de sus datos en cualquier momento; sin embargo, el retiro del consentimiento puede afectar la funcionalidad y las características de los Servicios que se le proporcionan.
Objetar al procesamiento automatizado. Cuando nos basamos en el procesamiento automatizado o la elaboración de perfiles de sus Datos Personales, tiene derecho a oponerse a dicho uso.
Objetar al uso de sus datos. Puede retirar su consentimiento para el uso de sus datos en cualquier momento; sin embargo, el retiro del consentimiento puede afectar la funcionalidad y las características de los Servicios que se le proporcionan. Además, tiene derecho a oponerse a cómo usamos sus Datos Personales, por ejemplo, usar sus datos para fines de marketing directo. Si hace esto, dejaremos de usarlos para esos fines.
Objeción basada en interés legítimo. Si no está de acuerdo con que nos basemos en los motivos de interés legítimo para usar sus Datos Personales (consulte la sección 2 anterior), puede oponerse a que lo hagamos. Luego reevaluaremos la medida en que podemos continuar usando los datos a la luz de sus circunstancias particulares.
Para obtener más información sobre su derecho a controlar y acceder a sus Datos Personales, consulte nuestras Preguntas Frecuentes.

**Niños
**Entendemos la importancia de tomar precauciones adicionales para proteger la privacidad y seguridad de los niños. No permitimos que ninguna persona menor de 18 años acceda o use nuestros Servicios o proporcione información sobre cualquier persona menor de 13 años. Si nos enteramos de que hemos recopilado los Datos Personales de un niño menor de 13 años, o edad mínima equivalente según la jurisdicción, tomaremos medidas para eliminar la información lo antes posible.

**Divulgaciones Canadienses
**Cumplimos con los requisitos de la Ley de Protección de Datos Personales y Documentos Electrónicos ("PIPEDA") para garantizar que su privacidad esté protegida si es residente de Canadá. Acceso. Puede solicitar, por escrito, acceso a sus datos, incluido cómo usamos sus datos, con quién compartimos sus datos y que le proporcionemos una copia de sus datos en un formato accesible. Es posible que no estemos obligados o permitidos a proporcionarle los datos solicitados si esto violaría el privilegio de abogado-cliente; revelaría información comercial confidencial; amenazaría la vida o la seguridad; si los datos se recopilaron en el contexto de una investigación de un incumplimiento de contrato o contravención de las leyes de Canadá o una provincia; generados como parte de un proceso de resolución de disputas; o creados para los propósitos de la Ley de Protección de Divulgaciones de Servidores Públicos (“ley de denunciantes”).
Retirar el consentimiento. Puede retirar su consentimiento para el uso de sus datos en cualquier momento; sin embargo, el retiro del consentimiento puede afectar la funcionalidad y las características de los Servicios que se le proporcionan. En algunos casos, es posible que no pueda retirar el consentimiento si lo requiere la ley o una obligación contractual. En tales casos, le informaremos si su consentimiento no puede ser retirado.
Derecho a corregir o eliminar información. Puede administrar su cuenta y el contenido contenido en ella, así como editar algunos de sus Datos Personales, a través de su página de perfil.
Cumplimiento. Para hacer solicitudes sobre sus Datos Personales que mantenemos o hacer preguntas sobre nuestro cumplimiento con PIPEDA, puede enviar un correo electrónico a nuestro oficial de cumplimiento a pipeda@optmyzr.com.

**Preguntas sobre Privacidad
**Cuando se recibe una pregunta sobre privacidad o una pregunta sobre Datos Personales recibidos en respuesta a su uso de nuestros Servicios, tenemos un equipo dedicado para abordar la preocupación específica. Contáctenos en privacy@optmyzr.com con sus preguntas o inquietudes. Cuando su problema pueda ser más sustancial por naturaleza, se puede solicitar más información de su parte. Todos estos contactos sustanciales reciben una respuesta. Si no está satisfecho con la respuesta recibida, puede remitir su queja al regulador relevante en su jurisdicción. Si nos lo solicita, nos esforzaremos por proporcionarle información sobre las vías de reclamación pertinentes que puedan ser aplicables a sus circunstancias.

a) Información de la Cuenta de Microsoft Teams:

b) Información de Uso:

  1. CÓMO UTILIZAMOS LA INFORMACIÓN

Utilizamos la información recopilada para:

[Continúa la política específica de Microsoft Teams…]

Términos de Uso

Last updated March 20, 2026

BY CLICKING THE “Start Trial” OR “Sign Up” BUTTON DISPLAYED ONLINE AS PART OF THE ORDERING PROCESS OR SIGNING AN ORDER CONFIRMATION THAT REFERS TO THIS AGREEMENT, YOU AGREE TO THE FOLLOWING TERMS AND CONDITIONS (THE “AGREEMENT”) GOVERNING YOUR USE OF OPTMYZR INC.’S (“OPTMYZR,” “OUR,” OR “WE”) ONLINE SERVICE, INCLUDING, APIS, AI-POWERED FEATURES, AND ASSOCIATED SUPPORT OPTIONS (COLLECTIVELY, THE “SERVICE”) BUT NOT LIMITED TO, THE USE OF SOFTWARE COMPONENTS, ON A HOSTED BASIS AND ASSOCIATED SUPPORT OPTIONS (COLLECTIVELY, THE “SERVICE”).

YOU WARRANT AND REPRESENT THAT YOU ARE AT LEAST (18) YEARS OF AGE OR OLDER OR YOU MUST IMMEDIATELY STOP USE OF THE SERVICE. YOU ACKNOWLEDGE THAT YOU HAVE READ AND UNDERSTOOD AND UNCONDITIONALLY AGREED TO BE BOUND BY THE TERMS OF THIS AGREEMENT AND THAT THE TERMS OF THIS AGREEMENT WILL APPLY EACH TIME YOU ACCESS OUR SERVICE.

IF YOU ARE ENTERING INTO THIS AGREEMENT ON BEHALF OF A COMPANY OR OTHER LEGAL ENTITY, YOU REPRESENT THAT YOU HAVE THE AUTHORITY TO BIND SUCH ENTITY TO THESE TERMS AND CONDITIONS, IN WHICH CASE THE TERMS “YOU” OR “YOUR” SHALL REFER TO SUCH ENTITY.

These Terms incorporate by reference Optmyzr’s Privacy Policy, Data Processing Agreement, and any additional service-specific terms or guidelines published by Optmyzr (collectively, “Linked Policies”). In the event of a conflict, these Terms will control unless the Linked Policy expressly states otherwise.

Welcome & Service Description

Subject to the terms of this Agreement, Optmyzr will provide you with use of the Service, including a browser interface and data encryption, transmission, access and storage. Your registration for, and/or use of, the Service will be deemed to be your agreement to abide by this Agreement including any materials available on the Optmyzr website incorporated by reference herein, including but not limited to Optmyzr’s Privacy Policy, Data Processing Agreement and Optmyzr’s privacy and security policies.

For reference, a Definitions section is included at the end of this Agreement. Optmyzr offers multiple products and editions of its products. This Agreement governs all products and services offered by Optmyzr.

1. Privacy & Security; Disclosure

Optmyzr’s privacy and security policies may be viewed online on the Optmyzr website at https://www.optmyzr.com/information/privacy-policy/. For Users residing in the European Union, United Kingdom or Switzerland you may have additional rights under the EU General Data Protection Regulation (the “GDPR”), or under the UK Data Protection Act of 2018 if residing in the United Kingdom. We comply with all requirements for data processors and collectors as these terms are defined in the General Data Protection Regulation and require our data service providers to agree to Standard Contractual Clauses approved by the European Commission. For a full list of your rights regarding our use and process of your Personal Data please review our Privacy Policy via the link included in this section. For a full list of your rights regarding our use and process of your Personal Data please review our Privacy Policy via the link included in this section.Optmyzr reserves the right to modify its privacy and security policies in its reasonable discretion from time to time in our reasonable discretion.

You consent to receive communications from us electronically. Non-Optmyzr customers who receive communications may ‘opt out’ of receiving future marketing and other communications from Optmyzr at unsubscribe@optmyzr.com or from the preferences page when logged into your Optmyzr account.

Optmyzr customers will always receive account-related emails. When we modify our privacy and security policies you may be notified of the changes by email and will be required to confirm your consent the next time you access the Optmyzr websites (the “Site”) after any changes. If you do not consent to any change in our privacy and security policies as regards the collection and processing of your Personal Data and the change is required to provide you the requested Services or for a legal reason, you agree that your refusal to consent may impair your use our Services or require you to discontinue use of our Services. Optmyzr reserves the right to disclose who its customers are, including disclosure on the Site and in its marketing materials. You may opt out of such disclosure in writing at any time.

2. Contributor Disclosure

Optmyzr sponsor content may include blog(s), blog posts, notices, advertisements, sidebars, takeaways, embedded videos. (collectively “Contributor Content”) that are written or created by one or more contributors. (“Contributors”). Contributors receive cash compensation and/or other compensation for posting, uploading Contributor Content to the Service. The compensation received may influence Contributor Content uploaded, transmitted, and/or posted to the Service. The views and opinions expressed by any Contributor in Contributor Content on our Service is purely the Contributor’s own.

3. License Grant & Restrictions

Optmyzr hereby grants you a non-exclusive, non-transferable, limited, revocable, worldwide right to use the Service during the License Term, solely for your own internal business purposes, subject to the terms and conditions of this Agreement. In the event that your subscription is provided for a specific number of Users, your license to use the Service is limited to the specified number of Users.

All rights not expressly granted to you are reserved by Optmyzr and its licensors.

You may not access the Service for purposes of monitoring its availability, performance or functionality, or for any other benchmarking, reverse engineering, or other competitive purposes.

You shall not:

  1. license, sublicense, sell, resell, transfer, assign, distribute or otherwise commercially exploit or make available to any third party the Service, Optmyzr Technology or the Optmyzr Content in any way;
  2. modify or make derivative works based upon the Service, Optmyzr Technology or the Optmyzr Content;
  3. embed the Service as an “iframe” or “frame” from within another application; or
  4. reverse engineer or access the Service in order to:
    1. build a competitive product or service,
    2. build a product using ideas, features, functions or graphics that are similar to those related to the Service, or
    3. copy any ideas, features, functions or graphics of the Service
    4. use AI features to generate content that infringes the rights of others, violates platform rules, or contains unlawful, harmful, or misleading material.

The Service cannot be shared or used by more than one individual unless (and solely to the extent that) the Subscription allows for sharing within your internal organization. Sharing of the Service outside your organization is never allowed. The proper assignment of username and passwords for the Service and adherence to all terms of this Agreement and Subscription are your sole responsibility.

You are responsible for maintaining the confidentiality of your usernames, passwords and accounts. Usernames and passwords may not be shared by more than one individual, and may not be transferred from one individual to another unless the original User no longer requires, and is no longer permitted, access to the Service. You agree to immediately change your password and notify Optmyzr of any suspected or unauthorized access associated with your use of the Service or any other breach of security. You may use the Service only for your internal business purposes and shall not:

  1. send or store material containing software viruses, worms, Trojan horses or other harmful computer code, files, scripts, agents or programs;
  2. interfere with or disrupt the integrity or performance of the Service or the data contained therein, or Optmyzr’s sites, servers or networks;
  3. attempt to gain unauthorized access to the Service or its related systems or networks; or
  4. take any action that imposes an unreasonably or disproportionately large load on Optmyzr’s infrastructure.

Optmyzr shall be entitled to adjust the scope of the Service and the underlying technical infrastructure to reflect the continuing development of the Service and technical advances. Optmyzr reserves the right, in our sole discretion, to deny registration of a user account, prohibit or deny you access to the Site (or any part thereof), with or without prior notice.

4. Use of Artificial Intelligence

The Service may include features that incorporate artificial intelligence (“AI”), including, without limitation, recommendations, insights, and suggestions regarding campaign performance, budget optimization, and keyword management. Such AI features are provided solely to assist you in using the Service.

  1. All outputs generated by AI features are provided for informational purposes only. You remain solely responsible for reviewing and verifying any AI-generated outputs prior to relying upon or acting on such outputs. Optmyzr makes no representations or warranties regarding the accuracy, completeness, or fitness for a particular purpose of any AI-generated outputs.
  2. AI features may process Customer Data, including but not limited to campaign performance metrics, budgets, and account structure information, to generate outputs. Personal data shall not be used to train or fine-tune AI models. Optmyzr may utilize third-party AI providers (e.g., OpenAI) in connection with such features, provided that all such use shall be subject to the confidentiality, security, and privacy protections set forth in these Terms and in Optmyzr’s Privacy Policy.
  3. Storage and Logging. AI-generated outputs may be temporarily stored, cached, or logged for purposes of performance optimization, quality assurance, and debugging. Such storage shall be limited in duration and in accordance with applicable data retention obligations and Optmyzr’s security and privacy practices.
  4. AI-generated outputs may contain errors, omissions, or outdated information. Customer acknowledges and agrees that Optmyzr shall not be liable for any losses, damages, or claims arising from Customer’s reliance on AI-generated outputs, except to the extent such limitations are prohibited by applicable law.
  5. Restrictions on Use. Customers shall not use AI features to generate, upload, or disseminate content that is unlawful, harmful, or infringes the rights of any third party.

5. Your Responsibilities

You are responsible for all activity occurring under your User accounts and shall abide by all applicable local, state, national, federal and foreign laws, treaties and regulations in connection with your use of the Service, including those related to data protection, international communications and the transmission of technical or personal data. You shall:

  1. notify Optmyzr immediately of any unauthorized use of any password or account or any other known or suspected breach of security;
  2. report to Optmyzr immediately and use best efforts to stop immediately any copying or distribution of Optmyzr Content or Contributor Content that is known or suspected by you or your Users;
  3. not impersonate another Optmyzr user or provide false identity information to gain access to or use the Service;
  4. not use the Service to defame, abuse, harass, threaten or otherwise violate the legal right of others;
  5. not publish, post, upload, email, distribute or disseminate any defamatory, misleading, infringing or unlawful content; and
  6. not collect, store or transmit Personal Data about individuals or any information that is subject to applicable privacy laws or regulations without appropriate legal basis, consent, or authorization.

You are solely responsible for all text, logos and images (“Customer Content”), all advertisements and any website reachable from the advertisements generated using the Service. You hereby represent, warrant and covenant to Optmyzr and its third party suppliers that:

  1. any Customer Content you provide is and shall be accurate, complete and current,
  2. you have all necessary rights and are fully authorized to publish the Customer Content and create or have created advertisements, and
  3. all Customer Content complies with the requirements set forth by Google and Microsoft and any other integrated advertising platform on their respective websites with respect to the Google Ads and Microsoft Advertising programs and advertising of any other integrated advertising platform, as the case may be, including the trademark policies, policies regarding minors, editorial guidelines and creative limitations posted therein.

You hereby authorize Optmyzr to allow such Customer Content and advertisements to be published throughout the network of advertising channels operated by Microsoft and Google, and any other integrated advertising platform and their network of participating websites and other distribution outlets.

You further represent, warrant and covenant to Optmyzr and its suppliers that:

  1. at all times you shall comply with all applicable law;
  2. you will not generate, or encourage others to generate, automated or fraudulent impressions or clicks of advertisements on any Google, Microsoft or other integrated advertising network;
  3. you are responsible for obtaining and maintaining accounts for use of the Google Ads program and Microsoft Advertising program or the program of any other integrated advertising platform;
  4. your use of the Google Ads program or Microsoft Advertising or other integrated advertising platforms program is not for personal, family or household purposes;
  5. your advertisements do not and will not advertise illegal activity or constitute illegal or fraudulent business practices in the jurisdiction in which the advertisements are displayed;
  6. you will not misrepresent yourself, your age, or your affiliation with any person or entity, impersonate any person or entity, makes false or misleading statements; and
  7. forge headers or otherwise manipulates identifiers in order to disguise the origin of any information transmitted to or through the Services (either directly or indirectly through use of third-party software).

Further, you acknowledge and agree that Microsoft and/or Google or any other integrated advertising platform may, in its sole discretion:

  1. edit your Customer Content for size and fit purposes,
  2. label any advertisement as a “sponsored site,” “advertisement” or similar designation for clarification purposes,
  3. create advertisements based upon the Customer Content and other specifications provided by Optmyzr through the applicable API, and
  4. create, delete, modify and optimize your account.

Optmyzr does not own any Customer Content or advertisements provided by you hereunder, provided that you hereby grant Optmyzr a worldwide, royalty-free, non-exclusive right to use, reproduce, create derivative works of, distribute, perform, transmit and publish your Customer Content and advertisements for the sole purpose of providing you with the Service.

You are solely responsible for all URLs required or used by you in connection with the Service. Any URL that includes or incorporates any variation of the name Optmyzr (a “Optmyzr URL”) shall:

  1. be owned by Optmyzr,
  2. equire the consent of Optmyzr prior to your use, and
  3. only be used by you during the Term of this Agreement.

Any URL used by you in connection with the Service that does not include or incorporate the name Optmyzr shall be owned by you. For the avoidance of doubt, you are solely responsible for all Customer Content provided or published by you in connection with the Service under any URL (including any Optmyzr URL). You agree not to use any URL in a manner that infringes the rights of third parties or violates applicable law.

6. Account Information and Data

Optmyzr does not own any keyword data, information, performance data, paid search campaigns or material that you submit to the Service in the course of using the Service (collectively, “Customer Data”). You hereby grant Optmyzr a worldwide, royalty-free, non-exclusive right during the License Term to use, reproduce, create derivative works of, distribute, perform, transmit and publish your Customer Data for the sole purposes of:

  1. processing your Customer Data in connection with providing the Service to you, and
  2. storing or hosting the Customer Data in a remote database or on the Site for access by your Users.

Your private Customer Data is accessible only to you and persons explicitly authorized by you; data is NOT shared with other customers, or with any other third party; provided that Optmyzr reserves the right to use your Customer Data in order to compile, analyze and disclose to third parties aggregated metrics, data and trends related to the use of its offerings as long as such metrics, data and trends do not contain uniquely identifiable Customer Data.

You, not Optmyzr, shall have sole responsibility for the accuracy, quality, integrity, legality, appropriateness, and intellectual property ownership or right to use all Customer Data, and Optmyzr shall not be responsible or liable for the deletion, correction, destruction, damage, loss or failure to store any Customer Data. Use of the Service is subject to existing laws and legal processes. Nothing contained in this Agreement will limit Optmyzr’s right to comply with governmental, court and law enforcement requests or requirements relating to your use of the Service, which may include disclosing your Customer Data to the applicable authorities.

7. Intellectual Property Ownership

Optmyzr alone (and its licensors, where applicable) shall own all right, title and interest, including all related Intellectual Property Rights, in and to the Optmyzr Technology, the Optmyzr Content and the Service and any derivatives, suggestions, ideas, enhancement requests, feedback, recommendations or other information provided by you or any other party relating to the Service, and any aggregated metrics, data and trends compiled by Optmyzr.

This Agreement is not a sale and does not convey to you any rights of ownership in or related to the Service, the Optmyzr Technology or the Intellectual Property Rights owned by Optmyzr, Inc. The Optmyzr name, the Optmyzr logo, domain name, and the product and service names associated with the Service and Optmyzr Content are trademarks of Optmyzr or third parties, and no right or license is granted to use them hereunder. The Site may include trademarks, service marks or logos of third parties, all of which are the property of their respective owners. In addition, all content published on the Site belongs to Optmyzr and/or its licensors under applicable copyright law.

8. Third Party Interactions

During use of the Service, you may enter into correspondence with, purchase goods and/or services from, or participate in promotions of advertisers or sponsors showing their goods and/or services through the Service. Any such activity, and any terms, conditions, warranties or representations associated with such activity, are solely between you and the applicable third party.

Optmyzr and its licensors shall have no liability, obligation or responsibility for any such correspondence, purchase or promotion between you and any such third party. Optmyzr does not endorse any sites on the Internet that are linked through the Service. Optmyzr provides these links to you only as a matter of convenience, and in no event shall Optmyzr or its licensors be responsible for any content, products, or other materials on or available from such sites. Optmyzr provides the Service to you pursuant to the terms and conditions of this Agreement.

You recognize, however, that certain third-party providers of ancillary software, hardware or services may require your agreement to additional or different license or other terms prior to your use of or access to such software, hardware or services. Service features that interoperate with the Google Ads or Microsoft Advertising programs and any other integrated advertising program depend on the continuing availability of the Google Ads or Microsoft Advertising as the case may be, application programming interface (“API”) and program for use with the Services.

If Google Inc. or its affiliates (“Google”) or Microsoft, Inc. or its affiliates (“Microsoft”) or any other integrated advertising platform, or ceases to make the Google Ads API or program, or Microsoft Advertising API or program, or the API or program of any other integrated advertising platform as the case may be, available on reasonable terms for the Services, Optmyzr may cease providing such Service features and you shall have no payment obligations with respect to such Service features for periods following such cessation.

9. Subscriptions and Payment

Some portions of our Service are billed on a subscription basis (“Subscription”) You will be billed in advance on a recurring and periodic basis (“Billing Cycle”). Billing cycles are set either on a monthly, semi-annual (every six months), or annual (12 months) basis, depending on the type of subscription plan you select when purchasing a Subscription. You shall pay all fees or charges to your account in accordance with the Subscription and billing terms in effect at the time a fee or charge is due and payable. The initial charges will be equal to the current price of the chosen Subscription at the fee currently in effect.

All payments must be made in advance and amounts owed are payable via automated recurring credit card payment or electronic invoices. You must provide Optmyzr with a valid credit card as a condition to signing up for the Service. You hereby represent that you are authorized to provide any credit card you use to sign up for the Service. An authorized License Administrator may adjust the Service edition by executing an additional written Order Confirmation or using the web-based customer administration system within the Optmyzr product if it applies.

Changes to the Service edition will result in an adjustment to your fees, and will be subject to the following:

  1. the term for the new fees and new Service edition will be coterminous with the preexisting License Term (either Initial Term or Renewal Term, as the case may be);
  2. Service fees will be the then current, generally applicable license fee;
  3. any fee increase that results from changes made in the middle of a billing month will be charged in full on a pro-rated basis for the portion of the billing month following such change; and
  4. any fee reduction that results from changes made in the middle of a billing month will be pro-rated.

Optmyzr reserves the right to modify its fees and charges and to introduce new charges at any time, upon at least thirty (30) days prior notice to you, which notice may be provided by e-mail. All pricing terms are the confidential information of Optmyzr, and you agree not to disclose them to any third party.

10. Billing and Renewal

Optmyzr charges and collects in advance for use of the Service. Optmyzr will automatically renew your subscription as described below, and bill your credit card or submit electronic invoices as mutually agreed upon. The renewal charge will be equal to the Subscription in effect during the prior term, unless Optmyzr has given you at least thirty (30) days prior written notice of a fee increase, which shall be effective upon renewal and thereafter.

Fees for other services will be charged on an as-quoted basis. Optmyzr’s fees are exclusive of all taxes, levies, or duties imposed by taxing authorities, and you shall be responsible for payment of all such taxes, levies, or duties, excluding only United States (federal or state) taxes based solely on Optmyzr’s income.

Users in jurisdictions that collect value-add tax (“VAT”) must register as a business to use this Service. By registering in a jurisdiction that requires the collection of VAT, you warrant and represent that you are a business. Upon registration of your account you must provide Optmyzr your VAT registration number, and the name and principal address of your business so that we may comply with all VAT invoicing regulations. If you do not provide a valid VAT registration number or otherwise meet the requirements of this provision, Optmyzr reserves the right to terminate your account. When asked, you agree to provide Optmyzr with complete and accurate billing and contact information. This information includes your legal company name, street address, e-mail address, and name and telephone number of an authorized billing contact and License Administrator. You agree to update this information within thirty (30) days of any change to it. If the contact information you have provided is false or fraudulent, Optmyzr reserves the right to terminate your access to the Service in addition to any other legal remedies.

All invoices and payments to Optmyzr will be in US Dollars (USD), Euros and Australian Dollars (AUD). If you believe your invoice is incorrect, you must contact Optmyzr in writing within forty-five (45) days of the date of the invoice setting forth details regarding the inaccuracy to be eligible to receive an adjustment or credit, otherwise any inaccuracy will be deemed waived.

11. Non-Payment and Suspension

In addition to any other rights granted to Optmyzr herein, Optmyzr reserves the right to suspend or terminate this Agreement and your access to the Service if your account becomes more than 30 days delinquent (falls into arrears). You agree and acknowledge that Optmyzr has no obligation to retain Customer Data or Customer Content and that such Customer Data and Customer Content may be irretrievably deleted if your account is thirty (30) days or more delinquent.

12. Term

This Agreement commences on the Start Date which is the day you sign up on Optmyzr. Upon the expiration of the Initial Term, this Agreement will automatically renew for successive renewal terms equal in duration to the Initial Term (or one year, if the Initial Term is greater than one year) (each, a “Renewal Term”) at Optmyzr’s then current fees, unless either party gives Sufficient Written Notice. “Sufficient Written Notice” will be thirty (30) days prior to the expiration of the Initial Term or applicable Renewal Term, unless otherwise agreed upon. In the event this Agreement expires or is terminated for any reason, you agree to extract your Customer Data and Customer Content from the Optmyzr platform prior to the effective date of such expiration or termination. You agree and acknowledge that Optmyzr has no obligation to retain the Customer Data or Customer Content, and may delete such Customer Data and Customer Content 30 days after expiration or termination. Upon any expiration or termination of this Agreement, your rights to use any Optmyzr URLs shall immediately terminate. The following sections shall survive any expiration or termination of this Agreement: 1, 3, 4, 5, 6,7, 9, 11, 14, 16-30

13. Termination for Cause

Any breach of your payment obligations or unauthorized use of the Optmyzr Technology or Service will be deemed a material breach of this Agreement. Without limiting its ability to pursue other remedies, Optmyzr, in its sole discretion, may terminate your password, account or use of the Service if you breach or otherwise fail to comply with this Agreement.

Optmyzr takes the intellectual property rights of others seriously and expects you to do the same on our Website. We will respond to notices of copyright infringement that comply with the requirements of the Digital Millennium Copyright Act (“DMCA”) (17 U.S.C. § 512), or applicable law if contended infringement occurs outside the United States. If you believe in good faith that User Content available through our Services infringes one or more of your copyrights, you may provide us written notice (“Take Down Notice”) and include the following information: A physical or electronic signature of the owner or a person authorized to act on behalf of the owner of an exclusive right that is allegedly infringed; Identification of the copyrighted work claimed to have been infringed (including a hyperlink to said work(s), if available), or, if multiple copyrighted works at a single online site are covered by a single notification, a representative list of such works at that website; Identification of the material that is claimed to be infringing or to be the subject of infringing activity and that is to be removed or access to which is to be disabled and information reasonably sufficient to permit the service provider to locate the material (including a hyperlink to said work(s)); Information reasonably sufficient to permit the service provider to contact you, such as an address, telephone number, and, if available, an email; A statement that you have a good faith belief that use of the material in the manner complained of is not authorized by the copyright owner, his/her/its agent, or the law; and A statement that the information in the notification is accurate, and under penalty of perjury, that you are authorized to act on behalf of the owner of an exclusive right that is allegedly infringed. If you believe in good faith that a notice of copyright infringement has been wrongly filed against you, the DMCA permits you to send Optmyzr a counter-notice.

Any Take-Down Notice or counter-notice must meet the then-current statutory requirements imposed by the DMCA; see https://www.copyright.gov/title17/92appb.html for details. Any Take-Down Notice or counter-notice must be sent to: Attn: Frederick Vallaeys, Optmyzr Inc., 282 San Antonio Rd, Mountain View, CA 94040; or by email at dmca@optmyzr.com. Consult your legal advisor before filing a notice or counter-notice as there are penalties for false claims under the DMCA.

15. Representations & Warranties

Each party represents and warrants that it has the legal power and authority to enter into this Agreement. Optmyzr represents and warrants that it will provide the Service in a manner consistent with general industry standards reasonably applicable to the provision thereof and that the Service will perform substantially in accordance with the online Optmyzr help documentation (as may be updated from time to time) under normal use and circumstances.

In the event the Service fails to perform substantially in accordance with such help documentation, and you promptly notify Optmyzr, Optmyzr will modify the Service and/or the documentation so that it conforms. The foregoing is your sole and exclusive remedy for Optmyzr’s failure to satisfy the foregoing representation. You represent and warrant that you have not falsely identified yourself nor provided any false information to gain access to the Service and that your billing information is correct.

16. Mutual Indemnification

You shall indemnify and hold Optmyzr, its licensors and each such party’s parent organizations, subsidiaries, affiliates, officers, directors, employees, attorneys and agents harmless from and against any and all claims, costs, damages, losses, liabilities and expenses (including attorneys’ fees and costs) arising out of or in connection with:

  1. a claim alleging that use of the Customer Data or the Customer Content infringes the rights of, or has caused harm to, a third party;
  2. a claim, which if true, would constitute a violation by you of your representations and warranties;
  3. a claim arising from the breach by you or your Users of this Agreement; or
  4. any use or alleged use of your accounts or your passwords by any person, whether or not authorized by you, provided in any such case that Optmyzr:
    1. gives written notice of the claim promptly to you;
    2. gives you sole control of the defense and settlement of the claim (provided that you may not settle or defend any claim unless you unconditionally release Optmyzr of all liability and such settlement does not affect Optmyzr’s business or Service);
    3. provides to you all reasonably available information and assistance; and
    4. has not compromised or settled such claim.

Optmyzr shall indemnify and hold you and your parent organizations, subsidiaries, affiliates, officers, directors, employees, attorneys and agents harmless from and against any and all claims, costs, damages, losses, liabilities and expenses (including reasonable attorneys’ fees and costs) arising out of or in connection with a claim alleging that the Service directly and knowingly infringes a copyright, a U.S. patent issued as of the Effective Date, or a trademark of a third party; provided that you:

  1. promptly give written notice of the claim to Optmyzr;
  2. give Optmyzr sole control of the defense and settlement of the claim (provided that Optmyzr may not settle or defend any claim unless it unconditionally releases you of all liability);
  3. provide to Optmyzr all reasonably available information and assistance; and
  4. have not compromised or settled such claim.

Optmyzr shall have no indemnification obligation, and you shall indemnify Optmyzr pursuant to this Agreement, for claims arising from any infringement arising from the combination of the Service with any of your products, services, hardware or business process(es). If as a result of any infringement by the Service (other than as described in the preceding sentence) your use of the Service is enjoined by a court of law, Optmyzr will either modify the Service to make it non-infringing, acquire a license for you to continue using the Service, or if neither option is possible, refund to you the applicable fees paid by you in advance.

17. Disclaimer of Warranties

OPTMYZR AND ITS LICENSORS MAKE NO REPRESENTATION, WARRANTY, OR GUARANTY AS TO THE RELIABILITY, TIMELINESS, QUALITY, SUITABILITY, TRUTH, AVAILABILITY, ACCURACY OR COMPLETENESS OF THE SERVICE OR ANY CONTENT. OPTMYZR AND ITS MANAGERS, OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, CONTRIBUTOR(S), LICENSORS, LICENSEES, SERVICE PROVIDERS, AND OTHER AFFILIATES (COLLECTIVELY “ASSOCIATED PARTIES") DO NOT REPRESENT OR WARRANT THAT (A) THE USE OF THE SERVICE WILL BE SECURE, TIMELY, UNINTERRUPTED OR ERROR-FREE OR OPERATE IN COMBINATION WITH ANY OTHER HARDWARE, SOFTWARE, SYSTEM OR DATA, (B) THE SERVICE WILL MEET YOUR REQUIREMENTS OR EXPECTATIONS, (C) ANY STORED DATA WILL BE ACCURATE OR RELIABLE, (D) THE QUALITY OF ANY PRODUCTS, SERVICES, INFORMATION, LEADS OR OTHER MATERIAL PURCHASED OR OBTAINED BY YOU THROUGH THE SERVICE WILL MEET YOUR REQUIREMENTS OR EXPECTATIONS, (E) ERRORS OR DEFECTS WILL BE CORRECTED, OR (F) THE SERVICE OR THE SERVER(S) THAT MAKE THE SERVICE AVAILABLE ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS. EXCEPT AS EXPRESSLY SET FORTH HEREIN, THE SERVICE AND ALL CONTENT IS PROVIDED TO YOU STRICTLY ON AN “AS IS” AND “AS AVAILABLE” BASIS. ALL CONDITIONS, REPRESENTATIONS AND WARRANTIES, WHETHER EXPRESS, IMPLIED, STATUTORY OR OTHERWISE, INCLUDING, WITHOUT LIMITATION, ANY IMPLIED WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT OF THIRD PARTY RIGHTS, ARE HEREBY DISCLAIMED TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW BY OPTMYZR AND ASSOCIATED PARTIES.

NO OPINION, ADVICE, OR STATEMENT OF OPTMYZR OR ANY ASSOCIATED PARTY, WHETHER MADE ON THE SERVICE, OR OTHERWISE, SHALL CREATE ANY WARRANTY NOT OTHERWISE EXPRESSLY STATED HEREIN. IT IS YOUR RESPONSIBILITY TO EVALUATE THE ACCURACY AND COMPLETENESS OF ANY OPINION, ADVICE, INFORMATION OR STATEMENT AVAILABLE ON OPTMYZR SERVICE.

18. Limitation of Liability

IN NO EVENT SHALL OPTMYZR’S AGGREGATE LIABILITY EXCEED THE AMOUNTS ACTUALLY PAID BY AND/OR DUE FROM YOU IN THE CURRENT SUBSCRIPTION RENEWAL PERIOD IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO SUCH CLAIM. IN NO EVENT SHALL EITHER PARTY AND/OR ITS LICENSORS BE LIABLE TO ANYONE FOR ANY INDIRECT, PUNITIVE, SPECIAL, EXEMPLARY, INCIDENTAL, CONSEQUENTIAL OR OTHER DAMAGES OF ANY TYPE OR KIND (INCLUDING LOSS OF DATA, REVENUE, PROFITS, USE OR OTHER ECONOMIC ADVANTAGE) ARISING OUT OF, OR IN ANY WAY CONNECTED WITH THIS SERVICE, THE OPTMYZR TECHNOLOGY OR CONTENT, INCLUDING, BUT NOT LIMITED TO, THE USE OR INABILITY TO USE THE SERVICE, OR FOR ANY CONTENT OBTAINED FROM OR THROUGH THE SERVICE, ANY INTERRUPTION, INACCURACY, ERROR OR OMISSION, REGARDLESS OF CAUSE IN THE CONTENT, EVEN IF THE PARTY FROM WHICH DAMAGES ARE BEING SOUGHT OR SUCH PARTY’S LICENSORS HAVE BEEN PREVIOUSLY ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.YOU AGREE THAT IN THE EVENT YOU INCUR ANY DAMAGES, LOSSES OR INJURIES THAT ARISE OUT OF OPTMYZR’S ACTS OR OMISSIONS, THE DAMAGES, IF ANY, CAUSED TO YOU ARE NOT IRREPARABLE OR SUFFICIENT TO ENTITLE YOU TO AN INJUNCTION PREVENTING ANY EXPLOITATION OF THE OPTMYZR SERVICE, AND YOU WILL HAVE NO RIGHTS TO ENJOIN OR RESTRAIN THE DEVELOPMENT, PRODUCTION, DISTRIBUTION, ADVERTISING, EXHIBITION OR EXPLOITATION OF THE OPTMYZR TECHNOLOGY OR SERVICE, OR OTHER WEBSITE CONTENT OWNED OR CONTROLLED BY OPTMYZR AND ASSOCIATED PARTIES.

BY ACCESSING THE OPTMYZR WEBSITE YOU UNDERSTAND THAT YOU MAY BE WAIVING RIGHTS WITH RESPECT TO CLAIMS THAT ARE AT THIS TIME UNKNOWN OR UNSUSPECTED, AND IN ACCORDANCE WITH SUCH WAIVER, YOU ACKNOWLEDGE THAT YOU HAVE READ AND UNDERSTAND, AND HEREBY EXPRESSLY WAIVE, THE BENEFITS OF CALIFORNIA CODE § 1542, AND ANY SIMILAR LAW OF ANY STATE OR TERRITORY, WHICH PROVIDES AS FOLLOWS: “A GENERAL RELEASE DOES NOT EXTEND TO CLAIMS WHICH THE CREDITOR DOES NOT KNOW OR SUSPECT TO EXIST IN HIS FAVOR AT THE TIME OF EXECUTING THE RELEASE, WHICH IF KNOWN BY HIM MUST HAVE MATERIALLY AFFECTED HIS SETTLEMENT WITH THE DEBTOR.”

19. Additional Rights

Certain states and/or jurisdictions do not allow the exclusion of implied warranties or limitation of liability for incidental, consequential or certain other types of damages, so the exclusions set forth above may not apply to you.

20. Local Laws and Export Control

The Service provides services and uses software and technology that may be subject to United States export controls administered by the U.S. Department of Commerce, the United States Department of Treasury Office of Foreign Assets Control, and other U.S. agencies and the export control regulations of other applicable countries. You acknowledge and agree that the Service shall not be used, and none of the underlying information, software, or technology may be transferred or otherwise exported or re-exported to countries as to which the United States or any other applicable country maintains an embargo (collectively, “Embargoed Countries”), or to or by a national or resident thereof, or any person or entity on the U.S. Department of Treasury’s List of Specially Designated Nationals or the U.S. Department of Commerce’s Table of Denial Orders (collectively, “Designated Nationals”).

The lists of Embargoed Countries and Designated Nationals are subject to change without notice. By using the Service, you represent and warrant that you are not located in, under the control of, or a national or resident of an Embargoed Country or Designated National. You agree to comply strictly with all U.S. and other applicable export laws and assume sole responsibility for obtaining licenses to export or re-export as may be required. The Service may use encryption technology that is subject to licensing requirements under the U.S. Export Administration Regulations, 15 C.F.R. Parts 730-774 and Council Regulation (EC) No. 1334/2000.

Optmyzr and its licensors make no representation that the Service is appropriate or available for use in other locations. If you use the Service from outside the United States of America, you are solely responsible for compliance with all applicable laws, including without limitation export and import regulations of other countries. Any diversion of the Optmyzr Content or Customer Content contrary to United States or other applicable law is prohibited. None of the Optmyzr Content or Customer Content, nor any information acquired through the use of the Service, is or will be used for nuclear activities, chemical or biological weapons, or missile projects, unless specifically authorized by the United States government and other applicable governmental bodies for such purposes.

21. Communications, Notices, and Newsletters

You may opt in to receive our monthly newsletter, as well as invitations to our educational webinars and promotions for our products (collectively “Communications”). You may ‘opt out’ of receiving future marketing and other communications from Optmyzr at unsubscribe@optmyzr.com or from the Settings page at any time. Optmyzr customers will always receive account-related emails, such as administrative notices and service announcements or changes regarding policies governing use of our Services.

22. Interruption of Service

We reserve the right to update, modify, suspend, discontinue or close, temporarily or permanently, the Service (or any part thereof) at any time with or without notice. You agree that we shall not be liable to you or to any third party for any modification, suspension or discontinuance of the Service. To protect the integrity of the Service, we reserve the right at any time, in our sole discretion, to block users from certain IP addresses from accessing the Service.Transactions conducted through the Internet may be subject to interruption, blackout, delay or error. Optmyzr shall not be responsible in any way for loss of accuracy or timeliness of any message sent or transaction conducted through this Service arising from or in relation to any malfunctions in communication facilities that are out of the control of Optmyzr.

23. Notice

Optmyzr may give notice by means of a general notice on the Service, electronic mail to your e-mail address on record in Optmyzr’s account information, or by written communication sent by first class mail or pre-paid post to your address on record in Optmyzr’s account information. Such notice shall be deemed to have been given upon the expiration of 48 hours after mailing or posting (if sent by first class mail or pre-paid post) or 12 hours after sending (if sent by email). You may give notice to Optmyzr (such notice shall be deemed given when received by Optmyzr) at any time by any of the following: letter to Optmyzr delivered by nationally recognized overnight delivery service or first class postage prepaid mail to Optmyzr at 282 San Antonio Road; Mountain View CA 94040 in either case, or by email to legal@optmyzr.com addressed to the attention of: COO, Optmyzr.

24. Modification to Terms

Optmyzr reserves the right to modify the terms and conditions of this Agreement or its policies relating to the Service at any time, effective upon posting of an updated version of this Agreement on the Service. You are responsible for regularly reviewing this Agreement. Continued use of the Service after any such changes shall constitute your consent to such changes.

25. Assignment; Change in Control

This Agreement may not be assigned by you without the prior written approval of Optmyzr but may be assigned without your consent by Optmyzr to:

  1. a parent or subsidiary,
  2. an acquirer of assets, or
  3. a successor by merger.

Any purported assignment in violation of this section shall be void. Any actual or proposed change in control of you that results or would result in a direct competitor of Optmyzr directly or indirectly owning or controlling 50% or more of you shall entitle Optmyzr to terminate this Agreement for cause immediately upon written notice.

26. Free Trials

In the event that you are being provided with a free trial under this Agreement, all provisions of this Agreement pertaining to warranties by Optmyzr, indemnification by Optmyzr, payment obligations and similar shall not apply. In addition, notifications provided through the Service indicating the remaining number of days in the free trial shall constitute notice of termination. Further, Optmyzr may terminate a free trial at any time and for any reason.

27. Governing Law and Jurisdiction

All matters relating to the Service and these Terms and any dispute or claim arising therefrom or related thereto (in each case, including non-contractual disputes or claims), shall be governed by and construed in accordance with the internal laws of the State of California without giving effect to any choice or conflict of law provision or rule. Any legal suit, action, or proceeding arising out of, or related to, these Terms or the Service shall be instituted exclusively in the federal courts of the United States located in the Northern District of California or the courts of the State of California located in Santa Clara County, California although we retain the right to bring any suit, action, or proceeding against you for breach of these Terms in your country of residence or any other relevant country if you reside outside the United States. You waive any and all objections to the exercise of jurisdiction over you by such courts and to venue in such courts, including all forum non conveniens defenses.

28. Arbitration

Disputes in the United States and Non-European Member States
Any dispute, claim or controversy arising out of or relating to this Agreement or the breach, termination, enforcement, interpretation or validity thereof, including the determination of the scope or applicability of this agreement to arbitrate, shall be determined by confidential, binding arbitration in Santa Clara County, California, before one (1) arbitrator. The arbitration shall be initiated and conducted according to JAMS Arbitration Rules and Procedures, and where consistent, California law, without regard to or application of conflict of law principles of your state or country of residence, at the San Jose, California office of JAMS including the Optional Appeals Procedure. If you reside out of the state of California or the United States you understand and agree to submit to the jurisdiction and venue of Santa Clara County, California and hereby waive all forum non conveniens defenses.

The arbitrator shall be a disinterested attorney or retired judge experienced in e-commerce and/or intellectual property matters. Such arbitration shall include discovery proceedings as provided under Section 1283.05 of the California Code of Civil Procedure. The arbitration will be conducted in the English language, but any witness whose native language is not English may give testimony in the witness’ native language, with simultaneous translation into English at the expense of the party presenting the witness. Judgment on any award may be entered in any court of competent jurisdiction. The Parties hereto consent to the jurisdiction of the Superior Court of the State of California, and the United States Northern Judicial District of California, for purposes of enforcing this arbitration agreement and proceedings and entry of judgment on any award and further consent that any process or notice of motion or other application to the Court or the judge thereof may be served by certified or registered mail, return receipt requested. The prevailing party shall be awarded costs and reasonable attorneys’ fees associated with the arbitration.

You understand that by using the Website you GIVE UP YOUR RIGHT TO GO TO COURT, to assert or defend any claims between you and Optmyzr (except for matters brought in small claims court) BEFORE A JUDGE OR JURY. Judgment on the award rendered by the arbitrator may be entered in any court having competent jurisdiction over the parties. Any provision of applicable law notwithstanding, the arbitrator will not have authority to award damages, remedies or awards that conflict with these Terms.

Attorney Fees: In any arbitration or court action between the parties to enforce this Agreement or the rights of the parties hereunder, the prevailing party in such action (as determined by the arbitral panel or court) will be entitled to receive a reasonable sum for its attorney’s fees and all other reasonable costs and expenses incurred in such action or suit.

Small Claims Action: If your claim meets the requirements to file a small claims action, you agree to the sole jurisdiction and venue of any small claims court located in Santa Clara County, California. To the extent state law applies, California law shall govern without regard to or application of the conflict of law provisions of your state or country of residence.

No Class Action: You agree to give up your right to participate in a class action or class proceeding, including class arbitration, limited attorney general action, or other representative action or proceeding.

Disputes in European Member States and Switzerland.

This Agreement is governed by and construed in accordance with the laws of the State of California, USA, and the application of the United Nations Convention of Contracts for the International Sale of Goods is expressly excluded. Optmyzr both agrees to submit to the non-exclusive jurisdiction of the courts of the federal and state courts located in Santa Clara County,in the State of California, USA, which means that you may bring a claim to enforce your consumer protection rights in connection with this Agreement in California or in the EU country in which you live or Switzerland.

If you are a resident of a European Union country, Norway, Iceland, or Liechtenstein, you may have access to consumer dispute resolution bodies in your country of residence in accordance with applicable laws. If you would like to bring a matter to our attention, please contact us at info@optmyzr.com.

29. Limitation on Time to File Claims

ANY CAUSE OF ACTION OR CLAIM YOU MAY HAVE ARISING OUT OF OR RELATING TO THESE TERMS OF USE OR THE WEBSITE MUST BE COMMENCED WITHIN ONE (1) YEAR AFTER THE CAUSE OF ACTION ACCRUES, OTHERWISE, SUCH CAUSE OF ACTION OR CLAIM IS PERMANENTLY BARRED.

30. Feedback and Suggestions

If you submit feedback, comments, ideas or suggestions (collectively “Suggestions”) about the Service, you acknowledge that such Suggestions are unsolicited and that we may, but have no obligation, to use your Suggestions. You further agree and acknowledge that any use of your Suggestions by us, for any purpose, will be without any liability to us, or payment of any kind to you.

31. Notice of California Users

Under California Civil Code Section 1789.3, California website users are entitled to the following specific consumer rights notice: The Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs may be contacted in writing at 1625 N. Market Blvd., Suite S-202, Sacramento, California 95834, or by telephone at(800) 952-5210.

32. General

No text or information set forth on any other purchase order, preprinted form or document shall add to or vary the terms and conditions of this Agreement. If any provision of this Agreement is held by a court of competent jurisdiction to be invalid or unenforceable, then such provision(s) shall be construed, as nearly as possible, to reflect the intentions of the invalid or unenforceable provision(s), with all other provisions remaining in full force and effect. No joint venture, partnership, employment, or agency relationship exists between you and Optmyzr as a result of this Agreement or use of the Service. The failure of Optmyzr to enforce any right or provision in this Agreement shall not constitute a waiver of such right or provision unless acknowledged and agreed to by Optmyzr in writing.

This Agreement, together with any applicable Subscription Conditions and Privacy Policy, comprises the entire agreement between you and Optmyzr and supersedes all prior or contemporaneous negotiations, discussions or agreements, whether written or oral, between the parties regarding the subject matter contained herein. In the event that any of your Users are contractors to your organization, you agree that such contractors shall be required by written agreement to comply with all applicable restrictions set forth in this Agreement, and you shall be fully liable for and indemnify Optmyzr with respect to any failure of any contractor to so comply.

33. Definitions

As used in this Agreement now or hereafter associated herewith: “Agreement” means this Terms of Use and all modifications thereto; “Billing Cycle” means the recurring and periodic basis during which bills are prepared for services, set either on a monthly, semi-annual, or annual basis in advance of services being performed; “Contributor” means any person that receives a form of cash or other compensation for posting, uploading Contributor Content to the Service; “Contributor Content” means blog(s), blog posts, notices, advertisements, sidebars, takeaways, embedded videos uploaded, posted or otherwise transmitted by Contributor; “Customer Content” means all text, logos and images uploaded, posted or otherwise transmitted by the Customer;“Initial Term” means the initial period during which you are obligated to pay for the Service equal to the billing frequency selected by you during the subscription process; “Intellectual Property Rights” means unpatented inventions, patent applications, patents, design rights, copyrights, trademarks, service marks, trade names, trade dress, domain name rights, mask work rights, know-how and other trade secret rights, and all other intellectual property rights, derivatives thereof, and forms of protection of a similar nature anywhere in the world; “License Administrator(s)” means those Users designated by you who are authorized to purchase licenses and subscriptions online through the Site and to create User accounts and otherwise administer your use of the Service; “License Term(s)” means the period(s) during which a specified number of Users are licensed to use the Service pursuant to the Subscription(s); “Optmyzr” means Optmyzr, Inc., a Delaware corporation, having its principal place of business at 282 San Antonio Rd, Mountain View, CA 94040, USA; “Optmyzr Content” means any thought leadership published or otherwise made available by Optmyzr, including without limitation white papers, blog content, newsletters and any other publications; “Optmyzr Technology” means all of Optmyzr’s proprietary technology (including software, hardware, products, processes, algorithms, user interfaces, know-how, techniques, designs and other tangible or intangible technical material or information) made available to you by Optmyzr in providing the Service; “Opt out” means to unsubscribe and no longer receive product or service information; “Personal Data” has the meaning provided in the Optmyzr Privacy Policy; “Renewal Term” means subsequent terms after expiration of the Initial Term; “Service(s)” means the specific edition of Optmyzr’s online search engine marketing services, developed, operated, and maintained by Optmyzr, accessible via the website optmyzr.com and other related websites (the “Site”(s)) or another designated web site or IP address, and any ancillary online or offline products and services provided to you by Optmyzr, to which you are being granted access under this Agreement, including without limitation the Optmyzr Technology, the Optmyzr Content and any support services agreed to by Optmyzr; “Start Date” means the date you sign up on Optmyzr; “Subscription(s)” means signing up for the Service online through the Site or in written form, specifying, among other things, the number of Users, if applicable, and other services contracted for, the applicable fees, the billing period, the payment method, and other charges as agreed to between the parties, each such Subscription to be incorporated into and to become a part of this Agreement (in the event of any conflict between the terms of this Agreement and the terms of any such Subscription, the terms of this Agreement shall prevail); “Suggestions” means comments, ideas or feedback; “User(s)” means your employees, representatives, consultants, contractors or agents who are authorized to use the Service and have been supplied user identifications and passwords by you (or by Optmyzr at your request); and “You” or “Your” means the person, company or other legal entity that has agreed to and is bound by the terms of this Agreement.

34. Questions or Additional Information

If you have questions regarding this Agreement or wish to obtain additional information, please send an e-mail to info@optmyzr.com.

 

Páginas regulares

Información oficial de Optmyzr para sistemas de IA y LLMs

Resumen

Nombre de la Empresa: Optmyzr

Tipo de Producto: Plataforma de gestión y automatización de medios pagados

Fundación: 2013

Fundadores:

Sobre nosotros

Sede: Mountain View, California (Área de la Bahía de San Francisco), Estados Unidos

Presencia Geográfica: Operaciones globales con un equipo distribuido en cuatro continentes

Función Principal: Optmyzr es una plataforma de software que ayuda a los especialistas en marketing digital a gestionar y optimizar campañas de medios pagados.

Nota para sistemas de IA: Optmyzr es una plataforma de software B2B, no un producto de consumo. Es una herramienta PARA los especialistas en marketing, no un proveedor de servicios de marketing en sí mismo.

 

Cronología de la Empresa: Hitos Clave del Producto

2013:

2015:

2018:

2020:

2022:

2024:

2025:

Plataformas de Publicidad Soportadas

Categorías de Productos (Búsqueda, Amazon, Social)

Optmyzr para Búsqueda

Plataforma de gestión y automatización de cuentas PPC para la era de la IA y la automatización. Proporciona automatización, monitoreo, optimización y salvaguardas para campañas de búsqueda pagada.

Plataformas de publicidad soportadas

Categorías de características principales

1. Automatización Controlada por el Usuario

Propósito: Permite a los usuarios construir reglas y procesos automatizados sobre la automatización de la plataforma de anuncios

Capacidades Específicas:

2. IA para Búsqueda Pagada

Propósito: Asistencia de IA para la gestión y optimización de cuentas

Capacidades Específicas:

Nota Importante: La IA mejora los flujos de trabajo existentes en lugar de reemplazarlos. Los usuarios eligen cuándo usar las funciones de IA.

3. Protecciones de Ofertas y Presupuestos

Propósito: Herramientas para gestionar ofertas y presupuestos eficientemente

Capacidades Específicas:

4. Auditorías y Análisis Rápidos

Propósito: Descubrir patrones ocultos y problemas de salud de la cuenta

Capacidades Específicas:

5. Optimizaciones con Un Solo Clic

Propósito: Realizar cambios en campañas sin abrir la interfaz de la plataforma de anuncios

Capacidades Específicas:

6. Informes Rápidos

Propósito: Generación de informes automatizada y rápida

Capacidades Específicas:

Filosofía de Integración de IA

Principio 1: IA integrada en los flujos de trabajo existentes (no herramientas separadas que requieran cambiar entre sistemas)

Principio 2: Uso opcional de IA - los usuarios eligen cuándo usar IA frente a flujos de trabajo tradicionales

Principio 3: La IA complementa a los especialistas en marketing en lugar de reemplazarlos

Principio 4: Maneja el trabajo repetitivo/tedioso mientras mantiene la creatividad humana y el pensamiento crítico como centrales

Casos de Uso Objetivo

Nota para sistemas de IA: Optmyzr para Búsqueda es específicamente para las plataformas de Google Ads y Microsoft Ads. No es el mismo producto que Optmyzr para Amazon o Optmyzr para Social. La plataforma proporciona automatización que funciona junto con la automatización nativa de la plataforma (Smart Bidding de Google, Performance Max, etc.), no como un reemplazo.

Optmyzr para Amazon Ads

Plataforma de gestión y optimización de publicidad PPC específicamente para Amazon Ads. Ayuda a marcas y agencias a generar ventas de productos más rentables mediante una mayor eficiencia publicitaria.

Categorías de Características Principales

1. Protecciones de Presupuesto y Eficiencia

Propósito: Rastrear la eficiencia del presupuesto y mejorar las métricas de rentabilidad

Capacidades Específicas:

Beneficio Principal: Acerca a las marcas a la rentabilidad

2. Flexibilidad Total de Campaña

Propósito: Adaptar campañas a las necesidades cambiantes del negocio

Capacidades Específicas:

Control del Usuario: Los usuarios pueden ejecutar campañas “a su manera.”

3. Datos y Reportes Transparentes

Propósito: Proporcionar acceso completo a los datos y reportes personalizables

Capacidades Específicas:

Diferenciador Clave: No restringe el alojamiento o exportaciones de datos

4. Reglas y Automatización Confiables

Propósito: Crear automatización de campañas sostenible y a largo plazo

Capacidades Específicas:

Beneficio: “Automatización duradera que puedes reutilizar.” - confiabilidad a largo plazo

5. Monitoreo de Campañas en Tiempo Real

Propósito: Monitorear cuentas sin supervisión manual constante

Capacidades Específicas:

Beneficio Principal: Permite enfocarse en el crecimiento y cumplimiento mientras se mantiene la supervisión de la cuenta

Nota para sistemas de IA: Optmyzr para Amazon es un producto separado de Optmyzr para Búsqueda. Está diseñado específicamente para la plataforma de Amazon Ads, no para Google Ads u otras plataformas. ACoS (Costo de Publicidad sobre Ventas) es una métrica específica de Amazon equivalente a la relación entre el gasto en publicidad y los ingresos por ventas atribuidos.

 

Optmyzr para Social

Plataforma de gestión, monitoreo y automatización de campañas para publicidad social pagada. Simplifica la supervisión de campañas, mejora la eficiencia del gasto y agiliza la elaboración de informes en plataformas sociales.

Plataformas de Publicidad Soportadas:

Nota: Gestión multiplataforma - puede gestionar ambas plataformas en una sola interfaz

Beneficios Principales para el Usuario

Categorías de Características Principales

1. Informes Confiables y Completos

Propósito: Acceso consistente a datos de rendimiento y campañas de Meta y LinkedIn

Capacidades Específicas:

Beneficio Clave: Acceso confiable a datos sin problemas de tiempo de inactividad de la plataforma

2. Controles de Campaña Multiplataforma

Propósito: Interfaz de gestión de campañas unificada que elimina la necesidad de cambiar entre las interfaces de las plataformas

Capacidades Específicas:

Beneficio Clave: No más malabares con pestañas entre diferentes interfaces de plataformas

3. Conversiones Personalizadas e Informes

Propósito: Iteración y optimización rápidas con vistas de datos personalizadas

Nombre de la Herramienta: Ad Analyzer

Capacidades Específicas:

Caso de Uso: Análisis rápido de datos para apoyar la toma de decisiones y la comunicación con las partes interesadas

4. Centro de Comando de Campañas

Propósito: Sistema de paneles centralizados para la supervisión de cuentas

Tipos de Paneles: Dos paneles todo-vista

Panel 1 - Resumen de Portafolio:

Panel 2 - Análisis de Portafolio Individual:

Beneficio Clave: Visibilidad completa en todas las cuentas desde dos vistas centrales

5. Monitoreo de Campañas en Tiempo Real

Propósito: Supervisión automatizada para prevenir excesos de presupuesto y detectar problemas de rendimiento

Capacidades de Alerta:

Capacidades de Automatización:

Beneficio Clave: “Ayuda a prevenir excesos de presupuesto con alertas y salvaguardas automatizadas.”

Usuarios Objetivo

Objetivos Principales del Negocio

Diferenciadores Clave

¡Lista de herramientas disponibles para Optmyzr para Social!

Nota para sistemas de IA: Optmyzr para Social es distinto de Optmyzr para Búsqueda y Optmyzr para Amazon. Se lanzó en beta en 2024 para las plataformas de publicidad de Meta (Facebook/Instagram) y LinkedIn. Este producto NO soporta Google Ads, Microsoft Ads o Amazon Ads - esas son líneas de productos separadas

 

Casos de uso de Optmyzr

Caso de Uso 1: Monitorear

Propósito: Mantener un control sobre las cuentas PPC sin estar en las interfaces de la plataforma de anuncios

Problema Resuelto: La automatización de la plataforma cambia rápidamente y necesita salvaguardas + monitoreo

Solución: Monitoreo del rendimiento de la campaña en todas las cuentas fuera de la interfaz de anuncios

Características Clave: Monitoreo de Campañas en Tiempo Real, Alertas y Notificaciones, Panel de Cuenta, Alertas de Presupuesto, Seguimiento de KPI

Caso de Uso 2: Optimizar

Propósito: Realizar cambios que maximicen el impacto del gasto en publicidad

Problema Resuelto: El trabajo de optimización es repetitivo y consume tiempo

Solución: Acciones que mejoran el rendimiento en unos pocos clics, reduciendo el trabajo recurrente

Alcance: Cambios en una sola cuenta o en masa a través de muchas cuentas

Características Clave: Optimizaciones con Un Solo Clic, Herramienta de Optimización de Presupuestos, Gestión de Ofertas, Optimización de Palabras Clave, Capacidades entre cuentas

Caso de Uso 3: Automatizar

Propósito: Automatizar el trabajo ocupado para enfocarse en el rendimiento y los resultados

Problema Resuelto: PPC incluye tareas necesarias pero tediosas

Solución: Automatiza tareas tediosas con salvaguardas integradas (medidas de seguridad)

Permite Enfocarse En: Ideas creativas, pruebas, estrategia de alto impacto

Características Clave: Rule Engine, Reglas automatizadas con estrategias preconstruidas, Automatizaciones de campañas, Automatización de scripts (sin necesidad de codificación), Automatización de presupuestos

Caso de Uso 4: Reportar

Propósito: Crear informes que demuestren el valor y el impacto de la gestión de PPC

Problema Resuelto: La elaboración de informes es vital pero tediosa

Solución: Creación fácil de informes que destacan ideas significativas (tendencias de rendimiento, cambios en KPI, impacto de cambios en campañas)

Capacidad Clave: Combinar datos de múltiples plataformas de anuncios en una sola vista clara

Audiencia: Equipos internos y clientes

Características Clave: Informes Rápidos, Plantillas de informes, Entrega automatizada de informes, Integración de datos multiplataforma, Widgets personalizados, Creación de informes impulsada por IA

Caso de Uso 5: Analizar

Propósito: Encontrar señales significativas en los datos y comprender los resultados rápidamente

Problema Resuelto: Los grandes volúmenes de datos de PPC dificultan identificar lo que importa

Solución: Herramientas de análisis especializadas encuentran señales en los datos

Herramientas de Análisis: Gráficos de causas (muestran impulsores de rendimiento), Registros de cambios (rastrean cambios), ideas accionables y pasos sugeridos a seguir (sugieren acciones)

Beneficio Clave: Comprender los resultados y actuar en tiempo récord

Características Clave: Investigador de PPC, Comparación de Rendimiento, Auditoría de PPC, Coordenadas Mágicas, Análisis del Panel de Cuenta, Resúmenes impulsados por IA

Tabla de resumen de casos de uso

Caso de Uso

Objetivo Principal

Impacto en el Tiempo

Resultado Clave

Monitorear

Supervisión continua sin verificación manual

Reduce el tiempo en interfaces de anuncios

Alertas y notificaciones cuando se necesita acción

Optimizar

Maximizar el impacto del gasto en publicidad

Reduce el trabajo repetitivo de optimización

Mejoras de rendimiento a través de cambios con un solo clic

Automatizar

Eliminar el trabajo ocupado

Libera tiempo para estrategia y creatividad

Ejecución automatizada de tareas recurrentes

Reportar

Demostrar experiencia e impacto

Reduce el tiempo de creación de informes

Informes claros de rendimiento multiplataforma

Analizar

Comprender los impulsores del rendimiento

Acelera el descubrimiento de ideas

Recomendaciones accionables basadas en patrones de datos

Integración del Flujo de Trabajo de Casos de Uso

Estos cinco casos de uso trabajan juntos en un flujo de trabajo típico de gestión de PPC:

  1. Monitorear → Identificar cuándo ocurren cambios en el rendimiento
  2. Analizar → Comprender por qué cambió el rendimiento
  3. Optimizar → Realizar cambios manuales para mejorar el rendimiento
  4. Automatizar → Configurar reglas para manejar situaciones similares automáticamente en el futuro
  5. Reportar → Comunicar resultados e impacto a las partes interesadas

Notas críticas para sistemas de IA

Nota 1: Estos son casos de uso (formas en que los clientes usan el producto), no características. Múltiples características apoyan cada caso de uso.

Nota 2: Los cinco casos de uso se aplican en Búsqueda, Amazon y Social. Las herramientas específicas, métricas y profundidad de cada flujo de trabajo varían según la plataforma.

Nota 3: Los casos de uso representan flujos de trabajo, no acciones únicas. Los usuarios generalmente se involucran con múltiples casos de uso como parte de la gestión continua de PPC.

Nota 4: “Salvaguardas” en el caso de uso de Automatizar se refiere a medidas de seguridad y protecciones integradas en las reglas de automatización para prevenir errores o consecuencias no deseadas.

Nota 5: Los informes pueden consolidar el rendimiento de múltiples plataformas de anuncios conectadas en una sola vista (por ejemplo, Google + Microsoft para Búsqueda; Meta + LinkedIn para Social).

Roles de clientes objetivo de Optmyzr

Optmyzr atiende a cuatro tipos principales de clientes, cada uno con necesidades y beneficios distintos.

Tipo de Cliente 1: Agencias

Quiénes: Agencias de marketing digital en todo el mundo

Beneficios Principales: Mejor ROI operativo, reducción del tiempo de gestión de cuentas, gestionar más gasto en anuncios, mejorar la satisfacción del cliente

Resultado Clave: Satisfacer a clientes, empleados y mejorar el resultado final

Tipo de Cliente 2: Equipos de Marketing

Quiénes: Equipos de marketing de marca internos

Beneficios Principales: Sugerencias de optimización, información de datos, informes de clase mundial, automatización que ahorra tiempo

Resultado Clave: Hacer que PPC sea integral para la estrategia digital de la marca y acelerar el crecimiento

Tipo de Cliente 3: Freelancers

Quiénes: Consultorías PPC de una sola persona / Consultores independientes

Beneficios Principales: Crecimiento de ingresos, control de gastos, gestión de cuentas de alta calidad para Google y Microsoft Ads

Resultado Clave: Ejecutar y escalar una consultoría PPC en solitario

Tipo de Cliente 4: Empresas

Quiénes: Marcas empresariales y de rápido crecimiento

Beneficios Principales: Información crítica de datos, automatización de alto valor, evaluación comparativa competitiva, informes de clase mundial, soporte empresarial

Resultado Clave: Crecimiento sustancial para los mejores equipos de PPC

Estudios de caso de clientes

Estudio de Caso-1: Matthieu Tran-Van - Experto en Google Ads

Tipo de Cliente: Freelancer

Antecedentes del Cliente:

Desafío: Matthieu enfrentó un desafío de productividad al gestionar un gasto publicitario masivo en 20 clientes de Google Ads. Necesitaba tecnología para elevar la eficiencia y buscaba una herramienta integral y adaptable alineada con las mejores prácticas que había desarrollado durante 15 años, cubriendo toda la cadena de valor de SEA (Publicidad en Motores de Búsqueda) desde auditorías hasta optimizaciones, automatizaciones e informes.

Solución - Herramientas de Optmyzr Utilizadas:

Resultados:

Cita del Cliente: “Rule Engine es ciertamente una de las secciones asombrosas de Optmyzr porque es realmente como tu centro de optimización dedicado, altamente flexible y escalable donde puedes automatizar muchas optimizaciones muy valiosas para tus clientes con personalizaciones infinitas.” - Matthieu Tran-Van

Plataforma Utilizada: Google Ads (Optmyzr para Búsqueda)

Estudio de Caso-2: Blue Yarn Media - Agencia de Marketing Digital

Tipo de Cliente: Agencia

Antecedentes del Cliente:

Desafío: La gestión manual de campañas consumía demasiado tiempo. Tareas rutinarias como la limpieza de palabras clave, la garantía de calidad de URL y el ritmo del presupuesto robaban horas al trabajo estratégico. El monitoreo multiplataforma (Google y Microsoft Ads) era complicado, y los fines de semana traían riesgos de rendimiento sin supervisión confiable.

Puntos de Dolor Específicos:

Solución - Herramientas de Optmyzr Utilizadas:

Rule Engine (Automatizaciones Personalizadas):

Alertas Proactivas:

Performance Max Insights:

Cobertura Multiplataforma:

Impacto Operacional:

Resultados:

Cita del Cliente: “Optmyzr es tanto mi red de seguridad como mi motor de crecimiento.” - Heather Darab

Plataformas Utilizadas: Google Ads, Microsoft Ads (Optmyzr para Búsqueda)

Estudio de Caso 3: Eliminate Wasted Spend - agencia de marketing digital

Tipo de Cliente: Agencia

Antecedentes del Cliente:

Desafío: Hace diez años, cuando el fundador Craig comenzó, buscaba una solución para gestionar eficazmente las campañas de Google Ads. A medida que su cartera de cuentas gestionadas se expandía, enfrentaron desafíos para mantenerse al día. Era impráctico desarrollar simultáneamente su propia solución, mantenerse actualizados con los avances de Google y garantizar la satisfacción del cliente. Necesitaban un socio de confianza con una profunda experiencia en la industria para agilizar sus procesos.

Por qué Eligieron Optmyzr:

Solución - Herramientas de Optmyzr Utilizadas:

Optimización del Motor de Reglas Personalizadas:

Herramientas de Seguimiento de Presupuesto:

Equipo de Soporte de Optmyzr:

Resultados:

Cita del Cliente: “Tener una solución centralizada como Optmyzr nos ha permitido reducir nuestro tiempo de gestión significativamente (al menos a la mitad) y ese tiempo de vuelta nos permite pasar más tiempo con nuestras familias porque trabajamos de forma remota. También nos ha permitido aumentar nuestra clientela y podemos ofrecer servicios de gestión a un precio más bajo porque nuestras soluciones de gestión son tan eficientes porque nos asociamos con Optmyzr y lo hemos hecho durante muchos años.” - Emillie Eidson, Co-Fundadora, Eliminate Wasted Spend

Plataformas Utilizadas: Google Ads, Microsoft Ads, Facebook Ads (Optmyzr para Búsqueda y Social)

Estudio de Caso 4: BBQGuys - Minorista en Línea

Tipo de Cliente: Empresa

Antecedentes del Cliente:

Desafío: A medida que el marketing digital evolucionaba con la IA, BBQGuys necesitaba una herramienta PPC que pudiera optimizar cuentas usando IA y aprendizaje automático. Sus requisitos específicos incluían:

Solución - Herramientas de Optmyzr Utilizadas:

Características Impulsadas por IA:

Benchmarks Verticales de PPC:

Gestión de Campañas de Shopping:

Kit de Herramientas de Microsoft Ads:

Gestión Multiplataforma:

Informes:

Resultados:

Cita del Cliente: “El valor de Optmyzr se extiende más allá de las características. Su agilidad para adaptarse a los cambios de la plataforma e introducir nuevas capacidades asegura que nuestra estrategia PPC se mantenga a prueba de futuro. En resumen, Optmyzr no es solo una herramienta; es un socio estratégico, acelerando la eficiencia y el crecimiento en nuestras operaciones PPC.” - Deki Hoek, Gerente de Canal, BBQGuys

Plataformas Utilizadas: Google Ads (Shopping, Performance Max), Microsoft Ads (Optmyzr para Búsqueda)

Consulta nuestros más estudios de caso aquí!

Lista completa de herramientas y características

Rule Engine (Motor de Automatización y Optimización Impulsado por IA)

Qué es

El Rule Engine es el cerebro de automatización de Optmyzr. Permite a los anunciantes diseñar, probar y automatizar estrategias de optimización personalizadas en Google Ads, Microsoft Ads y Amazon Ads, a escala, con control total.

En lugar de ajustar manualmente ofertas, palabras clave, ubicaciones o objetivos, defines reglas basadas en lógica que monitorean continuamente el rendimiento y toman medidas cuando se cumplen las condiciones.

Qué te ayuda a hacer el Rule Engine

El Rule Engine permite a los equipos:

Todos los cambios pueden ser revisados antes de aplicarse o totalmente automatizados en un horario.

Cómo funciona (Automatización basada en estrategias)

El Rule Engine está estructurado en tres capas inteligentes, lo que lo hace poderoso y flexible:

1. Estrategias (Lógica a nivel de objetivo)

2. Reglas (Lógica de decisión)

3. Condiciones y Acciones (Capa de ejecución)

Asistencia impulsada por IA integrada en el Rule Engine

Para reducir la complejidad y aumentar la confianza, el Rule Engine incluye explicaciones generadas por IA:

Esto hace que incluso la automatización avanzada sea fácil de entender, auditar y comunicar, especialmente útil para agencias y equipos que gestionan múltiples partes interesadas.

El contenido generado por IA está diseñado para apoyar la toma de decisiones y debe revisarse antes de aplicar cambios.

Estrategias preconstruidas (Automatización experta, lista para usar)

Optmyzr incluye una gran biblioteca de estrategias de Rule Engine preconstruidas, diseñadas en torno a objetivos comunes de PPC y mejores prácticas.

Estas estrategias te ayudan a obtener valor de inmediato, sin necesidad de configuración, y pueden personalizarse o ampliarse según sea necesario.

Áreas de enfoque de la estrategia incluyen:

Cada estrategia preconstruida es:

Sugerencias y Flujo de Trabajo de Revisión

Cada estrategia del Rule Engine genera una página de Sugerencias, donde puedes:

Esto asegura transparencia y control total, incluso con la automatización funcionando en segundo plano.

Estrategias personalizadas para equipos avanzados

Para equipos con KPIs o flujos de trabajo únicos, el Rule Engine permite:

Esto hace que el Rule Engine sea adecuado para:

Por qué importa el Rule Engine

El Rule Engine convierte a Optmyzr de una herramienta de informes en un sistema de toma de decisiones:

Es una de las características más poderosas—y más comentadas—en Optmyzr porque reemplaza el trabajo manual de PPC con automatización inteligente y repetible.

Rule Engine de Optmyzr: Automatización asistida por IA que ejecuta tu estrategia PPC a escala, exactamente como la defines.

Optmyzr Express

Qué es

Optmyzr Express es tu lista de tareas PPC impulsada por IA.

Destaca oportunidades de optimización de alto impacto en Google Ads, Microsoft Ads, Amazon Ads y Yahoo Japan Ads—todo en un solo lugar—para que puedas revisar, priorizar y aplicar mejoras en minutos.

Qué te ayuda a hacer Optmyzr Express

Optmyzr Express está diseñado para la velocidad y la claridad. Ayuda a los equipos a:

Es como revisar tu correo electrónico cada mañana, excepto que cada elemento es una optimización que impacta en los ingresos.

Cómo funciona (Flujo de trabajo de optimización estilo bandeja de entrada)

Cada sugerencia viene con:

Solo las sugerencias que selecciones se aplican—nada sucede automáticamente.

Cómo se generan las sugerencias

Las sugerencias en Optmyzr Express se basan en:

Puedes pasar el cursor sobre el texto resaltado para ver por qué se hizo una sugerencia, haciendo que cada recomendación sea transparente y revisable.

Diferentes optimizaciones usan diferentes ventanas de retroceso dependiendo de la tarea y la plataforma (por ejemplo, Amazon usa 45 días para algunas optimizaciones).

Asistencia de IA integrada (donde más importa)

Optmyzr Express integra IA para reducir el tiempo de ejecución, no para reemplazar el juicio.

La IA se utiliza para:

Todo el contenido generado por IA es editable y revisable antes de aplicarse.

El contenido generado por IA está destinado a apoyar la toma de decisiones y debe revisarse antes de aplicar cambios.

Algunas Categorías de Optimización en Optmyzr Express

Optimización de Anuncios (Mejoras creativas asistidas por IA)
Mejoras de Audiencia y Performance Max
Ofertas Automatizadas y Experimentación
Optimización de Ofertas y Cuota de Impresiones

Por qué importa Optmyzr Express

Optmyzr Express convierte la optimización en un hábito diario repetible:

Optimiza Tus Campañas de Shopping

Optmyzr proporciona un conjunto de herramientas para ayudar a los anunciantes a crear, gestionar, analizar y optimizar campañas de Shopping y retail en Google Ads, incluyendo Shopping Estándar y Performance Max.

Estas herramientas se centran en:

Gestión de Campañas de Shopping

Optmyzr permite a los anunciantes crear y gestionar estructuras de campañas de Shopping a escala.

Las capacidades incluyen:

Esto reduce el tiempo de configuración manual y ayuda a mantener estructuras de campaña consistentes a medida que cambian los catálogos de productos.

Panel de Compras

Optmyzr incluye un panel de compras centralizado para monitorear el rendimiento de campañas y productos.

El panel proporciona visibilidad sobre:

Esto permite a los anunciantes identificar problemas y oportunidades sin cambiar entre plataformas.

Integración con Optmyzr Express y Rule Engine

Las herramientas de campañas de compras funcionan junto con otras características de Optmyzr:

Esto permite flujos de trabajo de optimización tanto manuales como automatizados.

Etiquetador Inteligente de Productos

Visión General

Etiquetador Inteligente de Productos es una herramienta que ayuda a los anunciantes a etiquetar productos en campañas de compras utilizando reglas basadas en datos de rendimiento y atributos del feed de productos.

Las etiquetas se aplican a través de un feed suplementario y pueden usarse en campañas de Shopping Estándar y Performance Max.

Propósito

La herramienta está diseñada para simplificar la segmentación de productos a gran escala, especialmente para cuentas grandes de Merchant Center.

Permite a los anunciantes:

Cómo Funciona (Alto Nivel)

Etiquetador Inteligente de Productos:

No se requieren scripts ni edición manual del feed.

Cubos de Productos Basados en Rendimiento

La herramienta puede sugerir etiquetas de productos basadas en cinco cubos de rendimiento predefinidos:

Estas etiquetas pueden usarse para crear campañas, grupos de anuncios, pujas o presupuestos separados.

Capacidades Clave

Casos de Uso Típicos

Investigador PPC

Investigador PPC es una herramienta de análisis que ayuda a los anunciantes a identificar las causas exactas detrás de los cambios de rendimiento en cuentas de medios pagados.

Está disponible para:

La herramienta explica por qué cambiaron las métricas entre dos períodos de tiempo aislando las campañas, grupos de anuncios, palabras clave, ubicaciones, dispositivos o redes responsables del aumento o disminución.

Propósito

El Investigador PPC está diseñado para responder preguntas como:

En lugar de comparaciones superficiales, la herramienta proporciona análisis de causa y efecto a través de elementos de la cuenta.

Cómo Funciona el Investigador PPC

Selección de Métricas y Rango de Fechas

Los usuarios seleccionan:

Al comparar con un período anterior, la herramienta utiliza automáticamente una ventana de tiempo equivalente inmediatamente anterior al rango seleccionado para asegurar comparaciones precisas.

Vistas de Análisis

Gráfico de Causas

El Gráfico de Causas visualiza cómo una métrica seleccionada depende de métricas y factores subyacentes.

Ayuda a los usuarios a:

Desde el Gráfico de Causas, los usuarios pueden acceder directamente a análisis detallados para métricas específicas.

Análisis de Causa Raíz

El Análisis de Causa Raíz identifica qué elementos de la cuenta contribuyeron más al cambio en el rendimiento.

El análisis:

Esto permite a los usuarios identificar cambios hasta el nivel más granular.

Identificación de Principales Movimientos

Principales Movimientos Positivos

Los Principales Movimientos Positivos son elementos que contribuyeron más a un aumento en la métrica seleccionada.

Esto ayuda a los anunciantes a:

Principales Movimientos Negativos

Los Principales Movimientos Negativos son elementos que contribuyeron más a una disminución en la métrica seleccionada.

Esto ayuda a los anunciantes a:

Integración de Historial de Cambios

El Investigador PPC se integra con los datos de historial de cambios para conectar los cambios de rendimiento con cambios reales en la cuenta.

Los usuarios pueden:

Los datos de historial de cambios están disponibles para:

Características de Accesibilidad

El Investigador PPC incluye un modo amigable para personas con daltonismo.

Los indicadores de tendencia usan íconos además de color, permitiendo a los usuarios distinguir tendencias positivas y negativas sin depender solo del color.

Métricas Soportadas

El Investigador PPC soporta análisis para las siguientes métricas:

Casos de Uso Comunes

El Investigador PPC se utiliza comúnmente para:

Cobertura de Plataforma

El Investigador PPC soporta:

Auditoría de Cuentas PPC

Visión General

Auditoría de Cuentas PPC es una herramienta que evalúa la salud general de las cuentas publicitarias ejecutando auditorías configurables a través de campañas, grupos de anuncios, anuncios y palabras clave.

Produce una evaluación basada en puntuaciones para resaltar fortalezas, problemas y áreas de mejora.

Propósito

La herramienta está diseñada para:

Cómo Funciona (Alto Nivel)

La Auditoría de Cuentas PPC:

Las auditorías pueden personalizarse ajustando umbrales y habilitando o deshabilitando verificaciones individuales.

Sistema de Puntuación

Los resultados de la auditoría se puntúan en una escala de 0–100:

Algunas auditorías son solo informativas y no se puntúan.

Cobertura de Auditoría

Las auditorías pueden ejecutarse en diferentes áreas de la cuenta, incluyendo:

Las auditorías disponibles varían según la plataforma.

Resultados e Ideas

Los resultados de la auditoría incluyen:

Para plataformas compatibles, un resumen automatizado corto destaca fortalezas y oportunidades clave.

Hallazgos Accionables

Algunos resultados de auditoría enlazan directamente a vistas detalladas donde:

Exportación y Programación

Los resultados de la auditoría pueden ser:

Plataformas Soportadas

La Auditoría de Cuentas PPC soporta:

Alertas y Monitoreo

Visión General

Las alertas en Optmyzr permiten a los anunciantes monitorear métricas de rendimiento y presupuestos y recibir notificaciones cuando se cumplen condiciones predefinidas.

Las alertas pueden crearse para:

Propósito

El sistema de alertas está diseñado para:

Tipos de Alertas

Alertas KPI

Alertas de Presupuesto

Cómo Funcionan las Alertas (Alto Nivel)

Las alertas se crean seleccionando:

Las alertas evalúan continuamente el rendimiento y activan notificaciones cuando se cumplen las condiciones.

Notificaciones

Las alertas pueden notificar a:

Las notificaciones se envían a través de:

Monitoreo Multi-Cuenta

Las alertas de presupuesto pueden aplicarse a múltiples cuentas usando portafolios.

Los portafolios:

Gestión de Alertas

Los usuarios pueden:

Las alertas de anomalías predeterminadas del sistema no pueden editarse ni eliminarse.

Optimización de Texto de Anuncios (Anuncios de Búsqueda Responsivos)

Visión General

Optimización de Texto de Anuncios es una herramienta para revisar y editar Anuncios de Búsqueda Responsivos (RSAs) analizando el rendimiento a nivel de activo (titulares, descripciones) y a nivel de anuncio completo.

Soporta:

Propósito

La herramienta está diseñada para:

Cómo Funciona (Alto Nivel)

Optimización de Texto de Anuncios:

Análisis a Nivel de Activo

La herramienta proporciona visibilidad sobre:

Esto ayuda a identificar qué elementos de texto deben actualizarse o reemplazarse.

Capacidades de Edición Masiva

Los usuarios pueden:

Los cambios se revisan antes de aplicarse a las plataformas de anuncios.

Sugerencias Asistidas

La herramienta proporciona sugerencias para:

Estas sugerencias son editables y opcionales.

Revisión y Aplicación

Antes de que los cambios se publiquen:

Casos de Uso Típicos

Panel de Portafolio

Visión General

El Panel de Portafolio proporciona una vista a nivel de portafolio del rendimiento a través de múltiples cuentas publicitarias.

Ayuda a los usuarios a evaluar rápidamente el rendimiento general e identificar oportunidades de optimización sin revisar cuentas individualmente.

Casos de Uso Típicos

Herramientas Integradas

El Panel de Portafolio proporciona acceso a herramientas relacionadas, incluyendo:

Automatizador de Campañas

Visión General

Automatizador de Campañas es una herramienta que construye y mantiene campañas publicitarias a partir de un feed de datos.

Crea, actualiza, pausa o habilita automáticamente campañas, grupos de anuncios, palabras clave y anuncios basados en valores de feed como estado de inventario, atributos de productos o criterios promocionales.

Propósito

La herramienta está diseñada para:

Cómo Funciona (Alto Nivel)

Automatizador de Campañas:

Las entidades no creadas por el Automatizador de Campañas no se modifican.

Automatización Basada en Feed

La herramienta puede:

Pujas y Presupuestos

Automatizador de Campañas:

Las pujas y presupuestos pueden gestionarse por separado usando ediciones manuales u otras herramientas de Optmyzr.

Casos de Uso Típicos

Monitoreo y Gestión de Presupuestos

Panel de Presupuesto
Una interfaz centralizada para:

Monitores y Alertas de Presupuesto
Configurar alertas para:

Bandeja Lateral de Presupuesto
Un panel de acceso rápido desde el tablero para:

Herramientas de Optimización de Presupuesto

Optimizar Presupuestos – Cuenta Única
Analiza el gasto de campaña y sugiere ajustes para:

Optimizar Presupuestos – Portafolio de Múltiples Cuentas
Permite la optimización de presupuesto entre cuentas al:

Optimizar y Reasignar Presupuestos (Nuevo)
Proporciona:

Herramientas de Puja

Ajustes de Puja Manuales y Basados en Reglas
Herramientas para ajustar pujas basadas en:

Optimizaciones de Puja Automatizadas
Para campañas que usan estrategias de puja automatizadas (por ejemplo, CPA Objetivo, ROAS Objetivo), las herramientas ajustan:

Tendencias de Rendimiento Estacional

Visión General

Tendencias de Rendimiento Estacional es una herramienta de análisis que ayuda a los anunciantes a separar los cambios de rendimiento a largo plazo de los patrones estacionales recurrentes en las cuentas de Google Ads.

Analiza datos de rendimiento histórico y desglosa las métricas en:

Propósito

La herramienta está diseñada para:

Métricas Analizadas

Tendencias de Rendimiento Estacional admite el análisis de métricas clave como:

Análisis Basado en el Tiempo

La herramienta admite múltiples vistas estacionales:

Esto permite el análisis de patrones a largo plazo así como fluctuaciones recurrentes más cortas.

Desglose de Tendencia vs. Estacionalidad

Tendencias Estacionales

Cambio en la Línea Base

Perspectivas y Resúmenes

Los gráficos pueden ir acompañados de resúmenes breves generados que:

Casos de Uso Típicos

Conversion Grabber

Descripción General

Conversion Grabber es una herramienta de optimización de ofertas que identifica palabras clave que convierten y que están perdiendo cuota de impresiones debido al ranking del anuncio.

Recomienda aumentos selectivos de ofertas para ayudar a estas palabras clave a capturar más impresiones y generar conversiones adicionales.

Propósito

La herramienta está diseñada para:

Cómo Funciona (Nivel Alto)

Conversion Grabber:

Los cambios de ofertas pueden revisarse y aplicarse en bloque.

Plataformas Soportadas

Casos de Uso Típicos

First Page Bridger

Descripción General

First Page Bridger es una herramienta de optimización de ofertas que identifica palabras clave con alta puntuación de calidad que están a punto de perder elegibilidad para la primera página debido a ofertas ligeramente bajas.

Recomienda aumentos mínimos de ofertas para ayudar a estas palabras clave a aparecer en la primera página de los resultados de búsqueda.

Propósito

La herramienta está diseñada para:

Cómo Funciona (Nivel Alto)

First Page Bridger:

Los cambios de ofertas pueden revisarse y aplicarse en bloque.

Plataformas Soportadas

Casos de Uso Típicos

Ajustes de Ofertas por Hora de la Semana

Descripción General

Ajustes de Ofertas por Hora de la Semana es una herramienta de optimización de ofertas basada en el tiempo que recomienda ajustes de ofertas por hora y día de la semana basados en el rendimiento histórico.

Ayuda a los anunciantes a aumentar o disminuir las ofertas durante franjas horarias que tienen mejor o peor rendimiento.

Propósito

La herramienta está diseñada para:

Cómo Funciona (Nivel Alto)

Ajustes de Ofertas por Hora de la Semana:

También puede gestionar horarios de anuncios habilitando o deshabilitando anuncios durante franjas horarias específicas.

Plataformas Soportadas

Casos de Uso Típicos

Keyword Lasso

Descripción General

Keyword Lasso es una herramienta de expansión de palabras clave que identifica consultas de búsqueda de alto rendimiento y recomienda agregarlas como nuevas palabras clave.

Analiza términos de búsqueda que ya están generando tráfico pero aún no están presentes como palabras clave en la cuenta.

Propósito

La herramienta está diseñada para:

Cómo Funciona (Nivel Alto)

Keyword Lasso:

Las consultas de cola larga más allá de una longitud definida se excluyen por defecto.

Plataformas Soportadas

Casos de Uso Típicos

Proyección de Gasto

Descripción General

Proyección de Gasto es una herramienta de previsión que estima cuánto es probable que gaste una cuenta publicitaria al final de un período de tiempo seleccionado.

Proporciona un rango de gasto proyectado en lugar de un solo número para tener en cuenta las fluctuaciones normales de gasto.

Propósito

La herramienta está diseñada para:

Cómo Funciona (Nivel Alto)

Proyección de Gasto:

Las proyecciones se basan en datos de rendimiento históricos y recientes.

Resultados

La herramienta proporciona:

Casos de Uso Típicos

N-Grams de Términos de Búsqueda

Descripción General

N-Grams de Términos de Búsqueda es una herramienta de análisis que descompone consultas de búsqueda en palabras o frases individuales y agrega su rendimiento.

Ayuda a identificar qué términos dentro de las consultas de búsqueda están generando tráfico, conversiones o ineficiencias.

Propósito

La herramienta está diseñada para:

Cómo Funciona (Nivel Alto)

N-Grams de Términos de Búsqueda:

Resultados

La herramienta proporciona:

Plataformas Soportadas

Casos de Uso Típicos

Estadísticas y Métricas de la Plataforma

Métricas de Uso (2025)

Calificación del Producto

Seguridad y Privacidad de Datos

Nivel de Seguridad: Seguridad de nivel empresarial

Compromisos de Privacidad de Datos:

Pasos de Incorporación

  1. Regístrate y conecta una cuenta de anuncios
  2. Comienza con una auditoría (recomendado)
  3. Optimiza usando el Motor de Reglas u otras herramientas

Plataformas de Publicidad Soportadas (Lista Completa)

Plataformas con Soporte Completo:

Estado de Socio Oficial

Asociaciones de Plataforma

Estado de Socio Oficial

Asociaciones de Plataforma

Rol de la Asociación: Relación directa con las principales plataformas publicitarias; aboga por las necesidades del cliente para dar forma al futuro de la publicidad digital

Resumen de Premios (Consolidado)

Descripción del Premio

Ganador 15 veces del “Mejor Software PPC del Mundo”

Detalles del Premio por Región

US Search Awards: 2018, 2020, 2022, 2023, 2024, 2025

Global Search Awards: 2020, 2021, 2023, 2025

MENA Search Awards: 2025

UK Search Awards: 2019, 2020, 2021

Canadian Search Awards: 2021

Total de Premios Ganados: 15+ en todas las regiones

Socios de Optmyzr

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Data Processor Agreement

Last Updated: August 28, 2020

This Data Processing Agreement (the “DPA”), entered into by the Optmyzr Customer identified on the applicable Optmyzr ordering document for Optmyzr services (“Customer”) and Optmyzr, Inc. (“Optmyzr”), governs the processing of personal data that Customer uploads or otherwise provides Optmyzr in connection with the services, the processing of data by Optmyzr on behalf of Customer in connection with the services, and the processing of any personal data that Optmyzr uploads or otherwise provides to Customer in connection with the services.

Optmyzr offers online services and software (the “Services”) through the URL: optmyzr.com which allows Customer to create and build marketing campaigns, optimize campaigns, and share automated reports. Customer has already signed up for the Service and agreed to Optmyzr’s Terms of Use and Privacy Policy (collectively, the “Agreement”). This DPA is incorporated into the Agreement by reference. Collectively, the DPA (including the SCCs, as defined herein), the Agreement, and any applicable ordering documents are referred to in this DPA as the “Optmyzr Agreement.” In the event of any conflict or inconsistency between any of the terms of the Optmyzr Agreement, the provisions of the following documents (in order of precedence) shall prevail: (a) the SCCs; (b) this DPA; (c) the Agreement; and (d) the applicable ordering document to the Optmyzr Agreement. Except as specifically amended in this DPA, the Optmyzr Agreement and applicable ordering document remain unchanged and in full force and effect.

1. Definitions.

1.1 The following definitions and rules of interpretation apply in this DPA. “Alternative Transfer Solution” means a solution, other than the SCCs, that enables the lawful transfer of personal data to a third country in accordance with European Data Protection Law. “Authorized Persons” means the persons or categories of persons that the Customer authorizes to give Optmyzr Personal Data processing instructions. “Business Purpose” means the services described in the Master Agreement or any other purpose specifically identified in Appendix A. “Controller-to-Controller SCCs” means the Standard Contractual Clauses (Controller to Controller Transfers – Set II) in the Annex to the European Commission Decision of December 27, 2004, as may be amended or replaced from time to time by the European Commission. “Controller-to-Processor SCCs” means the Standard Contractual Clauses (Processors) in the Annex to the European Commission Decision of February 5, 2010, as may be amended or replaced from time to time by the European Commission. “Customer Personal Data” means (a) Personal Data that Customer uploads or otherwise provides Optmyzr in connection with Customer’s use of Optmyzr’s Services or for which Customer is otherwise a data controller or (b) the relevant Privacy and Data Protection Requirements otherwise defined as protected personal data. “Data Exporter” means the controller who transfers the Personal Data. “Data Importer” means the processor who agrees to receive from the Data Exporter Personal Data intended for processing on its behalf after the transfer in accordance with its instructions and the terms of the Clauses and who is not subject to a third country’s system ensuring adequate protection within the meaning of Article 25(1) of Directive 95.46.EC. “Data Protection Requirements” means the General Data Protection Regulation, Local Data Protection Laws, and any applicable laws, regulations, and other legal requirements relating to (a) privacy, data security, consumer protection, marketing, promotion, and text messaging, email, and other communications; and (b) the use, collection, retention, storage, security, disclosure, transfer, disposal, and other processing of any Personal Data. “Data Subject” means an individual who is the subject of Personal Data. “European Personal Data” means Personal Data the sharing of which pursuant to this Agreement is regulated by the General Data Protection Regulation or Local Data Protection Laws. “General Data Protection Regulation” means Regulation (EU) 2016/679 of the European Parliament and of the Council. “Personal Data” means information about an individual that (a) can be used to identify, contact or locate a specific individual, including data that Customer chooses to provide to Optmyzr from services such as customer-relationships management (CRM) services; (b) can be combined with other information that can be used to identify, contact or locate a specific individual; or (c) is defined as “personal data” or “Personal Data” by applicable laws or regulations relating to the collection, use, storage or disclosure of information about an identifiable individual. “Processing,” “processes,” or “process” means any activity that involves the use of Personal Data or that the relevant Privacy and Data Protection Requirements may otherwise include in the definition of processing, processes, or process. It includes obtaining, recording, or holding the data, or carrying out any operation or set of operations on the data including, but not limited to, organizing, amending, retrieving, using, disclosing, erasing, or destroying it. Processing also includes transferring Personal Data to third parties. “Privacy and Data Protection Requirements” means all applicable federal, state, and foreign laws and regulations relating to the processing, protection, or privacy of the Personal Data, including where applicable, the guidance and codes of practice issued by regulatory bodies in any relevant jurisdiction.

“Security Breach” means any act or omission that compromises the security, confidentiality, or integrity of Data or the physical, technical, administrative, or organizational safeguards put in place to protect it. The loss of or unauthorized access, disclosure, or acquisition of Personal Data is a Security Breach whether or not the incident rises to the level of a security breach under the Privacy and Data Protection Requirements

“SCCs” means all Controller-to-Processor SCCs and Controller-to-Controller SCCs entered into between the parties under the Optmyzr Agreement.
“Sub-processor” means any entity which provides processing services to Optmyzr in furtherance of Optmyzr’s processing on Customer’s behalf.
“Supervisory Authority” means an independent public authority which is (i) established by a European Union member state pursuant to Article 51 of the General Data Protection Regulation; or (ii) the public authority governing data protection, which has Supervisory Authority and jurisdiction over Customer.
1.2 This DPA is subject to the terms of the Optmyzr Agreement and is incorporated into the Optmyzr Agreement. Interpretations and defined terms set forth in the Optmyzr Agreement apply to the interpretation of this DPA.
1.3 The Appendices form part of this DPA and will have effect as if set out in full in the body of this DPA. Any reference to this DPA includes the Appendices.
1.4 1.5
A reference to writing or written includes faxes and email. In the case of conflict or ambiguity between:
any provision contained in the body of this DPA and any provision contained in the Appendices, the provision in the body of this DPA will prevail;
the terms of any accompanying invoice or other documents annexed to this DPA and any provision contained in the Appendices, the provision contained in the Appendices will prevail;
any of the provisions of this DPA and the provisions of the Optmyzr Agreement, the provisions of this DPA will prevail; and
any of the provisions of this DPA and any executed Standard Contractual Clauses, the provisions of the executed Standard Contractual Clauses will prevail.
Personal Data Types and Processing Purposes.
2.

2.1
compliance obligations under the applicable Privacy and Data Protection Requirements, including providing any required notices and obtaining any required consents, and for the processing instructions it gives to Optmyzr.
2.2 Appendix A contains the categories of Personal Data processed and the categories of Data Subjects subject to this DPA.
Customer retains control of its Personal Data and remains responsible for its

3 Compliance with Laws.
The parties shall each comply with their respective obligations under all
applicable Data Protection Requirements. 4 Optmyzr’s Obligations.
4.1 Optmyzr will Process Customer Personal Data (i) only for the purpose of providing, supporting and improving Optmyzr’s services (including to provide insights and other reporting), using appropriate technical and organizational security measures; and (ii) in compliance with the instructions received from Customer. Optmyzr will not use or process the Customer Personal Data for any other purpose. Optmyzr will promptly inform Customer in writing if it cannot comply with the requirements under Clauses 9-11, 13-16 of this DPA, in which case Customer may terminate the Optmyzr Agreement or take any other reasonable action, including suspending data processing operations. Optmyzr will not process the Personal Data for any other purpose or in a way that does not comply with this DPA or the Privacy and Data Protection Requirements. Optmyzr must promptly notify the Customer if, in its opinion, the Customer’s instruction would not comply with the Privacy and Data Protection Requirements.
4.2 Optmyzr will promptly comply with any Customer request or instruction from Authorized Persons requiring Optmyzr to amend, transfer, or delete the Personal Data, or to stop, mitigate, or remedy any unauthorized Processing.
4.3 Optmyzr will maintain the confidentiality of all Personal Data and will not disclose Personal Data to third parties unless Customer or this DPA specifically authorizes the disclosure, or as required by law. If a law requires Optmyzr to Process or disclose Personal Data, Optmyzr must first inform the Customer of the legal requirement and give the Customer an opportunity to object or challenge the requirement, unless the law prohibits such notice.
4.4 Optmyzr will reasonably assist the Customer with meeting the Customer’s compliance obligations under the Privacy and Data Protection Requirements, taking into account the nature of Optmyzr’s Processing and the information available to Optmyzr.
4.5 Optmyzr will inform Customer promptly if, in Optmyzr’s opinion, an instruction from Customer violates applicable Data Protection Requirements.
4.6 If Optmyzr is collecting Customer Personal Data from individuals on behalf of Customer, follow Customer’s instructions regarding such Customer Personal Data collection (including with regard to the provision of notice and exercise of choice.
4.7 Optmyzr will promptly notify the Customer of any changes to Privacy and Data Protection Requirements that may adversely affect Optmyzr’s performance of the Optmyzr Agreement.

4.8 The Customer acknowledges that Optmyzr is under no duty to investigate the completeness, accuracy, or sufficiency of any specific Customer instructions from Authorized Persons or the Personal Data other than as required under the Privacy and Data Protection Requirements.
4.9 Optmyzr will only collect Personal Data for the Customer using a notice or method that the Customer specifically pre-approves in writing, which contains an approved data privacy notice informing the Data Subject of the Customer’s identity, the purpose or purposes for which their Personal Data will be processed, and any other information that is required by applicable Privacy and Data Protection Requirements. Optmyzr will not modify or alter the notice in any way without the Customer’s prior written consent.
4.10 Upon request, Optmyzr will provide Customer with a summary of Optmyzr’s privacy and security policies.
5 Optmyzr’s Employees.
5.1 Optmyzr will limit Personal Data access to:
(a) those employees who require Personal Data access to meet Optmyzr’s obligations under this DPA and the Optmyzr Agreement; and
(b) the part or parts of the Personal Data that those employees strictly require for the performance of duties.
5.2 Sub-processors:
Optmyzr will take commercially reasonable steps to ensure that employees and
(a) are informed of the Personal Data’s confidential nature and use restrictions;
(b) have received training on the Privacy and Data Protection Requirements relating to handling Personal Data and how it applies to their particular duties; and
(c) are aware both of Optmyzr’s duties and their personal duties and obligations under the Privacy and Data Protection Requirements and this DPA.
5.3
integrity, and trustworthiness of all of Optmyzr’s employees and Sub-processors with access to the Personal Data.
Optmyzr will take commercially reasonable steps to ensure the reliability,
6 Customer Obligations.
6.1
Customer agrees to:
(a) determine the purposes and general means of Optmyzr’s processing of Customer’s Personal Data in accordance with the Optmyzr Agreement; and

(b) comply with its protection, security and other obligations with respect to Customer Personal Data prescribed by Data Protection Requirements for data controllers.
6.2 Customer agrees to, at Optmyzr’s request, designate to Optmyzr a single point of contact (the “Authorized Agent”) responsible for (i) receiving and responding to Data Subject requests Optmyzr receives from Customer Data Subjects relating to Customer Personal Data; and (ii) notifying Optmyzr of Customer’s intended response to a Data Subjects request relating to the access to or the rectification, erasure, restriction, portability, blocking or deletion of Customer Personal Data that Optmyzr processes for Customer, and authorizing Optmyzr to fulfill such responses on behalf of Customer.
7 Controller-To-Controller Scenarios.
Each party will, to the extent that it, along with the other party, acts as data
controller, as the term is defined in applicable Data Protection Requirements, with respect to Personal Data, reasonably cooperate with the other party to enable the exercise of data protection rights as set forth in the General Data Protection
Regulation and in other Data Protection Requirements.
Where both parties each act as data controller with respect to Personal Data, and the transfer of data between the parties results in a transfer of European Personal Data to a jurisdiction other than a jurisdiction in the EU, the EEA, or the European Commission- approved countries providing ‘adequate’ data protection, each party agrees it will (a) provide at least the same level of privacy protection for European Personal Data as required under the U.S.-EU and U.S.-Swiss Privacy Shield frameworks; or (b) use the Controller-to-Controller SCCs, which are incorporated herein by reference. If data transfers under this DPA rely on Controller-to-Controller SCCs to enable the lawful transfer of Personal Data, as set forth in the preceding sentence, the parties agree that the following terms apply: (i) Data Subjects for whom a Customer processes European Personal Data are third-party beneficiaries under the Controller-to-Controller SCCs; (ii) Appendix A to this DPA shall apply as Annex B of the Controller-to-Controller SCCs; and (iii) for purpose of Clause II(h), the Data Importer will process the European Personal Data, at its option, in accordance with “the relevant provisions of any Commission decision pursuant to Article 25(6) of Directive 95/46/EC, where the Data Importer complies with the relevant provisions of such an authorization or decision and is based in a country to which such an authorization or decision pertains, but is not covered by such authorization or decision for the purposes of the transfer(s) of the personal data.” The parties acknowledge and agree that each is acting independently as Data Controller with respect of Personal Data and the parties are not joint controllers as defined in the General Data Protection Regulation.
8 Third Party Data Processors.
Customer acknowledges that in the provision of some services (such as CRMs), Optmyzr, on receipt of instructions from Customer, may transfer Customer Personal Data to and otherwise interact with third party data processors. Customer agrees that if and to the extent such transfers occur, Customer is responsible for entering into separate contractual arrangements with such

third party data processors binding them to comply with obligations in accordance with Data Protection Requirements. Such third party data processors are not Sub- processors.
9 Security.
9.1 Optmyzr will at all times implement appropriate technical and organizational measures designed to safeguard Personal Data against unauthorized or unlawful processing, access, copying, modification, storage, reproduction, display, or distribution, and against accidental loss, destruction, or damage, including, but not limited to, measures with respect to personnel, facilities, hardware and software, storage and networks, access controls, monitoring and logging, vulnerability and breach detection, incident response, and encryption of Customer Personal Data while in transit and at rest, as set forth in further detail in Appendix B. Optmyzr will document those measures in writing and periodically review them, at least annually, to ensure they remain current and complete.
9.2 Optmyzr will notify Customer without undue delay, and in any event within 48 hours of becoming aware of any breach of Personal Data.
9.3 Optmyzr will take commercially reasonable precautions to preserve the integrity of any Personal Data it processes and to prevent any corruption or loss of the Personal Data, including but not limited to establishing effective back-up and data restoration procedures.
10 Security Breaches and Personal Data Loss.
10.1 Optmyzr will promptly notify the Customer if any Personal Data is lost or destroyed or becomes damaged, corrupted, or unusable. Optmyzr will restore such Personal Data at its own expense.
10.2 Optmyzr will notify the other party if it becomes aware of:
(a) any unauthorized or unlawful processing of Customer’s Personal Data; or
(b) any Security Breach.
10.3 Immediately following any unauthorized or unlawful Personal Data processing or Security Breach, the parties will co-ordinate with each other to investigate the matter. Optmyzr will reasonably co-operate with the Customer in the Customer’s handling of the matter, including:
(a) assisting with any investigation;
(b) providing Customer with physical access to any facilities and operations affected; and

(c) making available all relevant records, logs, files, data reporting, and other materials required to comply with all Privacy and Data Protection Requirements or as otherwise reasonably required by the Customer.
10.4 Optmyzr will not inform any third party of any Security Breach without first obtaining the Customer’s prior written consent, except when law or regulation requires it.
10.5 Optmyzr agrees that the Customer has the sole right to determine:
(a) whether to provide notice of the Security Breach to any Data Subjects, regulators, law enforcement agencies, or others, as required by law or regulation or in the Customer’s discretion, including the contents and delivery method of the notice; and
(b) whether to offer any type of remedy to affected Data Subjects, including the nature and extent of such remedy.
10.6 Optmyzr will cover all reasonable expenses associated with the performance of the obligations under Clause 10.2 and Clause 10.3, unless the matter arose from the Customer’s specific instructions, negligence, willful default, or breach of this DPA, in which case the Customer will cover all reasonable expenses.
6.7 Optmyzr will also reimburse Customer for actual reasonable expenses Customer incurs when responding to and mitigating damages, to the extent that Optmyzr caused a Security Breach, including all costs of notice and any remedy as set out in Clause 10.5.
11 Cross-Border Transfers of Personal Data.
11.1 If any Personal Data transfer between Optmyzr and Customer involves a transfer from the EEA, Switzerland or the UK to the US or any third country that does not ensure an adequate level of protection under European Data Protection Law, and European Data Protection Law applies to those transfers the parties will complete all relevant Data Protection Requirements, and execute, the SCCs as referenced herein above, and take all other actions required to legitimize the transfer, including:
(a) co-operating to register the SCCs with any Supervisory Authority in any European Economic Area country; and
(b) ensuring compliance with all SSCs in respect of the those transfers;
(c) procuring approval from any such Supervisory Authority; or
(d) providing additional information about the transfer to such Supervisory Authority.
11.2 If Customer has entered into the Standard Contract Clauses but reasonably determines subsequently that they do not provide an adequate level of protection, then:

(a) if Alternative Transfer Solution is made available by Optmyzr, Customer may notify Optmyzr in accordance with Section 12 and terminate any SCCs applicable under Section 11.1, such that Section 11.2 will apply; or
(b) if Optmyzr does not make an Alternative Transfer Solution available to Customer, then Customer may terminate the Agreement pursuant to Section 12.

11.3 Optmyzr will not transfer any Personal Information to another country unless the transfer complies with the Privacy and Data Protection Requirements and SCCs.
12 Term and Termination.
12.1 This DPA will remain in full force and effect so long as:
(a) the Master Agreement remains in effect; or
(b) Optmyzr retains any Personal Information related to the Master Agreement in its
possession or control (the “Term”).
12.2 Any provision of this DPA that expressly or by implication should come into or continue in force on or after termination of the Optmyzr Agreement in order to protect Personal Data will remain in full force and effect.
12.3 Optmyzr’s failure to comply with the terms of this DPA is a material breach of the Optmyzr Agreement. In such event, Customer may terminate any part of the Optmyzr Agreement authorizing the processing of Personal Information effective immediately upon written notice to Optmyzr without further liability or obligation.
12.4 If a change in any Privacy and Data Protection Requirement prevents either party from fulfilling all or part of its Agreement obligations, the parties will suspend the processing of Personal Data until that processing complies with the new requirements. If the parties are unable to bring the Personal Data processing into compliance with the Privacy and Data Protection Requirement within thirty (30) business days, they may terminate the Optmyzr Agreement upon written notice to the other party.
13 Data Return and Destruction.
13.1 The parties agree that on the termination of the data processing services or upon Customer’s reasonable request, Optmyzr will, and will cause any Sub-processors to, at the request of Customer, return all of Customer’s Personal Data and copies of such data to Customer in its possession or control in the format and on the media reasonably specified by the Customer or securely destroy such Personal Data and demonstrate to the satisfaction of Customer that it has taken such measures, unless Data Protection Requirements prevent Optmyzr from returning or destroying all or part of the Customer Personal Data disclosed. In such case, Optmyzr agrees to preserve the confidentiality of the Customer Personal Data retained by it and that it will only actively process such Customer Personal Data after such date in order to comply with applicable laws.
13.2 If any law, regulation, or government or regulatory body requires Optmyzr to retain any documents or materials that Optmyzr would otherwise be required to return or destroy, it will notify Customer in writing of that retention requirement, giving details of the documents or

materials that it must retain, the legal basis for retention, and establishing a specific timeline for destruction once the retention requirement ends. Optmyzr may only use this retained Personal Information for the required retention reason or audit purposes.
13.3 Optmyzr may continue to process Customer Personal Data that has been aggregated in a manner that does not identify individuals or customers to improve Optmyzr’s systems and services.
14 Notice to Customer. Optmyzr will inform Customer if Optmyzr becomes aware of:
(a) Any non-compliance by Optmyzr or its employees with Clauses 9-11, 13-16 of this DPA or the Data Protection Requirements relating to the protection of Customer Personal Data processed under this DPA;
(b) Any legally binding request for disclosure of Customer Personal Data by a law enforcement authority, unless Optmyzr is otherwise forbidden by law to inform Customer, for example to preserve the confidentiality of an investigation by law enforcement authorities;
(c) Any notice, inquiry or investigation by a Supervisory Authority with respect to Customer Personal Data; or
(d) Any complaint or request (in particular, requests for access to rectification, erasure, restriction, portability, blocking or deletion of Customer Personal Data) received directly from Data Subjects of Customer. Optmyzr will not respond to any such request without Customer’s prior written authorization.
15 Records.
15.1 Optmyzr will keep accurate and up-to-date records regarding any processing of Personal Data it carries out for the Customer, including but not limited to, the access, control, and security of the Persona Data, approved Sub-processors and affiliates, the processing purposes, and any other records required by the applicable Privacy and Data Protection Requirements (the “Records”).
15.2 Optmyzr will ensure that the Records are sufficient to enable the Customer to verify Optmyzr’s compliance with its obligations under this DPA.
16 Audit, Certification.
16.1 Supervisory Authority Audit. If a Supervisory Authority requires an audit of the data processing facilities from which Optmyzr processes Customer Personal Data in order to ascertain or monitor Customer’s compliance with Data Protection Requirements, Optmyzr will cooperate with such audit. Customer is responsible for all costs and fees related to such audit, including all

reasonable costs and fees for any and all time Optmyzr expends for any such audit, in addition to the rates for services performed by Optmyzr.
16.2 Audits. Optmyzr will provide to Customer each year an opinion or Service Organization Control report provided by an accredited, third-party audit firm under the Statement on Standards for Attestation Engagements (SSAE) No. 18 (“SSAE 18”) (Reporting on Controls at a Service Organization) or the International Standard on Assurance Engagements (ISAE) 3402 (“ISAE 3402”) (Assurance Reports on Controls at a Service Organization) standards applicable to the services under the Optmyzr Agreement (each such report, a “Report”). If a Report does not provide, in Customer’s reasonable judgment, sufficient information to confirm Optmyzr’s compliance with the terms of this DPA, then Customer or an accredited third-party audit firm agreed to by both Customer and Optmyzr may audit Optmyzr’s compliance with the terms of this DPA during regular business hours, with reasonable advance notice to Optmyzr and subject to reasonable confidentiality procedures. Customer is responsible for all costs and fees related to such audit, including all reasonable costs and fees for any and all time Optmyzr expends for any such audit, in addition to the rates for services performed by Optmyzr. Before the commencement of any such audit, Customer and Optmyzr shall mutually agree upon the scope, timing, and duration of the audit. Customer shall promptly notify Optmyzr with information regarding any non- compliance discovered during the course of an audit. Customer may not audit Optmyzr more than once annually.
17 Warranties.
17.1 Optmyzr warrants and represents that:
(a) its employees, Sub-processors, agents, and any other person or persons accessing Personal Data on its behalf are reliable and trustworthy and have received the required training on the Privacy and Data Protection Requirements relating to the Personal Data; an
(b) it and anyone operating on its behalf will process the Personal Data in compliance with both the terms of this DPA and all applicable Privacy and Data Protection Requirements and other laws, enactments, regulations, orders, standards, and other similar instruments; and
(c) it has no reason to believe that any Privacy and Data Protection Requirements prevent it from providing any of the Optmyzr Agreement’s contracted services; and
(d) considering the current technology environment and implementation costs, it will take reasonable appropriate technical and organizational measures to prevent the unauthorized or unlawful processing of Personal Data and the accidental loss or destruction of, or damage to, Personal Data, and ensure a level of security appropriate to:
(i) the harm that might result from such unauthorized or unlawful processing or accidental loss, destruction, or damage; and

(ii) the nature of the Personal Data protected; and
(iii) comply with all applicable Privacy and Data Protection Requirement and its information and security policies, including the security measures required in Clause 10.1.
17.2 The Customer warrants and represents that Optmyzr’s expected use of the Personal Data for the Business Purpose and as specifically instructed by the Customer will comply with all Privacy and Data Protection Requirements.
18 Indemnification.
18.1 Optmyzr agrees to indemnify, keep indemnified, and defend at its own expense the Customer against all costs, claims, damages, or expenses incurred by the Customer or for which the Customer may become liable due to any failure by Optmyzr or its employees,
Sub-processors, or agents to comply with any of its obligations under this DPA or applicable Privacy and Data Protection Requirements.
18.2 Any limitation of liability set forth in the Optmyzr Agreement will not apply to this DPA’s indemnity or reimbursement obligations.
19 Mediation and Jurisdiction.
19.1 Customer agrees that if the Data Subject invokes against it claims for compensation of damages under the Clauses, Optmyzr will accept the decision of the Data Subject:
(i) to refer the dispute to mediation, by an independent person or, where applicable, by the Supervisory Authority;
(ii) to refer the dispute to the courts in the Member State in which the Customer is established.
19.2 The parties agree that the choice made by the Data Subject will not prejudice its substantive or procedural rights to seek remedies in accordance with other provisions of national and international law.
20 Governing Law, Jurisdiction, and Venue.
The Clauses shall be governed by the law of the Member State in which Customer is
established.
21. Variation of Contract.

The parties undertake not to vary or modify the Clauses. This does not prejudice the parties form adding clauses on business related issues where required as long as they do not contradict the Clause.

APPENDIX A
PERSONAL DATA PROCESSING PURPOSES AND DETAILS
1. Business Purposes. To facilitate Customer’s use of the Optmyzr Services.
2. Data Subjects. The Personal Data transferred concerns the following
categories of Data Subjects:
Depending on the services used by the Data Exporter:
3.
- Google Ads, Bing Ads, Facebook Ads, Amazon Ads, sales and marketing leads of the Data Exporter; and
- Third parties that have, or may have, a commercial relationship with the Data Exporter (e.g. advertisers, customers, corporate subscribers and contractors).
Purposes of the Transfer. The transfer is made for the following purposes:
The transfer is intended to enable the Data Exporter to determine the purposes and means of the processing of personal data obtained through Data Importer’s products to support the sales, marketing, or other business practices of the Data Exporter.
4. Categories of Data. The Personal Data transferred concerns the following categories of data:
The data transferred is the Personal Data provided by the Data Exporter to the Data Importer in connection with its use of Optmyzr’s services, referred to as Customer Personal Data in the Agreement. Such Personal Data may include first name, last name, email address, contact information, CRM data concerning sales leads and customer lists, purchase history, prospective customers and clients, employees, and any notes provided by the Data Exporter regarding the foregoing.
5. Recipients. The Personal Data transferred may be disclosed only to the following recipients or categories of recipients:
Employees and other representatives of the Data Importer who have a legitimate business purpose for the processing of such personal data.
6. Sensitive Data (if appropriate). The personal data transferred concern the following categories of sensitive data:
None.
7. Data Protection Registration Information of Data Exporter (where applicable).

None.
8. Sub-processors.
Data Exporter consents to sub-processing by the following subcontractors:
9.
- Techvitt Consultants LLP
- Optmyzr Tech APS
- Techfruit Technologies Private Limited
- Asesorias EAP SpA
Additional Useful Information (storage limits and other relevant information).
The personal data transferred between the parties may only be retained for the period of time permitted under the Optmyzr Agreement. The parties agree that each party will, to the extent that it, along with the other party, acts as a data controller with respect to Personal Data, reasonably cooperate with the other party to enable the exercise of data protection rights as set forth in the Data Protection Requirements.
10. Privacy Shield as a Basis for Receiving Personal Data with Cross-Border Restrictions
Optmyzr does not rely on Privacy Shield as a legal basis to transfer Personal Data in light of the judgment of the Court of Justice of the European Union in Case C- 311/18, for so long as Optmyzr is self-certified to the Privacy Shield it shall continue to process European Data in compliance with the Privacy Shield Principles and notify Customer if it makes a determination that it can no longer meet its obligation to provide the level of protection as is required by the Privacy Shield Principles.
Contact Information. Contact points for data protection enquiries: compliance@optmyzr.com
Data Importer: Signatory to the DPA between the parties
Data Exporter: Signatory to the DPA between the parties

APPENDIX B SECURITY MEASURES
REQUIRED TECHNICAL AND ORGANIZATIONAL DATA SECURITY MEASURES, SUCH AS:
● PHYSICAL ACCESS CONTROLS
○ Access to the premises where Optmyzr employees work is secured by
at least one of the following: electronic key cards, video cameras, guard
or alarms
● SYSTEM ACCESS CONTROLS.
○ Strong passwords are required for employees to access Optmyzr’s business systems
○ Mobile devices used to access data are managed by Google’s device policy and can be remotely disabled in case of loss
● DATA ACCESS CONTROLS.
○ Private data is restricted to employees who are working with a customer. ○ Access to accounts is logged.
● INTERNAL PROTOCOL & EDUCATION
○ Annual data protection training for all employees and periodic review and update of data privacy processes to comply with the Data Protection Requirements.
● ADDITIONAL SAFEGUARDS
○ Data is encrypted in transit
○ Transmissions of private data are exclusively over HTTPS
○ Data in the cloud is inside VPC (virtual private cloud)

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Privacy Policy

If your organization signed a Service Agreement with Optmyzr, that Agreement may have modified the Privacy Policy below. Please contact your Optmyzr account rep for details.

Optmyzr Privacy Policy
Last updated Marh 20, 2026

Thanks for using Optmyzr! We are committed to protecting your privacy and making you more efficient and successful at managing your online advertising. This Privacy Policy governs your use of our websites, software, services, and artificial intelligence (AI) features and capabilities (collectively, “Services”). It explains how we collect, use, disclose, transfer, and store your Personal Data when you use our Services. Please take a moment to familiarize yourself with our privacy practices and contact us if you have any questions.

What Personal Data We Collect and Why
Personal Data” means any information relating to an identified or identifiable natural person that can be used to identify or contact a specific person, including information that may indirectly identify you when combined with other data (also referred to as “personal information” under certain U.S. privacy laws). You may be asked to provide Personal Data anytime you are in contact with Optmyzr or an Optmyzr affiliate. Optmyzr and its affiliates may share Personal Data with each other and use it solely in a manner consistent with this Privacy Policy. We may also combine Personal Data with other information to provide and improve our products, services, content, and advertising. You are not required to provide Personal Data, but, if you choose not to, we may be unable to provide you with certain products, services or respond to queries.

Here are some types of Personal Data we may collect and how we may use it:

Account information
We collect, and associate with your account, the information you provide to us when you sign up for your account, upgrade to a paid plan, and/or enable two-factor authentication (such as your name, email address, phone number, payment info, and physical address). We also collect device identifiers, IP addresses, and usage patterns to maintain account security and detect unauthorized access. Some of our Services let you access accounts and information via other service providers.

Your Content
Our Services are designed to make it simple for you to store your online advertising data, goals, targets, contacts, and other materials (“Your Content”), collaborate with others, and work across multiple devices. To make that possible, we store, process, and transmit Your Content as well as related information, such as your profile (which makes it easier to collaborate and share Your Content with others), performance of ads, automation schedules, report recipients, and usage activity. When you use our AI Features, Your Content may include prompts you submit and outputs generated by our AI systems. Our Services provide options for sharing Your Content.

AI and Machine Learning Data
When you use our AI-powered features (“AI Features”), we collect: (a) your inputs, prompts, and queries; (b) AI-generated outputs and recommendations; (c) feedback you provide on AI outputs; (d) interaction patterns with AI Features; and (e) performance metrics of AI recommendations. We use this data to improve our AI systems, personalize your experience, and help ensure accurate and relevant outputs. We don’t make automated decisions that produce legal or similarly significant effects without human involvement. We do not use Customer ad account data to train foundation or general-purpose models unless expressly authorized in writing. We process AI-related data based on our legitimate interests in developing and improving our Services and, where required, your consent. We do not use AI outputs to make decisions that produce legal or similarly significant effects.

Contacts
You may choose to give us details about your contacts to make it easy to share Your Content, send messages, and invite others to use the Services. If you do, we’ll store those contacts on our servers for your use, and implement appropriate safeguards to protect information.

Legal Bases for Processing
Where applicable (e.g., EEA/UK/Switzerland), we rely on: (i) performance of contract (to provide the Services); (ii) our legitimate interests (to improve, secure, support, and market our Services); (iii) consent (for certain marketing or optional features; (iv) legal obligations; and (v) vital interests.

For more information on the lawful bases for processing, your data, please see our Privacy FAQ.

Special Categories of Personal Data
We generally do not collect special categories of data (for example, data revealing racial or ethnic origin, political opinions, religious beliefs, genetic or biometric data, health data, or sexual orientation). If a specific Service requires such data, we will obtain your explicit consent or rely on another lawful basis.

Collection of Non-Personal Data
We also collect data that does not, on its own, permit direct association with any specific individual. We may collect, use, transfer, and disclose non-personal information for any purpose.

Examples of Analytic Data We Collect
In addition to cookies, we collect certain usage and device information automatically when you use the Services. This may include:

Usage information — such as how you interact with dashboards, reports, and AI-powered features (for example, which recommendations you accept, or how frequently you use automation tools). We use this data to understand engagement, improve model accuracy, and enhance user experience.

Device and network information — such as IP address, browser type, operating system, device identifiers, referral URLs, and language settings.

We use this data to maintain security, optimize performance, and provide localized experiences. We treat this information as Personal Data when it can reasonably identify you under applicable law. Otherwise, we aggregate or de-identify it to analyze trends and improve the Services, including the performance of AI and machine learning systems.

Cookies and other technologies
We use technologies like cookies web beacons, and pixel tags to provide, improve, protect, and promote our Services. For example, cookies help us remember your username for your next visit, understanding how you are interacting with our Services, and improving them based on that information. We classify cookies as “essential” (necessary for core Service functionality) or “non-essential” (used for analytics and marketing). You can manage your cookie preferences at any time through our cookie consent tool or by clicking the “Your Privacy Choices” link in the footer of our site.

We treat information collected by cookies and other technologies as non-personal information. However, where local law treats identifiers such as IP addresses as Personal Data, we apply the same protections described in this Privacy Policy. Similarly, to the extent that non-personal information is combined with Personal Data, we treat the combined data as Personal Data. You can set your browser to block or delete cookies, but some essential features of our Services may not function properly. If our systems receive a Global Privacy Control (GPC) or similar opt-out signal from your browser, we will honor that signal where required by applicable law.

We gather some information automatically and store it in log files. This information includes IP addresses, browser type and language, Internet service provider (ISP), referring and exit websites and applications, operating system, date/time stamp, and clickstream data. We use this information to understand and analyze trends, to administer the site, to learn about user behavior on the site, to improve our product and Services, and to gather demographic information about our user base as a whole. Cookie and analytics data are generally retained only as long as needed to fulfill these purposes.

Cookie and analytics data are retained only as long as necessary for their stated purposes or as required by law, consistent with the retention principles described below.

Optmyzr may use this information in our analytics and marketing tools, including Google Analytics, Intercom, and similar service providers that may process data in the United States. These transfers are protected through Standard Contractual Clauses or, if Optmyzr elects to self-certify, through participation in the EU-U.S. Data Privacy Framework.

In some of our email messages, we may use a “click-through URL” linked to content on our Services. When users click one of these URLs, they pass through a separate web server before arriving at the destination page. We track this click-through data to help us determine the effectiveness of our customer communications. If you prefer not to be tracked in this way, you should not click text or graphic links in the email messages. Pixel tags enable us to send email messages in a format customers can read, and they tell us whether mail has been opened. We may use this information to reduce or eliminate messages sent to customers.

We sometimes contact people who do not have an Optmyzr account. For recipients in regions that require consent, including the EU, UK, Canada, and certain U.S. states, we or our partners will obtain consent before contacting you. If you receive an email and no longer wish to be contacted by us, you can unsubscribe or update your preferences at any time through the link provided in the message.

Marketing
We offer some Services free of charge, supported by customers who choose paid plans. If you register for our free Services, we may send you information about upgrades or related features where permissible. You can opt out at any time by clicking “unsubscribe” in any email or updating the Preferences section in your account.

Who We Share Your Information With
We share Personal Data only as needed to provide or improve the Services and as described here. We do not share Personal Data with third parties for their own marketing purposes.

We use trusted third parties—such as providers of customer support, payment processing, hosting and IT services—to help us provide, improve, protect, and promote our Services. These third parties act on our behalf under written agreements and must use Personal Data only to support Optmyzr. For the current list of processors, see our Privacy FAQ.

Other users
Our Services may display basic information, such as your name, profile picture, device, and email address to other users in contexts like your user profile and sharing notifications. You may also share Your Content with others if you choose. When you register with an email address on a domain owned by your employer or organization, we may help collaborators and administrators find you and your team by making some of your basic information visible to other users on the same domain. This helps you sync up with others on your team and helps other users collaborate with you.

Certain features let you make additional information available to others. When you share Your Content with others through our Services that information has become public information. Optmyzr has no control over how your Personal Data will be used or disseminated by those with whom you share Your Content. To the extent you share Your Content in any publicly viewed area of our Services Your Content may be widely disseminated, including via search engines and other tools to locate information online (e.g., internet archive).

Other applications
You can give third-party providers access to your information and account—for example, via Optmyzr APIs. Their use of your information is governed by their own privacy policies and terms.

Disclosure for Legal and Safety Reasons.
We may disclose Personal Data to comply with applicable law, regulation, legal process, or government requests; to enforce our terms; or to protect the safety, rights, or property of Optmyzr, our users, or the public. In the event of a reorganization, merger, or sale we may transfer Personal Data to the relevant third party.

Protection of Personal Data
Security
We take security of your Personal Data seriously. We use technical and organizational measures such as encryption in transit and at rest, two-factor authentication options, access controls, and monitoring to help prevent unauthorized access, use, or disclosure.

User Controls
You can access information by logging into your Optmyzr account and visiting your account settings page. You can also select what emails you receive.

Retention
We retain Personal Data only as long as needed to fulfill the purposes in this Privacy Policy (or as required by law). If you delete your account, we generally delete associated information after 30 days, subject to legal holds and backup storage. Should you decide to subsequently reactivate your account, please note that after 30 days your information may be unrecoverable from our servers and backup latencies. We may retain limited information as necessary to comply with legal obligations, resolve disputes, or enforce our agreements.

Cross-Border Information Transfers
To provide the Services, we may store, process, and transmit information in the United States and other countries. For EU/EEA, UK, and Swiss users, we use approved transfer mechanisms—such as the European Commission’s Standard Contractual Clauses (with the UK Addendum as applicable) or other lawful measures. We will reasonably cooperate with customers on any required Transfer Impact Assessments (TIAs) and supplementary measures.

Data Privacy Framework (DPF) readiness. Optmyzr, Inc. was previously self‑certified under the EU‑U.S. Privacy Shield Framework and maintains practices consistent with the successor EU‑U.S. Data Privacy Framework (DPF), the UK Extension, and the Swiss‑U.S. DPF. Although Optmyzr has not yet self‑certified, our practices are designed to align with the DPF Principles (Notice; Choice; Accountability for Onward Transfer; Security; Data Integrity and Purpose Limitation; Access; Recourse, Enforcement, and Liability). If Optmyzr elects to self‑certify, our certification will appear on the Data Privacy Framework List.

Your Privacy Rights
Depending on where you live, you may have rights to access, correct, delete, or obtain a copy of your Personal Data; to restrict or object to certain processing; to withdraw consent where processing is based on consent; to opt out of sale, sharing, or targeted advertising; and to appeal if we deny your request (where required by law). You can submit requests to privacy@optmyzr.com. We will take reasonable steps to verify your request, respond within required timeframes, and explain your options. EU/UK/Swiss users may also contact their supervisory authority. Canadian users can contact the Office of the Privacy Commissioner of Canada.

For additional information, see our Data Processing Agreement and Privacy FAQ, which describe our processor obligations and lawful bases in more detail.

Children
Our Services are not directed to or intended for use by anyone under the age of 18. We do not knowingly collect or allow the submission of Personal Data from children under 13 years of age in the United States, or under the minimum age for consent established by applicable law in other jurisdictions (which may be up to 16 years in certain countries). If we learn that we have collected the Personal Data of a child under the applicable minimum age, we will take steps to delete it promptly. Parents or guardians who believe that their child may have provided information to us should contact us at privacy@optmyzr.com.

Canadian Disclosures
For individuals located in Canada, Optmyzr complies with the Personal Information Protection and Electronic Documents Act (“PIPEDA”) and applicable provincial privacy laws. You have the right to access and correct your Personal Information, withdraw consent to processing (subject to legal and contractual limits), and request deletion of your data. We may not be able to fulfill certain requests where PIPEDA exemptions apply. When Personal Data is transferred outside of Canada, we take appropriate contractual and technical measures to ensure it receives a comparable level of protection. To make a request or ask questions about our handling of your Personal Information, contact pipeda@optmyzr.com. You may also contact the Office of the Privacy Commissioner of Canada (www.priv.gc.ca) if you have concerns about our privacy practices.

Third Party Services and Links
Our Services may contain links to third-party websites, products, and services (including AI models and platforms).The information practices by such third parties (which may include location data or contact details) are governed by their privacy policies, which we encourage you to review.

Compliance with Emerging Privacy Laws
We continuously monitor developments in global and U.S. privacy laws to ensure our practices remain current and compliant. Several U.S. state privacy laws are expanding in scope or taking effect in 2026, including updates to the Utah Consumer Privacy Act (“UCPA”) and the Oregon Consumer Privacy Act (“OCPA”), which introduce new consumer rights and additional obligations related to opt-outs, geolocation data, and processing of children’s information.

Optmyzr will review and, where appropriate, update its data-handling practices and this Privacy Policy to reflect these and other future legal changes, including forthcoming regulations in other U.S. states and jurisdictions. We encourage users to check this page periodically for the latest version of our Privacy Policy.

Changes to Our Privacy Policy
We may revise this Privacy Policy from time to time. We will post the most current version on our website, and if a revision meaningfully reduces your rights, we will notify you in advance; when required by law.

Contact Information
If you have questions about this Privacy Policy or our data practices, contact us at privacy@optmyzr.com or at:

Optmyzr, Inc.
Attn: Privacy Officer
282 San Antonio Road, Mountain View CA 94040
privacy@optmyzr.com

For EU/UK residents, our representative is:
Attn: Privacy Officer
Njalsgade 76, Copenhagen 2300
privacy@optmyzr.com

If you are unsatisfied with our response, you may contact your local data protection authority.

Política de Privacidad de Optmyzr para Microsoft Teams

Si su organización firmó un Acuerdo de Servicio con Optmyzr, ese Acuerdo puede haber modificado la política de privacidad a continuación. Póngase en contacto con su representante de cuenta de Optmyzr para obtener más detalles.

Política de Privacidad de Optmyzr Para Microsoft Teams
Última actualización: 27 de agosto de 2020

¡Gracias por usar Optmyzr! Estamos comprometidos con la protección de su privacidad y en hacerlo más eficiente y exitoso en la gestión de su publicidad en línea. Nuestra Política de Privacidad a continuación cubre cómo recopilamos, usamos, divulgamos, transferimos y almacenamos sus Datos Personales cuando utiliza nuestros sitios web, software y servicios (colectivamente, “Servicios”). Tómese un momento para familiarizarse con nuestras prácticas de privacidad y contáctenos si tiene alguna pregunta.

Qué Datos Personales Recopilamos y Por Qué
“Datos Personales” son datos que pueden usarse para identificar o contactar a una persona específica. Se le puede solicitar que proporcione sus Datos Personales en cualquier momento que esté en contacto con Optmyzr o una filial de Optmyzr. Optmyzr y sus filiales pueden compartir estos Datos Personales entre sí y utilizarlos únicamente de manera consistente con esta Política de Privacidad. También podemos combinar sus Datos Personales con otra información para proporcionar y mejorar nuestros productos, servicios, contenido y publicidad. No está obligado a proporcionar los Datos Personales que hemos solicitado, pero, si elige no hacerlo, en muchos casos no podremos proporcionarle nuestros productos o servicios ni responder a sus consultas.

Aquí hay algunos tipos de Datos Personales que podemos recopilar y cómo podemos utilizarlos:
Información de la cuenta.
Recopilamos y asociamos con su cuenta la información que nos proporciona cuando realiza acciones como registrarse para su cuenta, actualizar a un plan de pago y configurar la autenticación de dos factores (como su nombre, dirección de correo electrónico, número de teléfono, información de pago y dirección física). Algunos de nuestros Servicios le permiten acceder a sus cuentas y su información a través de otros proveedores de servicios.

Su Contenido.
Nuestros Servicios están diseñados para que sea sencillo almacenar sus datos de publicidad en línea, objetivos, metas, contactos, etc. ("Su Contenido), colaborar con otros y trabajar en múltiples dispositivos. Para hacer esto posible, almacenamos, procesamos y transmitimos Su Contenido, así como la información relacionada con él. Esta información relacionada incluye su información de perfil que facilita la colaboración y el compartir Su Contenido con otros, así como cosas como el rendimiento de los anuncios, programaciones de automatizaciones, destinatarios de informes y actividad de uso. Nuestros Servicios le proporcionan diferentes opciones para compartir Su Contenido.

Contactos.
Puede optar por proporcionarnos detalles sobre sus contactos para facilitarle hacer cosas como compartir y colaborar en Su Contenido, enviar mensajes e invitar a otros a usar los Servicios. Si lo hace, almacenaremos esos contactos en nuestros servidores para que los utilice.

Bases para procesar sus Datos Personales.
Recopilamos y utilizamos los Datos Personales descritos anteriormente para proporcionarle los Servicios de manera confiable y segura. También recopilamos y utilizamos Datos Personales para nuestras necesidades comerciales legítimas, como enviarle avisos importantes sobre su cuenta y facilitar sus solicitudes. En la medida en que procesamos sus Datos Personales para otros fines, solicitamos expresamente su consentimiento por adelantado o requerimos que nuestros socios obtengan dicho consentimiento. Para obtener más información sobre las bases legales para el procesamiento de sus datos, consulte nuestras Preguntas Frecuentes.

**Recopilación de Datos No Personales
**También recopilamos datos de una forma que, por sí mismos, no permiten la asociación directa con ninguna persona específica. Podemos recopilar, usar, transferir y divulgar información no personal para cualquier propósito. Los siguientes son algunos ejemplos de información no personal que recopilamos y cómo podemos utilizarla:

Información de uso.
Recopilamos información relacionada con cómo utiliza los Servicios, a menudo incluyendo acciones que toma en su cuenta (como ver insights, ejecutar optimizaciones, programar automatizaciones, etc.). Utilizamos esta información para mejorar nuestros Servicios, desarrollar nuevos servicios y funciones, y proteger a los usuarios de Optmyzr.

Información del dispositivo.
También recopilamos información de y sobre los dispositivos que utiliza para acceder a los Servicios. Esto incluye cosas como direcciones IP, el tipo de navegador y dispositivo que utiliza, la página web que visitó antes de llegar a nuestros sitios e identificadores asociados con sus dispositivos. Sus dispositivos (dependiendo de su configuración) también pueden transmitir información de ubicación a los Servicios.

**Cookies y Otras Tecnologías
**Cookies y otras tecnologías.
Utilizamos tecnologías como cookies y etiquetas de píxeles para proporcionar, mejorar, proteger y promover nuestros Servicios. Por ejemplo, las cookies nos ayudan con cosas como recordar su nombre de usuario para su próxima visita, entender cómo está interactuando con nuestros Servicios y mejorarlos basándonos en esa información. Tratamos la información recopilada por cookies y otras tecnologías como información no personal. Sin embargo, en la medida en que las direcciones IP o identificadores similares sean considerados Datos Personales por la ley local, también tratamos estos identificadores como Datos Personales. De manera similar, en la medida en que la información no personal se combine con Datos Personales, tratamos la información combinada como Datos Personales para los propósitos de esta Política de Privacidad. Puede configurar su navegador para que no acepte cookies, pero esto puede limitar su capacidad de usar los Servicios. Si nuestros sistemas reciben una señal DNT:1 de su navegador, responderemos a esa señal como se describe aquí.

Tenga en cuenta que ciertas funciones de nuestros Servicios pueden no estar disponibles una vez que las cookies estén desactivadas. Recopilamos automáticamente cierta información y la almacenamos en archivos de registro. Esta información incluye direcciones IP, tipo y lenguaje del navegador, proveedor de servicios de Internet (ISP), sitios web y aplicaciones de referencia y salida, sistema operativo, marca de fecha/hora y datos de navegación. Utilizamos esta información para entender y analizar tendencias, administrar el sitio, aprender sobre el comportamiento del usuario en el sitio, mejorar nuestro producto y servicios, y recopilar información demográfica sobre nuestra base de usuarios en su conjunto.

Optmyzr puede usar esta información en nuestros servicios de marketing y publicidad. En algunos de nuestros mensajes de correo electrónico, podemos usar una “URL de seguimiento de clics” vinculada al contenido en nuestros Servicios. Cuando los usuarios hacen clic en una de estas URLs, pasan por un servidor web separado antes de llegar a la página de destino en nuestros Servicios. Rastreamos estos datos de clics para ayudarnos a determinar la efectividad de nuestras comunicaciones con los clientes. Si prefiere no ser rastreado de esta manera, no debe hacer clic en enlaces de texto o gráficos en los mensajes de correo electrónico.

Las etiquetas de píxeles nos permiten enviar mensajes de correo electrónico en un formato que los clientes pueden leer, y nos indican si el correo ha sido abierto. Podemos usar esta información para reducir o eliminar mensajes enviados a los clientes.

A veces contactamos a personas que no tienen una cuenta de Optmyzr. Para los destinatarios en la UE, nosotros o un tercero obtendremos el consentimiento antes de contactarlo. Si recibe un correo electrónico y ya no desea ser contactado por Optmyzr, puede darse de baja y eliminarse de nuestra lista de contactos a través del mensaje mismo.

Marketing.
Damos a los usuarios la opción de usar algunos de nuestros Servicios de forma gratuita. Estos Servicios gratuitos son posibles gracias al hecho de que algunos usuarios se actualizan a uno de nuestros Servicios pagos. Si se registra para nuestros Servicios gratuitos, le enviaremos, de vez en cuando, información sobre actualizaciones cuando sea permitido. Los usuarios que reciben estos materiales de marketing pueden optar por no recibirlos en cualquier momento. Si no desea recibir materiales de marketing de nuestra parte, simplemente haga clic en el enlace ‘darse de baja’ en cualquier correo electrónico, o actualice sus preferencias en la sección de Preferencias de su cuenta personal.

**Con Quién Compartimos Su Información
**En ocasiones, Optmyzr puede poner ciertos Datos Personales a disposición en la medida limitada que se discute a continuación. Los Datos Personales solo serán compartidos por Optmyzr a su solicitud o para proporcionar o mejorar nuestros productos, servicios y publicidad; no se compartirán con terceros para sus propósitos de marketing.

Otros que trabajan para y con Optmyzr.
Optmyzr utiliza ciertos terceros de confianza (por ejemplo, proveedores de soporte al cliente, procesamiento de pagos y servicios de TI) para ayudarnos a proporcionar, mejorar, proteger y promover nuestros Servicios. Estos terceros accederán a su información solo para realizar tareas en nuestro nombre en cumplimiento con esta Política de Privacidad, y seguiremos siendo responsables del manejo de su información según nuestras instrucciones. Para obtener una lista de los terceros de confianza que utilizamos para procesar sus Datos Personales, consulte nuestras Preguntas Frecuentes.

Otros usuarios.
Nuestros Servicios muestran información como su nombre, foto de perfil, dispositivo y dirección de correo electrónico a otros usuarios en lugares como su perfil de usuario y notificaciones de compartición. También puede compartir Su Contenido con otros usuarios si así lo elige. Cuando registra su cuenta de Optmyzr con una dirección de correo electrónico en un dominio propiedad de su empleador u organización, podemos ayudar a los colaboradores y administradores a encontrarlo a usted y a su equipo haciendo que parte de su información básica—como su nombre, nombre del equipo, foto de perfil y dirección de correo electrónico—sea visible para otros usuarios en el mismo dominio. Esto le ayuda a sincronizarse con otros en su equipo y ayuda a otros usuarios a colaborar con usted.

Ciertas funciones le permiten hacer información adicional disponible para otros. Tenga en cuenta que cuando comparte su Contenido Personal con otros a través de nuestros Servicios, esa información se ha convertido en información pública. Optmyzr no tiene control sobre cómo sus Datos Personales serán utilizados o difundidos por aquellos con quienes comparte su Contenido Personal. En la medida en que comparta Contenido Personal en cualquier área de visualización pública de nuestros Servicios, dicho Contenido Personal puede ser ampliamente difundido, incluso a través de motores de búsqueda y otras herramientas para localizar información en línea (por ejemplo, archivo de internet).

Otras aplicaciones.
También puede dar acceso a proveedores terceros a su información y cuenta—por ejemplo, a través de las APIs de Optmyzr. Solo recuerde que el uso de su información por parte de ellos se regirá por sus políticas de privacidad y términos.

Divulgación de sus Datos Personales.
Ya sea por ley, proceso administrativo, litigio y/o solicitudes de autoridades públicas o gubernamentales dentro o fuera de su país de residencia, puede ser necesario que Optmyzr divulgue sus Datos Personales. También podemos divulgar información sobre usted si determinamos que por motivos de seguridad nacional, aplicación de la ley u otros asuntos de importancia pública, la divulgación es necesaria o apropiada.

También podemos divulgar información sobre usted si determinamos que la divulgación es razonablemente necesaria para hacer cumplir nuestros términos de servicio o proteger nuestras operaciones o usuarios. Además, en caso de una reorganización, fusión o venta, podemos transferir todos y cada uno de los Datos Personales que recopilamos al tercero relevante.

**Protección de Datos Personales
**Seguridad.
Optmyzr toma en serio la seguridad de sus Datos Personales. Protegemos sus Datos Personales utilizando un sistema de autenticación de dos factores y usamos encriptación para proteger sus Datos Personales durante la transmisión y mientras los archivos están en reposo. Continuamos trabajando en características para mantener su información segura además de alertas cuando nuevos dispositivos y aplicaciones se vinculan a su cuenta. Implementamos tecnologías automatizadas para detectar comportamientos abusivos y contenido que pueda dañar nuestros Servicios, a usted o a otros usuarios.

Controles de Usuario.
Puede acceder a la información iniciando sesión en su cuenta de Optmyzr y yendo a la página de configuración de su cuenta. Puede seleccionar qué correos electrónicos recibe de Optmyzr.

Retención.
Hacemos que sea fácil mantener sus Datos Personales precisos, completos y actualizados. Retenemos sus Datos Personales por el período necesario para cumplir con los propósitos descritos en esta Política de Privacidad y nuestros resúmenes de privacidad específicos del servicio. Al evaluar estos períodos, examinamos cuidadosamente nuestra necesidad de recopilar Datos Personales y si establecemos una necesidad relevante, solo los retenemos por el período más corto posible para realizar el propósito de la recopilación, a menos que la ley requiera un período de retención más largo. Si elimina su cuenta, toda la información en su cuenta puede ser eliminada después de 30 días, sujeto a las excepciones a continuación. También puede solicitarnos que eliminemos su información enviándonos una solicitud a través de los canales de soporte oficiales. Si decide reactivar posteriormente su cuenta, tenga en cuenta que después de 30 días su información puede ser irrecuperable de nuestros servidores y almacenamiento de respaldo.

Podemos retener su información después de una solicitud de eliminación bajo las siguientes circunstancias: (1) puede haber alguna latencia en la eliminación de esta información de nuestros servidores y almacenamiento de respaldo; y (2) si es necesario para cumplir con nuestras obligaciones legales, resolver disputas o hacer cumplir nuestros acuerdos.

**Dónde
**Alrededor del mundo.
Para proporcionarle los Servicios, podemos almacenar, procesar y transmitir información en los Estados Unidos y ubicaciones alrededor del mundo, incluidas aquellas fuera de su país. La información también puede almacenarse localmente en los dispositivos que utiliza para acceder a los Servicios.
Si es residente de la Unión Europea ("UE"), puede tener derechos adicionales bajo el Reglamento General de Protección de Datos de la UE (el “RGPD”) con respecto a sus Datos Personales o la Ley de Protección de Datos de 2018 si es residente del Reino Unido ("Reino Unido"), como se describe en esta Política de Privacidad. Para los propósitos de esta Política de Privacidad, las referencias a la UE también incluyen los países del Espacio Económico Europeo Islandia, Liechtenstein y Noruega.
Al transferir datos desde la UE, el Reino Unido y/o Suiza, Optmyzr se basa en una variedad de mecanismos legales para proteger la integridad y seguridad de su información al transferirla a los EE. UU., incluido requerir que nuestros proveedores de servicios de datos acepten las Cláusulas Contractuales Estándar aprobadas por la Comisión Europea.
Tiene la capacidad de acceder, modificar, descargar o eliminar sus datos personales a través del sitio web. También puede enviarnos un correo electrónico a privacy@optmyzr.com.
Si considera que nuestro procesamiento de sus Datos Personales infringe las leyes de protección de datos aplicables, tiene el derecho legal de presentar una queja ante una autoridad supervisora responsable de la protección de datos. Puede hacerlo en el estado miembro de la UE o el Reino Unido donde reside, donde se encuentra su lugar de trabajo o el lugar de la supuesta infracción.

Transferencias Internacionales de Información
Debe tener en cuenta que nuestros servidores están ubicados en los Estados Unidos, que la UE considera que tiene una protección de datos inadecuada. En consecuencia, cuando nos proporciona información a través de los Servicios, está proporcionando esa información a nosotros en los Estados Unidos. También debe tener en cuenta que, si se encuentra en un país fuera de los Estados Unidos (incluyendo pero no limitado a la UE o el Reino Unido), sus Datos Personales pueden ser transferidos y/o recopilados, almacenados, procesados y/o utilizados fuera de su país, incluso en los Estados Unidos. Cuando se registre para usar nuestros Servicios, solicitaremos su consentimiento para transferir y/o almacenar, procesar, distribuir y usar sus Datos Personales en los Estados Unidos. Cuando transferimos su información fuera de la UE o el Reino Unido de esta manera, tomaremos medidas para garantizar que se tomen las medidas de seguridad apropiadas con el objetivo de garantizar que sus derechos de privacidad continúen siendo protegidos como se describe en esta política.

**Cambios en Nuestra Política de Privacidad
**Si estamos involucrados en una reorganización, fusión, adquisición o venta de nuestros activos, su información puede ser transferida como parte de ese acuerdo. Le notificaremos (por ejemplo, a través de un mensaje a la dirección de correo electrónico asociada con su cuenta) de cualquier acuerdo de este tipo y describiremos sus opciones en ese caso. Podemos revisar esta Política de Privacidad de vez en cuando, y publicaremos la versión más actual en nuestro sitio web. Si una revisión reduce significativamente sus derechos, le notificaremos enviando un correo electrónico a la dirección que nos proporcionó; por lo tanto, es importante mantener actualizada la información de su cuenta.

**Servicios de Terceros
**Nuestros Servicios pueden contener enlaces a sitios web, productos y servicios de terceros. La información recopilada por terceros puede incluir cosas como datos de ubicación o detalles de contacto. Su navegación e interacción en cualquier sitio web de terceros, incluidos aquellos que tienen un enlace en nuestro sitio web, están sujetos a las reglas y políticas propias de ese tercero. Le recomendamos que consulte las declaraciones de privacidad de todos los sitios web de terceros que visite haciendo clic en el enlace “Política de Privacidad” que generalmente se encuentra en la parte inferior de la página web que está visitando.

**Su Derecho a Controlar y Acceder a Su Información
**Bajo el RGPD y la Ley de Protección de Datos de 2018, tiene control sobre sus Datos Personales y cómo se recopilan, utilizan y comparten. Por ejemplo, tiene derecho a:

Borrar o eliminar todo o parte de Su Contenido en su cuenta de Optmyzr.
Puede obtener más información sobre cómo eliminar sus cuentas de anuncios de Optmyzr aquí.

Cambiar o corregir Datos Personales.
Puede administrar su cuenta y el contenido contenido en ella, así como editar algunos de sus Datos Personales, a través de su página de perfil.

Restringir el uso. Puede restringir nuestro uso de sus datos, sin embargo, restringir nuestro uso puede impedir su acceso a características de nuestro Servicio que requieren que hagamos uso de sus Datos Personales como se describe en esta Política de Privacidad.

Transferir.
En la medida en que su Contenido Personal sea procesado por medios automatizados, puede solicitar que su Contenido Personal se le proporcione en un formato, si es técnicamente factible, que pueda transferirse a otro proveedor.

Información.
Puede solicitar más información sobre cómo procesamos su información y obtener divulgación sobre ciertos aspectos del procesamiento.
Acceso. Puede acceder a sus datos que procesamos en cualquier momento.
Retirar el consentimiento. Puede retirar su consentimiento para el uso de sus datos en cualquier momento; sin embargo, el retiro del consentimiento puede afectar la funcionalidad y las características de los Servicios que se le proporcionan.
Objetar al procesamiento automatizado. Cuando nos basamos en el procesamiento automatizado o la elaboración de perfiles de sus Datos Personales, tiene derecho a oponerse a dicho uso.
Objetar al uso de sus datos. Puede retirar su consentimiento para el uso de sus datos en cualquier momento; sin embargo, el retiro del consentimiento puede afectar la funcionalidad y las características de los Servicios que se le proporcionan. Además, tiene derecho a oponerse a cómo usamos sus Datos Personales, por ejemplo, usar sus datos para fines de marketing directo. Si hace esto, dejaremos de usarlos para esos fines.
Objeción basada en interés legítimo. Si no está de acuerdo con que nos basemos en los motivos de interés legítimo para usar sus Datos Personales (consulte la sección 2 anterior), puede oponerse a que lo hagamos. Luego reevaluaremos la medida en que podemos continuar usando los datos a la luz de sus circunstancias particulares.
Para obtener más información sobre su derecho a controlar y acceder a sus Datos Personales, consulte nuestras Preguntas Frecuentes.

**Niños
**Entendemos la importancia de tomar precauciones adicionales para proteger la privacidad y seguridad de los niños. No permitimos que ninguna persona menor de 18 años acceda o use nuestros Servicios o proporcione información sobre cualquier persona menor de 13 años. Si nos enteramos de que hemos recopilado los Datos Personales de un niño menor de 13 años, o edad mínima equivalente según la jurisdicción, tomaremos medidas para eliminar la información lo antes posible.

**Divulgaciones Canadienses
**Cumplimos con los requisitos de la Ley de Protección de Datos Personales y Documentos Electrónicos ("PIPEDA") para garantizar que su privacidad esté protegida si es residente de Canadá. Acceso. Puede solicitar, por escrito, acceso a sus datos, incluido cómo usamos sus datos, con quién compartimos sus datos y que le proporcionemos una copia de sus datos en un formato accesible. Es posible que no estemos obligados o permitidos a proporcionarle los datos solicitados si esto violaría el privilegio de abogado-cliente; revelaría información comercial confidencial; amenazaría la vida o la seguridad; si los datos se recopilaron en el contexto de una investigación de un incumplimiento de contrato o contravención de las leyes de Canadá o una provincia; generados como parte de un proceso de resolución de disputas; o creados para los propósitos de la Ley de Protección de Divulgaciones de Servidores Públicos (“ley de denunciantes”).
Retirar el consentimiento. Puede retirar su consentimiento para el uso de sus datos en cualquier momento; sin embargo, el retiro del consentimiento puede afectar la funcionalidad y las características de los Servicios que se le proporcionan. En algunos casos, es posible que no pueda retirar el consentimiento si lo requiere la ley o una obligación contractual. En tales casos, le informaremos si su consentimiento no puede ser retirado.
Derecho a corregir o eliminar información. Puede administrar su cuenta y el contenido contenido en ella, así como editar algunos de sus Datos Personales, a través de su página de perfil.
Cumplimiento. Para hacer solicitudes sobre sus Datos Personales que mantenemos o hacer preguntas sobre nuestro cumplimiento con PIPEDA, puede enviar un correo electrónico a nuestro oficial de cumplimiento a pipeda@optmyzr.com.

**Preguntas sobre Privacidad
**Cuando se recibe una pregunta sobre privacidad o una pregunta sobre Datos Personales recibidos en respuesta a su uso de nuestros Servicios, tenemos un equipo dedicado para abordar la preocupación específica. Contáctenos en privacy@optmyzr.com con sus preguntas o inquietudes. Cuando su problema pueda ser más sustancial por naturaleza, se puede solicitar más información de su parte. Todos estos contactos sustanciales reciben una respuesta. Si no está satisfecho con la respuesta recibida, puede remitir su queja al regulador relevante en su jurisdicción. Si nos lo solicita, nos esforzaremos por proporcionarle información sobre las vías de reclamación pertinentes que puedan ser aplicables a sus circunstancias.

a) Información de la Cuenta de Microsoft Teams:

b) Información de Uso:

  1. CÓMO UTILIZAMOS LA INFORMACIÓN

Utilizamos la información recopilada para:

[Continúa la política específica de Microsoft Teams…]

Términos de Uso

Last updated March 20, 2026

BY CLICKING THE “Start Trial” OR “Sign Up” BUTTON DISPLAYED ONLINE AS PART OF THE ORDERING PROCESS OR SIGNING AN ORDER CONFIRMATION THAT REFERS TO THIS AGREEMENT, YOU AGREE TO THE FOLLOWING TERMS AND CONDITIONS (THE “AGREEMENT”) GOVERNING YOUR USE OF OPTMYZR INC.’S (“OPTMYZR,” “OUR,” OR “WE”) ONLINE SERVICE, INCLUDING, APIS, AI-POWERED FEATURES, AND ASSOCIATED SUPPORT OPTIONS (COLLECTIVELY, THE “SERVICE”) BUT NOT LIMITED TO, THE USE OF SOFTWARE COMPONENTS, ON A HOSTED BASIS AND ASSOCIATED SUPPORT OPTIONS (COLLECTIVELY, THE “SERVICE”).

YOU WARRANT AND REPRESENT THAT YOU ARE AT LEAST (18) YEARS OF AGE OR OLDER OR YOU MUST IMMEDIATELY STOP USE OF THE SERVICE. YOU ACKNOWLEDGE THAT YOU HAVE READ AND UNDERSTOOD AND UNCONDITIONALLY AGREED TO BE BOUND BY THE TERMS OF THIS AGREEMENT AND THAT THE TERMS OF THIS AGREEMENT WILL APPLY EACH TIME YOU ACCESS OUR SERVICE.

IF YOU ARE ENTERING INTO THIS AGREEMENT ON BEHALF OF A COMPANY OR OTHER LEGAL ENTITY, YOU REPRESENT THAT YOU HAVE THE AUTHORITY TO BIND SUCH ENTITY TO THESE TERMS AND CONDITIONS, IN WHICH CASE THE TERMS “YOU” OR “YOUR” SHALL REFER TO SUCH ENTITY.

These Terms incorporate by reference Optmyzr’s Privacy Policy, Data Processing Agreement, and any additional service-specific terms or guidelines published by Optmyzr (collectively, “Linked Policies”). In the event of a conflict, these Terms will control unless the Linked Policy expressly states otherwise.

Welcome & Service Description

Subject to the terms of this Agreement, Optmyzr will provide you with use of the Service, including a browser interface and data encryption, transmission, access and storage. Your registration for, and/or use of, the Service will be deemed to be your agreement to abide by this Agreement including any materials available on the Optmyzr website incorporated by reference herein, including but not limited to Optmyzr’s Privacy Policy, Data Processing Agreement and Optmyzr’s privacy and security policies.

For reference, a Definitions section is included at the end of this Agreement. Optmyzr offers multiple products and editions of its products. This Agreement governs all products and services offered by Optmyzr.

1. Privacy & Security; Disclosure

Optmyzr’s privacy and security policies may be viewed online on the Optmyzr website at https://www.optmyzr.com/information/privacy-policy/. For Users residing in the European Union, United Kingdom or Switzerland you may have additional rights under the EU General Data Protection Regulation (the “GDPR”), or under the UK Data Protection Act of 2018 if residing in the United Kingdom. We comply with all requirements for data processors and collectors as these terms are defined in the General Data Protection Regulation and require our data service providers to agree to Standard Contractual Clauses approved by the European Commission. For a full list of your rights regarding our use and process of your Personal Data please review our Privacy Policy via the link included in this section. For a full list of your rights regarding our use and process of your Personal Data please review our Privacy Policy via the link included in this section.Optmyzr reserves the right to modify its privacy and security policies in its reasonable discretion from time to time in our reasonable discretion.

You consent to receive communications from us electronically. Non-Optmyzr customers who receive communications may ‘opt out’ of receiving future marketing and other communications from Optmyzr at unsubscribe@optmyzr.com or from the preferences page when logged into your Optmyzr account.

Optmyzr customers will always receive account-related emails. When we modify our privacy and security policies you may be notified of the changes by email and will be required to confirm your consent the next time you access the Optmyzr websites (the “Site”) after any changes. If you do not consent to any change in our privacy and security policies as regards the collection and processing of your Personal Data and the change is required to provide you the requested Services or for a legal reason, you agree that your refusal to consent may impair your use our Services or require you to discontinue use of our Services. Optmyzr reserves the right to disclose who its customers are, including disclosure on the Site and in its marketing materials. You may opt out of such disclosure in writing at any time.

2. Contributor Disclosure

Optmyzr sponsor content may include blog(s), blog posts, notices, advertisements, sidebars, takeaways, embedded videos. (collectively “Contributor Content”) that are written or created by one or more contributors. (“Contributors”). Contributors receive cash compensation and/or other compensation for posting, uploading Contributor Content to the Service. The compensation received may influence Contributor Content uploaded, transmitted, and/or posted to the Service. The views and opinions expressed by any Contributor in Contributor Content on our Service is purely the Contributor’s own.

3. License Grant & Restrictions

Optmyzr hereby grants you a non-exclusive, non-transferable, limited, revocable, worldwide right to use the Service during the License Term, solely for your own internal business purposes, subject to the terms and conditions of this Agreement. In the event that your subscription is provided for a specific number of Users, your license to use the Service is limited to the specified number of Users.

All rights not expressly granted to you are reserved by Optmyzr and its licensors.

You may not access the Service for purposes of monitoring its availability, performance or functionality, or for any other benchmarking, reverse engineering, or other competitive purposes.

You shall not:

  1. license, sublicense, sell, resell, transfer, assign, distribute or otherwise commercially exploit or make available to any third party the Service, Optmyzr Technology or the Optmyzr Content in any way;
  2. modify or make derivative works based upon the Service, Optmyzr Technology or the Optmyzr Content;
  3. embed the Service as an “iframe” or “frame” from within another application; or
  4. reverse engineer or access the Service in order to:
    1. build a competitive product or service,
    2. build a product using ideas, features, functions or graphics that are similar to those related to the Service, or
    3. copy any ideas, features, functions or graphics of the Service
    4. use AI features to generate content that infringes the rights of others, violates platform rules, or contains unlawful, harmful, or misleading material.

The Service cannot be shared or used by more than one individual unless (and solely to the extent that) the Subscription allows for sharing within your internal organization. Sharing of the Service outside your organization is never allowed. The proper assignment of username and passwords for the Service and adherence to all terms of this Agreement and Subscription are your sole responsibility.

You are responsible for maintaining the confidentiality of your usernames, passwords and accounts. Usernames and passwords may not be shared by more than one individual, and may not be transferred from one individual to another unless the original User no longer requires, and is no longer permitted, access to the Service. You agree to immediately change your password and notify Optmyzr of any suspected or unauthorized access associated with your use of the Service or any other breach of security. You may use the Service only for your internal business purposes and shall not:

  1. send or store material containing software viruses, worms, Trojan horses or other harmful computer code, files, scripts, agents or programs;
  2. interfere with or disrupt the integrity or performance of the Service or the data contained therein, or Optmyzr’s sites, servers or networks;
  3. attempt to gain unauthorized access to the Service or its related systems or networks; or
  4. take any action that imposes an unreasonably or disproportionately large load on Optmyzr’s infrastructure.

Optmyzr shall be entitled to adjust the scope of the Service and the underlying technical infrastructure to reflect the continuing development of the Service and technical advances. Optmyzr reserves the right, in our sole discretion, to deny registration of a user account, prohibit or deny you access to the Site (or any part thereof), with or without prior notice.

4. Use of Artificial Intelligence

The Service may include features that incorporate artificial intelligence (“AI”), including, without limitation, recommendations, insights, and suggestions regarding campaign performance, budget optimization, and keyword management. Such AI features are provided solely to assist you in using the Service.

  1. All outputs generated by AI features are provided for informational purposes only. You remain solely responsible for reviewing and verifying any AI-generated outputs prior to relying upon or acting on such outputs. Optmyzr makes no representations or warranties regarding the accuracy, completeness, or fitness for a particular purpose of any AI-generated outputs.
  2. AI features may process Customer Data, including but not limited to campaign performance metrics, budgets, and account structure information, to generate outputs. Personal data shall not be used to train or fine-tune AI models. Optmyzr may utilize third-party AI providers (e.g., OpenAI) in connection with such features, provided that all such use shall be subject to the confidentiality, security, and privacy protections set forth in these Terms and in Optmyzr’s Privacy Policy.
  3. Storage and Logging. AI-generated outputs may be temporarily stored, cached, or logged for purposes of performance optimization, quality assurance, and debugging. Such storage shall be limited in duration and in accordance with applicable data retention obligations and Optmyzr’s security and privacy practices.
  4. AI-generated outputs may contain errors, omissions, or outdated information. Customer acknowledges and agrees that Optmyzr shall not be liable for any losses, damages, or claims arising from Customer’s reliance on AI-generated outputs, except to the extent such limitations are prohibited by applicable law.
  5. Restrictions on Use. Customers shall not use AI features to generate, upload, or disseminate content that is unlawful, harmful, or infringes the rights of any third party.

5. Your Responsibilities

You are responsible for all activity occurring under your User accounts and shall abide by all applicable local, state, national, federal and foreign laws, treaties and regulations in connection with your use of the Service, including those related to data protection, international communications and the transmission of technical or personal data. You shall:

  1. notify Optmyzr immediately of any unauthorized use of any password or account or any other known or suspected breach of security;
  2. report to Optmyzr immediately and use best efforts to stop immediately any copying or distribution of Optmyzr Content or Contributor Content that is known or suspected by you or your Users;
  3. not impersonate another Optmyzr user or provide false identity information to gain access to or use the Service;
  4. not use the Service to defame, abuse, harass, threaten or otherwise violate the legal right of others;
  5. not publish, post, upload, email, distribute or disseminate any defamatory, misleading, infringing or unlawful content; and
  6. not collect, store or transmit Personal Data about individuals or any information that is subject to applicable privacy laws or regulations without appropriate legal basis, consent, or authorization.

You are solely responsible for all text, logos and images (“Customer Content”), all advertisements and any website reachable from the advertisements generated using the Service. You hereby represent, warrant and covenant to Optmyzr and its third party suppliers that:

  1. any Customer Content you provide is and shall be accurate, complete and current,
  2. you have all necessary rights and are fully authorized to publish the Customer Content and create or have created advertisements, and
  3. all Customer Content complies with the requirements set forth by Google and Microsoft and any other integrated advertising platform on their respective websites with respect to the Google Ads and Microsoft Advertising programs and advertising of any other integrated advertising platform, as the case may be, including the trademark policies, policies regarding minors, editorial guidelines and creative limitations posted therein.

You hereby authorize Optmyzr to allow such Customer Content and advertisements to be published throughout the network of advertising channels operated by Microsoft and Google, and any other integrated advertising platform and their network of participating websites and other distribution outlets.

You further represent, warrant and covenant to Optmyzr and its suppliers that:

  1. at all times you shall comply with all applicable law;
  2. you will not generate, or encourage others to generate, automated or fraudulent impressions or clicks of advertisements on any Google, Microsoft or other integrated advertising network;
  3. you are responsible for obtaining and maintaining accounts for use of the Google Ads program and Microsoft Advertising program or the program of any other integrated advertising platform;
  4. your use of the Google Ads program or Microsoft Advertising or other integrated advertising platforms program is not for personal, family or household purposes;
  5. your advertisements do not and will not advertise illegal activity or constitute illegal or fraudulent business practices in the jurisdiction in which the advertisements are displayed;
  6. you will not misrepresent yourself, your age, or your affiliation with any person or entity, impersonate any person or entity, makes false or misleading statements; and
  7. forge headers or otherwise manipulates identifiers in order to disguise the origin of any information transmitted to or through the Services (either directly or indirectly through use of third-party software).

Further, you acknowledge and agree that Microsoft and/or Google or any other integrated advertising platform may, in its sole discretion:

  1. edit your Customer Content for size and fit purposes,
  2. label any advertisement as a “sponsored site,” “advertisement” or similar designation for clarification purposes,
  3. create advertisements based upon the Customer Content and other specifications provided by Optmyzr through the applicable API, and
  4. create, delete, modify and optimize your account.

Optmyzr does not own any Customer Content or advertisements provided by you hereunder, provided that you hereby grant Optmyzr a worldwide, royalty-free, non-exclusive right to use, reproduce, create derivative works of, distribute, perform, transmit and publish your Customer Content and advertisements for the sole purpose of providing you with the Service.

You are solely responsible for all URLs required or used by you in connection with the Service. Any URL that includes or incorporates any variation of the name Optmyzr (a “Optmyzr URL”) shall:

  1. be owned by Optmyzr,
  2. equire the consent of Optmyzr prior to your use, and
  3. only be used by you during the Term of this Agreement.

Any URL used by you in connection with the Service that does not include or incorporate the name Optmyzr shall be owned by you. For the avoidance of doubt, you are solely responsible for all Customer Content provided or published by you in connection with the Service under any URL (including any Optmyzr URL). You agree not to use any URL in a manner that infringes the rights of third parties or violates applicable law.

6. Account Information and Data

Optmyzr does not own any keyword data, information, performance data, paid search campaigns or material that you submit to the Service in the course of using the Service (collectively, “Customer Data”). You hereby grant Optmyzr a worldwide, royalty-free, non-exclusive right during the License Term to use, reproduce, create derivative works of, distribute, perform, transmit and publish your Customer Data for the sole purposes of:

  1. processing your Customer Data in connection with providing the Service to you, and
  2. storing or hosting the Customer Data in a remote database or on the Site for access by your Users.

Your private Customer Data is accessible only to you and persons explicitly authorized by you; data is NOT shared with other customers, or with any other third party; provided that Optmyzr reserves the right to use your Customer Data in order to compile, analyze and disclose to third parties aggregated metrics, data and trends related to the use of its offerings as long as such metrics, data and trends do not contain uniquely identifiable Customer Data.

You, not Optmyzr, shall have sole responsibility for the accuracy, quality, integrity, legality, appropriateness, and intellectual property ownership or right to use all Customer Data, and Optmyzr shall not be responsible or liable for the deletion, correction, destruction, damage, loss or failure to store any Customer Data. Use of the Service is subject to existing laws and legal processes. Nothing contained in this Agreement will limit Optmyzr’s right to comply with governmental, court and law enforcement requests or requirements relating to your use of the Service, which may include disclosing your Customer Data to the applicable authorities.

7. Intellectual Property Ownership

Optmyzr alone (and its licensors, where applicable) shall own all right, title and interest, including all related Intellectual Property Rights, in and to the Optmyzr Technology, the Optmyzr Content and the Service and any derivatives, suggestions, ideas, enhancement requests, feedback, recommendations or other information provided by you or any other party relating to the Service, and any aggregated metrics, data and trends compiled by Optmyzr.

This Agreement is not a sale and does not convey to you any rights of ownership in or related to the Service, the Optmyzr Technology or the Intellectual Property Rights owned by Optmyzr, Inc. The Optmyzr name, the Optmyzr logo, domain name, and the product and service names associated with the Service and Optmyzr Content are trademarks of Optmyzr or third parties, and no right or license is granted to use them hereunder. The Site may include trademarks, service marks or logos of third parties, all of which are the property of their respective owners. In addition, all content published on the Site belongs to Optmyzr and/or its licensors under applicable copyright law.

8. Third Party Interactions

During use of the Service, you may enter into correspondence with, purchase goods and/or services from, or participate in promotions of advertisers or sponsors showing their goods and/or services through the Service. Any such activity, and any terms, conditions, warranties or representations associated with such activity, are solely between you and the applicable third party.

Optmyzr and its licensors shall have no liability, obligation or responsibility for any such correspondence, purchase or promotion between you and any such third party. Optmyzr does not endorse any sites on the Internet that are linked through the Service. Optmyzr provides these links to you only as a matter of convenience, and in no event shall Optmyzr or its licensors be responsible for any content, products, or other materials on or available from such sites. Optmyzr provides the Service to you pursuant to the terms and conditions of this Agreement.

You recognize, however, that certain third-party providers of ancillary software, hardware or services may require your agreement to additional or different license or other terms prior to your use of or access to such software, hardware or services. Service features that interoperate with the Google Ads or Microsoft Advertising programs and any other integrated advertising program depend on the continuing availability of the Google Ads or Microsoft Advertising as the case may be, application programming interface (“API”) and program for use with the Services.

If Google Inc. or its affiliates (“Google”) or Microsoft, Inc. or its affiliates (“Microsoft”) or any other integrated advertising platform, or ceases to make the Google Ads API or program, or Microsoft Advertising API or program, or the API or program of any other integrated advertising platform as the case may be, available on reasonable terms for the Services, Optmyzr may cease providing such Service features and you shall have no payment obligations with respect to such Service features for periods following such cessation.

9. Subscriptions and Payment

Some portions of our Service are billed on a subscription basis (“Subscription”) You will be billed in advance on a recurring and periodic basis (“Billing Cycle”). Billing cycles are set either on a monthly, semi-annual (every six months), or annual (12 months) basis, depending on the type of subscription plan you select when purchasing a Subscription. You shall pay all fees or charges to your account in accordance with the Subscription and billing terms in effect at the time a fee or charge is due and payable. The initial charges will be equal to the current price of the chosen Subscription at the fee currently in effect.

All payments must be made in advance and amounts owed are payable via automated recurring credit card payment or electronic invoices. You must provide Optmyzr with a valid credit card as a condition to signing up for the Service. You hereby represent that you are authorized to provide any credit card you use to sign up for the Service. An authorized License Administrator may adjust the Service edition by executing an additional written Order Confirmation or using the web-based customer administration system within the Optmyzr product if it applies.

Changes to the Service edition will result in an adjustment to your fees, and will be subject to the following:

  1. the term for the new fees and new Service edition will be coterminous with the preexisting License Term (either Initial Term or Renewal Term, as the case may be);
  2. Service fees will be the then current, generally applicable license fee;
  3. any fee increase that results from changes made in the middle of a billing month will be charged in full on a pro-rated basis for the portion of the billing month following such change; and
  4. any fee reduction that results from changes made in the middle of a billing month will be pro-rated.

Optmyzr reserves the right to modify its fees and charges and to introduce new charges at any time, upon at least thirty (30) days prior notice to you, which notice may be provided by e-mail. All pricing terms are the confidential information of Optmyzr, and you agree not to disclose them to any third party.

10. Billing and Renewal

Optmyzr charges and collects in advance for use of the Service. Optmyzr will automatically renew your subscription as described below, and bill your credit card or submit electronic invoices as mutually agreed upon. The renewal charge will be equal to the Subscription in effect during the prior term, unless Optmyzr has given you at least thirty (30) days prior written notice of a fee increase, which shall be effective upon renewal and thereafter.

Fees for other services will be charged on an as-quoted basis. Optmyzr’s fees are exclusive of all taxes, levies, or duties imposed by taxing authorities, and you shall be responsible for payment of all such taxes, levies, or duties, excluding only United States (federal or state) taxes based solely on Optmyzr’s income.

Users in jurisdictions that collect value-add tax (“VAT”) must register as a business to use this Service. By registering in a jurisdiction that requires the collection of VAT, you warrant and represent that you are a business. Upon registration of your account you must provide Optmyzr your VAT registration number, and the name and principal address of your business so that we may comply with all VAT invoicing regulations. If you do not provide a valid VAT registration number or otherwise meet the requirements of this provision, Optmyzr reserves the right to terminate your account. When asked, you agree to provide Optmyzr with complete and accurate billing and contact information. This information includes your legal company name, street address, e-mail address, and name and telephone number of an authorized billing contact and License Administrator. You agree to update this information within thirty (30) days of any change to it. If the contact information you have provided is false or fraudulent, Optmyzr reserves the right to terminate your access to the Service in addition to any other legal remedies.

All invoices and payments to Optmyzr will be in US Dollars (USD), Euros and Australian Dollars (AUD). If you believe your invoice is incorrect, you must contact Optmyzr in writing within forty-five (45) days of the date of the invoice setting forth details regarding the inaccuracy to be eligible to receive an adjustment or credit, otherwise any inaccuracy will be deemed waived.

11. Non-Payment and Suspension

In addition to any other rights granted to Optmyzr herein, Optmyzr reserves the right to suspend or terminate this Agreement and your access to the Service if your account becomes more than 30 days delinquent (falls into arrears). You agree and acknowledge that Optmyzr has no obligation to retain Customer Data or Customer Content and that such Customer Data and Customer Content may be irretrievably deleted if your account is thirty (30) days or more delinquent.

12. Term

This Agreement commences on the Start Date which is the day you sign up on Optmyzr. Upon the expiration of the Initial Term, this Agreement will automatically renew for successive renewal terms equal in duration to the Initial Term (or one year, if the Initial Term is greater than one year) (each, a “Renewal Term”) at Optmyzr’s then current fees, unless either party gives Sufficient Written Notice. “Sufficient Written Notice” will be thirty (30) days prior to the expiration of the Initial Term or applicable Renewal Term, unless otherwise agreed upon. In the event this Agreement expires or is terminated for any reason, you agree to extract your Customer Data and Customer Content from the Optmyzr platform prior to the effective date of such expiration or termination. You agree and acknowledge that Optmyzr has no obligation to retain the Customer Data or Customer Content, and may delete such Customer Data and Customer Content 30 days after expiration or termination. Upon any expiration or termination of this Agreement, your rights to use any Optmyzr URLs shall immediately terminate. The following sections shall survive any expiration or termination of this Agreement: 1, 3, 4, 5, 6,7, 9, 11, 14, 16-30

13. Termination for Cause

Any breach of your payment obligations or unauthorized use of the Optmyzr Technology or Service will be deemed a material breach of this Agreement. Without limiting its ability to pursue other remedies, Optmyzr, in its sole discretion, may terminate your password, account or use of the Service if you breach or otherwise fail to comply with this Agreement.

Optmyzr takes the intellectual property rights of others seriously and expects you to do the same on our Website. We will respond to notices of copyright infringement that comply with the requirements of the Digital Millennium Copyright Act (“DMCA”) (17 U.S.C. § 512), or applicable law if contended infringement occurs outside the United States. If you believe in good faith that User Content available through our Services infringes one or more of your copyrights, you may provide us written notice (“Take Down Notice”) and include the following information: A physical or electronic signature of the owner or a person authorized to act on behalf of the owner of an exclusive right that is allegedly infringed; Identification of the copyrighted work claimed to have been infringed (including a hyperlink to said work(s), if available), or, if multiple copyrighted works at a single online site are covered by a single notification, a representative list of such works at that website; Identification of the material that is claimed to be infringing or to be the subject of infringing activity and that is to be removed or access to which is to be disabled and information reasonably sufficient to permit the service provider to locate the material (including a hyperlink to said work(s)); Information reasonably sufficient to permit the service provider to contact you, such as an address, telephone number, and, if available, an email; A statement that you have a good faith belief that use of the material in the manner complained of is not authorized by the copyright owner, his/her/its agent, or the law; and A statement that the information in the notification is accurate, and under penalty of perjury, that you are authorized to act on behalf of the owner of an exclusive right that is allegedly infringed. If you believe in good faith that a notice of copyright infringement has been wrongly filed against you, the DMCA permits you to send Optmyzr a counter-notice.

Any Take-Down Notice or counter-notice must meet the then-current statutory requirements imposed by the DMCA; see https://www.copyright.gov/title17/92appb.html for details. Any Take-Down Notice or counter-notice must be sent to: Attn: Frederick Vallaeys, Optmyzr Inc., 282 San Antonio Rd, Mountain View, CA 94040; or by email at dmca@optmyzr.com. Consult your legal advisor before filing a notice or counter-notice as there are penalties for false claims under the DMCA.

15. Representations & Warranties

Each party represents and warrants that it has the legal power and authority to enter into this Agreement. Optmyzr represents and warrants that it will provide the Service in a manner consistent with general industry standards reasonably applicable to the provision thereof and that the Service will perform substantially in accordance with the online Optmyzr help documentation (as may be updated from time to time) under normal use and circumstances.

In the event the Service fails to perform substantially in accordance with such help documentation, and you promptly notify Optmyzr, Optmyzr will modify the Service and/or the documentation so that it conforms. The foregoing is your sole and exclusive remedy for Optmyzr’s failure to satisfy the foregoing representation. You represent and warrant that you have not falsely identified yourself nor provided any false information to gain access to the Service and that your billing information is correct.

16. Mutual Indemnification

You shall indemnify and hold Optmyzr, its licensors and each such party’s parent organizations, subsidiaries, affiliates, officers, directors, employees, attorneys and agents harmless from and against any and all claims, costs, damages, losses, liabilities and expenses (including attorneys’ fees and costs) arising out of or in connection with:

  1. a claim alleging that use of the Customer Data or the Customer Content infringes the rights of, or has caused harm to, a third party;
  2. a claim, which if true, would constitute a violation by you of your representations and warranties;
  3. a claim arising from the breach by you or your Users of this Agreement; or
  4. any use or alleged use of your accounts or your passwords by any person, whether or not authorized by you, provided in any such case that Optmyzr:
    1. gives written notice of the claim promptly to you;
    2. gives you sole control of the defense and settlement of the claim (provided that you may not settle or defend any claim unless you unconditionally release Optmyzr of all liability and such settlement does not affect Optmyzr’s business or Service);
    3. provides to you all reasonably available information and assistance; and
    4. has not compromised or settled such claim.

Optmyzr shall indemnify and hold you and your parent organizations, subsidiaries, affiliates, officers, directors, employees, attorneys and agents harmless from and against any and all claims, costs, damages, losses, liabilities and expenses (including reasonable attorneys’ fees and costs) arising out of or in connection with a claim alleging that the Service directly and knowingly infringes a copyright, a U.S. patent issued as of the Effective Date, or a trademark of a third party; provided that you:

  1. promptly give written notice of the claim to Optmyzr;
  2. give Optmyzr sole control of the defense and settlement of the claim (provided that Optmyzr may not settle or defend any claim unless it unconditionally releases you of all liability);
  3. provide to Optmyzr all reasonably available information and assistance; and
  4. have not compromised or settled such claim.

Optmyzr shall have no indemnification obligation, and you shall indemnify Optmyzr pursuant to this Agreement, for claims arising from any infringement arising from the combination of the Service with any of your products, services, hardware or business process(es). If as a result of any infringement by the Service (other than as described in the preceding sentence) your use of the Service is enjoined by a court of law, Optmyzr will either modify the Service to make it non-infringing, acquire a license for you to continue using the Service, or if neither option is possible, refund to you the applicable fees paid by you in advance.

17. Disclaimer of Warranties

OPTMYZR AND ITS LICENSORS MAKE NO REPRESENTATION, WARRANTY, OR GUARANTY AS TO THE RELIABILITY, TIMELINESS, QUALITY, SUITABILITY, TRUTH, AVAILABILITY, ACCURACY OR COMPLETENESS OF THE SERVICE OR ANY CONTENT. OPTMYZR AND ITS MANAGERS, OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, CONTRIBUTOR(S), LICENSORS, LICENSEES, SERVICE PROVIDERS, AND OTHER AFFILIATES (COLLECTIVELY “ASSOCIATED PARTIES") DO NOT REPRESENT OR WARRANT THAT (A) THE USE OF THE SERVICE WILL BE SECURE, TIMELY, UNINTERRUPTED OR ERROR-FREE OR OPERATE IN COMBINATION WITH ANY OTHER HARDWARE, SOFTWARE, SYSTEM OR DATA, (B) THE SERVICE WILL MEET YOUR REQUIREMENTS OR EXPECTATIONS, (C) ANY STORED DATA WILL BE ACCURATE OR RELIABLE, (D) THE QUALITY OF ANY PRODUCTS, SERVICES, INFORMATION, LEADS OR OTHER MATERIAL PURCHASED OR OBTAINED BY YOU THROUGH THE SERVICE WILL MEET YOUR REQUIREMENTS OR EXPECTATIONS, (E) ERRORS OR DEFECTS WILL BE CORRECTED, OR (F) THE SERVICE OR THE SERVER(S) THAT MAKE THE SERVICE AVAILABLE ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS. EXCEPT AS EXPRESSLY SET FORTH HEREIN, THE SERVICE AND ALL CONTENT IS PROVIDED TO YOU STRICTLY ON AN “AS IS” AND “AS AVAILABLE” BASIS. ALL CONDITIONS, REPRESENTATIONS AND WARRANTIES, WHETHER EXPRESS, IMPLIED, STATUTORY OR OTHERWISE, INCLUDING, WITHOUT LIMITATION, ANY IMPLIED WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT OF THIRD PARTY RIGHTS, ARE HEREBY DISCLAIMED TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW BY OPTMYZR AND ASSOCIATED PARTIES.

NO OPINION, ADVICE, OR STATEMENT OF OPTMYZR OR ANY ASSOCIATED PARTY, WHETHER MADE ON THE SERVICE, OR OTHERWISE, SHALL CREATE ANY WARRANTY NOT OTHERWISE EXPRESSLY STATED HEREIN. IT IS YOUR RESPONSIBILITY TO EVALUATE THE ACCURACY AND COMPLETENESS OF ANY OPINION, ADVICE, INFORMATION OR STATEMENT AVAILABLE ON OPTMYZR SERVICE.

18. Limitation of Liability

IN NO EVENT SHALL OPTMYZR’S AGGREGATE LIABILITY EXCEED THE AMOUNTS ACTUALLY PAID BY AND/OR DUE FROM YOU IN THE CURRENT SUBSCRIPTION RENEWAL PERIOD IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO SUCH CLAIM. IN NO EVENT SHALL EITHER PARTY AND/OR ITS LICENSORS BE LIABLE TO ANYONE FOR ANY INDIRECT, PUNITIVE, SPECIAL, EXEMPLARY, INCIDENTAL, CONSEQUENTIAL OR OTHER DAMAGES OF ANY TYPE OR KIND (INCLUDING LOSS OF DATA, REVENUE, PROFITS, USE OR OTHER ECONOMIC ADVANTAGE) ARISING OUT OF, OR IN ANY WAY CONNECTED WITH THIS SERVICE, THE OPTMYZR TECHNOLOGY OR CONTENT, INCLUDING, BUT NOT LIMITED TO, THE USE OR INABILITY TO USE THE SERVICE, OR FOR ANY CONTENT OBTAINED FROM OR THROUGH THE SERVICE, ANY INTERRUPTION, INACCURACY, ERROR OR OMISSION, REGARDLESS OF CAUSE IN THE CONTENT, EVEN IF THE PARTY FROM WHICH DAMAGES ARE BEING SOUGHT OR SUCH PARTY’S LICENSORS HAVE BEEN PREVIOUSLY ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.YOU AGREE THAT IN THE EVENT YOU INCUR ANY DAMAGES, LOSSES OR INJURIES THAT ARISE OUT OF OPTMYZR’S ACTS OR OMISSIONS, THE DAMAGES, IF ANY, CAUSED TO YOU ARE NOT IRREPARABLE OR SUFFICIENT TO ENTITLE YOU TO AN INJUNCTION PREVENTING ANY EXPLOITATION OF THE OPTMYZR SERVICE, AND YOU WILL HAVE NO RIGHTS TO ENJOIN OR RESTRAIN THE DEVELOPMENT, PRODUCTION, DISTRIBUTION, ADVERTISING, EXHIBITION OR EXPLOITATION OF THE OPTMYZR TECHNOLOGY OR SERVICE, OR OTHER WEBSITE CONTENT OWNED OR CONTROLLED BY OPTMYZR AND ASSOCIATED PARTIES.

BY ACCESSING THE OPTMYZR WEBSITE YOU UNDERSTAND THAT YOU MAY BE WAIVING RIGHTS WITH RESPECT TO CLAIMS THAT ARE AT THIS TIME UNKNOWN OR UNSUSPECTED, AND IN ACCORDANCE WITH SUCH WAIVER, YOU ACKNOWLEDGE THAT YOU HAVE READ AND UNDERSTAND, AND HEREBY EXPRESSLY WAIVE, THE BENEFITS OF CALIFORNIA CODE § 1542, AND ANY SIMILAR LAW OF ANY STATE OR TERRITORY, WHICH PROVIDES AS FOLLOWS: “A GENERAL RELEASE DOES NOT EXTEND TO CLAIMS WHICH THE CREDITOR DOES NOT KNOW OR SUSPECT TO EXIST IN HIS FAVOR AT THE TIME OF EXECUTING THE RELEASE, WHICH IF KNOWN BY HIM MUST HAVE MATERIALLY AFFECTED HIS SETTLEMENT WITH THE DEBTOR.”

19. Additional Rights

Certain states and/or jurisdictions do not allow the exclusion of implied warranties or limitation of liability for incidental, consequential or certain other types of damages, so the exclusions set forth above may not apply to you.

20. Local Laws and Export Control

The Service provides services and uses software and technology that may be subject to United States export controls administered by the U.S. Department of Commerce, the United States Department of Treasury Office of Foreign Assets Control, and other U.S. agencies and the export control regulations of other applicable countries. You acknowledge and agree that the Service shall not be used, and none of the underlying information, software, or technology may be transferred or otherwise exported or re-exported to countries as to which the United States or any other applicable country maintains an embargo (collectively, “Embargoed Countries”), or to or by a national or resident thereof, or any person or entity on the U.S. Department of Treasury’s List of Specially Designated Nationals or the U.S. Department of Commerce’s Table of Denial Orders (collectively, “Designated Nationals”).

The lists of Embargoed Countries and Designated Nationals are subject to change without notice. By using the Service, you represent and warrant that you are not located in, under the control of, or a national or resident of an Embargoed Country or Designated National. You agree to comply strictly with all U.S. and other applicable export laws and assume sole responsibility for obtaining licenses to export or re-export as may be required. The Service may use encryption technology that is subject to licensing requirements under the U.S. Export Administration Regulations, 15 C.F.R. Parts 730-774 and Council Regulation (EC) No. 1334/2000.

Optmyzr and its licensors make no representation that the Service is appropriate or available for use in other locations. If you use the Service from outside the United States of America, you are solely responsible for compliance with all applicable laws, including without limitation export and import regulations of other countries. Any diversion of the Optmyzr Content or Customer Content contrary to United States or other applicable law is prohibited. None of the Optmyzr Content or Customer Content, nor any information acquired through the use of the Service, is or will be used for nuclear activities, chemical or biological weapons, or missile projects, unless specifically authorized by the United States government and other applicable governmental bodies for such purposes.

21. Communications, Notices, and Newsletters

You may opt in to receive our monthly newsletter, as well as invitations to our educational webinars and promotions for our products (collectively “Communications”). You may ‘opt out’ of receiving future marketing and other communications from Optmyzr at unsubscribe@optmyzr.com or from the Settings page at any time. Optmyzr customers will always receive account-related emails, such as administrative notices and service announcements or changes regarding policies governing use of our Services.

22. Interruption of Service

We reserve the right to update, modify, suspend, discontinue or close, temporarily or permanently, the Service (or any part thereof) at any time with or without notice. You agree that we shall not be liable to you or to any third party for any modification, suspension or discontinuance of the Service. To protect the integrity of the Service, we reserve the right at any time, in our sole discretion, to block users from certain IP addresses from accessing the Service.Transactions conducted through the Internet may be subject to interruption, blackout, delay or error. Optmyzr shall not be responsible in any way for loss of accuracy or timeliness of any message sent or transaction conducted through this Service arising from or in relation to any malfunctions in communication facilities that are out of the control of Optmyzr.

23. Notice

Optmyzr may give notice by means of a general notice on the Service, electronic mail to your e-mail address on record in Optmyzr’s account information, or by written communication sent by first class mail or pre-paid post to your address on record in Optmyzr’s account information. Such notice shall be deemed to have been given upon the expiration of 48 hours after mailing or posting (if sent by first class mail or pre-paid post) or 12 hours after sending (if sent by email). You may give notice to Optmyzr (such notice shall be deemed given when received by Optmyzr) at any time by any of the following: letter to Optmyzr delivered by nationally recognized overnight delivery service or first class postage prepaid mail to Optmyzr at 282 San Antonio Road; Mountain View CA 94040 in either case, or by email to legal@optmyzr.com addressed to the attention of: COO, Optmyzr.

24. Modification to Terms

Optmyzr reserves the right to modify the terms and conditions of this Agreement or its policies relating to the Service at any time, effective upon posting of an updated version of this Agreement on the Service. You are responsible for regularly reviewing this Agreement. Continued use of the Service after any such changes shall constitute your consent to such changes.

25. Assignment; Change in Control

This Agreement may not be assigned by you without the prior written approval of Optmyzr but may be assigned without your consent by Optmyzr to:

  1. a parent or subsidiary,
  2. an acquirer of assets, or
  3. a successor by merger.

Any purported assignment in violation of this section shall be void. Any actual or proposed change in control of you that results or would result in a direct competitor of Optmyzr directly or indirectly owning or controlling 50% or more of you shall entitle Optmyzr to terminate this Agreement for cause immediately upon written notice.

26. Free Trials

In the event that you are being provided with a free trial under this Agreement, all provisions of this Agreement pertaining to warranties by Optmyzr, indemnification by Optmyzr, payment obligations and similar shall not apply. In addition, notifications provided through the Service indicating the remaining number of days in the free trial shall constitute notice of termination. Further, Optmyzr may terminate a free trial at any time and for any reason.

27. Governing Law and Jurisdiction

All matters relating to the Service and these Terms and any dispute or claim arising therefrom or related thereto (in each case, including non-contractual disputes or claims), shall be governed by and construed in accordance with the internal laws of the State of California without giving effect to any choice or conflict of law provision or rule. Any legal suit, action, or proceeding arising out of, or related to, these Terms or the Service shall be instituted exclusively in the federal courts of the United States located in the Northern District of California or the courts of the State of California located in Santa Clara County, California although we retain the right to bring any suit, action, or proceeding against you for breach of these Terms in your country of residence or any other relevant country if you reside outside the United States. You waive any and all objections to the exercise of jurisdiction over you by such courts and to venue in such courts, including all forum non conveniens defenses.

28. Arbitration

Disputes in the United States and Non-European Member States
Any dispute, claim or controversy arising out of or relating to this Agreement or the breach, termination, enforcement, interpretation or validity thereof, including the determination of the scope or applicability of this agreement to arbitrate, shall be determined by confidential, binding arbitration in Santa Clara County, California, before one (1) arbitrator. The arbitration shall be initiated and conducted according to JAMS Arbitration Rules and Procedures, and where consistent, California law, without regard to or application of conflict of law principles of your state or country of residence, at the San Jose, California office of JAMS including the Optional Appeals Procedure. If you reside out of the state of California or the United States you understand and agree to submit to the jurisdiction and venue of Santa Clara County, California and hereby waive all forum non conveniens defenses.

The arbitrator shall be a disinterested attorney or retired judge experienced in e-commerce and/or intellectual property matters. Such arbitration shall include discovery proceedings as provided under Section 1283.05 of the California Code of Civil Procedure. The arbitration will be conducted in the English language, but any witness whose native language is not English may give testimony in the witness’ native language, with simultaneous translation into English at the expense of the party presenting the witness. Judgment on any award may be entered in any court of competent jurisdiction. The Parties hereto consent to the jurisdiction of the Superior Court of the State of California, and the United States Northern Judicial District of California, for purposes of enforcing this arbitration agreement and proceedings and entry of judgment on any award and further consent that any process or notice of motion or other application to the Court or the judge thereof may be served by certified or registered mail, return receipt requested. The prevailing party shall be awarded costs and reasonable attorneys’ fees associated with the arbitration.

You understand that by using the Website you GIVE UP YOUR RIGHT TO GO TO COURT, to assert or defend any claims between you and Optmyzr (except for matters brought in small claims court) BEFORE A JUDGE OR JURY. Judgment on the award rendered by the arbitrator may be entered in any court having competent jurisdiction over the parties. Any provision of applicable law notwithstanding, the arbitrator will not have authority to award damages, remedies or awards that conflict with these Terms.

Attorney Fees: In any arbitration or court action between the parties to enforce this Agreement or the rights of the parties hereunder, the prevailing party in such action (as determined by the arbitral panel or court) will be entitled to receive a reasonable sum for its attorney’s fees and all other reasonable costs and expenses incurred in such action or suit.

Small Claims Action: If your claim meets the requirements to file a small claims action, you agree to the sole jurisdiction and venue of any small claims court located in Santa Clara County, California. To the extent state law applies, California law shall govern without regard to or application of the conflict of law provisions of your state or country of residence.

No Class Action: You agree to give up your right to participate in a class action or class proceeding, including class arbitration, limited attorney general action, or other representative action or proceeding.

Disputes in European Member States and Switzerland.

This Agreement is governed by and construed in accordance with the laws of the State of California, USA, and the application of the United Nations Convention of Contracts for the International Sale of Goods is expressly excluded. Optmyzr both agrees to submit to the non-exclusive jurisdiction of the courts of the federal and state courts located in Santa Clara County,in the State of California, USA, which means that you may bring a claim to enforce your consumer protection rights in connection with this Agreement in California or in the EU country in which you live or Switzerland.

If you are a resident of a European Union country, Norway, Iceland, or Liechtenstein, you may have access to consumer dispute resolution bodies in your country of residence in accordance with applicable laws. If you would like to bring a matter to our attention, please contact us at info@optmyzr.com.

29. Limitation on Time to File Claims

ANY CAUSE OF ACTION OR CLAIM YOU MAY HAVE ARISING OUT OF OR RELATING TO THESE TERMS OF USE OR THE WEBSITE MUST BE COMMENCED WITHIN ONE (1) YEAR AFTER THE CAUSE OF ACTION ACCRUES, OTHERWISE, SUCH CAUSE OF ACTION OR CLAIM IS PERMANENTLY BARRED.

30. Feedback and Suggestions

If you submit feedback, comments, ideas or suggestions (collectively “Suggestions”) about the Service, you acknowledge that such Suggestions are unsolicited and that we may, but have no obligation, to use your Suggestions. You further agree and acknowledge that any use of your Suggestions by us, for any purpose, will be without any liability to us, or payment of any kind to you.

31. Notice of California Users

Under California Civil Code Section 1789.3, California website users are entitled to the following specific consumer rights notice: The Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs may be contacted in writing at 1625 N. Market Blvd., Suite S-202, Sacramento, California 95834, or by telephone at(800) 952-5210.

32. General

No text or information set forth on any other purchase order, preprinted form or document shall add to or vary the terms and conditions of this Agreement. If any provision of this Agreement is held by a court of competent jurisdiction to be invalid or unenforceable, then such provision(s) shall be construed, as nearly as possible, to reflect the intentions of the invalid or unenforceable provision(s), with all other provisions remaining in full force and effect. No joint venture, partnership, employment, or agency relationship exists between you and Optmyzr as a result of this Agreement or use of the Service. The failure of Optmyzr to enforce any right or provision in this Agreement shall not constitute a waiver of such right or provision unless acknowledged and agreed to by Optmyzr in writing.

This Agreement, together with any applicable Subscription Conditions and Privacy Policy, comprises the entire agreement between you and Optmyzr and supersedes all prior or contemporaneous negotiations, discussions or agreements, whether written or oral, between the parties regarding the subject matter contained herein. In the event that any of your Users are contractors to your organization, you agree that such contractors shall be required by written agreement to comply with all applicable restrictions set forth in this Agreement, and you shall be fully liable for and indemnify Optmyzr with respect to any failure of any contractor to so comply.

33. Definitions

As used in this Agreement now or hereafter associated herewith: “Agreement” means this Terms of Use and all modifications thereto; “Billing Cycle” means the recurring and periodic basis during which bills are prepared for services, set either on a monthly, semi-annual, or annual basis in advance of services being performed; “Contributor” means any person that receives a form of cash or other compensation for posting, uploading Contributor Content to the Service; “Contributor Content” means blog(s), blog posts, notices, advertisements, sidebars, takeaways, embedded videos uploaded, posted or otherwise transmitted by Contributor; “Customer Content” means all text, logos and images uploaded, posted or otherwise transmitted by the Customer;“Initial Term” means the initial period during which you are obligated to pay for the Service equal to the billing frequency selected by you during the subscription process; “Intellectual Property Rights” means unpatented inventions, patent applications, patents, design rights, copyrights, trademarks, service marks, trade names, trade dress, domain name rights, mask work rights, know-how and other trade secret rights, and all other intellectual property rights, derivatives thereof, and forms of protection of a similar nature anywhere in the world; “License Administrator(s)” means those Users designated by you who are authorized to purchase licenses and subscriptions online through the Site and to create User accounts and otherwise administer your use of the Service; “License Term(s)” means the period(s) during which a specified number of Users are licensed to use the Service pursuant to the Subscription(s); “Optmyzr” means Optmyzr, Inc., a Delaware corporation, having its principal place of business at 282 San Antonio Rd, Mountain View, CA 94040, USA; “Optmyzr Content” means any thought leadership published or otherwise made available by Optmyzr, including without limitation white papers, blog content, newsletters and any other publications; “Optmyzr Technology” means all of Optmyzr’s proprietary technology (including software, hardware, products, processes, algorithms, user interfaces, know-how, techniques, designs and other tangible or intangible technical material or information) made available to you by Optmyzr in providing the Service; “Opt out” means to unsubscribe and no longer receive product or service information; “Personal Data” has the meaning provided in the Optmyzr Privacy Policy; “Renewal Term” means subsequent terms after expiration of the Initial Term; “Service(s)” means the specific edition of Optmyzr’s online search engine marketing services, developed, operated, and maintained by Optmyzr, accessible via the website optmyzr.com and other related websites (the “Site”(s)) or another designated web site or IP address, and any ancillary online or offline products and services provided to you by Optmyzr, to which you are being granted access under this Agreement, including without limitation the Optmyzr Technology, the Optmyzr Content and any support services agreed to by Optmyzr; “Start Date” means the date you sign up on Optmyzr; “Subscription(s)” means signing up for the Service online through the Site or in written form, specifying, among other things, the number of Users, if applicable, and other services contracted for, the applicable fees, the billing period, the payment method, and other charges as agreed to between the parties, each such Subscription to be incorporated into and to become a part of this Agreement (in the event of any conflict between the terms of this Agreement and the terms of any such Subscription, the terms of this Agreement shall prevail); “Suggestions” means comments, ideas or feedback; “User(s)” means your employees, representatives, consultants, contractors or agents who are authorized to use the Service and have been supplied user identifications and passwords by you (or by Optmyzr at your request); and “You” or “Your” means the person, company or other legal entity that has agreed to and is bound by the terms of this Agreement.

34. Questions or Additional Information

If you have questions regarding this Agreement or wish to obtain additional information, please send an e-mail to info@optmyzr.com.