BrightonSEO San Diego: Frederick Vallaeys

In this talk, Fred will share some of the ways GPT and generative AI can help advertisers streamline their account management routines. While GPT is best known for its ability to write ad texts, Fred will show ways it can be used to do much more, including creating audiences, identifying the relevance of search terms, and even creating scripts to automate entire workflows. Fred will also shed light on some of the more technical details of generative AI and how it compares with the old-school machine-learning flavors of AI that have been part of digital marketing for much longer. You will learn how to use generative AI yourself in a scalable way so that you can go beyond chatGPT and deploy generative AI across the multitude of accounts and campaigns you’re responsible for.

Manchester Grand Hyatt, San Diego

BrightonSEO San Diego: Navah Hopkins

The most important part of digital advertising is mapping the right message to the right audience. However in the privacy first web our ability to precisely target (never mind track) has become spotty at best. Instead of giving into despair, attendees can attend this data backed and action item oriented session meant for in-house and agency marketers who need to reinvent their creative workflows in a privacy-first and cross-channel world.

Manchester Grand Hyatt, San Diego

HeroConf - London July 19, 2022

As PPC marketers, we’re used to working at internet speed, dealing with hundreds of changes from the ad engines every year, forcing us to recalibrate how we deliver performance. But since we saw each other at the last HeroConf, that pace of change has only accelerated because the pandemic-driven new normal demanded it. So doing things virtually became a necessity, and even the slowest adopters had to join the world of digital natives and start working, playing, and buying online. What it takes to be the best digital marketer has changed along with everything else. Learn how today’s modern marketer is different from the marketers we networked with at HeroConf before the world changed two years ago.

9 AM

London, England

SMX Munich 2022, March 17

Whether you love or hate responsive search ads, they are the only text ad format Google will support after expanded text ads are retired later in 2022. What’s the strategy that can help you deliver great results from RSAs? Join Fred Vallaeys, CEO of Optmyzr, to learn what the data from the analysis of thousands of advertisers teaches us. He'll answer such questions as: Can you improve performance by pinning ad components? Does A/B testing still matter when RSAs effectively A/B test between their elements? Does Google favor ads that don’t use pinning? How much variation in headlines improves results the most? What is the impact of using keyword insertion, ad customizers, countdowns or location insertion? and more. Ultimately, we'll set you on your way to make the transition from ETAs to RSAs as smooth as possible. After this session, you'll be able to create a strategy for RSAs, test what works now before ETAs go away, and you will understand which elements increase performance.

12:00 AM PT

Munich, Germany

SMX Munich 2022, March 16

By now it's clear automation in SEA is here to stay, so join this session to learn what you can do to set your campaigns apart from all the others using the exact same automations as you. Google is flexing its machine learning muscle and rolling out a constant stream of new automations, like Performance Max campaigns, Optimized Targeting, Responsive Search Ads, Smart Bidding and more. But that doesn't mean your work in PPC is done. Your power lies in knowing which automations to combine, what advanced settings to use and how to test more effectively. When you attend this session, you will come away with actionable ways to take control and unlevel the playing field back in your favor.

1:30 AM PT

Munich, Germany

SMX Paris 2022, March 15

By now it's clear automation in SEA is here to stay, so join this session to learn what you can do to set your campaigns apart from all the others using the exact same automations as you. Google is flexing its machine learning muscle and rolling out a constant stream of new automations, like Performance Max campaigns, Optimized Targeting, Responsive Search Ads, Smart Bidding and more. But that doesn't mean your work in PPC is done. Your power lies in knowing which automations to combine, what advanced settings to use and how to test more effectively. When you attend this session, you will come away with actionable ways to take control and unlevel the playing field back in your favor.

1:00 AM PT

Étoile Business Center

HeroConf - Austin Feb 1, 2022

Scripts have come a long way since their introduction in 2012. Google’s even introducing a brand new version of scripts to go along with the new Ads API. Join the OG scripts guru to learn what’s new in scripts from Google and Microsoft, where to find new free scripts that are updated and will still work, and learn some techniques for automating PPC accounts using your own methodology rather than giving all the control to Google.

11:00 AM

Austin, Texas

HeroConf - Austin Jan 31, 2022

As PPC marketers, we’re used to working at internet speed, dealing with hundreds of changes from the ad engines every year, forcing us to recalibrate how we deliver performance. But since we saw each other at the last HeroConf, that pace of change has only accelerated because the pandemic-driven new normal demanded it. So doing things virtually became a necessity, and even the slowest adopters had to join the world of digital natives and start working, playing, and buying online. What it takes to be the best digital marketer has changed along with everything else. Learn how today’s modern marketer is different from the marketers we networked with at HeroConf before the world changed two years ago.

9:00 AM

Austin, Texas

Friends of Search

Automation has been one of the big themes in PPC for several years and now that every advertiser has access to the same high quality, low cost automations, how can they set themselves apart? In other words, how can an advertiser win when all their competitors have the same tools? Some long-held beliefs will need to be challenged and old best practices will need to be changed. Optmyzr CEO, Fred Vallaeys, will share new RSA optimization techniques based on a recent massive study of Optmyzr data and he’ll also cover ways to manipulate Smart Bidding into driving more results.

4:40 PM PST

Brussels, Belgium

SMX Next

Moving a step closer to near-total PPC automation, Google Ads recently announced that starting from July 2022, Responsive Search Ads (RSAs) will be the only search ad type in standard search campaigns. Fred will talk about this change and how you can optimize RSAs in your campaigns.

9:40 AM PST

Online

ADworld Experience

Fred will talk about when you should implement PPC automation — especially to maximize your time and resources allowing you to pass off mundane, repetitive, or time-consuming tasks to focus on overall campaigns and marketing strategy.

2 PM, CEST

Bologna, Italy

Search Seekers virtual conference

Fred will explain why PPC experts need to change how they think about optimizing SME accounts. He will share 5 techniques on PPC automation for working with the machines to drive better results in the areas like bid management, targeting, and messaging.

All time zones

Virtual conference