Upcoming EventVibe Coding: The New Superpower for Marketers in the Age of AIFrederick Vallaeys introduces “vibe coding”, a future-ready skillset that blends strategic creativity with AI prompting, scripting, and automation. Learn how to …Get Ticket
Keywords and Landing Pages Are Dead. Welcome to the Era of Prompt-Driven PPCFrederick Vallaeys uncovers how generative AI is redefining search behavior, why keywords and landing pages are losing relevance, and how marketers can leverage Google’s new …
Advanced Google Ads Workshop: Winning in the Age of AI-Driven SearchA full-day, expert-led workshop with Frederick Vallaeys designed for performance marketers who want to structure campaigns, optimize bidding, craft high-impact creative, harness …
From Scripts to Vibes. Code-Free Creativity for Digital MarketersIn his Keynote session, Fred Vallaeys, breaks down what the shift to AI-first interfaces means for PPC. From automating Google Ads workflows with prompts to designing systems that …
Work Smarter, Not Harder: GPT and Automation Hacks for Modern AdvertisersJoin Fred Vallaeys, the most influential PPC marketer of 2024, for an incredible session packed with insights and practical strategies to transform your marketing efficiency …
PPC and SEO: How to harness the changes to enable integrated marketingThis session is designed to give ideas for collaboration, whilst still ensuring that SEOs and PPCs are winning for their brands in the ways they can. It is well-suited to agency …
PMax Strategies That Will Unlock High ROIThis session is not a love letter to Pmax nor is it a critique of the format. It’s an honest assessment of what advertisers can do, whether they’re in-house or agency, to make the …
Keynote: The Best New GenAI Tools: Life Hacks for YOUAre you ready to supercharge your marketing and life skills with the help of AI? This session is all about how to use GenAI tools and hacks to make a better version of YOU. Fred …
Meet Your New Ad Scripts Programmer: GPTAd scripts are a free way to automate essential PPC tasks, but until recently, they could be intimidating for marketers. But thanks to GenAI, you now have a capable script …
Using PPC to Fix Conversion Tracking and Lead FlowLead generation in paid media is challenging due to tools often favoring e-commerce or requiring more conversions than typical lead gen campaigns can achieve. This session will …
PPC for Lead GenerationLead gen has been hard with paid media due to e-commerce-focused tools. We'll discuss twisting these tools for lead gen, conversion tracking, and core strategies. This session is …
Advanced PPC TacticsElevate your pay-per-click campaigns with cutting-edge strategies. In this advanced session, we'll dive deep into the latest PPC tactics that are driving results on both Google Ads …
Mastering Local/Global PPC: Data-Driven Strategies for SuccessDiscover which outdated strategies are no longer viable based on large sample size data sets, including the limitations of running only phrase and exact match keywords, ignoring …
