About the Event

“Automation is having a dramatic effect on how PPC pros set up, manage and measure their campaigns. Join paid search all-stars Brad Geddes and Frederick Vallaeys for an exciting debate about Google’s ad automation, responsive search ads and advice for how advertisers should be adapting. \n\nAfter this session, you’ll be able to: \n- Explain the pros and cons of Google automation\n- Know what to consider when applying Google automation in your own accounts\n- Execute strategies for running, measuring and optimizing RSAs\n- Start future-proofing your ads strategy\n