An Epic Ads Automation Debate: RSAs vs ETAs

SMX Fall 2020

Event Information

Event Speaker

Frederick Vallaeys

Founder & CEO

Frederick Vallaeys




Available to stream on demand

All time zones

Event Site

Session Details

About the Event

“Automation is having a dramatic effect on how PPC pros set up, manage
and measure their campaigns. Join paid search all-stars Brad Geddes and Frederick
Vallaeys for an exciting debate about Google’s ad automation, responsive search
ads and advice for how advertisers should be adapting. \n\nAfter this session, you’ll
be able to: \n- Explain the pros and cons of Google automation\n- Know what to consider
when applying Google automation in your own accounts\n- Execute strategies for running,
measuring and optimizing RSAs\n- Start future-proofing your ads strategy\n