About the Event

“Automation is having a dramatic effect on how PPC pros set up, manage
and measure their campaigns. Join paid search all-stars Brad Geddes and Frederick
Vallaeys for an exciting debate about Google’s ad automation, responsive search
ads and advice for how advertisers should be adapting. \n\nAfter this session, you’ll
be able to: \n- Explain the pros and cons of Google automation\n- Know what to consider
when applying Google automation in your own accounts\n- Execute strategies for running,
measuring and optimizing RSAs\n- Start future-proofing your ads strategy\n