Friends of Search Brussels 2020
Feb 5, 2020 4:15 PM
How to take back control of PPC in an AI world
About this event:

The push towards more automation from the PPC ad engines is relentless. Smart bidding, smart creatives, smart campaigns, close variant keywords, and the list goes on. These technologies offer time savings and can find insights that would be hard for humans to find. But they are also complex, don’t explain their decisions very well, and are beyond what most advertisers could create on their own.