The push towards more automation from the PPC ad engines is relentless. Smart bidding, smart creatives, smart campaigns, close variant keywords, and the list goes on. These technologies offer time savings and can find insights that would be hard for humans to find. But they are also complex, don’t explain their decisions very well, and are beyond what most advertisers could create on their own. Learn how can you take advantage of the benefits that these AI automations offer while at the same time taking back some of the control you lost when you started relying on these systems. We’ll tell you how to un-level the playing field so that your automated campaigns will be better than your competitors’ and help you take your results to the next level.
How to stay in control of your campaigns when AI takes over