The Anatomy of the Modern Marketer - Keynote

As PPC marketers, we’re used to working at internet speed, dealing with hundreds of changes from the ad engines every year, forcing us to recalibrate how we deliver performance. But since we saw each other at the last HeroConf, that pace of change has only accelerated because the pandemic-driven new normal demanded it. So doing things virtually became a necessity, and even the slowest adopters had to join the world of digital natives and start working, playing, and buying online. What it takes to be the best digital marketer has changed along with everything else. Learn how today’s modern marketer is different from the marketers we networked with at HeroConf before the world changed two years ago.