Pubcon’s PPC and Conversion training session will focus on three areas: mastering your AdWords Quality Score, going beyond text ads to the mastery of dynamic ads, and working with Adwords scripts.
- Mastering Quality Score. Quality Score is one of the most important metrics inside your AdWords account. It helps to determine your ad position and your bid. Raising your quality score can decrease your bids. In this session, we will dissect quality score and its various components. You will walk away with actionable strategies for increasing your account’s quality scores.
- Mastering Dynamic Ads. DSAs, RLSA, RDSAs, and remarketing are ad formats that go beyond just picking keywords to serve your text ads. You can leverage Google’s crawling technology to create keywordless ad groups with DSAs, use behavioral signals in search with RLSAs, or combine multiple targeting types together. In this session, we will break down these ad formats, their targeting types, and walk you through website segmentation so you can take advantage of these creative ways to target your ads to users.
- Adwords Scripts. Managing PPC accounts can be highly time consuming, and you can cut time and costs by automating your accounts. Learn what automation is, when to automate versus when to use computer-assisted or manual analysis, and review a number of free tools that can help you automate your PPC accounts to save time and money.Pubcon’s PPC and Conversion training session will focus on three areas: mastering your AdWords Quality Score, going beyond text ads to the mastery of dynamic ads, and working with Adwords scripts.
Pubcon’s PPC and Conversion Masters Group Workshop Speakers: Brad Geddes and Frederick Vallaeys