SMX Advanced
Jun 12, 2018 3:15 PM
Machines & Humans: A SWOT Analysis
About this event:

The question is no longer whether we automate or manage campaigns by hand... it's how to best supplement human brain power with the capabilities of machine -- algorithms, machine-learning and AI -- to achieve superior results better, faster and more consistently.

In this session, you'll learn the strengths, weaknesses, opportunities and threats associated with increasing the involvement of, and reliance upon, machine-based methods to assist with paid search advertising.