---
title: "Lead Gen in the Age of AI: Leveraging New Ad Formats for Full Funnel Marketing"
description: "Join Aaron Levy at SMX Advanced Europe to learn the advanced playbook for lead gen accounts — where Demand Gen, AI Max, and Performance Max fit, and how to use micro conversions to teach the algorithm what a qualified lead looks like."
date: "2026-09-30"
url: "https://www.optmyzr.com/events/smx-advanced-europe-2026-lead-gen-in-the-age-of-ai/"
speaker: "Aaron Levy"
speakerTitle: "Evangelist, Optmyzr"
location: "Meliá Hotel Berlin, Friedrichstraße, Berlin, 103 10117"
---

# Lead Gen in the Age of AI: Leveraging New Ad Formats for Full Funnel Marketing

> Google's shift toward AI-powered ad formats has changed what "good" lead gen looks like. Default settings and old best practices aren't enough anymore. This session covers the advanced playbook for lead gen accounts — where Demand Gen, AI Max, and Performance Max actually fit (and where they don't), and how to use micro conversions to teach the algorithm what a qualified lead looks like.

**Speaker:** Aaron Levy — Evangelist, Optmyzr
**Date:** September 30, 2026
**Location:** Meliá Hotel Berlin, Friedrichstraße, Berlin, 103 10117



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*Source: [Lead Gen in the Age of AI: Leveraging New Ad Formats for Full Funnel Marketing](https://www.optmyzr.com/events/smx-advanced-europe-2026-lead-gen-in-the-age-of-ai/)*
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