---
title: "New Best Practices: What's Working (and not) in the Age of AI"
description: "Join Aaron Levy at SMX to learn how to guide automation, optimize Performance Max and AI Max, and maintain strategic control while maximizing PPC performance."
date: "2026-03-10"
url: "https://www.optmyzr.com/events/smx-munich-new-best-practices/"
speaker: "Aaron Levy"
speakerTitle: "Evangelist, Optmyzr"
location: "Internationales Congress Center Munich, Germany"
---

# New Best Practices: What's Working (and not) in the Age of AI

> Automation is everywhere—but what really works? Aaron Levy shares data-backed insights from thousands of accounts, revealing how to leverage Smart Bidding, Performance Max, and AI tools while keeping full strategic control of your campaigns.

**Speaker:** Aaron Levy — Evangelist, Optmyzr
**Date:** March 10, 2026
**Location:** Internationales Congress Center Munich, Germany



---

*Source: [New Best Practices: What's Working (and not) in the Age of AI](https://www.optmyzr.com/events/smx-munich-new-best-practices/)*
*© Optmyzr. All rights reserved.*