SMX West 2020 - Campaign Structure
Feb 19, 2020 10:05 AM
The Art Of Structuring Campaigns
About this event:

After this session you will be able to:

  • Know the pros and cons of popular structures like alpha/beta, SKAG, GriP, ...
  • Understand how your structure impacts the performance of modern automations like Smart Bidding from Google
  • Deploy free automations that help maintain your target structure in a dynamic environment
  • Work with free tools from the search engines to analyze data in a way that makes sense to your business, even when your account structure doesn't follow those same patterns.

This session will touch on account structure for search and shopping campaigns with a primary focus on Google Ads.