After this session you will be able to:
- Know the pros and cons of popular structures like alpha/beta, SKAG, GriP, ...
- Understand how your structure impacts the performance of modern automations like Smart Bidding from Google
- Deploy free automations that help maintain your target structure in a dynamic environment
- Work with free tools from the search engines to analyze data in a way that makes sense to your business, even when your account structure doesn't follow those same patterns.
This session will touch on account structure for search and shopping campaigns with a primary focus on Google Ads.