---
title: "AI-Amplified Marketers: How Agents and MCPs Turn AI Into Real PPC Workflows"
description: "See how AI agents connected to marketing systems through MCPs and specialized intelligence layers unlock PPC capabilities that were previously difficult or impossible"
date: "2026-10-13"
url: "https://www.optmyzr.com/events/spotlightconf-2026/"
speaker: "Frederick Vallaeys"
speakerTitle: "Co-founder & CEO, Optmyzr"
location: "Old Billingsgate, 16 Lower Thames St, London, UK"
---

# AI-Amplified Marketers: How Agents and MCPs Turn AI Into Real PPC Workflows

> AI tools can write ads and summarize reports — but when marketers try to use AI directly inside complex ad platforms, they hit a wall. Frederick Vallaeys will show how a new architecture of AI agents, MCPs, and specialized intelligence layers unlocks PPC capabilities that were previously difficult or impossible.

**Speaker:** Frederick Vallaeys — Co-founder & CEO, Optmyzr
**Date:** October 13, 2026
**Location:** Old Billingsgate, 16 Lower Thames St, London, UK



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*Source: [AI-Amplified Marketers: How Agents and MCPs Turn AI Into Real PPC Workflows](https://www.optmyzr.com/events/spotlightconf-2026/)*
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