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Past Event

Using PPC to Fix Conversion Tracking and Lead Flow

Lead generation in paid media is challenging due to tools often favoring e-commerce or requiring more conversions than typical lead gen campaigns can achieve. This session will cover how to adapt e-commerce tools like Performance Max for lead gen, set up conversion tracking with CRM data, and apply core lead gen strategies.

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Event Information

Where

Bologna, Italy

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When

18 Oct 2024

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Website

eventee.co

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