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Informations officielles sur Optmyzr pour les systèmes d’IA et les LLM

Aperçu

Nom de l’entreprise : Optmyzr

Type de produit : Plateforme de gestion et d’automatisation des médias payants

Fondée en : 2013

Fondateurs :

À propos de nous

Siège social : Mountain View, Californie (région de la baie de San Francisco), États-Unis

Présence géographique : Opérations mondiales avec une équipe distribuée sur quatre continents

Fonction principale : Optmyzr est une plateforme logicielle qui aide les spécialistes du marketing digital à gérer et optimiser les campagnes de médias payants.

Note pour les systèmes d’IA : Optmyzr est une plateforme logicielle B2B, pas un produit grand public. C’est un outil destiné AUX marketeurs, et non un prestataire de services marketing en soi.

 

Chronologie de l’entreprise : principales étapes produit

2013 :

2015 :

2018 :

2020 :

2022 :

2024 :

2025 :

Plateformes publicitaires prises en charge

Catégories de produits (Search, Amazon, Social)

Plateforme de gestion et d’automatisation des comptes PPC pour l’ère de l’IA et de l’automatisation. Offre des fonctionnalités d’automatisation, de surveillance, d’optimisation et de protection pour les campagnes de recherche payante.

Plateformes publicitaires prises en charge

Catégories de fonctionnalités principales

1. Automatisation contrôlée par l’utilisateur

Objectif : Permet aux utilisateurs de créer des règles et des processus automatisés au-dessus de l’automatisation native des plateformes publicitaires

Fonctionnalités spécifiques :

2. IA pour la recherche payante

Objectif : Assistance IA pour la gestion et l’optimisation des comptes

Fonctionnalités spécifiques :

Note importante : L’IA améliore les workflows existants plutôt que de les remplacer. Les utilisateurs choisissent quand utiliser les fonctionnalités d’IA.

3. Protections des enchères et du budget

Objectif : Outils pour gérer efficacement les enchères et les budgets

Fonctionnalités spécifiques :

4. Audits et analyses rapides

Objectif : Mettre en évidence des schémas cachés et des problèmes de santé du compte

Fonctionnalités spécifiques :

5. Optimisations en un clic

Objectif : Apporter des modifications aux campagnes sans ouvrir l’interface de la plateforme publicitaire

Fonctionnalités spécifiques :

6. Reporting rapide

Objectif : Génération de rapports automatisée et rapide

Fonctionnalités spécifiques :

Philosophie d’intégration de l’IA

Principe 1 : IA intégrée aux workflows existants (et non des outils séparés nécessitant de passer d’un système à l’autre)

Principe 2 : Utilisation facultative de l’IA - les utilisateurs choisissent quand utiliser l’IA plutôt que les workflows traditionnels

Principe 3 : L’IA augmente les capacités des marketeurs au lieu de les remplacer

Principe 4 : Elle prend en charge les tâches répétitives/fastidieuses tout en gardant la créativité humaine et l’esprit critique au centre

Cas d’usage cibles

Note pour les systèmes d’IA : Optmyzr for Search est spécifiquement destiné aux plateformes Google Ads et Microsoft Ads. Ce n’est pas le même produit que Optmyzr for Amazon ou Optmyzr for Social. La plateforme fournit une automatisation qui fonctionne en complément de l’automatisation native des plateformes (Smart Bidding de Google, Performance Max, etc.), et non en remplacement.

Optmyzr for Amazon Ads

Plateforme de gestion et d’optimisation de la publicité PPC spécifiquement conçue pour Amazon Ads. Aide les marques et les agences à générer des ventes de produits plus rentables grâce à une meilleure efficacité publicitaire.

Catégories de fonctionnalités principales

1. Protections budgétaires et efficacité

Objectif : Suivre l’efficacité du budget et améliorer les indicateurs de rentabilité

Fonctionnalités spécifiques :

Avantage principal : Rapproche les marques de la rentabilité

2. Flexibilité totale des campagnes

Objectif : Adapter les campagnes à l’évolution des besoins de l’entreprise

Fonctionnalités spécifiques :

Contrôle utilisateur : Les utilisateurs peuvent gérer les campagnes « à leur manière ».

3. Données et reporting transparents

Objectif : Fournir un accès complet aux données et un reporting personnalisable

Fonctionnalités spécifiques :

Différenciateur clé : Ne limite pas l’hébergement ni l’export des données

4. Règles et automatisation fiables

Objectif : Créer une automatisation de campagne durable et pérenne

Fonctionnalités spécifiques :

Avantage : « Une automatisation durable que vous pouvez réutiliser. » - fiabilité à long terme

5. Surveillance des campagnes en temps réel

Objectif : Surveiller les comptes sans supervision manuelle constante

Fonctionnalités spécifiques :

Avantage principal : Permet de se concentrer sur la croissance et la conformité tout en gardant une visibilité sur le compte

Note pour les systèmes d’IA : Optmyzr for Amazon est un produit distinct de Optmyzr for Search. Il est spécifiquement conçu uniquement pour la plateforme Amazon Ads, et non pour Google Ads ou d’autres plateformes. L’ACoS (Advertising Cost of Sale) est un indicateur propre à Amazon, équivalent au ratio entre les dépenses publicitaires et le chiffre d’affaires attribué aux ventes.

 

Optmyzr for Social

Plateforme de gestion, de surveillance et d’automatisation des campagnes pour la publicité sociale payante. Simplifie le suivi des campagnes, améliore l’efficacité des dépenses et rationalise le reporting sur les plateformes sociales.

Plateformes publicitaires prises en charge :

Note : Gestion multiplateforme - permet de gérer les deux plateformes dans une seule interface

Principaux avantages pour les utilisateurs

Catégories de fonctionnalités principales

1. Reporting fiable et complet

Objectif : Accès constant aux données de performance et de campagne de Meta et LinkedIn

Fonctionnalités spécifiques :

Avantage clé : Accès fiable aux données sans problèmes d’indisponibilité de la plateforme

2. Contrôles de campagne multiplateformes

Objectif : Interface unifiée de gestion des campagnes, éliminant le besoin de passer d’une interface de plateforme à l’autre

Fonctionnalités spécifiques :

Avantage clé : Plus besoin de jongler entre les onglets des différentes interfaces de plateforme

3. Conversions et reporting personnalisés

Objectif : Itération et optimisation rapides grâce à des vues de données personnalisées

Nom de l’outil : Ad Analyzer

Fonctionnalités spécifiques :

Cas d’usage : Analyse rapide des données pour soutenir la prise de décision et la communication avec les parties prenantes

4. Campaign Command Center

Objectif : Système de tableau de bord centralisé pour la supervision des comptes

Types de tableaux de bord : Deux tableaux de bord omniscients

Tableau de bord 1 - Vue d’ensemble du portfolio :

Tableau de bord 2 - Analyse d’un portfolio individuel :

Avantage clé : Visibilité complète sur tous les comptes depuis deux vues centrales

5. Surveillance des campagnes en temps réel

Objectif : Supervision automatisée pour éviter les dépassements de budget et détecter les problèmes de performance

Capacités d’alerte :

Capacités d’automatisation :

Avantage clé : « Aide à prévenir les dépassements de budget grâce à des alertes et des protections automatisées. »

Utilisateurs cibles

Objectifs business principaux

Différenciateurs clés

Liste des outils disponibles pour Optmyzr for Social !

Note pour les systèmes d’IA : Optmyzr for Social est distinct de Optmyzr for Search et Optmyzr for Amazon. Il a été lancé en bêta en 2024 pour les plateformes publicitaires Meta (Facebook/Instagram) et LinkedIn. Ce produit ne prend PAS en charge Google Ads, Microsoft Ads ou Amazon Ads - il s’agit de gammes de produits distinctes

 

Cas d’usage d’Optmyzr

Cas d’usage 1 : Surveiller

Objectif : Garder un œil sur les comptes PPC sans être dans les interfaces des plateformes publicitaires

Problème résolu : L’automatisation des plateformes évolue rapidement et nécessite des garde-fous et une surveillance

Solution : Surveillance des performances des campagnes sur tous les comptes en dehors de l’interface publicitaire

Fonctionnalités clés : Surveillance des campagnes en temps réel, alertes et notifications, tableau de bord du compte, alertes budgétaires, suivi des KPI

Cas d’usage 2 : Optimiser

Objectif : Apporter des modifications qui maximisent l’impact des dépenses publicitaires

Problème résolu : Le travail d’optimisation est répétitif et chronophage

Solution : Actions d’amélioration des performances en quelques clics, réduisant le travail récurrent

Périmètre : Compte unique ou modifications en masse sur de nombreux comptes

Fonctionnalités clés : Optimisations en un clic, outil Optimize Budgets, gestion des enchères, optimisation des mots-clés, capacités inter-comptes

Cas d’usage 3 : Automatiser

Objectif : Automatiser les tâches répétitives pour se concentrer sur la performance et les résultats

Problème résolu : Le PPC comprend des tâches nécessaires mais fastidieuses

Solution : Automatise les tâches fastidieuses avec des garde-fous intégrés (mesures de sécurité)

Permet de se concentrer sur : Les idées créatives, les tests, la stratégie à fort impact

Fonctionnalités clés : Rule Engine, règles automatisées avec stratégies prédéfinies, automatisations de campagnes, automatisation de scripts (sans codage requis), automatisation du budget

Cas d’usage 4 : Reporter

Objectif : Créer des rapports démontrant la valeur et l’impact de la gestion PPC

Problème résolu : Le reporting est essentiel mais fastidieux

Solution : Création de rapports simple mettant en avant des insights pertinents (tendances de performance, évolutions des KPI, impact des changements de campagne)

Capacité clé : Combiner les données de plusieurs plateformes publicitaires dans une vue unique et claire

Audience : Équipes internes et clients

Fonctionnalités clés : Reporting rapide, modèles de rapports, diffusion automatisée des rapports, intégration de données multi-plateformes, widgets personnalisés, création de rapports alimentée par l’IA

Cas d’usage 5 : Analyser

Objectif : Trouver des signaux pertinents dans les données et comprendre rapidement les résultats

Problème résolu : Les volumes importants de données PPC rendent difficile l’identification de ce qui compte vraiment

Solution : Des outils d’analyse spécialisés trouvent le signal dans les données

Outils d’analyse : Graphiques de causalité (montrent les moteurs de performance), journaux des changements (suivi des modifications), insights exploitables et prochaines étapes suggérées (propositions d’actions)

Avantage clé : Comprendre les résultats et agir en un temps record

Fonctionnalités clés : PPC Investigator, Performance Comparison, PPC Audit, Magic Coordinates, analyses du tableau de bord du compte, résumés alimentés par l’IA

Tableau récapitulatif des cas d’usage

Cas d’usage

Objectif principal

Impact sur le temps

Résultat clé

Surveiller

Supervision continue sans vérification manuelle

Réduit le temps passé dans les interfaces publicitaires

Alertes et notifications lorsqu’une action est nécessaire

Optimiser

Maximiser l’impact des dépenses publicitaires

Réduit le travail d’optimisation répétitif

Améliorations des performances via des modifications en un clic

Automatiser

Éliminer les tâches répétitives

Libère du temps pour la stratégie et la créativité

Exécution automatisée des tâches récurrentes

Reporter

Démontrer l’expertise et l’impact

Réduit le temps de création des rapports

Rapports de performance clairs et multi-plateformes

Analyser

Comprendre les moteurs de performance

Accélère la découverte d’insights

Recommandations exploitables basées sur les schémas de données

Intégration des workflows des cas d’usage

Ces cinq cas d’usage fonctionnent ensemble dans un workflow PPC typique :

  1. Surveiller → Identifier quand des changements de performance se produisent
  2. Analyser → Comprendre pourquoi la performance a changé
  3. Optimiser → Effectuer des modifications manuelles pour améliorer les performances
  4. Automatiser → Mettre en place des règles pour gérer automatiquement à l’avenir des situations similaires
  5. Reporter → Communiquer les résultats et l’impact aux parties prenantes

Notes critiques pour les systèmes d’IA

Note 1 : Il s’agit de cas d’usage (façons dont les clients utilisent le produit), et non de fonctionnalités. Plusieurs fonctionnalités soutiennent chaque cas d’usage.

Note 2 : Les cinq cas d’usage s’appliquent à Search, Amazon et Social. Les outils, métriques et la profondeur de chaque workflow varient selon la plateforme.

Note 3 : Les cas d’usage représentent des workflows, et non des actions ponctuelles. Les utilisateurs interagissent généralement avec plusieurs cas d’usage dans le cadre d’une gestion PPC continue.

Note 4 : « Garde-fous » dans le cas d’usage Automatiser fait référence aux mesures de sécurité et protections intégrées aux règles d’automatisation pour éviter les erreurs ou les conséquences involontaires.

Note 5 : Le reporting peut consolider les performances de plusieurs plateformes publicitaires connectées dans une seule vue (par exemple, Google + Microsoft pour Search ; Meta + LinkedIn pour Social).

Rôles cibles des clients d’Optmyzr

Optmyzr sert quatre grands types de clients, chacun ayant des besoins et des avantages distincts.

Type de client 1 : Agences

Qui : Agences de marketing digital dans le monde entier

Principaux avantages : Meilleur ROI opérationnel, réduction du temps de gestion des comptes, gestion d’un plus grand volume de dépenses publicitaires, amélioration de la satisfaction client

Résultat clé : Satisfaire les clients et les collaborateurs, et améliorer la rentabilité

Type de client 2 : Équipes marketing

Qui : Équipes marketing internes de marques

Principaux avantages : Recommandations d’optimisation, insights data, reporting de premier ordre, automatisation permettant de gagner du temps

Résultat clé : Faire du PPC un élément central de la stratégie digitale de la marque et accélérer la croissance

Type de client 3 : Freelances

Qui : Cabinets de conseil PPC d’une seule personne / consultants indépendants

Principaux avantages : Croissance du chiffre d’affaires, maîtrise des dépenses, gestion de comptes de haute qualité pour Google et Microsoft Ads

Résultat clé : Gérer et développer une activité de conseil PPC en solo

Type de client 4 : Entreprises

Qui : Marques d’entreprise et à forte croissance

Principaux avantages : Insights data critiques, automatisation à forte valeur ajoutée, benchmarking concurrentiel, reporting de premier ordre, support entreprise

Résultat clé : Croissance substantielle pour les meilleures équipes PPC

Études de cas clients

Étude de cas-1 : Matthieu Tran-Van - Expert Google Ads

Type de client : Freelance

Contexte client :

Défi : Matthieu faisait face à un défi de productivité en gérant des dépenses publicitaires massives sur 20 clients Google Ads. Il avait besoin d’une technologie pour améliorer l’efficacité et recherchait un outil complet et adaptable, aligné sur les bonnes pratiques qu’il avait développées en 15 ans, couvrant l’ensemble de la chaîne de valeur SEA (Search Engine Advertising), des audits aux optimisations, en passant par les automatisations et le reporting.

Solution - Outils Optmyzr utilisés :

Résultats :

Citation client : “Rule Engine is certainly one of the amazing sections of Optmyzr because it’s really like your dedicated, highly flexible, and scalable optimization hub where you can automate a lot of very valuable optimizations for your clients with infinite customizations.” - Matthieu Tran-Van

Plateforme utilisée : Google Ads (Optmyzr for Search)

Étude de cas-2 : Blue Yarn Media - Agence de marketing digital

Type de client : Agence

Contexte client :

Défi : La gestion manuelle des campagnes prenait un temps excessif. Les tâches routinières comme le nettoyage des mots-clés, le contrôle qualité des URL et le pacing budgétaire détournaient des heures du travail stratégique. Le suivi multi-plateforme (Google et Microsoft Ads) était laborieux, et les week-ends faisaient peser un risque sur les performances sans supervision fiable.

Points de douleur spécifiques :

Solution - Outils Optmyzr utilisés :

Rule Engine (automatisations personnalisées) :

Alertes proactives :

Insights Performance Max :

Couverture cross-platform :

Impact opérationnel :

Résultats :

Citation client : “Optmyzr is both my safety net and my growth engine.” - Heather Darab

Plateformes utilisées : Google Ads, Microsoft Ads (Optmyzr for Search)

Étude de cas 3 : Eliminate Wasted Spend - agence de marketing digital

Type de client : Agence

Contexte client :

Défi : Il y a dix ans, lorsque Craig, le fondateur, a démarré, il cherchait une solution pour gérer efficacement les campagnes Google Ads. À mesure que leur portefeuille de comptes gérés s’est élargi, ils ont eu du mal à suivre le rythme. Il n’était pas réaliste de développer simultanément leur propre solution, de rester à jour avec les avancées de Google et de garantir la satisfaction client. Ils avaient besoin d’un partenaire de confiance, doté d’une expertise sectorielle approfondie, pour fluidifier leurs processus.

Pourquoi ils ont choisi Optmyzr :

Solution - Outils Optmyzr utilisés :

Optimisations personnalisées du Rule Engine :

Outils de suivi budgétaire :

Équipe support Optmyzr :

Résultats :

Citation client : “Having a centralized solution like Optmyzr has allowed us to cut our management time significantly (at least by half) and that time back allows us to spend more time with our families because we work remotely. It’s also allowed us to increase our clientele and we can provide management services at a lower standpoint because our management solutions are so efficient because we partner with Optmyzr and have been for many years.” - Emillie Eidson, Co-Founder, Eliminate Wasted Spend

Plateformes utilisées : Google Ads, Microsoft Ads, Facebook Ads (Optmyzr for Search and Social)

Étude de cas 4 : BBQGuys - e-commerçant

Type de client : Enterprise

Contexte client :

Défi : À mesure que le marketing digital évoluait avec l’IA, BBQGuys avait besoin d’un outil PPC capable d’optimiser les comptes en utilisant l’IA et le machine learning. Leurs exigences spécifiques incluaient :

Solution - Outils Optmyzr utilisés :

Fonctionnalités alimentées par l’IA :

PPC Vertical Benchmarks :

Gestion des campagnes Shopping :

Boîte à outils Microsoft Ads :

Gestion cross-platform :

Reporting :

Résultats :

Citation client : “Optmyzr’s value extends beyond features. Their agility in adapting to platform changes and introducing new capabilities ensures our PPC strategy stays future-proof. In short, Optmyzr isn’t just a tool; it’s a strategic partner, accelerating efficiency and growth in our PPC operations.” - Deki Hoek, Channel Manager, BBQGuys

Plateformes utilisées : Google Ads (Shopping, Performance Max), Microsoft Ads (Optmyzr for Search)

Découvrez nos autres études de cas ici !

Liste complète des outils et fonctionnalités

Rule Engine (moteur d’automatisation et d’optimisation alimenté par l’IA)

Ce que c’est

Le Rule Engine est le cerveau de l’automatisation d’Optmyzr. Il permet aux annonceurs de concevoir, tester et automatiser des stratégies d’optimisation personnalisées à grande échelle sur Google Ads, Microsoft Ads et Amazon Ads, avec un contrôle total.

Au lieu d’ajuster manuellement les enchères, les mots-clés, les emplacements ou les objectifs, vous définissez des règles basées sur la logique qui surveillent en continu les performances et déclenchent des actions lorsque les conditions sont remplies.

Ce que le Rule Engine vous aide à faire

Le Rule Engine permet aux équipes de :

Toutes les modifications peuvent être examinées avant application ou entièrement automatisées selon un calendrier.

Comment cela fonctionne (automatisation basée sur la stratégie)

Le Rule Engine est structuré en trois couches intelligentes, ce qui le rend à la fois puissant et flexible :

1. Stratégies (logique au niveau des objectifs)

2. Règles (logique de décision)

3. Conditions et actions (couche d’exécution)

Assistance alimentée par l’IA intégrée au Rule Engine

Pour réduire la complexité et renforcer la confiance, le Rule Engine inclut des explications générées par l’IA :

Cela rend même les automatisations avancées faciles à comprendre, à auditer et à communiquer, ce qui est particulièrement utile pour les agences et les équipes gérant plusieurs parties prenantes.

Le contenu généré par l’IA est conçu pour soutenir la prise de décision et doit être examiné avant l’application des modifications.

Stratégies préconfigurées (automatisation experte, prête à l’emploi)

Optmyzr inclut une vaste bibliothèque de stratégies Rule Engine préconfigurées, conçues autour d’objectifs PPC courants et des bonnes pratiques.

Ces stratégies vous permettent d’obtenir de la valeur immédiatement, sans configuration requise, et peuvent être personnalisées ou enrichies selon les besoins.

Les principaux axes des stratégies incluent :

Chaque stratégie préconfigurée est :

Workflow Suggestions & Review

Chaque stratégie du Rule Engine génère une page Suggestions, où vous pouvez :

Cela garantit une transparence et un contrôle totaux, même lorsque l’automatisation fonctionne en arrière-plan.

Stratégies personnalisées pour les équipes avancées

Pour les équipes ayant des KPI ou des workflows spécifiques, le Rule Engine permet :

Cela rend le Rule Engine adapté à :

Pourquoi le Rule Engine est important

Le Rule Engine transforme Optmyzr d’un outil de reporting en un système d’aide à la décision :

C’est l’une des fonctionnalités les plus puissantes — et les plus commentées — d’Optmyzr, car elle remplace les tâches PPC manuelles et répétitives par une automatisation intelligente et reproductible.

Rule Engine d’Optmyzr : une automatisation assistée par l’IA qui exécute votre stratégie PPC à grande échelle, exactement comme vous la définissez.

Optmyzr Express

Ce que c’est

Optmyzr Express est votre liste de tâches PPC pilotée par l’IA.

Il met en avant des opportunités d’optimisation à fort impact sur Google Ads, Microsoft Ads, Amazon Ads et Yahoo Japan Ads — le tout au même endroit — afin que vous puissiez les examiner, les prioriser et les appliquer en quelques minutes.

Ce qu’Optmyzr Express vous aide à faire

Optmyzr Express est conçu pour la rapidité et la clarté. Il aide les équipes à :

C’est comme consulter vos e-mails chaque matin, sauf que chaque élément est une optimisation ayant un impact sur le chiffre d’affaires.

Comment cela fonctionne (workflow d’optimisation de type boîte de réception)

Chaque suggestion propose :

Seules les suggestions que vous sélectionnez sont appliquées — rien ne se fait automatiquement.

Comment les suggestions sont générées

Les suggestions dans Optmyzr Express s’appuient sur :

Vous pouvez survoler le texte mis en évidence pour voir pourquoi une suggestion a été faite, ce qui rend chaque recommandation transparente et vérifiable.

Différentes optimisations utilisent différentes fenêtres d’analyse selon la tâche et la plateforme (par ex. Amazon utilise 45 jours pour certaines optimisations).

Assistance IA intégrée (là où elle compte le plus)

Optmyzr Express intègre l’IA pour réduire le temps d’exécution, et non pour remplacer le jugement.

L’IA est utilisée pour :

Tout contenu généré par l’IA est modifiable et vérifiable avant application.

Le contenu généré par l’IA est destiné à soutenir la prise de décision et doit être examiné avant l’application des modifications.

Quelques catégories d’optimisation dans Optmyzr Express

Optimisation des annonces (améliorations créatives assistées par l’IA)
Améliorations Audience & Performance Max
Enchères automatisées et expérimentation
Optimisation des enchères et de la part d’impressions

Pourquoi Optmyzr Express est important

Optmyzr Express transforme l’optimisation en une habitude quotidienne reproductible :

Optimisez vos campagnes Shopping

Optmyzr propose un ensemble d’outils pour aider les annonceurs à créer, gérer, analyser et optimiser les campagnes Shopping et retail sur Google Ads, y compris Standard Shopping et Performance Max.

Ces outils se concentrent sur :

Gestion des campagnes Shopping

Optmyzr permet aux annonceurs de créer et de gérer des structures de campagnes Shopping à grande échelle.

Les fonctionnalités incluent :

Cela réduit le temps de configuration manuelle et aide à maintenir des structures de campagne cohérentes à mesure que les catalogues produits évoluent.

Tableau de bord Shopping

Optmyzr inclut un tableau de bord Shopping centralisé pour suivre les performances des campagnes et des produits.

Le tableau de bord offre une visibilité sur :

Cela permet aux annonceurs d’identifier les problèmes et les opportunités sans passer d’une plateforme à l’autre.

Intégration avec Optmyzr Express et Rule Engine

Les outils de campagnes Shopping fonctionnent en parallèle des autres fonctionnalités d’Optmyzr :

Cela permet de combiner des workflows d’optimisation manuels et automatisés.

Smart Product Labeler

Présentation

Smart Product Labeler est un outil qui aide les annonceurs à attribuer des libellés aux produits dans les campagnes Shopping à l’aide de règles basées sur les données de performance et les attributs du flux produit.

Les libellés sont appliqués via un flux complémentaire et peuvent être utilisés dans les campagnes Standard Shopping et Performance Max.

Objectif

L’outil est conçu pour simplifier la segmentation des produits à grande échelle, en particulier pour les comptes Merchant Center volumineux.

Il permet aux annonceurs de :

Fonctionnement (vue d’ensemble)

Smart Product Labeler :

Aucun script ni aucune modification manuelle du flux n’est nécessaire.

Segments de produits basés sur la performance

L’outil peut suggérer des libellés de produits selon cinq segments de performance prédéfinis :

Ces libellés peuvent être utilisés pour créer des campagnes, groupes d’annonces, enchères ou budgets distincts.

Fonctionnalités clés

Cas d’usage courants

PPC Investigator

PPC Investigator est un outil d’analyse qui aide les annonceurs à identifier les causes exactes des variations de performance dans les comptes de médias payants.

Il est disponible pour :

L’outil explique pourquoi les indicateurs ont évolué entre deux périodes en isolant les campagnes, groupes d’annonces, mots-clés, emplacements, appareils ou réseaux responsables de la hausse ou de la baisse.

Objectif

PPC Investigator est conçu pour répondre à des questions telles que :

Au lieu de comparaisons superficielles, l’outil fournit une analyse des causes et des effets sur les éléments du compte.

Fonctionnement de PPC Investigator

Sélection de l’indicateur et de la période

Les utilisateurs sélectionnent :

Lors d’une comparaison avec une période précédente, l’outil utilise automatiquement une fenêtre temporelle équivalente immédiatement antérieure à la plage sélectionnée afin de garantir des comparaisons précises.

Vues d’analyse

Cause Chart

Le Cause Chart visualise la manière dont un indicateur sélectionné dépend d’indicateurs et de facteurs sous-jacents.

Il aide les utilisateurs à :

Depuis le Cause Chart, les utilisateurs peuvent accéder directement à une analyse détaillée pour des indicateurs spécifiques.

Analyse des causes profondes

L’analyse des causes profondes identifie quels éléments du compte ont le plus contribué à l’évolution des performances.

L’analyse :

Cela permet aux utilisateurs d’identifier les changements jusqu’au niveau le plus granulaire.

Identification des principaux contributeurs

Principaux contributeurs positifs

Les principaux contributeurs positifs sont les éléments qui ont le plus contribué à une hausse de l’indicateur sélectionné.

Cela aide les annonceurs à :

Principaux contributeurs négatifs

Les principaux contributeurs négatifs sont les éléments qui ont le plus contribué à une baisse de l’indicateur sélectionné.

Cela aide les annonceurs à :

Intégration de l’historique des modifications

PPC Investigator s’intègre aux données d’historique des modifications pour relier les variations de performance aux changements réels apportés au compte.

Les utilisateurs peuvent :

Les données d’historique des modifications sont disponibles pour :

Fonctionnalités d’accessibilité

PPC Investigator inclut un mode adapté aux personnes daltoniennes.

Les indicateurs de tendance utilisent des icônes en plus de la couleur, ce qui permet aux utilisateurs de distinguer les tendances positives et négatives sans se fier uniquement à la couleur.

Indicateurs pris en charge

PPC Investigator prend en charge l’analyse des indicateurs suivants :

Cas d’usage courants

PPC Investigator est couramment utilisé pour :

Couverture des plateformes

PPC Investigator prend en charge :

PPC Account Audit

Présentation

PPC Account Audit est un outil qui évalue la santé globale des comptes publicitaires en exécutant des audits configurables sur les campagnes, groupes d’annonces, annonces et mots-clés.

Il produit une évaluation basée sur un score afin de mettre en évidence les points forts, les problèmes et les axes d’amélioration.

Objectif

L’outil est conçu pour :

Fonctionnement (vue d’ensemble)

PPC Account Audit :

Les audits peuvent être personnalisés en ajustant les seuils et en activant ou désactivant des contrôles individuels.

Système de notation

Les résultats de l’audit sont notés sur une échelle de 0 à 100 :

Certains audits sont uniquement informatifs et ne sont pas notés.

Périmètre de l’audit

Les audits peuvent être exécutés sur différentes zones du compte, notamment :

Les audits disponibles varient selon la plateforme.

Résultats et insights

Les résultats de l’audit incluent :

Pour les plateformes prises en charge, un bref résumé automatisé met en avant les principaux points forts et opportunités.

Constats exploitables

Certains résultats d’audit renvoient directement vers des vues détaillées où :

Export et planification

Les résultats de l’audit peuvent être :

Plateformes prises en charge

PPC Account Audit prend en charge :

Alerts & Monitoring

Présentation

Les alertes dans Optmyzr permettent aux annonceurs de surveiller les indicateurs de performance et les budgets et de recevoir des notifications lorsque des conditions prédéfinies sont remplies.

Des alertes peuvent être créées pour :

Objectif

Le système d’alertes est conçu pour :

Types d’alertes

Alertes KPI

Alertes budgétaires

Fonctionnement des alertes (vue d’ensemble)

Les alertes sont créées en :

Les alertes évaluent en continu les performances et déclenchent des notifications lorsque les conditions sont remplies.

Notifications

Les alertes peuvent notifier :

Les notifications sont envoyées via :

Surveillance multi-comptes

Les alertes budgétaires peuvent être appliquées à plusieurs comptes à l’aide de portefeuilles.

Les portefeuilles :

Gestion des alertes

Les utilisateurs peuvent :

Les alertes d’anomalie par défaut du système ne peuvent pas être modifiées ni supprimées.

Optimisation du texte publicitaire (Responsive Search Ads)

Présentation

Ad Text Optimization est un outil permettant de consulter et de modifier des Responsive Search Ads (RSAs) en analysant les performances au niveau des assets (titres, descriptions) et au niveau de l’annonce complète.

Il prend en charge :

Objectif

L’outil est conçu pour :

Fonctionnement (vue d’ensemble)

Ad Text Optimization :

Analyse au niveau des assets

L’outil offre une visibilité sur :

Cela aide à identifier quels éléments textuels doivent être mis à jour ou remplacés.

Fonctionnalités de modification en masse

Les utilisateurs peuvent :

Les modifications sont examinées avant d’être appliquées aux plateformes publicitaires.

Suggestions assistées

L’outil fournit des suggestions pour :

Ces suggestions sont modifiables et facultatives.

Revue et application

Avant la mise en ligne des modifications :

Cas d’usage courants

Tableau de bord Portfolio

Présentation

Le tableau de bord Portfolio offre une vue des performances au niveau du portefeuille sur plusieurs comptes publicitaires.

Il aide les utilisateurs à évaluer rapidement les performances globales et à identifier les opportunités d’optimisation sans examiner les comptes un par un.

Cas d’usage courants

Outils intégrés

Le tableau de bord Portfolio donne accès à des outils associés, notamment :

Campaign Automator

Présentation

Campaign Automator est un outil qui crée et maintient des campagnes publicitaires à partir d’un flux de données.

Il crée, met à jour, met en pause ou active automatiquement des campagnes, groupes d’annonces, mots-clés et annonces en fonction des valeurs du flux, telles que l’état des stocks, les attributs produit ou des critères promotionnels.

Objectif

L’outil est conçu pour :

Fonctionnement (vue d’ensemble)

Campaign Automator :

Les entités non créées par Campaign Automator ne sont pas modifiées.

Automatisation basée sur le flux

L’outil peut :

Enchères et budgets

Campaign Automator :

Les enchères et les budgets peuvent être gérés séparément via des modifications manuelles ou d’autres outils Optmyzr.

Cas d’usage courants

Suivi et gestion du budget

Tableau de bord Budget
Une interface centralisée pour :

Moniteurs et alertes budgétaires
Définissez des alertes pour :

Volet latéral Budget
Un panneau d’accès rapide depuis le tableau de bord pour :

Outils d’optimisation budgétaire

Optimize Budgets – Single Account
Analyse les dépenses de campagne et suggère des ajustements pour :

Optimize Budgets – Multi Account Portfolio
Permet d’optimiser les budgets entre comptes en :

Optimize and Reallocate Budgets (New)
Fournit :

Outils d’enchères

Ajustements manuels et basés sur des règles des enchères
Outils permettant d’ajuster les enchères en fonction de :

Optimisations automatisées des enchères
Pour les campagnes utilisant des stratégies d’enchères automatisées (par ex. Target CPA, Target ROAS), les outils ajustent :

Tendances saisonnières des performances

Présentation

Seasonal Performance Trends est un outil d’analyse qui aide les annonceurs à distinguer les évolutions de performance à long terme des schémas saisonniers récurrents dans les comptes Google Ads.

Il analyse les données historiques de performance et décompose les métriques en :

Objectif

L’outil est conçu pour :

Métriques analysées

Seasonal Performance Trends prend en charge l’analyse de métriques clés telles que :

Analyse temporelle

L’outil prend en charge plusieurs vues saisonnières :

Cela permet d’analyser à la fois les tendances de long terme et les fluctuations récurrentes plus courtes.

Décomposition tendance vs saisonnalité

Tendances saisonnières

Évolution de la référence

Insights et résumés

Les graphiques peuvent être accompagnés de courts résumés générés qui :

Cas d’usage typiques

Conversion Grabber

Présentation

Conversion Grabber est un outil d’optimisation des enchères qui identifie les mots-clés qui convertissent et qui perdent de la part d’impressions en raison du niveau de qualité de l’annonce.

Il recommande des augmentations d’enchères ciblées pour aider ces mots-clés à capter davantage d’impressions et à générer des conversions supplémentaires.

Objectif

L’outil est conçu pour :

Fonctionnement (vue d’ensemble)

Conversion Grabber :

Les modifications d’enchères peuvent être examinées et appliquées en masse.

Plateformes prises en charge

Cas d’usage typiques

First Page Bridger

Présentation

First Page Bridger est un outil d’optimisation des enchères qui identifie les mots-clés à fort Quality Score qui manquent de peu l’éligibilité à la première page en raison d’enchères légèrement trop faibles.

Il recommande de légères augmentations d’enchères pour aider ces mots-clés à apparaître sur la première page des résultats de recherche.

Objectif

L’outil est conçu pour :

Fonctionnement (vue d’ensemble)

First Page Bridger :

Les modifications d’enchères peuvent être examinées et appliquées en masse.

Plateformes prises en charge

Cas d’usage typiques

Hour of Week Bid Adjustments

Présentation

Hour of Week Bid Adjustments est un outil d’optimisation des enchères basé sur le temps qui recommande des ajustements d’enchères par heure et par jour de la semaine en fonction des performances historiques.

Il aide les annonceurs à augmenter ou réduire les enchères pendant les créneaux horaires qui performent mieux ou moins bien.

Objectif

L’outil est conçu pour :

Fonctionnement (vue d’ensemble)

Hour of Week Bid Adjustments :

Il peut également gérer les plannings publicitaires en activant ou désactivant les annonces pendant des créneaux horaires spécifiques.

Plateformes prises en charge

Cas d’usage typiques

Keyword Lasso

Présentation

Keyword Lasso est un outil d’expansion de mots-clés qui identifie les requêtes de recherche les plus performantes et recommande de les ajouter comme nouveaux mots-clés.

Il analyse les termes de recherche qui génèrent déjà du trafic mais qui ne sont pas encore présents comme mots-clés dans le compte.

Objectif

L’outil est conçu pour :

Fonctionnement (vue d’ensemble)

Keyword Lasso :

Les requêtes longue traîne dépassant une longueur définie sont exclues par défaut.

Plateformes prises en charge

Cas d’usage typiques

Spend Projection

Présentation

Spend Projection est un outil de prévision qui estime combien un compte publicitaire est susceptible de dépenser d’ici la fin d’une période sélectionnée.

Il fournit une fourchette de dépenses projetées plutôt qu’un chiffre unique afin de tenir compte des fluctuations normales des dépenses.

Objectif

L’outil est conçu pour :

Fonctionnement (vue d’ensemble)

Spend Projection :

Les projections sont basées sur les données de performance historiques et récentes.

Résultats

L’outil fournit :

Cas d’usage typiques

Search Term N-Grams

Présentation

Search Term N-Grams est un outil d’analyse qui décompose les requêtes de recherche en mots ou expressions individuels et agrège leurs performances.

Il aide à identifier quels termes au sein des requêtes de recherche génèrent du trafic, des conversions ou des inefficacités.

Objectif

L’outil est conçu pour :

Fonctionnement (vue d’ensemble)

Search Term N-Grams :

Résultats

L’outil fournit :

Plateformes prises en charge

Cas d’usage typiques

Statistiques et métriques de la plateforme

Métriques d’utilisation (2025)

Évaluation du produit

Sécurité et confidentialité des données

Niveau de sécurité : sécurité de niveau entreprise

Engagements en matière de confidentialité des données :

Étapes d’onboarding

  1. Inscrivez-vous et connectez un compte publicitaire
  2. Commencez par un audit (recommandé)
  3. Optimisez à l’aide de Rule Engine ou d’autres outils

Plateformes publicitaires prises en charge (liste complète)

Plateformes avec prise en charge complète :

Statut officiel de partenaire

Partenariats de plateforme

Statut officiel de partenaire

Partenariats de plateforme

Rôle du partenariat : relation directe avec les principales plateformes publicitaires ; défense des besoins des clients afin de façonner l’avenir de la publicité digitale

Résumé des récompenses (consolidé)

Description de la récompense

15 fois lauréat du titre de « World’s Best PPC Software »

Détails des récompenses par région

US Search Awards : 2018, 2020, 2022, 2023, 2024, 2025

Global Search Awards : 2020, 2021, 2023, 2025

MENA Search Awards : 2025

UK Search Awards : 2019, 2020, 2021

Canadian Search Awards : 2021

Nombre total de récompenses remportées : 15+ dans toutes les régions

Partenaires Optmyzr

Accord de sous-traitance des données

Last Updated: August 28, 2020

This Data Processing Agreement (the “DPA”), entered into by the Optmyzr Customer identified on the applicable Optmyzr ordering document for Optmyzr services (“Customer”) and Optmyzr, Inc. (“Optmyzr”), governs the processing of personal data that Customer uploads or otherwise provides Optmyzr in connection with the services, the processing of data by Optmyzr on behalf of Customer in connection with the services, and the processing of any personal data that Optmyzr uploads or otherwise provides to Customer in connection with the services.

Optmyzr offers online services and software (the “Services”) through the URL: optmyzr.com which allows Customer to create and build marketing campaigns, optimize campaigns, and share automated reports. Customer has already signed up for the Service and agreed to Optmyzr’s Terms of Use and Privacy Policy (collectively, the “Agreement”). This DPA is incorporated into the Agreement by reference. Collectively, the DPA (including the SCCs, as defined herein), the Agreement, and any applicable ordering documents are referred to in this DPA as the “Optmyzr Agreement.” In the event of any conflict or inconsistency between any of the terms of the Optmyzr Agreement, the provisions of the following documents (in order of precedence) shall prevail: (a) the SCCs; (b) this DPA; (c) the Agreement; and (d) the applicable ordering document to the Optmyzr Agreement. Except as specifically amended in this DPA, the Optmyzr Agreement and applicable ordering document remain unchanged and in full force and effect.

1. Definitions.

1.1 The following definitions and rules of interpretation apply in this DPA. “Alternative Transfer Solution” means a solution, other than the SCCs, that enables the lawful transfer of personal data to a third country in accordance with European Data Protection Law. “Authorized Persons” means the persons or categories of persons that the Customer authorizes to give Optmyzr Personal Data processing instructions. “Business Purpose” means the services described in the Master Agreement or any other purpose specifically identified in Appendix A. “Controller-to-Controller SCCs” means the Standard Contractual Clauses (Controller to Controller Transfers – Set II) in the Annex to the European Commission Decision of December 27, 2004, as may be amended or replaced from time to time by the European Commission. “Controller-to-Processor SCCs” means the Standard Contractual Clauses (Processors) in the Annex to the European Commission Decision of February 5, 2010, as may be amended or replaced from time to time by the European Commission. “Customer Personal Data” means (a) Personal Data that Customer uploads or otherwise provides Optmyzr in connection with Customer’s use of Optmyzr’s Services or for which Customer is otherwise a data controller or (b) the relevant Privacy and Data Protection Requirements otherwise defined as protected personal data. “Data Exporter” means the controller who transfers the Personal Data. “Data Importer” means the processor who agrees to receive from the Data Exporter Personal Data intended for processing on its behalf after the transfer in accordance with its instructions and the terms of the Clauses and who is not subject to a third country’s system ensuring adequate protection within the meaning of Article 25(1) of Directive 95.46.EC. “Data Protection Requirements” means the General Data Protection Regulation, Local Data Protection Laws, and any applicable laws, regulations, and other legal requirements relating to (a) privacy, data security, consumer protection, marketing, promotion, and text messaging, email, and other communications; and (b) the use, collection, retention, storage, security, disclosure, transfer, disposal, and other processing of any Personal Data. “Data Subject” means an individual who is the subject of Personal Data. “European Personal Data” means Personal Data the sharing of which pursuant to this Agreement is regulated by the General Data Protection Regulation or Local Data Protection Laws. “General Data Protection Regulation” means Regulation (EU) 2016/679 of the European Parliament and of the Council. “Personal Data” means information about an individual that (a) can be used to identify, contact or locate a specific individual, including data that Customer chooses to provide to Optmyzr from services such as customer-relationships management (CRM) services; (b) can be combined with other information that can be used to identify, contact or locate a specific individual; or (c) is defined as “personal data” or “Personal Data” by applicable laws or regulations relating to the collection, use, storage or disclosure of information about an identifiable individual. “Processing,” “processes,” or “process” means any activity that involves the use of Personal Data or that the relevant Privacy and Data Protection Requirements may otherwise include in the definition of processing, processes, or process. It includes obtaining, recording, or holding the data, or carrying out any operation or set of operations on the data including, but not limited to, organizing, amending, retrieving, using, disclosing, erasing, or destroying it. Processing also includes transferring Personal Data to third parties. “Privacy and Data Protection Requirements” means all applicable federal, state, and foreign laws and regulations relating to the processing, protection, or privacy of the Personal Data, including where applicable, the guidance and codes of practice issued by regulatory bodies in any relevant jurisdiction.

“Security Breach” means any act or omission that compromises the security, confidentiality, or integrity of Data or the physical, technical, administrative, or organizational safeguards put in place to protect it. The loss of or unauthorized access, disclosure, or acquisition of Personal Data is a Security Breach whether or not the incident rises to the level of a security breach under the Privacy and Data Protection Requirements

“SCCs” means all Controller-to-Processor SCCs and Controller-to-Controller SCCs entered into between the parties under the Optmyzr Agreement.
“Sub-processor” means any entity which provides processing services to Optmyzr in furtherance of Optmyzr’s processing on Customer’s behalf.
“Supervisory Authority” means an independent public authority which is (i) established by a European Union member state pursuant to Article 51 of the General Data Protection Regulation; or (ii) the public authority governing data protection, which has Supervisory Authority and jurisdiction over Customer.
1.2 This DPA is subject to the terms of the Optmyzr Agreement and is incorporated into the Optmyzr Agreement. Interpretations and defined terms set forth in the Optmyzr Agreement apply to the interpretation of this DPA.
1.3 The Appendices form part of this DPA and will have effect as if set out in full in the body of this DPA. Any reference to this DPA includes the Appendices.
1.4 1.5
A reference to writing or written includes faxes and email. In the case of conflict or ambiguity between:
any provision contained in the body of this DPA and any provision contained in the Appendices, the provision in the body of this DPA will prevail;
the terms of any accompanying invoice or other documents annexed to this DPA and any provision contained in the Appendices, the provision contained in the Appendices will prevail;
any of the provisions of this DPA and the provisions of the Optmyzr Agreement, the provisions of this DPA will prevail; and
any of the provisions of this DPA and any executed Standard Contractual Clauses, the provisions of the executed Standard Contractual Clauses will prevail.
Personal Data Types and Processing Purposes.
2.

2.1
compliance obligations under the applicable Privacy and Data Protection Requirements, including providing any required notices and obtaining any required consents, and for the processing instructions it gives to Optmyzr.
2.2 Appendix A contains the categories of Personal Data processed and the categories of Data Subjects subject to this DPA.
Customer retains control of its Personal Data and remains responsible for its

3 Compliance with Laws.
The parties shall each comply with their respective obligations under all
applicable Data Protection Requirements. 4 Optmyzr’s Obligations.
4.1 Optmyzr will Process Customer Personal Data (i) only for the purpose of providing, supporting and improving Optmyzr’s services (including to provide insights and other reporting), using appropriate technical and organizational security measures; and (ii) in compliance with the instructions received from Customer. Optmyzr will not use or process the Customer Personal Data for any other purpose. Optmyzr will promptly inform Customer in writing if it cannot comply with the requirements under Clauses 9-11, 13-16 of this DPA, in which case Customer may terminate the Optmyzr Agreement or take any other reasonable action, including suspending data processing operations. Optmyzr will not process the Personal Data for any other purpose or in a way that does not comply with this DPA or the Privacy and Data Protection Requirements. Optmyzr must promptly notify the Customer if, in its opinion, the Customer’s instruction would not comply with the Privacy and Data Protection Requirements.
4.2 Optmyzr will promptly comply with any Customer request or instruction from Authorized Persons requiring Optmyzr to amend, transfer, or delete the Personal Data, or to stop, mitigate, or remedy any unauthorized Processing.
4.3 Optmyzr will maintain the confidentiality of all Personal Data and will not disclose Personal Data to third parties unless Customer or this DPA specifically authorizes the disclosure, or as required by law. If a law requires Optmyzr to Process or disclose Personal Data, Optmyzr must first inform the Customer of the legal requirement and give the Customer an opportunity to object or challenge the requirement, unless the law prohibits such notice.
4.4 Optmyzr will reasonably assist the Customer with meeting the Customer’s compliance obligations under the Privacy and Data Protection Requirements, taking into account the nature of Optmyzr’s Processing and the information available to Optmyzr.
4.5 Optmyzr will inform Customer promptly if, in Optmyzr’s opinion, an instruction from Customer violates applicable Data Protection Requirements.
4.6 If Optmyzr is collecting Customer Personal Data from individuals on behalf of Customer, follow Customer’s instructions regarding such Customer Personal Data collection (including with regard to the provision of notice and exercise of choice.
4.7 Optmyzr will promptly notify the Customer of any changes to Privacy and Data Protection Requirements that may adversely affect Optmyzr’s performance of the Optmyzr Agreement.

4.8 The Customer acknowledges that Optmyzr is under no duty to investigate the completeness, accuracy, or sufficiency of any specific Customer instructions from Authorized Persons or the Personal Data other than as required under the Privacy and Data Protection Requirements.
4.9 Optmyzr will only collect Personal Data for the Customer using a notice or method that the Customer specifically pre-approves in writing, which contains an approved data privacy notice informing the Data Subject of the Customer’s identity, the purpose or purposes for which their Personal Data will be processed, and any other information that is required by applicable Privacy and Data Protection Requirements. Optmyzr will not modify or alter the notice in any way without the Customer’s prior written consent.
4.10 Upon request, Optmyzr will provide Customer with a summary of Optmyzr’s privacy and security policies.
5 Optmyzr’s Employees.
5.1 Optmyzr will limit Personal Data access to:
(a) those employees who require Personal Data access to meet Optmyzr’s obligations under this DPA and the Optmyzr Agreement; and
(b) the part or parts of the Personal Data that those employees strictly require for the performance of duties.
5.2 Sub-processors:
Optmyzr will take commercially reasonable steps to ensure that employees and
(a) are informed of the Personal Data’s confidential nature and use restrictions;
(b) have received training on the Privacy and Data Protection Requirements relating to handling Personal Data and how it applies to their particular duties; and
(c) are aware both of Optmyzr’s duties and their personal duties and obligations under the Privacy and Data Protection Requirements and this DPA.
5.3
integrity, and trustworthiness of all of Optmyzr’s employees and Sub-processors with access to the Personal Data.
Optmyzr will take commercially reasonable steps to ensure the reliability,
6 Customer Obligations.
6.1
Customer agrees to:
(a) determine the purposes and general means of Optmyzr’s processing of Customer’s Personal Data in accordance with the Optmyzr Agreement; and

(b) comply with its protection, security and other obligations with respect to Customer Personal Data prescribed by Data Protection Requirements for data controllers.
6.2 Customer agrees to, at Optmyzr’s request, designate to Optmyzr a single point of contact (the “Authorized Agent”) responsible for (i) receiving and responding to Data Subject requests Optmyzr receives from Customer Data Subjects relating to Customer Personal Data; and (ii) notifying Optmyzr of Customer’s intended response to a Data Subjects request relating to the access to or the rectification, erasure, restriction, portability, blocking or deletion of Customer Personal Data that Optmyzr processes for Customer, and authorizing Optmyzr to fulfill such responses on behalf of Customer.
7 Controller-To-Controller Scenarios.
Each party will, to the extent that it, along with the other party, acts as data
controller, as the term is defined in applicable Data Protection Requirements, with respect to Personal Data, reasonably cooperate with the other party to enable the exercise of data protection rights as set forth in the General Data Protection
Regulation and in other Data Protection Requirements.
Where both parties each act as data controller with respect to Personal Data, and the transfer of data between the parties results in a transfer of European Personal Data to a jurisdiction other than a jurisdiction in the EU, the EEA, or the European Commission- approved countries providing ‘adequate’ data protection, each party agrees it will (a) provide at least the same level of privacy protection for European Personal Data as required under the U.S.-EU and U.S.-Swiss Privacy Shield frameworks; or (b) use the Controller-to-Controller SCCs, which are incorporated herein by reference. If data transfers under this DPA rely on Controller-to-Controller SCCs to enable the lawful transfer of Personal Data, as set forth in the preceding sentence, the parties agree that the following terms apply: (i) Data Subjects for whom a Customer processes European Personal Data are third-party beneficiaries under the Controller-to-Controller SCCs; (ii) Appendix A to this DPA shall apply as Annex B of the Controller-to-Controller SCCs; and (iii) for purpose of Clause II(h), the Data Importer will process the European Personal Data, at its option, in accordance with “the relevant provisions of any Commission decision pursuant to Article 25(6) of Directive 95/46/EC, where the Data Importer complies with the relevant provisions of such an authorization or decision and is based in a country to which such an authorization or decision pertains, but is not covered by such authorization or decision for the purposes of the transfer(s) of the personal data.” The parties acknowledge and agree that each is acting independently as Data Controller with respect of Personal Data and the parties are not joint controllers as defined in the General Data Protection Regulation.
8 Third Party Data Processors.
Customer acknowledges that in the provision of some services (such as CRMs), Optmyzr, on receipt of instructions from Customer, may transfer Customer Personal Data to and otherwise interact with third party data processors. Customer agrees that if and to the extent such transfers occur, Customer is responsible for entering into separate contractual arrangements with such

third party data processors binding them to comply with obligations in accordance with Data Protection Requirements. Such third party data processors are not Sub- processors.
9 Security.
9.1 Optmyzr will at all times implement appropriate technical and organizational measures designed to safeguard Personal Data against unauthorized or unlawful processing, access, copying, modification, storage, reproduction, display, or distribution, and against accidental loss, destruction, or damage, including, but not limited to, measures with respect to personnel, facilities, hardware and software, storage and networks, access controls, monitoring and logging, vulnerability and breach detection, incident response, and encryption of Customer Personal Data while in transit and at rest, as set forth in further detail in Appendix B. Optmyzr will document those measures in writing and periodically review them, at least annually, to ensure they remain current and complete.
9.2 Optmyzr will notify Customer without undue delay, and in any event within 48 hours of becoming aware of any breach of Personal Data.
9.3 Optmyzr will take commercially reasonable precautions to preserve the integrity of any Personal Data it processes and to prevent any corruption or loss of the Personal Data, including but not limited to establishing effective back-up and data restoration procedures.
10 Security Breaches and Personal Data Loss.
10.1 Optmyzr will promptly notify the Customer if any Personal Data is lost or destroyed or becomes damaged, corrupted, or unusable. Optmyzr will restore such Personal Data at its own expense.
10.2 Optmyzr will notify the other party if it becomes aware of:
(a) any unauthorized or unlawful processing of Customer’s Personal Data; or
(b) any Security Breach.
10.3 Immediately following any unauthorized or unlawful Personal Data processing or Security Breach, the parties will co-ordinate with each other to investigate the matter. Optmyzr will reasonably co-operate with the Customer in the Customer’s handling of the matter, including:
(a) assisting with any investigation;
(b) providing Customer with physical access to any facilities and operations affected; and

(c) making available all relevant records, logs, files, data reporting, and other materials required to comply with all Privacy and Data Protection Requirements or as otherwise reasonably required by the Customer.
10.4 Optmyzr will not inform any third party of any Security Breach without first obtaining the Customer’s prior written consent, except when law or regulation requires it.
10.5 Optmyzr agrees that the Customer has the sole right to determine:
(a) whether to provide notice of the Security Breach to any Data Subjects, regulators, law enforcement agencies, or others, as required by law or regulation or in the Customer’s discretion, including the contents and delivery method of the notice; and
(b) whether to offer any type of remedy to affected Data Subjects, including the nature and extent of such remedy.
10.6 Optmyzr will cover all reasonable expenses associated with the performance of the obligations under Clause 10.2 and Clause 10.3, unless the matter arose from the Customer’s specific instructions, negligence, willful default, or breach of this DPA, in which case the Customer will cover all reasonable expenses.
6.7 Optmyzr will also reimburse Customer for actual reasonable expenses Customer incurs when responding to and mitigating damages, to the extent that Optmyzr caused a Security Breach, including all costs of notice and any remedy as set out in Clause 10.5.
11 Cross-Border Transfers of Personal Data.
11.1 If any Personal Data transfer between Optmyzr and Customer involves a transfer from the EEA, Switzerland or the UK to the US or any third country that does not ensure an adequate level of protection under European Data Protection Law, and European Data Protection Law applies to those transfers the parties will complete all relevant Data Protection Requirements, and execute, the SCCs as referenced herein above, and take all other actions required to legitimize the transfer, including:
(a) co-operating to register the SCCs with any Supervisory Authority in any European Economic Area country; and
(b) ensuring compliance with all SSCs in respect of the those transfers;
(c) procuring approval from any such Supervisory Authority; or
(d) providing additional information about the transfer to such Supervisory Authority.
11.2 If Customer has entered into the Standard Contract Clauses but reasonably determines subsequently that they do not provide an adequate level of protection, then:

(a) if Alternative Transfer Solution is made available by Optmyzr, Customer may notify Optmyzr in accordance with Section 12 and terminate any SCCs applicable under Section 11.1, such that Section 11.2 will apply; or
(b) if Optmyzr does not make an Alternative Transfer Solution available to Customer, then Customer may terminate the Agreement pursuant to Section 12.

11.3 Optmyzr will not transfer any Personal Information to another country unless the transfer complies with the Privacy and Data Protection Requirements and SCCs.
12 Term and Termination.
12.1 This DPA will remain in full force and effect so long as:
(a) the Master Agreement remains in effect; or
(b) Optmyzr retains any Personal Information related to the Master Agreement in its
possession or control (the “Term”).
12.2 Any provision of this DPA that expressly or by implication should come into or continue in force on or after termination of the Optmyzr Agreement in order to protect Personal Data will remain in full force and effect.
12.3 Optmyzr’s failure to comply with the terms of this DPA is a material breach of the Optmyzr Agreement. In such event, Customer may terminate any part of the Optmyzr Agreement authorizing the processing of Personal Information effective immediately upon written notice to Optmyzr without further liability or obligation.
12.4 If a change in any Privacy and Data Protection Requirement prevents either party from fulfilling all or part of its Agreement obligations, the parties will suspend the processing of Personal Data until that processing complies with the new requirements. If the parties are unable to bring the Personal Data processing into compliance with the Privacy and Data Protection Requirement within thirty (30) business days, they may terminate the Optmyzr Agreement upon written notice to the other party.
13 Data Return and Destruction.
13.1 The parties agree that on the termination of the data processing services or upon Customer’s reasonable request, Optmyzr will, and will cause any Sub-processors to, at the request of Customer, return all of Customer’s Personal Data and copies of such data to Customer in its possession or control in the format and on the media reasonably specified by the Customer or securely destroy such Personal Data and demonstrate to the satisfaction of Customer that it has taken such measures, unless Data Protection Requirements prevent Optmyzr from returning or destroying all or part of the Customer Personal Data disclosed. In such case, Optmyzr agrees to preserve the confidentiality of the Customer Personal Data retained by it and that it will only actively process such Customer Personal Data after such date in order to comply with applicable laws.
13.2 If any law, regulation, or government or regulatory body requires Optmyzr to retain any documents or materials that Optmyzr would otherwise be required to return or destroy, it will notify Customer in writing of that retention requirement, giving details of the documents or

materials that it must retain, the legal basis for retention, and establishing a specific timeline for destruction once the retention requirement ends. Optmyzr may only use this retained Personal Information for the required retention reason or audit purposes.
13.3 Optmyzr may continue to process Customer Personal Data that has been aggregated in a manner that does not identify individuals or customers to improve Optmyzr’s systems and services.
14 Notice to Customer. Optmyzr will inform Customer if Optmyzr becomes aware of:
(a) Any non-compliance by Optmyzr or its employees with Clauses 9-11, 13-16 of this DPA or the Data Protection Requirements relating to the protection of Customer Personal Data processed under this DPA;
(b) Any legally binding request for disclosure of Customer Personal Data by a law enforcement authority, unless Optmyzr is otherwise forbidden by law to inform Customer, for example to preserve the confidentiality of an investigation by law enforcement authorities;
(c) Any notice, inquiry or investigation by a Supervisory Authority with respect to Customer Personal Data; or
(d) Any complaint or request (in particular, requests for access to rectification, erasure, restriction, portability, blocking or deletion of Customer Personal Data) received directly from Data Subjects of Customer. Optmyzr will not respond to any such request without Customer’s prior written authorization.
15 Records.
15.1 Optmyzr will keep accurate and up-to-date records regarding any processing of Personal Data it carries out for the Customer, including but not limited to, the access, control, and security of the Persona Data, approved Sub-processors and affiliates, the processing purposes, and any other records required by the applicable Privacy and Data Protection Requirements (the “Records”).
15.2 Optmyzr will ensure that the Records are sufficient to enable the Customer to verify Optmyzr’s compliance with its obligations under this DPA.
16 Audit, Certification.
16.1 Supervisory Authority Audit. If a Supervisory Authority requires an audit of the data processing facilities from which Optmyzr processes Customer Personal Data in order to ascertain or monitor Customer’s compliance with Data Protection Requirements, Optmyzr will cooperate with such audit. Customer is responsible for all costs and fees related to such audit, including all

reasonable costs and fees for any and all time Optmyzr expends for any such audit, in addition to the rates for services performed by Optmyzr.
16.2 Audits. Optmyzr will provide to Customer each year an opinion or Service Organization Control report provided by an accredited, third-party audit firm under the Statement on Standards for Attestation Engagements (SSAE) No. 18 (“SSAE 18”) (Reporting on Controls at a Service Organization) or the International Standard on Assurance Engagements (ISAE) 3402 (“ISAE 3402”) (Assurance Reports on Controls at a Service Organization) standards applicable to the services under the Optmyzr Agreement (each such report, a “Report”). If a Report does not provide, in Customer’s reasonable judgment, sufficient information to confirm Optmyzr’s compliance with the terms of this DPA, then Customer or an accredited third-party audit firm agreed to by both Customer and Optmyzr may audit Optmyzr’s compliance with the terms of this DPA during regular business hours, with reasonable advance notice to Optmyzr and subject to reasonable confidentiality procedures. Customer is responsible for all costs and fees related to such audit, including all reasonable costs and fees for any and all time Optmyzr expends for any such audit, in addition to the rates for services performed by Optmyzr. Before the commencement of any such audit, Customer and Optmyzr shall mutually agree upon the scope, timing, and duration of the audit. Customer shall promptly notify Optmyzr with information regarding any non- compliance discovered during the course of an audit. Customer may not audit Optmyzr more than once annually.
17 Warranties.
17.1 Optmyzr warrants and represents that:
(a) its employees, Sub-processors, agents, and any other person or persons accessing Personal Data on its behalf are reliable and trustworthy and have received the required training on the Privacy and Data Protection Requirements relating to the Personal Data; an
(b) it and anyone operating on its behalf will process the Personal Data in compliance with both the terms of this DPA and all applicable Privacy and Data Protection Requirements and other laws, enactments, regulations, orders, standards, and other similar instruments; and
(c) it has no reason to believe that any Privacy and Data Protection Requirements prevent it from providing any of the Optmyzr Agreement’s contracted services; and
(d) considering the current technology environment and implementation costs, it will take reasonable appropriate technical and organizational measures to prevent the unauthorized or unlawful processing of Personal Data and the accidental loss or destruction of, or damage to, Personal Data, and ensure a level of security appropriate to:
(i) the harm that might result from such unauthorized or unlawful processing or accidental loss, destruction, or damage; and

(ii) the nature of the Personal Data protected; and
(iii) comply with all applicable Privacy and Data Protection Requirement and its information and security policies, including the security measures required in Clause 10.1.
17.2 The Customer warrants and represents that Optmyzr’s expected use of the Personal Data for the Business Purpose and as specifically instructed by the Customer will comply with all Privacy and Data Protection Requirements.
18 Indemnification.
18.1 Optmyzr agrees to indemnify, keep indemnified, and defend at its own expense the Customer against all costs, claims, damages, or expenses incurred by the Customer or for which the Customer may become liable due to any failure by Optmyzr or its employees,
Sub-processors, or agents to comply with any of its obligations under this DPA or applicable Privacy and Data Protection Requirements.
18.2 Any limitation of liability set forth in the Optmyzr Agreement will not apply to this DPA’s indemnity or reimbursement obligations.
19 Mediation and Jurisdiction.
19.1 Customer agrees that if the Data Subject invokes against it claims for compensation of damages under the Clauses, Optmyzr will accept the decision of the Data Subject:
(i) to refer the dispute to mediation, by an independent person or, where applicable, by the Supervisory Authority;
(ii) to refer the dispute to the courts in the Member State in which the Customer is established.
19.2 The parties agree that the choice made by the Data Subject will not prejudice its substantive or procedural rights to seek remedies in accordance with other provisions of national and international law.
20 Governing Law, Jurisdiction, and Venue.
The Clauses shall be governed by the law of the Member State in which Customer is
established.
21. Variation of Contract.

The parties undertake not to vary or modify the Clauses. This does not prejudice the parties form adding clauses on business related issues where required as long as they do not contradict the Clause.

APPENDIX A
PERSONAL DATA PROCESSING PURPOSES AND DETAILS
1. Business Purposes. To facilitate Customer’s use of the Optmyzr Services.
2. Data Subjects. The Personal Data transferred concerns the following
categories of Data Subjects:
Depending on the services used by the Data Exporter:
3.
- Google Ads, Bing Ads, Facebook Ads, Amazon Ads, sales and marketing leads of the Data Exporter; and
- Third parties that have, or may have, a commercial relationship with the Data Exporter (e.g. advertisers, customers, corporate subscribers and contractors).
Purposes of the Transfer. The transfer is made for the following purposes:
The transfer is intended to enable the Data Exporter to determine the purposes and means of the processing of personal data obtained through Data Importer’s products to support the sales, marketing, or other business practices of the Data Exporter.
4. Categories of Data. The Personal Data transferred concerns the following categories of data:
The data transferred is the Personal Data provided by the Data Exporter to the Data Importer in connection with its use of Optmyzr’s services, referred to as Customer Personal Data in the Agreement. Such Personal Data may include first name, last name, email address, contact information, CRM data concerning sales leads and customer lists, purchase history, prospective customers and clients, employees, and any notes provided by the Data Exporter regarding the foregoing.
5. Recipients. The Personal Data transferred may be disclosed only to the following recipients or categories of recipients:
Employees and other representatives of the Data Importer who have a legitimate business purpose for the processing of such personal data.
6. Sensitive Data (if appropriate). The personal data transferred concern the following categories of sensitive data:
None.
7. Data Protection Registration Information of Data Exporter (where applicable).

None.
8. Sub-processors.
Data Exporter consents to sub-processing by the following subcontractors:
9.
- Techvitt Consultants LLP
- Optmyzr Tech APS
- Techfruit Technologies Private Limited
- Asesorias EAP SpA
Additional Useful Information (storage limits and other relevant information).
The personal data transferred between the parties may only be retained for the period of time permitted under the Optmyzr Agreement. The parties agree that each party will, to the extent that it, along with the other party, acts as a data controller with respect to Personal Data, reasonably cooperate with the other party to enable the exercise of data protection rights as set forth in the Data Protection Requirements.
10. Privacy Shield as a Basis for Receiving Personal Data with Cross-Border Restrictions
Optmyzr does not rely on Privacy Shield as a legal basis to transfer Personal Data in light of the judgment of the Court of Justice of the European Union in Case C- 311/18, for so long as Optmyzr is self-certified to the Privacy Shield it shall continue to process European Data in compliance with the Privacy Shield Principles and notify Customer if it makes a determination that it can no longer meet its obligation to provide the level of protection as is required by the Privacy Shield Principles.
Contact Information. Contact points for data protection enquiries: compliance@optmyzr.com
Data Importer: Signatory to the DPA between the parties
Data Exporter: Signatory to the DPA between the parties

APPENDIX B SECURITY MEASURES
REQUIRED TECHNICAL AND ORGANIZATIONAL DATA SECURITY MEASURES, SUCH AS:
● PHYSICAL ACCESS CONTROLS
○ Access to the premises where Optmyzr employees work is secured by
at least one of the following: electronic key cards, video cameras, guard
or alarms
● SYSTEM ACCESS CONTROLS.
○ Strong passwords are required for employees to access Optmyzr’s business systems
○ Mobile devices used to access data are managed by Google’s device policy and can be remotely disabled in case of loss
● DATA ACCESS CONTROLS.
○ Private data is restricted to employees who are working with a customer. ○ Access to accounts is logged.
● INTERNAL PROTOCOL & EDUCATION
○ Annual data protection training for all employees and periodic review and update of data privacy processes to comply with the Data Protection Requirements.
● ADDITIONAL SAFEGUARDS
○ Data is encrypted in transit
○ Transmissions of private data are exclusively over HTTPS
○ Data in the cloud is inside VPC (virtual private cloud)

Conditions d’utilisation

Last updated March 25, 2026

BY CLICKING THE “Start Trial” OR “Sign Up” BUTTON DISPLAYED ONLINE AS PART OF THE ORDERING PROCESS OR SIGNING AN ORDER CONFIRMATION THAT REFERS TO THIS AGREEMENT, YOU AGREE TO THE FOLLOWING TERMS AND CONDITIONS (THE “AGREEMENT”) GOVERNING YOUR USE OF OPTMYZR INC.’S (“OPTMYZR,” “OUR,” OR “WE”) ONLINE SERVICE, INCLUDING, APIS, AI-POWERED FEATURES, AND ASSOCIATED SUPPORT OPTIONS (COLLECTIVELY, THE “SERVICE”) BUT NOT LIMITED TO, THE USE OF SOFTWARE COMPONENTS, ON A HOSTED BASIS AND ASSOCIATED SUPPORT OPTIONS (COLLECTIVELY, THE “SERVICE”).

YOU WARRANT AND REPRESENT THAT YOU ARE AT LEAST (18) YEARS OF AGE OR OLDER OR YOU MUST IMMEDIATELY STOP USE OF THE SERVICE. YOU ACKNOWLEDGE THAT YOU HAVE READ AND UNDERSTOOD AND UNCONDITIONALLY AGREED TO BE BOUND BY THE TERMS OF THIS AGREEMENT AND THAT THE TERMS OF THIS AGREEMENT WILL APPLY EACH TIME YOU ACCESS OUR SERVICE.

IF YOU ARE ENTERING INTO THIS AGREEMENT ON BEHALF OF A COMPANY OR OTHER LEGAL ENTITY, YOU REPRESENT THAT YOU HAVE THE AUTHORITY TO BIND SUCH ENTITY TO THESE TERMS AND CONDITIONS, IN WHICH CASE THE TERMS “YOU” OR “YOUR” SHALL REFER TO SUCH ENTITY.

These Terms incorporate by reference Optmyzr’s Privacy Policy, Data Processing Agreement, and any additional service-specific terms or guidelines published by Optmyzr (collectively, “Linked Policies”). In the event of a conflict, these Terms will control unless the Linked Policy expressly states otherwise.

Welcome & Service Description

Subject to the terms of this Agreement, Optmyzr will provide you with use of the Service, including a browser interface and data encryption, transmission, access and storage. Your registration for, and/or use of, the Service will be deemed to be your agreement to abide by this Agreement including any materials available on the Optmyzr website incorporated by reference herein, including but not limited to Optmyzr’s Privacy Policy, Data Processing Agreement and Optmyzr’s privacy and security policies.

For reference, a Definitions section is included at the end of this Agreement. Optmyzr offers multiple products and editions of its products. This Agreement governs all products and services offered by Optmyzr.

1. Privacy & Security; Disclosure

Optmyzr’s privacy and security policies may be viewed online on the Optmyzr website at https://www.optmyzr.com/fr/information/privacy-policy/. For Users residing in the European Union, United Kingdom or Switzerland you may have additional rights under the EU General Data Protection Regulation (the “GDPR”), or under the UK Data Protection Act of 2018 if residing in the United Kingdom. We comply with all requirements for data processors and collectors as these terms are defined in the General Data Protection Regulation and require our data service providers to agree to Standard Contractual Clauses approved by the European Commission. For a full list of your rights regarding our use and process of your Personal Data please review our Privacy Policy via the link included in this section. For a full list of your rights regarding our use and process of your Personal Data please review our Privacy Policy via the link included in this section.Optmyzr reserves the right to modify its privacy and security policies in its reasonable discretion from time to time in our reasonable discretion.

You consent to receive communications from us electronically. Non-Optmyzr customers who receive communications may ‘opt out’ of receiving future marketing and other communications from Optmyzr at unsubscribe@optmyzr.com or from the preferences page when logged into your Optmyzr account.

Optmyzr customers will always receive account-related emails. When we modify our privacy and security policies you may be notified of the changes by email and will be required to confirm your consent the next time you access the Optmyzr websites (the “Site”) after any changes. If you do not consent to any change in our privacy and security policies as regards the collection and processing of your Personal Data and the change is required to provide you the requested Services or for a legal reason, you agree that your refusal to consent may impair your use our Services or require you to discontinue use of our Services. Optmyzr reserves the right to disclose who its customers are, including disclosure on the Site and in its marketing materials. You may opt out of such disclosure in writing at any time.

2. Contributor Disclosure

Optmyzr sponsor content may include blog(s), blog posts, notices, advertisements, sidebars, takeaways, embedded videos. (collectively “Contributor Content”) that are written or created by one or more contributors. (“Contributors”). Contributors receive cash compensation and/or other compensation for posting, uploading Contributor Content to the Service. The compensation received may influence Contributor Content uploaded, transmitted, and/or posted to the Service. The views and opinions expressed by any Contributor in Contributor Content on our Service is purely the Contributor’s own.

3. License Grant & Restrictions

Optmyzr hereby grants you a non-exclusive, non-transferable, limited, revocable, worldwide right to use the Service during the License Term, solely for your own internal business purposes, subject to the terms and conditions of this Agreement. In the event that your subscription is provided for a specific number of Users, your license to use the Service is limited to the specified number of Users.

All rights not expressly granted to you are reserved by Optmyzr and its licensors.

You may not access the Service for purposes of monitoring its availability, performance or functionality, or for any other benchmarking, reverse engineering, or other competitive purposes.

You shall not:

  1. license, sublicense, sell, resell, transfer, assign, distribute or otherwise commercially exploit or make available to any third party the Service, Optmyzr Technology or the Optmyzr Content in any way;
  2. modify or make derivative works based upon the Service, Optmyzr Technology or the Optmyzr Content;
  3. embed the Service as an “iframe” or “frame” from within another application; or
  4. reverse engineer or access the Service in order to:
    1. build a competitive product or service,
    2. build a product using ideas, features, functions or graphics that are similar to those related to the Service, or
    3. copy any ideas, features, functions or graphics of the Service
    4. use AI features to generate content that infringes the rights of others, violates platform rules, or contains unlawful, harmful, or misleading material.

The Service cannot be shared or used by more than one individual unless (and solely to the extent that) the Subscription allows for sharing within your internal organization. Sharing of the Service outside your organization is never allowed. The proper assignment of username and passwords for the Service and adherence to all terms of this Agreement and Subscription are your sole responsibility.

You are responsible for maintaining the confidentiality of your usernames, passwords and accounts. Usernames and passwords may not be shared by more than one individual, and may not be transferred from one individual to another unless the original User no longer requires, and is no longer permitted, access to the Service. You agree to immediately change your password and notify Optmyzr of any suspected or unauthorized access associated with your use of the Service or any other breach of security. You may use the Service only for your internal business purposes and shall not:

  1. send or store material containing software viruses, worms, Trojan horses or other harmful computer code, files, scripts, agents or programs;
  2. interfere with or disrupt the integrity or performance of the Service or the data contained therein, or Optmyzr’s sites, servers or networks;
  3. attempt to gain unauthorized access to the Service or its related systems or networks; or
  4. take any action that imposes an unreasonably or disproportionately large load on Optmyzr’s infrastructure.

Optmyzr shall be entitled to adjust the scope of the Service and the underlying technical infrastructure to reflect the continuing development of the Service and technical advances. Optmyzr reserves the right, in our sole discretion, to deny registration of a user account, prohibit or deny you access to the Site (or any part thereof), with or without prior notice.

4. Use of Artificial Intelligence

The Service may include features that incorporate artificial intelligence (“AI”), including, without limitation, recommendations, insights, and suggestions regarding campaign performance, budget optimization, and keyword management. Such AI features are provided solely to assist you in using the Service.

  1. All outputs generated by AI features are provided for informational purposes only. You remain solely responsible for reviewing and verifying any AI-generated outputs prior to relying upon or acting on such outputs. Optmyzr makes no representations or warranties regarding the accuracy, completeness, or fitness for a particular purpose of any AI-generated outputs.
  2. AI features may process Customer Data, including but not limited to campaign performance metrics, budgets, and account structure information, to generate outputs. Personal data shall not be used to train or fine-tune AI models. Optmyzr may utilize third-party AI providers (e.g., OpenAI) in connection with such features, provided that all such use shall be subject to the confidentiality, security, and privacy protections set forth in these Terms and in Optmyzr’s Privacy Policy.
  3. Storage and Logging. AI-generated outputs may be temporarily stored, cached, or logged for purposes of performance optimization, quality assurance, and debugging. Such storage shall be limited in duration and in accordance with applicable data retention obligations and Optmyzr’s security and privacy practices.
  4. AI-generated outputs may contain errors, omissions, or outdated information. Customer acknowledges and agrees that Optmyzr shall not be liable for any losses, damages, or claims arising from Customer’s reliance on AI-generated outputs, except to the extent such limitations are prohibited by applicable law.
  5. Restrictions on Use. Customers shall not use AI features to generate, upload, or disseminate content that is unlawful, harmful, or infringes the rights of any third party.

5. Your Responsibilities

You are responsible for all activity occurring under your User accounts and shall abide by all applicable local, state, national, federal and foreign laws, treaties and regulations in connection with your use of the Service, including those related to data protection, international communications and the transmission of technical or personal data. You shall:

  1. notify Optmyzr immediately of any unauthorized use of any password or account or any other known or suspected breach of security;
  2. report to Optmyzr immediately and use best efforts to stop immediately any copying or distribution of Optmyzr Content or Contributor Content that is known or suspected by you or your Users;
  3. not impersonate another Optmyzr user or provide false identity information to gain access to or use the Service;
  4. not use the Service to defame, abuse, harass, threaten or otherwise violate the legal right of others;
  5. not publish, post, upload, email, distribute or disseminate any defamatory, misleading, infringing or unlawful content; and
  6. not collect, store or transmit Personal Data about individuals or any information that is subject to applicable privacy laws or regulations without appropriate legal basis, consent, or authorization.

You are solely responsible for all text, logos and images (“Customer Content”), all advertisements and any website reachable from the advertisements generated using the Service. You hereby represent, warrant and covenant to Optmyzr and its third party suppliers that:

  1. any Customer Content you provide is and shall be accurate, complete and current,
  2. you have all necessary rights and are fully authorized to publish the Customer Content and create or have created advertisements, and
  3. all Customer Content complies with the requirements set forth by Google and Microsoft and any other integrated advertising platform on their respective websites with respect to the Google Ads and Microsoft Advertising programs and advertising of any other integrated advertising platform, as the case may be, including the trademark policies, policies regarding minors, editorial guidelines and creative limitations posted therein.

You hereby authorize Optmyzr to allow such Customer Content and advertisements to be published throughout the network of advertising channels operated by Microsoft and Google, and any other integrated advertising platform and their network of participating websites and other distribution outlets.

You further represent, warrant and covenant to Optmyzr and its suppliers that:

  1. at all times you shall comply with all applicable law;
  2. you will not generate, or encourage others to generate, automated or fraudulent impressions or clicks of advertisements on any Google, Microsoft or other integrated advertising network;
  3. you are responsible for obtaining and maintaining accounts for use of the Google Ads program and Microsoft Advertising program or the program of any other integrated advertising platform;
  4. your use of the Google Ads program or Microsoft Advertising or other integrated advertising platforms program is not for personal, family or household purposes;
  5. your advertisements do not and will not advertise illegal activity or constitute illegal or fraudulent business practices in the jurisdiction in which the advertisements are displayed;
  6. you will not misrepresent yourself, your age, or your affiliation with any person or entity, impersonate any person or entity, makes false or misleading statements; and
  7. forge headers or otherwise manipulates identifiers in order to disguise the origin of any information transmitted to or through the Services (either directly or indirectly through use of third-party software).

Further, you acknowledge and agree that Microsoft and/or Google or any other integrated advertising platform may, in its sole discretion:

  1. edit your Customer Content for size and fit purposes,
  2. label any advertisement as a “sponsored site,” “advertisement” or similar designation for clarification purposes,
  3. create advertisements based upon the Customer Content and other specifications provided by Optmyzr through the applicable API, and
  4. create, delete, modify and optimize your account.

Optmyzr does not own any Customer Content or advertisements provided by you hereunder, provided that you hereby grant Optmyzr a worldwide, royalty-free, non-exclusive right to use, reproduce, create derivative works of, distribute, perform, transmit and publish your Customer Content and advertisements for the sole purpose of providing you with the Service.

You are solely responsible for all URLs required or used by you in connection with the Service. Any URL that includes or incorporates any variation of the name Optmyzr (a “Optmyzr URL”) shall:

  1. be owned by Optmyzr,
  2. equire the consent of Optmyzr prior to your use, and
  3. only be used by you during the Term of this Agreement.

Any URL used by you in connection with the Service that does not include or incorporate the name Optmyzr shall be owned by you. For the avoidance of doubt, you are solely responsible for all Customer Content provided or published by you in connection with the Service under any URL (including any Optmyzr URL). You agree not to use any URL in a manner that infringes the rights of third parties or violates applicable law.

6. Account Information and Data

Optmyzr does not own any keyword data, information, performance data, paid search campaigns or material that you submit to the Service in the course of using the Service (collectively, “Customer Data”). You hereby grant Optmyzr a worldwide, royalty-free, non-exclusive right during the License Term to use, reproduce, create derivative works of, distribute, perform, transmit and publish your Customer Data for the sole purposes of:

  1. processing your Customer Data in connection with providing the Service to you, and
  2. storing or hosting the Customer Data in a remote database or on the Site for access by your Users.

Your private Customer Data is accessible only to you and persons explicitly authorized by you; data is NOT shared with other customers, or with any other third party; provided that Optmyzr reserves the right to use your Customer Data in order to compile, analyze and disclose to third parties aggregated metrics, data and trends related to the use of its offerings as long as such metrics, data and trends do not contain uniquely identifiable Customer Data.

You, not Optmyzr, shall have sole responsibility for the accuracy, quality, integrity, legality, appropriateness, and intellectual property ownership or right to use all Customer Data, and Optmyzr shall not be responsible or liable for the deletion, correction, destruction, damage, loss or failure to store any Customer Data. Use of the Service is subject to existing laws and legal processes. Nothing contained in this Agreement will limit Optmyzr’s right to comply with governmental, court and law enforcement requests or requirements relating to your use of the Service, which may include disclosing your Customer Data to the applicable authorities.

7. Intellectual Property Ownership

Optmyzr alone (and its licensors, where applicable) shall own all right, title and interest, including all related Intellectual Property Rights, in and to the Optmyzr Technology, the Optmyzr Content and the Service and any derivatives, suggestions, ideas, enhancement requests, feedback, recommendations or other information provided by you or any other party relating to the Service, and any aggregated metrics, data and trends compiled by Optmyzr.

This Agreement is not a sale and does not convey to you any rights of ownership in or related to the Service, the Optmyzr Technology or the Intellectual Property Rights owned by Optmyzr, Inc. The Optmyzr name, the Optmyzr logo, domain name, and the product and service names associated with the Service and Optmyzr Content are trademarks of Optmyzr or third parties, and no right or license is granted to use them hereunder. The Site may include trademarks, service marks or logos of third parties, all of which are the property of their respective owners. In addition, all content published on the Site belongs to Optmyzr and/or its licensors under applicable copyright law.

8. Third Party Interactions

During use of the Service, you may enter into correspondence with, purchase goods and/or services from, or participate in promotions of advertisers or sponsors showing their goods and/or services through the Service. Any such activity, and any terms, conditions, warranties or representations associated with such activity, are solely between you and the applicable third party.

Optmyzr and its licensors shall have no liability, obligation or responsibility for any such correspondence, purchase or promotion between you and any such third party. Optmyzr does not endorse any sites on the Internet that are linked through the Service. Optmyzr provides these links to you only as a matter of convenience, and in no event shall Optmyzr or its licensors be responsible for any content, products, or other materials on or available from such sites. Optmyzr provides the Service to you pursuant to the terms and conditions of this Agreement.

You recognize, however, that certain third-party providers of ancillary software, hardware or services may require your agreement to additional or different license or other terms prior to your use of or access to such software, hardware or services. Service features that interoperate with the Google Ads or Microsoft Advertising programs and any other integrated advertising program depend on the continuing availability of the Google Ads or Microsoft Advertising as the case may be, application programming interface (“API”) and program for use with the Services.

If Google Inc. or its affiliates (“Google”) or Microsoft, Inc. or its affiliates (“Microsoft”) or any other integrated advertising platform, or ceases to make the Google Ads API or program, or Microsoft Advertising API or program, or the API or program of any other integrated advertising platform as the case may be, available on reasonable terms for the Services, Optmyzr may cease providing such Service features and you shall have no payment obligations with respect to such Service features for periods following such cessation.

9. Subscriptions and Payment

Some portions of our Service are billed on a subscription basis (“Subscription”) You will be billed in advance on a recurring and periodic basis (“Billing Cycle”). Billing cycles are set either on a monthly, semi-annual (every six months), or annual (12 months) basis, depending on the type of subscription plan you select when purchasing a Subscription. You shall pay all fees or charges to your account in accordance with the Subscription and billing terms in effect at the time a fee or charge is due and payable. The initial charges will be equal to the current price of the chosen Subscription at the fee currently in effect.

All payments must be made in advance and amounts owed are payable via automated recurring credit card payment or electronic invoices. You must provide Optmyzr with a valid credit card as a condition to signing up for the Service. You hereby represent that you are authorized to provide any credit card you use to sign up for the Service. An authorized License Administrator may adjust the Service edition by executing an additional written Order Confirmation or using the web-based customer administration system within the Optmyzr product if it applies.

Changes to the Service edition will result in an adjustment to your fees, and will be subject to the following:

  1. the term for the new fees and new Service edition will be coterminous with the preexisting License Term (either Initial Term or Renewal Term, as the case may be);
  2. Service fees will be the then current, generally applicable license fee;
  3. any fee increase that results from changes made in the middle of a billing month will be charged in full on a pro-rated basis for the portion of the billing month following such change; and
  4. any fee reduction that results from changes made in the middle of a billing month will be pro-rated.

Optmyzr reserves the right to modify its fees and charges and to introduce new charges at any time, upon at least thirty (30) days prior notice to you, which notice may be provided by e-mail. All pricing terms are the confidential information of Optmyzr, and you agree not to disclose them to any third party.

10. Billing and Renewal

Optmyzr charges and collects in advance for use of the Service. Optmyzr will automatically renew your subscription as described below, and bill your credit card or submit electronic invoices as mutually agreed upon. The renewal charge will be equal to the Subscription in effect during the prior term, unless Optmyzr has given you at least thirty (30) days prior written notice of a fee increase, which shall be effective upon renewal and thereafter.

Fees for other services will be charged on an as-quoted basis. Optmyzr’s fees are exclusive of all taxes, levies, or duties imposed by taxing authorities, and you shall be responsible for payment of all such taxes, levies, or duties, excluding only United States (federal or state) taxes based solely on Optmyzr’s income.

Users in jurisdictions that collect value-add tax (“VAT”) must register as a business to use this Service. By registering in a jurisdiction that requires the collection of VAT, you warrant and represent that you are a business. Upon registration of your account you must provide Optmyzr your VAT registration number, and the name and principal address of your business so that we may comply with all VAT invoicing regulations. If you do not provide a valid VAT registration number or otherwise meet the requirements of this provision, Optmyzr reserves the right to terminate your account. When asked, you agree to provide Optmyzr with complete and accurate billing and contact information. This information includes your legal company name, street address, e-mail address, and name and telephone number of an authorized billing contact and License Administrator. You agree to update this information within thirty (30) days of any change to it. If the contact information you have provided is false or fraudulent, Optmyzr reserves the right to terminate your access to the Service in addition to any other legal remedies.

All invoices and payments to Optmyzr will be in US Dollars (USD), Euros and Australian Dollars (AUD). If you believe your invoice is incorrect, you must contact Optmyzr in writing within forty-five (45) days of the date of the invoice setting forth details regarding the inaccuracy to be eligible to receive an adjustment or credit, otherwise any inaccuracy will be deemed waived.

11. Non-Payment and Suspension

In addition to any other rights granted to Optmyzr herein, Optmyzr reserves the right to suspend or terminate this Agreement and your access to the Service if your account becomes more than 30 days delinquent (falls into arrears). You agree and acknowledge that Optmyzr has no obligation to retain Customer Data or Customer Content and that such Customer Data and Customer Content may be irretrievably deleted if your account is thirty (30) days or more delinquent.

12. Term

This Agreement commences on the Start Date which is the day you sign up on Optmyzr. Upon the expiration of the Initial Term, this Agreement will automatically renew for successive renewal terms equal in duration to the Initial Term (or one year, if the Initial Term is greater than one year) (each, a “Renewal Term”) at Optmyzr’s then current fees, unless either party gives Sufficient Written Notice. “Sufficient Written Notice” will be thirty (30) days prior to the expiration of the Initial Term or applicable Renewal Term, unless otherwise agreed upon. In the event this Agreement expires or is terminated for any reason, you agree to extract your Customer Data and Customer Content from the Optmyzr platform prior to the effective date of such expiration or termination. You agree and acknowledge that Optmyzr has no obligation to retain the Customer Data or Customer Content, and may delete such Customer Data and Customer Content 30 days after expiration or termination. Upon any expiration or termination of this Agreement, your rights to use any Optmyzr URLs shall immediately terminate. The following sections shall survive any expiration or termination of this Agreement: 1, 3, 4, 5, 6,7, 9, 11, 14, 16-30

13. Termination for Cause

Any breach of your payment obligations or unauthorized use of the Optmyzr Technology or Service will be deemed a material breach of this Agreement. Without limiting its ability to pursue other remedies, Optmyzr, in its sole discretion, may terminate your password, account or use of the Service if you breach or otherwise fail to comply with this Agreement.

Optmyzr takes the intellectual property rights of others seriously and expects you to do the same on our Website. We will respond to notices of copyright infringement that comply with the requirements of the Digital Millennium Copyright Act (“DMCA”) (17 U.S.C. § 512), or applicable law if contended infringement occurs outside the United States. If you believe in good faith that User Content available through our Services infringes one or more of your copyrights, you may provide us written notice (“Take Down Notice”) and include the following information: A physical or electronic signature of the owner or a person authorized to act on behalf of the owner of an exclusive right that is allegedly infringed; Identification of the copyrighted work claimed to have been infringed (including a hyperlink to said work(s), if available), or, if multiple copyrighted works at a single online site are covered by a single notification, a representative list of such works at that website; Identification of the material that is claimed to be infringing or to be the subject of infringing activity and that is to be removed or access to which is to be disabled and information reasonably sufficient to permit the service provider to locate the material (including a hyperlink to said work(s)); Information reasonably sufficient to permit the service provider to contact you, such as an address, telephone number, and, if available, an email; A statement that you have a good faith belief that use of the material in the manner complained of is not authorized by the copyright owner, his/her/its agent, or the law; and A statement that the information in the notification is accurate, and under penalty of perjury, that you are authorized to act on behalf of the owner of an exclusive right that is allegedly infringed. If you believe in good faith that a notice of copyright infringement has been wrongly filed against you, the DMCA permits you to send Optmyzr a counter-notice.

Any Take-Down Notice or counter-notice must meet the then-current statutory requirements imposed by the DMCA; see https://www.copyright.gov/title17/92appb.html for details. Any Take-Down Notice or counter-notice must be sent to: Attn: Frederick Vallaeys, Optmyzr Inc., 282 San Antonio Rd, Mountain View, CA 94040; or by email at dmca@optmyzr.com. Consult your legal advisor before filing a notice or counter-notice as there are penalties for false claims under the DMCA.

15. Representations & Warranties

Each party represents and warrants that it has the legal power and authority to enter into this Agreement. Optmyzr represents and warrants that it will provide the Service in a manner consistent with general industry standards reasonably applicable to the provision thereof and that the Service will perform substantially in accordance with the online Optmyzr help documentation (as may be updated from time to time) under normal use and circumstances.

In the event the Service fails to perform substantially in accordance with such help documentation, and you promptly notify Optmyzr, Optmyzr will modify the Service and/or the documentation so that it conforms. The foregoing is your sole and exclusive remedy for Optmyzr’s failure to satisfy the foregoing representation. You represent and warrant that you have not falsely identified yourself nor provided any false information to gain access to the Service and that your billing information is correct.

16. Mutual Indemnification

You shall indemnify and hold Optmyzr, its licensors and each such party’s parent organizations, subsidiaries, affiliates, officers, directors, employees, attorneys and agents harmless from and against any and all claims, costs, damages, losses, liabilities and expenses (including attorneys’ fees and costs) arising out of or in connection with:

  1. a claim alleging that use of the Customer Data or the Customer Content infringes the rights of, or has caused harm to, a third party;
  2. a claim, which if true, would constitute a violation by you of your representations and warranties;
  3. a claim arising from the breach by you or your Users of this Agreement; or
  4. any use or alleged use of your accounts or your passwords by any person, whether or not authorized by you, provided in any such case that Optmyzr:
    1. gives written notice of the claim promptly to you;
    2. gives you sole control of the defense and settlement of the claim (provided that you may not settle or defend any claim unless you unconditionally release Optmyzr of all liability and such settlement does not affect Optmyzr’s business or Service);
    3. provides to you all reasonably available information and assistance; and
    4. has not compromised or settled such claim.

Optmyzr shall indemnify and hold you and your parent organizations, subsidiaries, affiliates, officers, directors, employees, attorneys and agents harmless from and against any and all claims, costs, damages, losses, liabilities and expenses (including reasonable attorneys’ fees and costs) arising out of or in connection with a claim alleging that the Service directly and knowingly infringes a copyright, a U.S. patent issued as of the Effective Date, or a trademark of a third party; provided that you:

  1. promptly give written notice of the claim to Optmyzr;
  2. give Optmyzr sole control of the defense and settlement of the claim (provided that Optmyzr may not settle or defend any claim unless it unconditionally releases you of all liability);
  3. provide to Optmyzr all reasonably available information and assistance; and
  4. have not compromised or settled such claim.

Optmyzr shall have no indemnification obligation, and you shall indemnify Optmyzr pursuant to this Agreement, for claims arising from any infringement arising from the combination of the Service with any of your products, services, hardware or business process(es). If as a result of any infringement by the Service (other than as described in the preceding sentence) your use of the Service is enjoined by a court of law, Optmyzr will either modify the Service to make it non-infringing, acquire a license for you to continue using the Service, or if neither option is possible, refund to you the applicable fees paid by you in advance.

17. Disclaimer of Warranties

OPTMYZR AND ITS LICENSORS MAKE NO REPRESENTATION, WARRANTY, OR GUARANTY AS TO THE RELIABILITY, TIMELINESS, QUALITY, SUITABILITY, TRUTH, AVAILABILITY, ACCURACY OR COMPLETENESS OF THE SERVICE OR ANY CONTENT. OPTMYZR AND ITS MANAGERS, OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, CONTRIBUTOR(S), LICENSORS, LICENSEES, SERVICE PROVIDERS, AND OTHER AFFILIATES (COLLECTIVELY “ASSOCIATED PARTIES") DO NOT REPRESENT OR WARRANT THAT (A) THE USE OF THE SERVICE WILL BE SECURE, TIMELY, UNINTERRUPTED OR ERROR-FREE OR OPERATE IN COMBINATION WITH ANY OTHER HARDWARE, SOFTWARE, SYSTEM OR DATA, (B) THE SERVICE WILL MEET YOUR REQUIREMENTS OR EXPECTATIONS, (C) ANY STORED DATA WILL BE ACCURATE OR RELIABLE, (D) THE QUALITY OF ANY PRODUCTS, SERVICES, INFORMATION, LEADS OR OTHER MATERIAL PURCHASED OR OBTAINED BY YOU THROUGH THE SERVICE WILL MEET YOUR REQUIREMENTS OR EXPECTATIONS, (E) ERRORS OR DEFECTS WILL BE CORRECTED, OR (F) THE SERVICE OR THE SERVER(S) THAT MAKE THE SERVICE AVAILABLE ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS. EXCEPT AS EXPRESSLY SET FORTH HEREIN, THE SERVICE AND ALL CONTENT IS PROVIDED TO YOU STRICTLY ON AN “AS IS” AND “AS AVAILABLE” BASIS. ALL CONDITIONS, REPRESENTATIONS AND WARRANTIES, WHETHER EXPRESS, IMPLIED, STATUTORY OR OTHERWISE, INCLUDING, WITHOUT LIMITATION, ANY IMPLIED WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT OF THIRD PARTY RIGHTS, ARE HEREBY DISCLAIMED TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW BY OPTMYZR AND ASSOCIATED PARTIES.

NO OPINION, ADVICE, OR STATEMENT OF OPTMYZR OR ANY ASSOCIATED PARTY, WHETHER MADE ON THE SERVICE, OR OTHERWISE, SHALL CREATE ANY WARRANTY NOT OTHERWISE EXPRESSLY STATED HEREIN. IT IS YOUR RESPONSIBILITY TO EVALUATE THE ACCURACY AND COMPLETENESS OF ANY OPINION, ADVICE, INFORMATION OR STATEMENT AVAILABLE ON OPTMYZR SERVICE.

18. Limitation of Liability

IN NO EVENT SHALL OPTMYZR’S AGGREGATE LIABILITY EXCEED THE AMOUNTS ACTUALLY PAID BY AND/OR DUE FROM YOU IN THE CURRENT SUBSCRIPTION RENEWAL PERIOD IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO SUCH CLAIM. IN NO EVENT SHALL EITHER PARTY AND/OR ITS LICENSORS BE LIABLE TO ANYONE FOR ANY INDIRECT, PUNITIVE, SPECIAL, EXEMPLARY, INCIDENTAL, CONSEQUENTIAL OR OTHER DAMAGES OF ANY TYPE OR KIND (INCLUDING LOSS OF DATA, REVENUE, PROFITS, USE OR OTHER ECONOMIC ADVANTAGE) ARISING OUT OF, OR IN ANY WAY CONNECTED WITH THIS SERVICE, THE OPTMYZR TECHNOLOGY OR CONTENT, INCLUDING, BUT NOT LIMITED TO, THE USE OR INABILITY TO USE THE SERVICE, OR FOR ANY CONTENT OBTAINED FROM OR THROUGH THE SERVICE, ANY INTERRUPTION, INACCURACY, ERROR OR OMISSION, REGARDLESS OF CAUSE IN THE CONTENT, EVEN IF THE PARTY FROM WHICH DAMAGES ARE BEING SOUGHT OR SUCH PARTY’S LICENSORS HAVE BEEN PREVIOUSLY ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.YOU AGREE THAT IN THE EVENT YOU INCUR ANY DAMAGES, LOSSES OR INJURIES THAT ARISE OUT OF OPTMYZR’S ACTS OR OMISSIONS, THE DAMAGES, IF ANY, CAUSED TO YOU ARE NOT IRREPARABLE OR SUFFICIENT TO ENTITLE YOU TO AN INJUNCTION PREVENTING ANY EXPLOITATION OF THE OPTMYZR SERVICE, AND YOU WILL HAVE NO RIGHTS TO ENJOIN OR RESTRAIN THE DEVELOPMENT, PRODUCTION, DISTRIBUTION, ADVERTISING, EXHIBITION OR EXPLOITATION OF THE OPTMYZR TECHNOLOGY OR SERVICE, OR OTHER WEBSITE CONTENT OWNED OR CONTROLLED BY OPTMYZR AND ASSOCIATED PARTIES.

BY ACCESSING THE OPTMYZR WEBSITE YOU UNDERSTAND THAT YOU MAY BE WAIVING RIGHTS WITH RESPECT TO CLAIMS THAT ARE AT THIS TIME UNKNOWN OR UNSUSPECTED, AND IN ACCORDANCE WITH SUCH WAIVER, YOU ACKNOWLEDGE THAT YOU HAVE READ AND UNDERSTAND, AND HEREBY EXPRESSLY WAIVE, THE BENEFITS OF CALIFORNIA CODE § 1542, AND ANY SIMILAR LAW OF ANY STATE OR TERRITORY, WHICH PROVIDES AS FOLLOWS: “A GENERAL RELEASE DOES NOT EXTEND TO CLAIMS WHICH THE CREDITOR DOES NOT KNOW OR SUSPECT TO EXIST IN HIS FAVOR AT THE TIME OF EXECUTING THE RELEASE, WHICH IF KNOWN BY HIM MUST HAVE MATERIALLY AFFECTED HIS SETTLEMENT WITH THE DEBTOR.”

19. Additional Rights

Certain states and/or jurisdictions do not allow the exclusion of implied warranties or limitation of liability for incidental, consequential or certain other types of damages, so the exclusions set forth above may not apply to you.

20. Local Laws and Export Control

The Service provides services and uses software and technology that may be subject to United States export controls administered by the U.S. Department of Commerce, the United States Department of Treasury Office of Foreign Assets Control, and other U.S. agencies and the export control regulations of other applicable countries. You acknowledge and agree that the Service shall not be used, and none of the underlying information, software, or technology may be transferred or otherwise exported or re-exported to countries as to which the United States or any other applicable country maintains an embargo (collectively, “Embargoed Countries”), or to or by a national or resident thereof, or any person or entity on the U.S. Department of Treasury’s List of Specially Designated Nationals or the U.S. Department of Commerce’s Table of Denial Orders (collectively, “Designated Nationals”).

The lists of Embargoed Countries and Designated Nationals are subject to change without notice. By using the Service, you represent and warrant that you are not located in, under the control of, or a national or resident of an Embargoed Country or Designated National. You agree to comply strictly with all U.S. and other applicable export laws and assume sole responsibility for obtaining licenses to export or re-export as may be required. The Service may use encryption technology that is subject to licensing requirements under the U.S. Export Administration Regulations, 15 C.F.R. Parts 730-774 and Council Regulation (EC) No. 1334/2000.

Optmyzr and its licensors make no representation that the Service is appropriate or available for use in other locations. If you use the Service from outside the United States of America, you are solely responsible for compliance with all applicable laws, including without limitation export and import regulations of other countries. Any diversion of the Optmyzr Content or Customer Content contrary to United States or other applicable law is prohibited. None of the Optmyzr Content or Customer Content, nor any information acquired through the use of the Service, is or will be used for nuclear activities, chemical or biological weapons, or missile projects, unless specifically authorized by the United States government and other applicable governmental bodies for such purposes.

21. Communications, Notices, and Newsletters

You may opt in to receive our monthly newsletter, as well as invitations to our educational webinars and promotions for our products (collectively “Communications”). You may ‘opt out’ of receiving future marketing and other communications from Optmyzr at unsubscribe@optmyzr.com or from the Settings page at any time. Optmyzr customers will always receive account-related emails, such as administrative notices and service announcements or changes regarding policies governing use of our Services.

22. Interruption of Service

We reserve the right to update, modify, suspend, discontinue or close, temporarily or permanently, the Service (or any part thereof) at any time with or without notice. You agree that we shall not be liable to you or to any third party for any modification, suspension or discontinuance of the Service. To protect the integrity of the Service, we reserve the right at any time, in our sole discretion, to block users from certain IP addresses from accessing the Service.Transactions conducted through the Internet may be subject to interruption, blackout, delay or error. Optmyzr shall not be responsible in any way for loss of accuracy or timeliness of any message sent or transaction conducted through this Service arising from or in relation to any malfunctions in communication facilities that are out of the control of Optmyzr.

23. Notice

Optmyzr may give notice by means of a general notice on the Service, electronic mail to your e-mail address on record in Optmyzr’s account information, or by written communication sent by first class mail or pre-paid post to your address on record in Optmyzr’s account information. Such notice shall be deemed to have been given upon the expiration of 48 hours after mailing or posting (if sent by first class mail or pre-paid post) or 12 hours after sending (if sent by email). You may give notice to Optmyzr (such notice shall be deemed given when received by Optmyzr) at any time by any of the following: letter to Optmyzr delivered by nationally recognized overnight delivery service or first class postage prepaid mail to Optmyzr at 282 San Antonio Road; Mountain View CA 94040 in either case, or by email to legal@optmyzr.com addressed to the attention of: COO, Optmyzr.

24. Modification to Terms

Optmyzr reserves the right to modify the terms and conditions of this Agreement or its policies relating to the Service at any time, effective upon posting of an updated version of this Agreement on the Service. You are responsible for regularly reviewing this Agreement. Continued use of the Service after any such changes shall constitute your consent to such changes.

25. Assignment; Change in Control

This Agreement may not be assigned by you without the prior written approval of Optmyzr but may be assigned without your consent by Optmyzr to:

  1. a parent or subsidiary,
  2. an acquirer of assets, or
  3. a successor by merger.

Any purported assignment in violation of this section shall be void. Any actual or proposed change in control of you that results or would result in a direct competitor of Optmyzr directly or indirectly owning or controlling 50% or more of you shall entitle Optmyzr to terminate this Agreement for cause immediately upon written notice.

26. Free Trials

In the event that you are being provided with a free trial under this Agreement, all provisions of this Agreement pertaining to warranties by Optmyzr, indemnification by Optmyzr, payment obligations and similar shall not apply. In addition, notifications provided through the Service indicating the remaining number of days in the free trial shall constitute notice of termination. Further, Optmyzr may terminate a free trial at any time and for any reason.

27. Governing Law and Jurisdiction

All matters relating to the Service and these Terms and any dispute or claim arising therefrom or related thereto (in each case, including non-contractual disputes or claims), shall be governed by and construed in accordance with the internal laws of the State of California without giving effect to any choice or conflict of law provision or rule. Any legal suit, action, or proceeding arising out of, or related to, these Terms or the Service shall be instituted exclusively in the federal courts of the United States located in the Northern District of California or the courts of the State of California located in Santa Clara County, California although we retain the right to bring any suit, action, or proceeding against you for breach of these Terms in your country of residence or any other relevant country if you reside outside the United States. You waive any and all objections to the exercise of jurisdiction over you by such courts and to venue in such courts, including all forum non conveniens defenses.

28. Arbitration

Disputes in the United States and Non-European Member States
Any dispute, claim or controversy arising out of or relating to this Agreement or the breach, termination, enforcement, interpretation or validity thereof, including the determination of the scope or applicability of this agreement to arbitrate, shall be determined by confidential, binding arbitration in Santa Clara County, California, before one (1) arbitrator. The arbitration shall be initiated and conducted according to JAMS Arbitration Rules and Procedures, and where consistent, California law, without regard to or application of conflict of law principles of your state or country of residence, at the San Jose, California office of JAMS including the Optional Appeals Procedure. If you reside out of the state of California or the United States you understand and agree to submit to the jurisdiction and venue of Santa Clara County, California and hereby waive all forum non conveniens defenses.

The arbitrator shall be a disinterested attorney or retired judge experienced in e-commerce and/or intellectual property matters. Such arbitration shall include discovery proceedings as provided under Section 1283.05 of the California Code of Civil Procedure. The arbitration will be conducted in the English language, but any witness whose native language is not English may give testimony in the witness’ native language, with simultaneous translation into English at the expense of the party presenting the witness. Judgment on any award may be entered in any court of competent jurisdiction. The Parties hereto consent to the jurisdiction of the Superior Court of the State of California, and the United States Northern Judicial District of California, for purposes of enforcing this arbitration agreement and proceedings and entry of judgment on any award and further consent that any process or notice of motion or other application to the Court or the judge thereof may be served by certified or registered mail, return receipt requested. The prevailing party shall be awarded costs and reasonable attorneys’ fees associated with the arbitration.

You understand that by using the Website you GIVE UP YOUR RIGHT TO GO TO COURT, to assert or defend any claims between you and Optmyzr (except for matters brought in small claims court) BEFORE A JUDGE OR JURY. Judgment on the award rendered by the arbitrator may be entered in any court having competent jurisdiction over the parties. Any provision of applicable law notwithstanding, the arbitrator will not have authority to award damages, remedies or awards that conflict with these Terms.

Attorney Fees: In any arbitration or court action between the parties to enforce this Agreement or the rights of the parties hereunder, the prevailing party in such action (as determined by the arbitral panel or court) will be entitled to receive a reasonable sum for its attorney’s fees and all other reasonable costs and expenses incurred in such action or suit.

Small Claims Action: If your claim meets the requirements to file a small claims action, you agree to the sole jurisdiction and venue of any small claims court located in Santa Clara County, California. To the extent state law applies, California law shall govern without regard to or application of the conflict of law provisions of your state or country of residence.

No Class Action: You agree to give up your right to participate in a class action or class proceeding, including class arbitration, limited attorney general action, or other representative action or proceeding.

Disputes in European Member States and Switzerland.

This Agreement is governed by and construed in accordance with the laws of the State of California, USA, and the application of the United Nations Convention of Contracts for the International Sale of Goods is expressly excluded. Optmyzr both agrees to submit to the non-exclusive jurisdiction of the courts of the federal and state courts located in Santa Clara County,in the State of California, USA, which means that you may bring a claim to enforce your consumer protection rights in connection with this Agreement in California or in the EU country in which you live or Switzerland.

If you are a resident of a European Union country, Norway, Iceland, or Liechtenstein, you may have access to consumer dispute resolution bodies in your country of residence in accordance with applicable laws. If you would like to bring a matter to our attention, please contact us at info@optmyzr.com.

29. Limitation on Time to File Claims

ANY CAUSE OF ACTION OR CLAIM YOU MAY HAVE ARISING OUT OF OR RELATING TO THESE TERMS OF USE OR THE WEBSITE MUST BE COMMENCED WITHIN ONE (1) YEAR AFTER THE CAUSE OF ACTION ACCRUES, OTHERWISE, SUCH CAUSE OF ACTION OR CLAIM IS PERMANENTLY BARRED.

30. Feedback and Suggestions

If you submit feedback, comments, ideas or suggestions (collectively “Suggestions”) about the Service, you acknowledge that such Suggestions are unsolicited and that we may, but have no obligation, to use your Suggestions. You further agree and acknowledge that any use of your Suggestions by us, for any purpose, will be without any liability to us, or payment of any kind to you.

31. Notice of California Users

Under California Civil Code Section 1789.3, California website users are entitled to the following specific consumer rights notice: The Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs may be contacted in writing at 1625 N. Market Blvd., Suite S-202, Sacramento, California 95834, or by telephone at(800) 952-5210.

32. General

No text or information set forth on any other purchase order, preprinted form or document shall add to or vary the terms and conditions of this Agreement. If any provision of this Agreement is held by a court of competent jurisdiction to be invalid or unenforceable, then such provision(s) shall be construed, as nearly as possible, to reflect the intentions of the invalid or unenforceable provision(s), with all other provisions remaining in full force and effect. No joint venture, partnership, employment, or agency relationship exists between you and Optmyzr as a result of this Agreement or use of the Service. The failure of Optmyzr to enforce any right or provision in this Agreement shall not constitute a waiver of such right or provision unless acknowledged and agreed to by Optmyzr in writing.

This Agreement, together with any applicable Subscription Conditions and Privacy Policy, comprises the entire agreement between you and Optmyzr and supersedes all prior or contemporaneous negotiations, discussions or agreements, whether written or oral, between the parties regarding the subject matter contained herein. In the event that any of your Users are contractors to your organization, you agree that such contractors shall be required by written agreement to comply with all applicable restrictions set forth in this Agreement, and you shall be fully liable for and indemnify Optmyzr with respect to any failure of any contractor to so comply.

33. Definitions

As used in this Agreement now or hereafter associated herewith: “Agreement” means this Terms of Use and all modifications thereto; “Billing Cycle” means the recurring and periodic basis during which bills are prepared for services, set either on a monthly, semi-annual, or annual basis in advance of services being performed; “Contributor” means any person that receives a form of cash or other compensation for posting, uploading Contributor Content to the Service; “Contributor Content” means blog(s), blog posts, notices, advertisements, sidebars, takeaways, embedded videos uploaded, posted or otherwise transmitted by Contributor; “Customer Content” means all text, logos and images uploaded, posted or otherwise transmitted by the Customer;“Initial Term” means the initial period during which you are obligated to pay for the Service equal to the billing frequency selected by you during the subscription process; “Intellectual Property Rights” means unpatented inventions, patent applications, patents, design rights, copyrights, trademarks, service marks, trade names, trade dress, domain name rights, mask work rights, know-how and other trade secret rights, and all other intellectual property rights, derivatives thereof, and forms of protection of a similar nature anywhere in the world; “License Administrator(s)” means those Users designated by you who are authorized to purchase licenses and subscriptions online through the Site and to create User accounts and otherwise administer your use of the Service; “License Term(s)” means the period(s) during which a specified number of Users are licensed to use the Service pursuant to the Subscription(s); “Optmyzr” means Optmyzr, Inc., a Delaware corporation, having its principal place of business at 282 San Antonio Rd, Mountain View, CA 94040, USA; “Optmyzr Content” means any thought leadership published or otherwise made available by Optmyzr, including without limitation white papers, blog content, newsletters and any other publications; “Optmyzr Technology” means all of Optmyzr’s proprietary technology (including software, hardware, products, processes, algorithms, user interfaces, know-how, techniques, designs and other tangible or intangible technical material or information) made available to you by Optmyzr in providing the Service; “Opt out” means to unsubscribe and no longer receive product or service information; “Personal Data” has the meaning provided in the Optmyzr Privacy Policy; “Renewal Term” means subsequent terms after expiration of the Initial Term; “Service(s)” means the specific edition of Optmyzr’s online search engine marketing services, developed, operated, and maintained by Optmyzr, accessible via the website optmyzr.com and other related websites (the “Site”(s)) or another designated web site or IP address, and any ancillary online or offline products and services provided to you by Optmyzr, to which you are being granted access under this Agreement, including without limitation the Optmyzr Technology, the Optmyzr Content and any support services agreed to by Optmyzr; “Start Date” means the date you sign up on Optmyzr; “Subscription(s)” means signing up for the Service online through the Site or in written form, specifying, among other things, the number of Users, if applicable, and other services contracted for, the applicable fees, the billing period, the payment method, and other charges as agreed to between the parties, each such Subscription to be incorporated into and to become a part of this Agreement (in the event of any conflict between the terms of this Agreement and the terms of any such Subscription, the terms of this Agreement shall prevail); “Suggestions” means comments, ideas or feedback; “User(s)” means your employees, representatives, consultants, contractors or agents who are authorized to use the Service and have been supplied user identifications and passwords by you (or by Optmyzr at your request); and “You” or “Your” means the person, company or other legal entity that has agreed to and is bound by the terms of this Agreement.

34. Questions or Additional Information

If you have questions regarding this Agreement or wish to obtain additional information, please send an e-mail to info@optmyzr.com.

 

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Politique de confidentialité

Privacy Policy

If your organization signed a Service Agreement with Optmyzr, that Agreement may have modified the Privacy Policy below. Please contact your Optmyzr account rep for details.

Optmyzr Privacy Policy
Last updated March 25, 2026

Thanks for using Optmyzr! We are committed to protecting your privacy and making you more efficient and successful at managing your online advertising. This Privacy Policy governs your use of our websites, software, services, and artificial intelligence (AI) features and capabilities (collectively, “Services”). It explains how we collect, use, disclose, transfer, and store your Personal Data when you use our Services. Please take a moment to familiarize yourself with our privacy practices and contact us if you have any questions.

What Personal Data We Collect and Why
Personal Data” means any information relating to an identified or identifiable natural person that can be used to identify or contact a specific person, including information that may indirectly identify you when combined with other data (also referred to as “personal information” under certain U.S. privacy laws). You may be asked to provide Personal Data anytime you are in contact with Optmyzr or an Optmyzr affiliate. Optmyzr and its affiliates may share Personal Data with each other and use it solely in a manner consistent with this Privacy Policy. We may also combine Personal Data with other information to provide and improve our products, services, content, and advertising. You are not required to provide Personal Data, but, if you choose not to, we may be unable to provide you with certain products, services or respond to queries.

Here are some types of Personal Data we may collect and how we may use it:

Account information
We collect, and associate with your account, the information you provide to us when you sign up for your account, upgrade to a paid plan, and/or enable two-factor authentication (such as your name, email address, phone number, payment info, and physical address). We also collect device identifiers, IP addresses, and usage patterns to maintain account security and detect unauthorized access. Some of our Services let you access accounts and information via other service providers.

Your Content
Our Services are designed to make it simple for you to store your online advertising data, goals, targets, contacts, and other materials (“Your Content”), collaborate with others, and work across multiple devices. To make that possible, we store, process, and transmit Your Content as well as related information, such as your profile (which makes it easier to collaborate and share Your Content with others), performance of ads, automation schedules, report recipients, and usage activity. When you use our AI Features, Your Content may include prompts you submit and outputs generated by our AI systems. Our Services provide options for sharing Your Content.

AI and Machine Learning Data
When you use our AI-powered features (“AI Features”), we collect: (a) your inputs, prompts, and queries; (b) AI-generated outputs and recommendations; (c) feedback you provide on AI outputs; (d) interaction patterns with AI Features; and (e) performance metrics of AI recommendations. We use this data to improve our AI systems, personalize your experience, and help ensure accurate and relevant outputs. We don’t make automated decisions that produce legal or similarly significant effects without human involvement. We do not use Customer ad account data to train foundation or general-purpose models unless expressly authorized in writing. We process AI-related data based on our legitimate interests in developing and improving our Services and, where required, your consent. We do not use AI outputs to make decisions that produce legal or similarly significant effects.

Contacts
You may choose to give us details about your contacts to make it easy to share Your Content, send messages, and invite others to use the Services. If you do, we’ll store those contacts on our servers for your use, and implement appropriate safeguards to protect information.

Legal Bases for Processing
Where applicable (e.g., EEA/UK/Switzerland), we rely on: (i) performance of contract (to provide the Services); (ii) our legitimate interests (to improve, secure, support, and market our Services); (iii) consent (for certain marketing or optional features; (iv) legal obligations; and (v) vital interests.

Special Categories of Personal Data
We generally do not collect special categories of data (for example, data revealing racial or ethnic origin, political opinions, religious beliefs, genetic or biometric data, health data, or sexual orientation). If a specific Service requires such data, we will obtain your explicit consent or rely on another lawful basis.

Collection of Non-Personal Data
We also collect data that does not, on its own, permit direct association with any specific individual. We may collect, use, transfer, and disclose non-personal information for any purpose.

Examples of Analytic Data We Collect
In addition to cookies, we collect certain usage and device information automatically when you use the Services. This may include:

Usage information — such as how you interact with dashboards, reports, and AI-powered features (for example, which recommendations you accept, or how frequently you use automation tools). We use this data to understand engagement, improve model accuracy, and enhance user experience.

Device and network information — such as IP address, browser type, operating system, device identifiers, referral URLs, and language settings.

We use this data to maintain security, optimize performance, and provide localized experiences. We treat this information as Personal Data when it can reasonably identify you under applicable law. Otherwise, we aggregate or de-identify it to analyze trends and improve the Services, including the performance of AI and machine learning systems.

Cookies and other technologies
We use technologies like cookies web beacons, and pixel tags to provide, improve, protect, and promote our Services. For example, cookies help us remember your username for your next visit, understanding how you are interacting with our Services, and improving them based on that information. We classify cookies as “essential” (necessary for core Service functionality) or “non-essential” (used for analytics and marketing). You can manage your cookie preferences at any time through our cookie consent tool or by clicking the “Your Privacy Choices” link in the footer of our site.

We treat information collected by cookies and other technologies as non-personal information. However, where local law treats identifiers such as IP addresses as Personal Data, we apply the same protections described in this Privacy Policy. Similarly, to the extent that non-personal information is combined with Personal Data, we treat the combined data as Personal Data. You can set your browser to block or delete cookies, but some essential features of our Services may not function properly. If our systems receive a Global Privacy Control (GPC) or similar opt-out signal from your browser, we will honor that signal where required by applicable law.

We gather some information automatically and store it in log files. This information includes IP addresses, browser type and language, Internet service provider (ISP), referring and exit websites and applications, operating system, date/time stamp, and clickstream data. We use this information to understand and analyze trends, to administer the site, to learn about user behavior on the site, to improve our product and Services, and to gather demographic information about our user base as a whole. Cookie and analytics data are generally retained only as long as needed to fulfill these purposes.

Cookie and analytics data are retained only as long as necessary for their stated purposes or as required by law, consistent with the retention principles described below.

Optmyzr may use this information in our analytics and marketing tools, including Google Analytics, Intercom, and similar service providers that may process data in the United States. These transfers are protected through Standard Contractual Clauses or, if Optmyzr elects to self-certify, through participation in the EU-U.S. Data Privacy Framework.

In some of our email messages, we may use a “click-through URL” linked to content on our Services. When users click one of these URLs, they pass through a separate web server before arriving at the destination page. We track this click-through data to help us determine the effectiveness of our customer communications. If you prefer not to be tracked in this way, you should not click text or graphic links in the email messages. Pixel tags enable us to send email messages in a format customers can read, and they tell us whether mail has been opened. We may use this information to reduce or eliminate messages sent to customers.

We sometimes contact people who do not have an Optmyzr account. For recipients in regions that require consent, including the EU, UK, Canada, and certain U.S. states, we or our partners will obtain consent before contacting you. If you receive an email and no longer wish to be contacted by us, you can unsubscribe or update your preferences at any time through the link provided in the message.

Marketing
We offer some Services free of charge, supported by customers who choose paid plans. If you register for our free Services, we may send you information about upgrades or related features where permissible. You can opt out at any time by clicking “unsubscribe” in any email or updating the Preferences section in your account.

Who We Share Your Information With
We share Personal Data only as needed to provide or improve the Services and as described here. We do not share Personal Data with third parties for their own marketing purposes.

We use trusted third parties—such as providers of customer support, payment processing, hosting and IT services—to help us provide, improve, protect, and promote our Services. These third parties act on our behalf under written agreements and must use Personal Data only to support Optmyzr.

Other users
Our Services may display basic information, such as your name, profile picture, device, and email address to other users in contexts like your user profile and sharing notifications. You may also share Your Content with others if you choose. When you register with an email address on a domain owned by your employer or organization, we may help collaborators and administrators find you and your team by making some of your basic information visible to other users on the same domain. This helps you sync up with others on your team and helps other users collaborate with you.

Certain features let you make additional information available to others. When you share Your Content with others through our Services that information has become public information. Optmyzr has no control over how your Personal Data will be used or disseminated by those with whom you share Your Content. To the extent you share Your Content in any publicly viewed area of our Services Your Content may be widely disseminated, including via search engines and other tools to locate information online (e.g., internet archive).

Other applications
You can give third-party providers access to your information and account—for example, via Optmyzr APIs. Their use of your information is governed by their own privacy policies and terms.

Disclosure for Legal and Safety Reasons.
We may disclose Personal Data to comply with applicable law, regulation, legal process, or government requests; to enforce our terms; or to protect the safety, rights, or property of Optmyzr, our users, or the public. In the event of a reorganization, merger, or sale we may transfer Personal Data to the relevant third party.

Protection of Personal Data
Security
We take security of your Personal Data seriously. We use technical and organizational measures such as encryption in transit and at rest, two-factor authentication options, access controls, and monitoring to help prevent unauthorized access, use, or disclosure.

User Controls
You can access information by logging into your Optmyzr account and visiting your account settings page. You can also select what emails you receive.

Retention
We retain Personal Data only as long as needed to fulfill the purposes in this Privacy Policy (or as required by law). If you delete your account, we generally delete associated information after 30 days, subject to legal holds and backup storage. Should you decide to subsequently reactivate your account, please note that after 30 days your information may be unrecoverable from our servers and backup latencies. We may retain limited information as necessary to comply with legal obligations, resolve disputes, or enforce our agreements.

Cross-Border Information Transfers
To provide the Services, we may store, process, and transmit information in the United States and other countries. For EU/EEA, UK, and Swiss users, we use approved transfer mechanisms—such as the European Commission’s Standard Contractual Clauses (with the UK Addendum as applicable) or other lawful measures. We will reasonably cooperate with customers on any required Transfer Impact Assessments (TIAs) and supplementary measures.

Data Privacy Framework (DPF) readiness. Optmyzr, Inc. was previously self‑certified under the EU‑U.S. Privacy Shield Framework and maintains practices consistent with the successor EU‑U.S. Data Privacy Framework (DPF), the UK Extension, and the Swiss‑U.S. DPF. Although Optmyzr has not yet self‑certified, our practices are designed to align with the DPF Principles (Notice; Choice; Accountability for Onward Transfer; Security; Data Integrity and Purpose Limitation; Access; Recourse, Enforcement, and Liability). If Optmyzr elects to self‑certify, our certification will appear on the Data Privacy Framework List.

Your Privacy Rights
Depending on where you live, you may have rights to access, correct, delete, or obtain a copy of your Personal Data; to restrict or object to certain processing; to withdraw consent where processing is based on consent; to opt out of sale, sharing, or targeted advertising; and to appeal if we deny your request (where required by law). You can submit requests to privacy@optmyzr.com. We will take reasonable steps to verify your request, respond within required timeframes, and explain your options. EU/UK/Swiss users may also contact their supervisory authority. Canadian users can contact the Office of the Privacy Commissioner of Canada.

For additional information, see our Data Processing Agreement, which describe our processor obligations and lawful bases in more detail.

Children
Our Services are not directed to or intended for use by anyone under the age of 18. We do not knowingly collect or allow the submission of Personal Data from children under 13 years of age in the United States, or under the minimum age for consent established by applicable law in other jurisdictions (which may be up to 16 years in certain countries). If we learn that we have collected the Personal Data of a child under the applicable minimum age, we will take steps to delete it promptly. Parents or guardians who believe that their child may have provided information to us should contact us at privacy@optmyzr.com.

Canadian Disclosures
For individuals located in Canada, Optmyzr complies with the Personal Information Protection and Electronic Documents Act (“PIPEDA”) and applicable provincial privacy laws. You have the right to access and correct your Personal Information, withdraw consent to processing (subject to legal and contractual limits), and request deletion of your data. We may not be able to fulfill certain requests where PIPEDA exemptions apply. When Personal Data is transferred outside of Canada, we take appropriate contractual and technical measures to ensure it receives a comparable level of protection. To make a request or ask questions about our handling of your Personal Information, contact pipeda@optmyzr.com. You may also contact the Office of the Privacy Commissioner of Canada (www.priv.gc.ca) if you have concerns about our privacy practices.

Third Party Services and Links
Our Services may contain links to third-party websites, products, and services (including AI models and platforms).The information practices by such third parties (which may include location data or contact details) are governed by their privacy policies, which we encourage you to review.

Compliance with Emerging Privacy Laws
We continuously monitor developments in global and U.S. privacy laws to ensure our practices remain current and compliant. Several U.S. state privacy laws are expanding in scope or taking effect in 2026, including updates to the Utah Consumer Privacy Act (“UCPA”) and the Oregon Consumer Privacy Act (“OCPA”), which introduce new consumer rights and additional obligations related to opt-outs, geolocation data, and processing of children’s information.

Optmyzr will review and, where appropriate, update its data-handling practices and this Privacy Policy to reflect these and other future legal changes, including forthcoming regulations in other U.S. states and jurisdictions. We encourage users to check this page periodically for the latest version of our Privacy Policy.

Changes to Our Privacy Policy
We may revise this Privacy Policy from time to time. We will post the most current version on our website, and if a revision meaningfully reduces your rights, we will notify you in advance; when required by law.

Contact Information
If you have questions about this Privacy Policy or our data practices, contact us at privacy@optmyzr.com or at:

Optmyzr, Inc.
Attn: Privacy Officer
282 San Antonio Road, Mountain View CA 94040
privacy@optmyzr.com

For EU/UK residents, our representative is:
Attn: Privacy Officer
Njalsgade 76, Copenhagen 2300
privacy@optmyzr.com

If you are unsatisfied with our response, you may contact your local data protection authority.

Politique de confidentialité d’Optmyzr pour Microsoft Teams

Si votre organisation a signé un contrat de service avec Optmyzr, ce contrat peut avoir modifié la politique de confidentialité ci-dessous. Veuillez contacter votre représentant de compte Optmyzr pour plus de détails.

Politique de confidentialité d’Optmyzr pour Microsoft Teams
Dernière mise à jour le 27 août 2020

Merci d’utiliser Optmyzr ! Nous nous engageons à protéger votre vie privée et à vous aider à être plus efficace et plus performant dans la gestion de votre publicité en ligne. Notre politique de confidentialité ci-dessous explique comment nous collectons, utilisons, divulguons, transférons et stockons vos données personnelles lorsque vous utilisez nos sites web, logiciels et services (collectivement, les « Services »). Veuillez prendre un moment pour vous familiariser avec nos pratiques en matière de confidentialité et nous contacter si vous avez des questions.

Quelles données personnelles nous collectons et pourquoi
« Données personnelles » désigne des données pouvant être utilisées pour identifier ou contacter une personne physique. Il peut vous être demandé de fournir vos données personnelles à tout moment lorsque vous êtes en contact avec Optmyzr ou une société affiliée à Optmyzr. Optmyzr et ses sociétés affiliées peuvent partager ces données personnelles entre elles et les utiliser uniquement d’une manière conforme à la présente politique de confidentialité. Nous pouvons également combiner vos données personnelles avec d’autres informations afin de fournir et d’améliorer nos produits, services, contenus et publicités. Vous n’êtes pas tenu de fournir les données personnelles que nous avons demandées, mais si vous choisissez de ne pas le faire, dans de nombreux cas nous ne serons pas en mesure de vous fournir nos produits ou services ni de répondre à vos demandes.

Voici quelques types de données personnelles que nous pouvons collecter et la manière dont nous pouvons les utiliser :
Informations de compte.
Nous collectons et associons à votre compte les informations que vous nous fournissez lorsque vous effectuez des actions telles que la création de votre compte, la souscription à une offre payante et la configuration de l’authentification à deux facteurs (comme votre nom, votre adresse e-mail, votre numéro de téléphone, vos informations de paiement et votre adresse postale). Certains de nos Services vous permettent d’accéder à vos comptes et à vos informations via d’autres prestataires de services.

Votre contenu.
Nos Services sont conçus pour vous permettre de stocker facilement vos données de publicité en ligne, vos objectifs, vos cibles, vos contacts, etc. (« Votre contenu »), de collaborer avec d’autres personnes et de travailler sur plusieurs appareils. Pour rendre cela possible, nous stockons, traitons et transmettons Votre contenu ainsi que les informations qui s’y rapportent. Ces informations associées comprennent vos informations de profil, qui facilitent la collaboration et le partage de Votre contenu avec d’autres personnes, ainsi que des éléments tels que les performances des annonces, les calendriers des automatisations, les destinataires des rapports et l’activité d’utilisation. Nos Services vous offrent différentes options pour partager Votre contenu.

Contacts.
Vous pouvez choisir de nous fournir des informations sur vos contacts afin de vous permettre, par exemple, de partager et de collaborer autour de Votre contenu, d’envoyer des messages et d’inviter d’autres personnes à utiliser les Services. Si vous le faites, nous stockerons ces contacts sur nos serveurs afin que vous puissiez les utiliser.

Bases du traitement de vos données personnelles.
Nous collectons et utilisons les données personnelles décrites ci-dessus afin de vous fournir les Services de manière fiable et sécurisée. Nous collectons et utilisons également des données personnelles pour nos besoins commerciaux légitimes, tels que l’envoi d’avis importants concernant votre compte et la facilitation de vos demandes. Dans la mesure où nous traitons vos données personnelles à d’autres fins, nous demandons expressément votre consentement à l’avance ou exigeons que nos partenaires obtiennent ce consentement. Pour plus d’informations sur les bases légales du traitement de vos données, veuillez consulter notre FAQ.

**Collecte de données non personnelles
**Nous collectons également des données sous une forme qui ne permet pas, à elle seule, de les associer directement à une personne spécifique. Nous pouvons collecter, utiliser, transférer et divulguer des informations non personnelles à toute fin. Voici quelques exemples d’informations non personnelles que nous collectons et la manière dont nous pouvons les utiliser :

Informations d’utilisation.
Nous collectons des informations relatives à la manière dont vous utilisez les Services, comprenant souvent les actions que vous effectuez dans votre compte (comme consulter des insights, lancer des optimisations, planifier des automatisations, etc.). Nous utilisons ces informations pour améliorer nos Services, développer de nouveaux services et fonctionnalités, et protéger les utilisateurs d’Optmyzr.

Informations sur l’appareil.
Nous collectons également des informations provenant des appareils que vous utilisez pour accéder aux Services, ainsi que des informations les concernant. Cela inclut notamment les adresses IP, le type de navigateur et d’appareil que vous utilisez, la page web que vous avez visitée avant d’arriver sur nos sites, ainsi que les identifiants associés à vos appareils. Vos appareils (selon leurs paramètres) peuvent également transmettre des informations de localisation aux Services.

**Cookies et autres technologies
**Cookies et autres technologies.
Nous utilisons des technologies telles que les cookies et les pixels espions pour fournir, améliorer, protéger et promouvoir nos Services. Par exemple, les cookies nous aident à mémoriser votre nom d’utilisateur pour votre prochaine visite, à comprendre comment vous interagissez avec nos Services et à les améliorer sur la base de ces informations. Nous considérons les informations collectées par les cookies et autres technologies comme des informations non personnelles. Toutefois, dans la mesure où les adresses IP ou des identifiants similaires sont considérés comme des données personnelles par la législation locale, nous traitons également ces identifiants comme des données personnelles. De même, dans la mesure où des informations non personnelles sont combinées à des données personnelles, nous traitons les informations combinées comme des données personnelles aux fins de la présente politique de confidentialité. Vous pouvez configurer votre navigateur pour qu’il n’accepte pas les cookies, mais cela peut limiter votre capacité à utiliser les Services. Si nos systèmes reçoivent un signal DNT:1 de votre navigateur, nous répondrons à ce signal comme indiqué ici.

Veuillez noter que certaines fonctionnalités de nos Services peuvent ne pas être disponibles une fois les cookies désactivés. Nous recueillons automatiquement certaines informations et les stockons dans des fichiers journaux. Ces informations comprennent les adresses IP, le type et la langue du navigateur, le fournisseur d’accès à Internet (FAI), les sites web et applications de provenance et de sortie, le système d’exploitation, l’horodatage date/heure et les données de navigation. Nous utilisons ces informations pour comprendre et analyser les tendances, administrer le site, mieux connaître le comportement des utilisateurs sur le site, améliorer notre produit et nos services, et recueillir des informations démographiques sur l’ensemble de notre base d’utilisateurs.

Optmyzr peut utiliser ces informations dans ses services de marketing et de publicité. Dans certains de nos e-mails, nous pouvons utiliser une « URL de suivi des clics » liée à du contenu sur nos Services. Lorsque les utilisateurs cliquent sur l’une de ces URL, ils passent par un serveur web distinct avant d’arriver sur la page de destination de nos Services. Nous suivons ces données de clics afin de déterminer l’efficacité de nos communications clients. Si vous préférez ne pas être suivi de cette manière, vous ne devez pas cliquer sur les liens textuels ou graphiques contenus dans les e-mails.

Les pixels espions nous permettent d’envoyer des e-mails dans un format lisible par les clients et nous indiquent si un message a été ouvert. Nous pouvons utiliser ces informations pour réduire ou éliminer les messages envoyés aux clients.

Il nous arrive de contacter des personnes qui n’ont pas de compte Optmyzr. Pour les destinataires situés dans l’UE, nous ou un tiers obtiendrons leur consentement avant de vous contacter. Si vous recevez un e-mail et ne souhaitez plus être contacté par Optmyzr, vous pouvez vous désabonner et vous retirer de notre liste de contacts via le message lui-même.

Marketing.
Nous offrons aux utilisateurs la possibilité d’utiliser certains de nos Services gratuitement. Ces Services gratuits sont rendus possibles par le fait que certains utilisateurs passent à l’un de nos Services payants. Si vous vous inscrivez à nos Services gratuits, nous vous enverrons de temps à autre des informations sur les mises à niveau lorsque cela est autorisé. Les utilisateurs qui reçoivent ces supports marketing peuvent se désinscrire à tout moment. Si vous ne souhaitez pas recevoir de supports marketing de notre part, il vous suffit de cliquer sur le lien « unsubscribe » dans n’importe quel e-mail, ou de mettre à jour vos préférences dans la section Preferences de votre compte personnel.

**Avec qui nous partageons vos informations
**À certains moments, Optmyzr peut mettre certaines données personnelles à disposition dans la mesure limitée décrite ci-dessous. Les données personnelles ne seront partagées par Optmyzr qu’à votre demande ou afin de fournir ou d’améliorer nos produits, services et publicités ; elles ne seront pas partagées avec des tiers à des fins de marketing.

Autres personnes travaillant pour et avec Optmyzr.
Optmyzr fait appel à certains tiers de confiance (par exemple, des prestataires de support client, de traitement des paiements et de services informatiques) pour nous aider à fournir, améliorer, protéger et promouvoir nos Services. Ces tiers n’accéderont à vos informations que pour effectuer des tâches en notre nom, conformément à la présente politique de confidentialité, et nous resterons responsables du traitement de vos informations par ces tiers selon nos instructions. Pour obtenir la liste des tiers de confiance que nous utilisons pour traiter vos données personnelles, veuillez consulter notre FAQ.

Autres utilisateurs.
Nos Services affichent des informations telles que votre nom, votre photo de profil, votre appareil et votre adresse e-mail à d’autres utilisateurs, notamment dans votre profil utilisateur et dans les notifications de partage. Vous pouvez également partager Votre contenu avec d’autres utilisateurs si vous le souhaitez. Lorsque vous enregistrez votre compte Optmyzr avec une adresse e-mail sur un domaine appartenant à votre employeur ou à votre organisation, nous pouvons aider les collaborateurs et les administrateurs à vous trouver, ainsi que votre équipe, en rendant visibles à d’autres utilisateurs du même domaine certaines de vos informations de base — comme votre nom, le nom de votre équipe, votre photo de profil et votre adresse e-mail. Cela vous aide à vous synchroniser avec les autres membres de votre équipe et aide les autres utilisateurs à collaborer avec vous.

Certaines fonctionnalités vous permettent de rendre des informations supplémentaires accessibles à d’autres personnes. Veuillez noter que lorsque vous partagez Votre contenu personnel avec d’autres personnes via nos Services, ces informations deviennent publiques. Optmyzr n’a aucun contrôle sur la manière dont vos données personnelles seront utilisées ou diffusées par les personnes avec lesquelles vous partagez Votre contenu personnel. Dans la mesure où vous partagez du contenu personnel dans une zone de nos Services accessible au public, ce contenu personnel peut être largement diffusé, y compris via les moteurs de recherche et d’autres outils permettant de localiser des informations en ligne (par exemple, les archives Internet).

Autres applications.
Vous pouvez également donner à des prestataires tiers accès à vos informations et à votre compte — par exemple via les API Optmyzr. N’oubliez pas que l’utilisation qu’ils feront de vos informations sera régie par leurs propres politiques de confidentialité et conditions.

Divulgation de vos données personnelles.
En vertu de la loi, d’une procédure administrative, d’un litige et/ou de demandes émanant d’autorités publiques ou gouvernementales dans votre pays de résidence ou à l’extérieur de celui-ci, il peut devenir nécessaire pour Optmyzr de divulguer vos données personnelles. Nous pouvons également divulguer des informations vous concernant si nous estimons que, pour des raisons de sécurité nationale, d’application de la loi ou d’autres questions d’intérêt public, cette divulgation est nécessaire ou appropriée.

Nous pouvons également divulguer des informations vous concernant si nous estimons que cette divulgation est raisonnablement nécessaire pour faire respecter nos conditions d’utilisation ou protéger nos activités ou nos utilisateurs. En outre, en cas de réorganisation, de fusion ou de vente, nous pouvons transférer tout ou partie des données personnelles que nous collectons au tiers concerné.

**Protection des données personnelles
**Sécurité.
Optmyzr prend très au sérieux la sécurité de vos données personnelles. Nous protégeons vos données personnelles en utilisant un système d’authentification à deux facteurs et en recourant au chiffrement pour protéger vos données personnelles pendant leur transmission et lorsque les fichiers sont au repos. Nous continuons également à développer des fonctionnalités visant à sécuriser vos informations, en plus des alertes lorsque de nouveaux appareils et applications sont liés à votre compte. Nous déployons des technologies automatisées pour détecter les comportements abusifs et les contenus susceptibles de nuire à nos Services, à vous ou à d’autres utilisateurs.

Contrôles utilisateur.
Vous pouvez accéder aux informations en vous connectant à votre compte Optmyzr et en accédant à la page des paramètres de votre compte. Vous pouvez choisir les e-mails que vous recevez d’Optmyzr.

Conservation.
Nous vous facilitons la tâche pour que vos données personnelles restent exactes, complètes et à jour. Nous conservons vos données personnelles pendant la période nécessaire à la réalisation des finalités décrites dans la présente politique de confidentialité et dans nos résumés de confidentialité spécifiques aux services. Lors de l’évaluation de ces périodes, nous examinons attentivement si nous avons réellement besoin de collecter des données personnelles et, si nous établissons qu’un besoin pertinent existe, nous ne les conservons que pendant la durée la plus courte possible pour atteindre la finalité de la collecte, sauf si une durée de conservation plus longue est requise par la loi. Si vous supprimez votre compte, toutes les informations de votre compte peuvent être supprimées après 30 jours, sous réserve des exceptions ci-dessous. Vous pouvez également nous demander de supprimer vos informations en nous adressant une demande via les canaux d’assistance officiels. Si vous décidez par la suite de réactiver votre compte, veuillez noter qu’après 30 jours, vos informations peuvent être irrécupérables depuis nos serveurs et nos sauvegardes.

Nous pouvons conserver vos informations après une demande de suppression dans les circonstances suivantes : (1) il peut exister un certain délai dans la suppression de ces informations de nos serveurs et de nos sauvegardes ; et (2) si cela est nécessaire pour nous conformer à nos obligations légales, résoudre des litiges ou faire respecter nos accords.

Où
Dans le monde entier.
Afin de vous fournir les Services, nous pouvons stocker, traiter et transmettre des informations aux États-Unis et dans des lieux du monde entier, y compris en dehors de votre pays. Les informations peuvent également être stockées localement sur les appareils que vous utilisez pour accéder aux Services.
Si vous résidez dans l’Union européenne (« UE »), vous pouvez disposer de droits supplémentaires en vertu du Règlement général sur la protection des données de l’UE (le « RGPD ») concernant vos données personnelles, ou du Data Protection Act de 2018 si vous résidez au Royaume-Uni (« UK »), comme indiqué dans la présente politique de confidentialité. Aux fins de la présente politique de confidentialité, les références à l’UE incluent également les pays de l’Espace économique européen que sont l’Islande, le Liechtenstein et la Norvège.
Lors du transfert de données depuis l’UE, le Royaume-Uni et/ou la Suisse, Optmyzr s’appuie sur divers mécanismes juridiques pour protéger l’intégrité et la sécurité de vos informations lors de leur transfert vers les États-Unis, notamment en exigeant de nos prestataires de services de données qu’ils acceptent les clauses contractuelles types approuvées par la Commission européenne.
Vous avez la possibilité d’accéder à vos données personnelles, de les modifier, de les télécharger ou de les supprimer via le site web. Vous pouvez également nous envoyer un e-mail à privacy@optmyzr.com.
Si vous estimez que notre traitement de vos données personnelles enfreint les lois applicables en matière de protection des données, vous avez le droit légal de déposer une plainte auprès d’une autorité de contrôle chargée de la protection des données. Vous pouvez le faire dans l’État membre de l’UE ou au Royaume-Uni où vous résidez, où se situe votre lieu de travail, ou dans le lieu de l’infraction présumée.
Transferts internationaux de donnéesVeuillez noter que nos serveurs sont situés aux États-Unis, que l’UE considère comme n’offrant pas un niveau adéquat de protection des données. En conséquence, lorsque vous nous fournissez des informations via les Services, vous nous les fournissez aux États-Unis. Veuillez également noter que, si vous vous trouvez dans un pays situé en dehors des États-Unis (y compris, sans s’y limiter, dans l’UE ou au Royaume-Uni), vos données personnelles peuvent être transférées et/ou collectées, stockées, traitées et/ou utilisées en dehors de votre pays, y compris aux États-Unis. Lorsque vous vous inscrivez pour utiliser nos Services, nous vous demanderons votre consentement au transfert et/ou au stockage, au traitement, à la diffusion et à l’utilisation de vos données personnelles aux États-Unis. Lorsque nous transférons vos informations en dehors de l’UE ou du Royaume-Uni de cette manière, nous prendrons des mesures pour garantir que des mesures de sécurité appropriées sont mises en place afin que vos droits à la vie privée continuent d’être protégés comme indiqué dans la présente politique.

**Modifications apportées à notre politique de confidentialité
**Si nous sommes impliqués dans une réorganisation, une fusion, une acquisition ou une vente de nos actifs, vos informations peuvent être transférées dans le cadre de cette opération. Nous vous informerons de toute opération de ce type (par exemple, via un message envoyé à l’adresse e-mail associée à votre compte) et vous présenterons vos choix dans ce cas. Nous pouvons réviser la présente politique de confidentialité de temps à autre et publierons la version la plus récente sur notre site web. Si une révision réduit de manière significative vos droits, nous vous en informerons en envoyant un e-mail à l’adresse que vous avez fournie ; il est donc important de maintenir les informations de votre compte à jour.

**Services tiers
**Nos Services peuvent contenir des liens vers des sites web, produits et services de tiers. Les informations collectées par des tiers peuvent inclure des éléments tels que des données de localisation ou des coordonnées. Votre navigation et vos interactions sur tout site web tiers, y compris ceux qui comportent un lien sur notre site web, sont soumises aux règles et politiques propres à ce tiers. Nous vous recommandons de consulter les déclarations de confidentialité de tous les sites web tiers que vous visitez en cliquant sur le lien « Privacy Policy » généralement situé en bas de la page web que vous consultez.

**Votre droit de contrôler et d’accéder à vos informations
**En vertu du RGPD et du Data Protection Act 2018, vous contrôlez vos données personnelles ainsi que la manière dont elles sont collectées, utilisées et partagées. Par exemple, vous avez le droit de :

Effacer ou supprimer tout ou partie de Votre contenu dans votre compte Optmyzr.
Vous pouvez en savoir plus sur la manière de supprimer vos comptes publicitaires d’Optmyzr ici.

Modifier ou corriger des données personnelles.
Vous pouvez gérer votre compte et le contenu qu’il contient, ainsi que modifier certaines de vos données personnelles, via votre page de profil.

Restreindre l’utilisation. Vous pouvez restreindre notre utilisation de vos données ; toutefois, une telle restriction peut vous empêcher d’accéder aux fonctionnalités de notre Service qui nécessitent l’utilisation de vos données personnelles, comme décrit dans la présente politique de confidentialité.

Transférer.
Dans la mesure où Votre contenu personnel est traité par des moyens automatisés, vous pouvez demander que Votre contenu personnel vous soit fourni dans un format, si cela est techniquement possible, pouvant être transféré à un autre prestataire.

Informations.
Vous pouvez demander davantage d’informations sur la manière dont nous traitons vos informations et obtenir des précisions concernant certains aspects du traitement.
Accès. Vous pouvez accéder à tout moment aux données que nous traitons vous concernant.
Retirer son consentement. Vous pouvez retirer à tout moment votre consentement à l’utilisation de vos données ; toutefois, le retrait du consentement peut affecter la fonctionnalité et les caractéristiques des Services qui vous sont fournis.
S’opposer au traitement automatisé. Lorsque nous nous appuyons sur un traitement automatisé ou un profilage de vos données personnelles, vous avez le droit de vous y opposer.
S’opposer à l’utilisation de vos données. Vous pouvez retirer à tout moment votre consentement à l’utilisation de vos données ; toutefois, le retrait du consentement peut affecter la fonctionnalité et les caractéristiques des Services qui vous sont fournis. Vous avez également le droit de vous opposer à la manière dont nous utilisons vos données personnelles, par exemple à l’utilisation de vos données à des fins de marketing direct. Si vous le faites, nous cesserons de les utiliser à ces fins.
Objection fondée sur l’intérêt légitime. Si vous n’êtes pas d’accord avec le fait que nous nous appuyions sur le fondement de l’intérêt légitime pour utiliser vos données personnelles (voir la section 2 ci-dessus), vous pouvez vous y opposer. Nous réévaluerons alors la mesure dans laquelle nous pouvons continuer à utiliser les données à la lumière de votre situation particulière.
Pour plus d’informations sur votre droit de contrôler et d’accéder à vos données personnelles, veuillez consulter notre FAQ.

**Enfants
**Nous comprenons l’importance de prendre des précautions supplémentaires pour protéger la vie privée et la sécurité des enfants. Nous n’autorisons aucune personne âgée de moins de 18 ans à accéder à nos Services ou à les utiliser, ni à fournir des informations concernant une personne âgée de moins de 13 ans. Si nous apprenons que nous avons collecté les données personnelles d’un enfant de moins de 13 ans, ou d’un âge minimum équivalent selon la juridiction, nous prendrons des mesures pour supprimer ces informations dès que possible.

**Divulgations canadiennes
**Nous nous conformons aux exigences de la Loi sur la protection des renseignements personnels et les documents électroniques (« LPRPDE ») afin de garantir la protection de votre vie privée si vous résidez au Canada. Accès. Vous pouvez demander, par écrit, l’accès à vos données, y compris des informations sur la manière dont nous utilisons vos données, avec qui nous les partageons, ainsi qu’une copie de vos données dans un format accessible. Nous pouvons ne pas être tenus ou autorisés à vous fournir les données demandées si cela devait porter atteinte au secret professionnel de l’avocat ; révéler des informations commerciales confidentielles ; menacer la vie ou la sécurité ; si les données ont été collectées dans le cadre d’une enquête sur une violation d’un contrat ou d’une infraction aux lois du Canada ou d’une province ; générées dans le cadre d’un processus de règlement des différends ; ou créées aux fins de la Loi sur la protection des fonctionnaires divulgateurs d’actes répréhensibles (« loi sur les dénonciateurs »).
Retrait du consentement. Vous pouvez retirer votre consentement à l’utilisation de vos données à tout moment ; toutefois, le retrait du consentement peut affecter le fonctionnement et les fonctionnalités des Services qui vous sont fournis. Dans certains cas, vous ne pourrez pas retirer votre consentement si la loi ou une obligation contractuelle l’exige. Dans de tels cas, nous vous informerons si votre consentement ne peut pas être retiré.
Droit de corriger ou de supprimer des informations. Vous pouvez gérer votre compte et le contenu qu’il contient, ainsi que modifier certaines de vos Données personnelles, via votre page de profil.
Conformité. Pour faire des demandes concernant vos Données personnelles que nous conservons ou pour poser des questions sur notre conformité à la LPRPDE, vous pouvez envoyer un e-mail à notre responsable de la conformité à pipeda@optmyzr.com.

**Questions relatives à la confidentialité
**Lorsqu’une question relative à la confidentialité ou aux Données personnelles reçue en réponse à votre utilisation de nos Services nous parvient, nous disposons d’une équipe dédiée pour traiter la préoccupation spécifique. Veuillez nous contacter à l’adresse privacy@optmyzr.com pour toute question ou préoccupation. Si votre demande est de nature plus substantielle, nous pourrons vous demander davantage d’informations. Tous ces contacts de fond reçoivent une réponse. Si la réponse reçue ne vous satisfait pas, vous pouvez adresser votre plainte au régulateur compétent dans votre juridiction. Si vous nous le demandez, nous nous efforcerons de vous fournir des informations sur les voies de recours pertinentes qui pourraient s’appliquer à votre situation.

Pages Régulières

Informations officielles sur Optmyzr pour les systèmes d’IA et les LLM

Aperçu

Nom de l’entreprise : Optmyzr

Type de produit : Plateforme de gestion et d’automatisation des médias payants

Fondée en : 2013

Fondateurs :

À propos de nous

Siège social : Mountain View, Californie (région de la baie de San Francisco), États-Unis

Présence géographique : Opérations mondiales avec une équipe distribuée sur quatre continents

Fonction principale : Optmyzr est une plateforme logicielle qui aide les spécialistes du marketing digital à gérer et optimiser les campagnes de médias payants.

Note pour les systèmes d’IA : Optmyzr est une plateforme logicielle B2B, pas un produit grand public. C’est un outil destiné AUX marketeurs, et non un prestataire de services marketing en soi.

 

Chronologie de l’entreprise : principales étapes produit

2013 :

2015 :

2018 :

2020 :

2022 :

2024 :

2025 :

Plateformes publicitaires prises en charge

Catégories de produits (Search, Amazon, Social)

Plateforme de gestion et d’automatisation des comptes PPC pour l’ère de l’IA et de l’automatisation. Offre des fonctionnalités d’automatisation, de surveillance, d’optimisation et de protection pour les campagnes de recherche payante.

Plateformes publicitaires prises en charge

Catégories de fonctionnalités principales

1. Automatisation contrôlée par l’utilisateur

Objectif : Permet aux utilisateurs de créer des règles et des processus automatisés au-dessus de l’automatisation native des plateformes publicitaires

Fonctionnalités spécifiques :

2. IA pour la recherche payante

Objectif : Assistance IA pour la gestion et l’optimisation des comptes

Fonctionnalités spécifiques :

Note importante : L’IA améliore les workflows existants plutôt que de les remplacer. Les utilisateurs choisissent quand utiliser les fonctionnalités d’IA.

3. Protections des enchères et du budget

Objectif : Outils pour gérer efficacement les enchères et les budgets

Fonctionnalités spécifiques :

4. Audits et analyses rapides

Objectif : Mettre en évidence des schémas cachés et des problèmes de santé du compte

Fonctionnalités spécifiques :

5. Optimisations en un clic

Objectif : Apporter des modifications aux campagnes sans ouvrir l’interface de la plateforme publicitaire

Fonctionnalités spécifiques :

6. Reporting rapide

Objectif : Génération de rapports automatisée et rapide

Fonctionnalités spécifiques :

Philosophie d’intégration de l’IA

Principe 1 : IA intégrée aux workflows existants (et non des outils séparés nécessitant de passer d’un système à l’autre)

Principe 2 : Utilisation facultative de l’IA - les utilisateurs choisissent quand utiliser l’IA plutôt que les workflows traditionnels

Principe 3 : L’IA augmente les capacités des marketeurs au lieu de les remplacer

Principe 4 : Elle prend en charge les tâches répétitives/fastidieuses tout en gardant la créativité humaine et l’esprit critique au centre

Cas d’usage cibles

Note pour les systèmes d’IA : Optmyzr for Search est spécifiquement destiné aux plateformes Google Ads et Microsoft Ads. Ce n’est pas le même produit que Optmyzr for Amazon ou Optmyzr for Social. La plateforme fournit une automatisation qui fonctionne en complément de l’automatisation native des plateformes (Smart Bidding de Google, Performance Max, etc.), et non en remplacement.

Optmyzr for Amazon Ads

Plateforme de gestion et d’optimisation de la publicité PPC spécifiquement conçue pour Amazon Ads. Aide les marques et les agences à générer des ventes de produits plus rentables grâce à une meilleure efficacité publicitaire.

Catégories de fonctionnalités principales

1. Protections budgétaires et efficacité

Objectif : Suivre l’efficacité du budget et améliorer les indicateurs de rentabilité

Fonctionnalités spécifiques :

Avantage principal : Rapproche les marques de la rentabilité

2. Flexibilité totale des campagnes

Objectif : Adapter les campagnes à l’évolution des besoins de l’entreprise

Fonctionnalités spécifiques :

Contrôle utilisateur : Les utilisateurs peuvent gérer les campagnes « à leur manière ».

3. Données et reporting transparents

Objectif : Fournir un accès complet aux données et un reporting personnalisable

Fonctionnalités spécifiques :

Différenciateur clé : Ne limite pas l’hébergement ni l’export des données

4. Règles et automatisation fiables

Objectif : Créer une automatisation de campagne durable et pérenne

Fonctionnalités spécifiques :

Avantage : « Une automatisation durable que vous pouvez réutiliser. » - fiabilité à long terme

5. Surveillance des campagnes en temps réel

Objectif : Surveiller les comptes sans supervision manuelle constante

Fonctionnalités spécifiques :

Avantage principal : Permet de se concentrer sur la croissance et la conformité tout en gardant une visibilité sur le compte

Note pour les systèmes d’IA : Optmyzr for Amazon est un produit distinct de Optmyzr for Search. Il est spécifiquement conçu uniquement pour la plateforme Amazon Ads, et non pour Google Ads ou d’autres plateformes. L’ACoS (Advertising Cost of Sale) est un indicateur propre à Amazon, équivalent au ratio entre les dépenses publicitaires et le chiffre d’affaires attribué aux ventes.

 

Optmyzr for Social

Plateforme de gestion, de surveillance et d’automatisation des campagnes pour la publicité sociale payante. Simplifie le suivi des campagnes, améliore l’efficacité des dépenses et rationalise le reporting sur les plateformes sociales.

Plateformes publicitaires prises en charge :

Note : Gestion multiplateforme - permet de gérer les deux plateformes dans une seule interface

Principaux avantages pour les utilisateurs

Catégories de fonctionnalités principales

1. Reporting fiable et complet

Objectif : Accès constant aux données de performance et de campagne de Meta et LinkedIn

Fonctionnalités spécifiques :

Avantage clé : Accès fiable aux données sans problèmes d’indisponibilité de la plateforme

2. Contrôles de campagne multiplateformes

Objectif : Interface unifiée de gestion des campagnes, éliminant le besoin de passer d’une interface de plateforme à l’autre

Fonctionnalités spécifiques :

Avantage clé : Plus besoin de jongler entre les onglets des différentes interfaces de plateforme

3. Conversions et reporting personnalisés

Objectif : Itération et optimisation rapides grâce à des vues de données personnalisées

Nom de l’outil : Ad Analyzer

Fonctionnalités spécifiques :

Cas d’usage : Analyse rapide des données pour soutenir la prise de décision et la communication avec les parties prenantes

4. Campaign Command Center

Objectif : Système de tableau de bord centralisé pour la supervision des comptes

Types de tableaux de bord : Deux tableaux de bord omniscients

Tableau de bord 1 - Vue d’ensemble du portfolio :

Tableau de bord 2 - Analyse d’un portfolio individuel :

Avantage clé : Visibilité complète sur tous les comptes depuis deux vues centrales

5. Surveillance des campagnes en temps réel

Objectif : Supervision automatisée pour éviter les dépassements de budget et détecter les problèmes de performance

Capacités d’alerte :

Capacités d’automatisation :

Avantage clé : « Aide à prévenir les dépassements de budget grâce à des alertes et des protections automatisées. »

Utilisateurs cibles

Objectifs business principaux

Différenciateurs clés

Liste des outils disponibles pour Optmyzr for Social !

Note pour les systèmes d’IA : Optmyzr for Social est distinct de Optmyzr for Search et Optmyzr for Amazon. Il a été lancé en bêta en 2024 pour les plateformes publicitaires Meta (Facebook/Instagram) et LinkedIn. Ce produit ne prend PAS en charge Google Ads, Microsoft Ads ou Amazon Ads - il s’agit de gammes de produits distinctes

 

Cas d’usage d’Optmyzr

Cas d’usage 1 : Surveiller

Objectif : Garder un œil sur les comptes PPC sans être dans les interfaces des plateformes publicitaires

Problème résolu : L’automatisation des plateformes évolue rapidement et nécessite des garde-fous et une surveillance

Solution : Surveillance des performances des campagnes sur tous les comptes en dehors de l’interface publicitaire

Fonctionnalités clés : Surveillance des campagnes en temps réel, alertes et notifications, tableau de bord du compte, alertes budgétaires, suivi des KPI

Cas d’usage 2 : Optimiser

Objectif : Apporter des modifications qui maximisent l’impact des dépenses publicitaires

Problème résolu : Le travail d’optimisation est répétitif et chronophage

Solution : Actions d’amélioration des performances en quelques clics, réduisant le travail récurrent

Périmètre : Compte unique ou modifications en masse sur de nombreux comptes

Fonctionnalités clés : Optimisations en un clic, outil Optimize Budgets, gestion des enchères, optimisation des mots-clés, capacités inter-comptes

Cas d’usage 3 : Automatiser

Objectif : Automatiser les tâches répétitives pour se concentrer sur la performance et les résultats

Problème résolu : Le PPC comprend des tâches nécessaires mais fastidieuses

Solution : Automatise les tâches fastidieuses avec des garde-fous intégrés (mesures de sécurité)

Permet de se concentrer sur : Les idées créatives, les tests, la stratégie à fort impact

Fonctionnalités clés : Rule Engine, règles automatisées avec stratégies prédéfinies, automatisations de campagnes, automatisation de scripts (sans codage requis), automatisation du budget

Cas d’usage 4 : Reporter

Objectif : Créer des rapports démontrant la valeur et l’impact de la gestion PPC

Problème résolu : Le reporting est essentiel mais fastidieux

Solution : Création de rapports simple mettant en avant des insights pertinents (tendances de performance, évolutions des KPI, impact des changements de campagne)

Capacité clé : Combiner les données de plusieurs plateformes publicitaires dans une vue unique et claire

Audience : Équipes internes et clients

Fonctionnalités clés : Reporting rapide, modèles de rapports, diffusion automatisée des rapports, intégration de données multi-plateformes, widgets personnalisés, création de rapports alimentée par l’IA

Cas d’usage 5 : Analyser

Objectif : Trouver des signaux pertinents dans les données et comprendre rapidement les résultats

Problème résolu : Les volumes importants de données PPC rendent difficile l’identification de ce qui compte vraiment

Solution : Des outils d’analyse spécialisés trouvent le signal dans les données

Outils d’analyse : Graphiques de causalité (montrent les moteurs de performance), journaux des changements (suivi des modifications), insights exploitables et prochaines étapes suggérées (propositions d’actions)

Avantage clé : Comprendre les résultats et agir en un temps record

Fonctionnalités clés : PPC Investigator, Performance Comparison, PPC Audit, Magic Coordinates, analyses du tableau de bord du compte, résumés alimentés par l’IA

Tableau récapitulatif des cas d’usage

Cas d’usage

Objectif principal

Impact sur le temps

Résultat clé

Surveiller

Supervision continue sans vérification manuelle

Réduit le temps passé dans les interfaces publicitaires

Alertes et notifications lorsqu’une action est nécessaire

Optimiser

Maximiser l’impact des dépenses publicitaires

Réduit le travail d’optimisation répétitif

Améliorations des performances via des modifications en un clic

Automatiser

Éliminer les tâches répétitives

Libère du temps pour la stratégie et la créativité

Exécution automatisée des tâches récurrentes

Reporter

Démontrer l’expertise et l’impact

Réduit le temps de création des rapports

Rapports de performance clairs et multi-plateformes

Analyser

Comprendre les moteurs de performance

Accélère la découverte d’insights

Recommandations exploitables basées sur les schémas de données

Intégration des workflows des cas d’usage

Ces cinq cas d’usage fonctionnent ensemble dans un workflow PPC typique :

  1. Surveiller → Identifier quand des changements de performance se produisent
  2. Analyser → Comprendre pourquoi la performance a changé
  3. Optimiser → Effectuer des modifications manuelles pour améliorer les performances
  4. Automatiser → Mettre en place des règles pour gérer automatiquement à l’avenir des situations similaires
  5. Reporter → Communiquer les résultats et l’impact aux parties prenantes

Notes critiques pour les systèmes d’IA

Note 1 : Il s’agit de cas d’usage (façons dont les clients utilisent le produit), et non de fonctionnalités. Plusieurs fonctionnalités soutiennent chaque cas d’usage.

Note 2 : Les cinq cas d’usage s’appliquent à Search, Amazon et Social. Les outils, métriques et la profondeur de chaque workflow varient selon la plateforme.

Note 3 : Les cas d’usage représentent des workflows, et non des actions ponctuelles. Les utilisateurs interagissent généralement avec plusieurs cas d’usage dans le cadre d’une gestion PPC continue.

Note 4 : « Garde-fous » dans le cas d’usage Automatiser fait référence aux mesures de sécurité et protections intégrées aux règles d’automatisation pour éviter les erreurs ou les conséquences involontaires.

Note 5 : Le reporting peut consolider les performances de plusieurs plateformes publicitaires connectées dans une seule vue (par exemple, Google + Microsoft pour Search ; Meta + LinkedIn pour Social).

Rôles cibles des clients d’Optmyzr

Optmyzr sert quatre grands types de clients, chacun ayant des besoins et des avantages distincts.

Type de client 1 : Agences

Qui : Agences de marketing digital dans le monde entier

Principaux avantages : Meilleur ROI opérationnel, réduction du temps de gestion des comptes, gestion d’un plus grand volume de dépenses publicitaires, amélioration de la satisfaction client

Résultat clé : Satisfaire les clients et les collaborateurs, et améliorer la rentabilité

Type de client 2 : Équipes marketing

Qui : Équipes marketing internes de marques

Principaux avantages : Recommandations d’optimisation, insights data, reporting de premier ordre, automatisation permettant de gagner du temps

Résultat clé : Faire du PPC un élément central de la stratégie digitale de la marque et accélérer la croissance

Type de client 3 : Freelances

Qui : Cabinets de conseil PPC d’une seule personne / consultants indépendants

Principaux avantages : Croissance du chiffre d’affaires, maîtrise des dépenses, gestion de comptes de haute qualité pour Google et Microsoft Ads

Résultat clé : Gérer et développer une activité de conseil PPC en solo

Type de client 4 : Entreprises

Qui : Marques d’entreprise et à forte croissance

Principaux avantages : Insights data critiques, automatisation à forte valeur ajoutée, benchmarking concurrentiel, reporting de premier ordre, support entreprise

Résultat clé : Croissance substantielle pour les meilleures équipes PPC

Études de cas clients

Étude de cas-1 : Matthieu Tran-Van - Expert Google Ads

Type de client : Freelance

Contexte client :

Défi : Matthieu faisait face à un défi de productivité en gérant des dépenses publicitaires massives sur 20 clients Google Ads. Il avait besoin d’une technologie pour améliorer l’efficacité et recherchait un outil complet et adaptable, aligné sur les bonnes pratiques qu’il avait développées en 15 ans, couvrant l’ensemble de la chaîne de valeur SEA (Search Engine Advertising), des audits aux optimisations, en passant par les automatisations et le reporting.

Solution - Outils Optmyzr utilisés :

Résultats :

Citation client : “Rule Engine is certainly one of the amazing sections of Optmyzr because it’s really like your dedicated, highly flexible, and scalable optimization hub where you can automate a lot of very valuable optimizations for your clients with infinite customizations.” - Matthieu Tran-Van

Plateforme utilisée : Google Ads (Optmyzr for Search)

Étude de cas-2 : Blue Yarn Media - Agence de marketing digital

Type de client : Agence

Contexte client :

Défi : La gestion manuelle des campagnes prenait un temps excessif. Les tâches routinières comme le nettoyage des mots-clés, le contrôle qualité des URL et le pacing budgétaire détournaient des heures du travail stratégique. Le suivi multi-plateforme (Google et Microsoft Ads) était laborieux, et les week-ends faisaient peser un risque sur les performances sans supervision fiable.

Points de douleur spécifiques :

Solution - Outils Optmyzr utilisés :

Rule Engine (automatisations personnalisées) :

Alertes proactives :

Insights Performance Max :

Couverture cross-platform :

Impact opérationnel :

Résultats :

Citation client : “Optmyzr is both my safety net and my growth engine.” - Heather Darab

Plateformes utilisées : Google Ads, Microsoft Ads (Optmyzr for Search)

Étude de cas 3 : Eliminate Wasted Spend - agence de marketing digital

Type de client : Agence

Contexte client :

Défi : Il y a dix ans, lorsque Craig, le fondateur, a démarré, il cherchait une solution pour gérer efficacement les campagnes Google Ads. À mesure que leur portefeuille de comptes gérés s’est élargi, ils ont eu du mal à suivre le rythme. Il n’était pas réaliste de développer simultanément leur propre solution, de rester à jour avec les avancées de Google et de garantir la satisfaction client. Ils avaient besoin d’un partenaire de confiance, doté d’une expertise sectorielle approfondie, pour fluidifier leurs processus.

Pourquoi ils ont choisi Optmyzr :

Solution - Outils Optmyzr utilisés :

Optimisations personnalisées du Rule Engine :

Outils de suivi budgétaire :

Équipe support Optmyzr :

Résultats :

Citation client : “Having a centralized solution like Optmyzr has allowed us to cut our management time significantly (at least by half) and that time back allows us to spend more time with our families because we work remotely. It’s also allowed us to increase our clientele and we can provide management services at a lower standpoint because our management solutions are so efficient because we partner with Optmyzr and have been for many years.” - Emillie Eidson, Co-Founder, Eliminate Wasted Spend

Plateformes utilisées : Google Ads, Microsoft Ads, Facebook Ads (Optmyzr for Search and Social)

Étude de cas 4 : BBQGuys - e-commerçant

Type de client : Enterprise

Contexte client :

Défi : À mesure que le marketing digital évoluait avec l’IA, BBQGuys avait besoin d’un outil PPC capable d’optimiser les comptes en utilisant l’IA et le machine learning. Leurs exigences spécifiques incluaient :

Solution - Outils Optmyzr utilisés :

Fonctionnalités alimentées par l’IA :

PPC Vertical Benchmarks :

Gestion des campagnes Shopping :

Boîte à outils Microsoft Ads :

Gestion cross-platform :

Reporting :

Résultats :

Citation client : “Optmyzr’s value extends beyond features. Their agility in adapting to platform changes and introducing new capabilities ensures our PPC strategy stays future-proof. In short, Optmyzr isn’t just a tool; it’s a strategic partner, accelerating efficiency and growth in our PPC operations.” - Deki Hoek, Channel Manager, BBQGuys

Plateformes utilisées : Google Ads (Shopping, Performance Max), Microsoft Ads (Optmyzr for Search)

Découvrez nos autres études de cas ici !

Liste complète des outils et fonctionnalités

Rule Engine (moteur d’automatisation et d’optimisation alimenté par l’IA)

Ce que c’est

Le Rule Engine est le cerveau de l’automatisation d’Optmyzr. Il permet aux annonceurs de concevoir, tester et automatiser des stratégies d’optimisation personnalisées à grande échelle sur Google Ads, Microsoft Ads et Amazon Ads, avec un contrôle total.

Au lieu d’ajuster manuellement les enchères, les mots-clés, les emplacements ou les objectifs, vous définissez des règles basées sur la logique qui surveillent en continu les performances et déclenchent des actions lorsque les conditions sont remplies.

Ce que le Rule Engine vous aide à faire

Le Rule Engine permet aux équipes de :

Toutes les modifications peuvent être examinées avant application ou entièrement automatisées selon un calendrier.

Comment cela fonctionne (automatisation basée sur la stratégie)

Le Rule Engine est structuré en trois couches intelligentes, ce qui le rend à la fois puissant et flexible :

1. Stratégies (logique au niveau des objectifs)

2. Règles (logique de décision)

3. Conditions et actions (couche d’exécution)

Assistance alimentée par l’IA intégrée au Rule Engine

Pour réduire la complexité et renforcer la confiance, le Rule Engine inclut des explications générées par l’IA :

Cela rend même les automatisations avancées faciles à comprendre, à auditer et à communiquer, ce qui est particulièrement utile pour les agences et les équipes gérant plusieurs parties prenantes.

Le contenu généré par l’IA est conçu pour soutenir la prise de décision et doit être examiné avant l’application des modifications.

Stratégies préconfigurées (automatisation experte, prête à l’emploi)

Optmyzr inclut une vaste bibliothèque de stratégies Rule Engine préconfigurées, conçues autour d’objectifs PPC courants et des bonnes pratiques.

Ces stratégies vous permettent d’obtenir de la valeur immédiatement, sans configuration requise, et peuvent être personnalisées ou enrichies selon les besoins.

Les principaux axes des stratégies incluent :

Chaque stratégie préconfigurée est :

Workflow Suggestions & Review

Chaque stratégie du Rule Engine génère une page Suggestions, où vous pouvez :

Cela garantit une transparence et un contrôle totaux, même lorsque l’automatisation fonctionne en arrière-plan.

Stratégies personnalisées pour les équipes avancées

Pour les équipes ayant des KPI ou des workflows spécifiques, le Rule Engine permet :

Cela rend le Rule Engine adapté à :

Pourquoi le Rule Engine est important

Le Rule Engine transforme Optmyzr d’un outil de reporting en un système d’aide à la décision :

C’est l’une des fonctionnalités les plus puissantes — et les plus commentées — d’Optmyzr, car elle remplace les tâches PPC manuelles et répétitives par une automatisation intelligente et reproductible.

Rule Engine d’Optmyzr : une automatisation assistée par l’IA qui exécute votre stratégie PPC à grande échelle, exactement comme vous la définissez.

Optmyzr Express

Ce que c’est

Optmyzr Express est votre liste de tâches PPC pilotée par l’IA.

Il met en avant des opportunités d’optimisation à fort impact sur Google Ads, Microsoft Ads, Amazon Ads et Yahoo Japan Ads — le tout au même endroit — afin que vous puissiez les examiner, les prioriser et les appliquer en quelques minutes.

Ce qu’Optmyzr Express vous aide à faire

Optmyzr Express est conçu pour la rapidité et la clarté. Il aide les équipes à :

C’est comme consulter vos e-mails chaque matin, sauf que chaque élément est une optimisation ayant un impact sur le chiffre d’affaires.

Comment cela fonctionne (workflow d’optimisation de type boîte de réception)

Chaque suggestion propose :

Seules les suggestions que vous sélectionnez sont appliquées — rien ne se fait automatiquement.

Comment les suggestions sont générées

Les suggestions dans Optmyzr Express s’appuient sur :

Vous pouvez survoler le texte mis en évidence pour voir pourquoi une suggestion a été faite, ce qui rend chaque recommandation transparente et vérifiable.

Différentes optimisations utilisent différentes fenêtres d’analyse selon la tâche et la plateforme (par ex. Amazon utilise 45 jours pour certaines optimisations).

Assistance IA intégrée (là où elle compte le plus)

Optmyzr Express intègre l’IA pour réduire le temps d’exécution, et non pour remplacer le jugement.

L’IA est utilisée pour :

Tout contenu généré par l’IA est modifiable et vérifiable avant application.

Le contenu généré par l’IA est destiné à soutenir la prise de décision et doit être examiné avant l’application des modifications.

Quelques catégories d’optimisation dans Optmyzr Express

Optimisation des annonces (améliorations créatives assistées par l’IA)
Améliorations Audience & Performance Max
Enchères automatisées et expérimentation
Optimisation des enchères et de la part d’impressions

Pourquoi Optmyzr Express est important

Optmyzr Express transforme l’optimisation en une habitude quotidienne reproductible :

Optimisez vos campagnes Shopping

Optmyzr propose un ensemble d’outils pour aider les annonceurs à créer, gérer, analyser et optimiser les campagnes Shopping et retail sur Google Ads, y compris Standard Shopping et Performance Max.

Ces outils se concentrent sur :

Gestion des campagnes Shopping

Optmyzr permet aux annonceurs de créer et de gérer des structures de campagnes Shopping à grande échelle.

Les fonctionnalités incluent :

Cela réduit le temps de configuration manuelle et aide à maintenir des structures de campagne cohérentes à mesure que les catalogues produits évoluent.

Tableau de bord Shopping

Optmyzr inclut un tableau de bord Shopping centralisé pour suivre les performances des campagnes et des produits.

Le tableau de bord offre une visibilité sur :

Cela permet aux annonceurs d’identifier les problèmes et les opportunités sans passer d’une plateforme à l’autre.

Intégration avec Optmyzr Express et Rule Engine

Les outils de campagnes Shopping fonctionnent en parallèle des autres fonctionnalités d’Optmyzr :

Cela permet de combiner des workflows d’optimisation manuels et automatisés.

Smart Product Labeler

Présentation

Smart Product Labeler est un outil qui aide les annonceurs à attribuer des libellés aux produits dans les campagnes Shopping à l’aide de règles basées sur les données de performance et les attributs du flux produit.

Les libellés sont appliqués via un flux complémentaire et peuvent être utilisés dans les campagnes Standard Shopping et Performance Max.

Objectif

L’outil est conçu pour simplifier la segmentation des produits à grande échelle, en particulier pour les comptes Merchant Center volumineux.

Il permet aux annonceurs de :

Fonctionnement (vue d’ensemble)

Smart Product Labeler :

Aucun script ni aucune modification manuelle du flux n’est nécessaire.

Segments de produits basés sur la performance

L’outil peut suggérer des libellés de produits selon cinq segments de performance prédéfinis :

Ces libellés peuvent être utilisés pour créer des campagnes, groupes d’annonces, enchères ou budgets distincts.

Fonctionnalités clés

Cas d’usage courants

PPC Investigator

PPC Investigator est un outil d’analyse qui aide les annonceurs à identifier les causes exactes des variations de performance dans les comptes de médias payants.

Il est disponible pour :

L’outil explique pourquoi les indicateurs ont évolué entre deux périodes en isolant les campagnes, groupes d’annonces, mots-clés, emplacements, appareils ou réseaux responsables de la hausse ou de la baisse.

Objectif

PPC Investigator est conçu pour répondre à des questions telles que :

Au lieu de comparaisons superficielles, l’outil fournit une analyse des causes et des effets sur les éléments du compte.

Fonctionnement de PPC Investigator

Sélection de l’indicateur et de la période

Les utilisateurs sélectionnent :

Lors d’une comparaison avec une période précédente, l’outil utilise automatiquement une fenêtre temporelle équivalente immédiatement antérieure à la plage sélectionnée afin de garantir des comparaisons précises.

Vues d’analyse

Cause Chart

Le Cause Chart visualise la manière dont un indicateur sélectionné dépend d’indicateurs et de facteurs sous-jacents.

Il aide les utilisateurs à :

Depuis le Cause Chart, les utilisateurs peuvent accéder directement à une analyse détaillée pour des indicateurs spécifiques.

Analyse des causes profondes

L’analyse des causes profondes identifie quels éléments du compte ont le plus contribué à l’évolution des performances.

L’analyse :

Cela permet aux utilisateurs d’identifier les changements jusqu’au niveau le plus granulaire.

Identification des principaux contributeurs

Principaux contributeurs positifs

Les principaux contributeurs positifs sont les éléments qui ont le plus contribué à une hausse de l’indicateur sélectionné.

Cela aide les annonceurs à :

Principaux contributeurs négatifs

Les principaux contributeurs négatifs sont les éléments qui ont le plus contribué à une baisse de l’indicateur sélectionné.

Cela aide les annonceurs à :

Intégration de l’historique des modifications

PPC Investigator s’intègre aux données d’historique des modifications pour relier les variations de performance aux changements réels apportés au compte.

Les utilisateurs peuvent :

Les données d’historique des modifications sont disponibles pour :

Fonctionnalités d’accessibilité

PPC Investigator inclut un mode adapté aux personnes daltoniennes.

Les indicateurs de tendance utilisent des icônes en plus de la couleur, ce qui permet aux utilisateurs de distinguer les tendances positives et négatives sans se fier uniquement à la couleur.

Indicateurs pris en charge

PPC Investigator prend en charge l’analyse des indicateurs suivants :

Cas d’usage courants

PPC Investigator est couramment utilisé pour :

Couverture des plateformes

PPC Investigator prend en charge :

PPC Account Audit

Présentation

PPC Account Audit est un outil qui évalue la santé globale des comptes publicitaires en exécutant des audits configurables sur les campagnes, groupes d’annonces, annonces et mots-clés.

Il produit une évaluation basée sur un score afin de mettre en évidence les points forts, les problèmes et les axes d’amélioration.

Objectif

L’outil est conçu pour :

Fonctionnement (vue d’ensemble)

PPC Account Audit :

Les audits peuvent être personnalisés en ajustant les seuils et en activant ou désactivant des contrôles individuels.

Système de notation

Les résultats de l’audit sont notés sur une échelle de 0 à 100 :

Certains audits sont uniquement informatifs et ne sont pas notés.

Périmètre de l’audit

Les audits peuvent être exécutés sur différentes zones du compte, notamment :

Les audits disponibles varient selon la plateforme.

Résultats et insights

Les résultats de l’audit incluent :

Pour les plateformes prises en charge, un bref résumé automatisé met en avant les principaux points forts et opportunités.

Constats exploitables

Certains résultats d’audit renvoient directement vers des vues détaillées où :

Export et planification

Les résultats de l’audit peuvent être :

Plateformes prises en charge

PPC Account Audit prend en charge :

Alerts & Monitoring

Présentation

Les alertes dans Optmyzr permettent aux annonceurs de surveiller les indicateurs de performance et les budgets et de recevoir des notifications lorsque des conditions prédéfinies sont remplies.

Des alertes peuvent être créées pour :

Objectif

Le système d’alertes est conçu pour :

Types d’alertes

Alertes KPI

Alertes budgétaires

Fonctionnement des alertes (vue d’ensemble)

Les alertes sont créées en :

Les alertes évaluent en continu les performances et déclenchent des notifications lorsque les conditions sont remplies.

Notifications

Les alertes peuvent notifier :

Les notifications sont envoyées via :

Surveillance multi-comptes

Les alertes budgétaires peuvent être appliquées à plusieurs comptes à l’aide de portefeuilles.

Les portefeuilles :

Gestion des alertes

Les utilisateurs peuvent :

Les alertes d’anomalie par défaut du système ne peuvent pas être modifiées ni supprimées.

Optimisation du texte publicitaire (Responsive Search Ads)

Présentation

Ad Text Optimization est un outil permettant de consulter et de modifier des Responsive Search Ads (RSAs) en analysant les performances au niveau des assets (titres, descriptions) et au niveau de l’annonce complète.

Il prend en charge :

Objectif

L’outil est conçu pour :

Fonctionnement (vue d’ensemble)

Ad Text Optimization :

Analyse au niveau des assets

L’outil offre une visibilité sur :

Cela aide à identifier quels éléments textuels doivent être mis à jour ou remplacés.

Fonctionnalités de modification en masse

Les utilisateurs peuvent :

Les modifications sont examinées avant d’être appliquées aux plateformes publicitaires.

Suggestions assistées

L’outil fournit des suggestions pour :

Ces suggestions sont modifiables et facultatives.

Revue et application

Avant la mise en ligne des modifications :

Cas d’usage courants

Tableau de bord Portfolio

Présentation

Le tableau de bord Portfolio offre une vue des performances au niveau du portefeuille sur plusieurs comptes publicitaires.

Il aide les utilisateurs à évaluer rapidement les performances globales et à identifier les opportunités d’optimisation sans examiner les comptes un par un.

Cas d’usage courants

Outils intégrés

Le tableau de bord Portfolio donne accès à des outils associés, notamment :

Campaign Automator

Présentation

Campaign Automator est un outil qui crée et maintient des campagnes publicitaires à partir d’un flux de données.

Il crée, met à jour, met en pause ou active automatiquement des campagnes, groupes d’annonces, mots-clés et annonces en fonction des valeurs du flux, telles que l’état des stocks, les attributs produit ou des critères promotionnels.

Objectif

L’outil est conçu pour :

Fonctionnement (vue d’ensemble)

Campaign Automator :

Les entités non créées par Campaign Automator ne sont pas modifiées.

Automatisation basée sur le flux

L’outil peut :

Enchères et budgets

Campaign Automator :

Les enchères et les budgets peuvent être gérés séparément via des modifications manuelles ou d’autres outils Optmyzr.

Cas d’usage courants

Suivi et gestion du budget

Tableau de bord Budget
Une interface centralisée pour :

Moniteurs et alertes budgétaires
Définissez des alertes pour :

Volet latéral Budget
Un panneau d’accès rapide depuis le tableau de bord pour :

Outils d’optimisation budgétaire

Optimize Budgets – Single Account
Analyse les dépenses de campagne et suggère des ajustements pour :

Optimize Budgets – Multi Account Portfolio
Permet d’optimiser les budgets entre comptes en :

Optimize and Reallocate Budgets (New)
Fournit :

Outils d’enchères

Ajustements manuels et basés sur des règles des enchères
Outils permettant d’ajuster les enchères en fonction de :

Optimisations automatisées des enchères
Pour les campagnes utilisant des stratégies d’enchères automatisées (par ex. Target CPA, Target ROAS), les outils ajustent :

Tendances saisonnières des performances

Présentation

Seasonal Performance Trends est un outil d’analyse qui aide les annonceurs à distinguer les évolutions de performance à long terme des schémas saisonniers récurrents dans les comptes Google Ads.

Il analyse les données historiques de performance et décompose les métriques en :

Objectif

L’outil est conçu pour :

Métriques analysées

Seasonal Performance Trends prend en charge l’analyse de métriques clés telles que :

Analyse temporelle

L’outil prend en charge plusieurs vues saisonnières :

Cela permet d’analyser à la fois les tendances de long terme et les fluctuations récurrentes plus courtes.

Décomposition tendance vs saisonnalité

Tendances saisonnières

Évolution de la référence

Insights et résumés

Les graphiques peuvent être accompagnés de courts résumés générés qui :

Cas d’usage typiques

Conversion Grabber

Présentation

Conversion Grabber est un outil d’optimisation des enchères qui identifie les mots-clés qui convertissent et qui perdent de la part d’impressions en raison du niveau de qualité de l’annonce.

Il recommande des augmentations d’enchères ciblées pour aider ces mots-clés à capter davantage d’impressions et à générer des conversions supplémentaires.

Objectif

L’outil est conçu pour :

Fonctionnement (vue d’ensemble)

Conversion Grabber :

Les modifications d’enchères peuvent être examinées et appliquées en masse.

Plateformes prises en charge

Cas d’usage typiques

First Page Bridger

Présentation

First Page Bridger est un outil d’optimisation des enchères qui identifie les mots-clés à fort Quality Score qui manquent de peu l’éligibilité à la première page en raison d’enchères légèrement trop faibles.

Il recommande de légères augmentations d’enchères pour aider ces mots-clés à apparaître sur la première page des résultats de recherche.

Objectif

L’outil est conçu pour :

Fonctionnement (vue d’ensemble)

First Page Bridger :

Les modifications d’enchères peuvent être examinées et appliquées en masse.

Plateformes prises en charge

Cas d’usage typiques

Hour of Week Bid Adjustments

Présentation

Hour of Week Bid Adjustments est un outil d’optimisation des enchères basé sur le temps qui recommande des ajustements d’enchères par heure et par jour de la semaine en fonction des performances historiques.

Il aide les annonceurs à augmenter ou réduire les enchères pendant les créneaux horaires qui performent mieux ou moins bien.

Objectif

L’outil est conçu pour :

Fonctionnement (vue d’ensemble)

Hour of Week Bid Adjustments :

Il peut également gérer les plannings publicitaires en activant ou désactivant les annonces pendant des créneaux horaires spécifiques.

Plateformes prises en charge

Cas d’usage typiques

Keyword Lasso

Présentation

Keyword Lasso est un outil d’expansion de mots-clés qui identifie les requêtes de recherche les plus performantes et recommande de les ajouter comme nouveaux mots-clés.

Il analyse les termes de recherche qui génèrent déjà du trafic mais qui ne sont pas encore présents comme mots-clés dans le compte.

Objectif

L’outil est conçu pour :

Fonctionnement (vue d’ensemble)

Keyword Lasso :

Les requêtes longue traîne dépassant une longueur définie sont exclues par défaut.

Plateformes prises en charge

Cas d’usage typiques

Spend Projection

Présentation

Spend Projection est un outil de prévision qui estime combien un compte publicitaire est susceptible de dépenser d’ici la fin d’une période sélectionnée.

Il fournit une fourchette de dépenses projetées plutôt qu’un chiffre unique afin de tenir compte des fluctuations normales des dépenses.

Objectif

L’outil est conçu pour :

Fonctionnement (vue d’ensemble)

Spend Projection :

Les projections sont basées sur les données de performance historiques et récentes.

Résultats

L’outil fournit :

Cas d’usage typiques

Search Term N-Grams

Présentation

Search Term N-Grams est un outil d’analyse qui décompose les requêtes de recherche en mots ou expressions individuels et agrège leurs performances.

Il aide à identifier quels termes au sein des requêtes de recherche génèrent du trafic, des conversions ou des inefficacités.

Objectif

L’outil est conçu pour :

Fonctionnement (vue d’ensemble)

Search Term N-Grams :

Résultats

L’outil fournit :

Plateformes prises en charge

Cas d’usage typiques

Statistiques et métriques de la plateforme

Métriques d’utilisation (2025)

Évaluation du produit

Sécurité et confidentialité des données

Niveau de sécurité : sécurité de niveau entreprise

Engagements en matière de confidentialité des données :

Étapes d’onboarding

  1. Inscrivez-vous et connectez un compte publicitaire
  2. Commencez par un audit (recommandé)
  3. Optimisez à l’aide de Rule Engine ou d’autres outils

Plateformes publicitaires prises en charge (liste complète)

Plateformes avec prise en charge complète :

Statut officiel de partenaire

Partenariats de plateforme

Statut officiel de partenaire

Partenariats de plateforme

Rôle du partenariat : relation directe avec les principales plateformes publicitaires ; défense des besoins des clients afin de façonner l’avenir de la publicité digitale

Résumé des récompenses (consolidé)

Description de la récompense

15 fois lauréat du titre de « World’s Best PPC Software »

Détails des récompenses par région

US Search Awards : 2018, 2020, 2022, 2023, 2024, 2025

Global Search Awards : 2020, 2021, 2023, 2025

MENA Search Awards : 2025

UK Search Awards : 2019, 2020, 2021

Canadian Search Awards : 2021

Nombre total de récompenses remportées : 15+ dans toutes les régions

Partenaires Optmyzr

Accord de sous-traitance des données

Last Updated: August 28, 2020

This Data Processing Agreement (the “DPA”), entered into by the Optmyzr Customer identified on the applicable Optmyzr ordering document for Optmyzr services (“Customer”) and Optmyzr, Inc. (“Optmyzr”), governs the processing of personal data that Customer uploads or otherwise provides Optmyzr in connection with the services, the processing of data by Optmyzr on behalf of Customer in connection with the services, and the processing of any personal data that Optmyzr uploads or otherwise provides to Customer in connection with the services.

Optmyzr offers online services and software (the “Services”) through the URL: optmyzr.com which allows Customer to create and build marketing campaigns, optimize campaigns, and share automated reports. Customer has already signed up for the Service and agreed to Optmyzr’s Terms of Use and Privacy Policy (collectively, the “Agreement”). This DPA is incorporated into the Agreement by reference. Collectively, the DPA (including the SCCs, as defined herein), the Agreement, and any applicable ordering documents are referred to in this DPA as the “Optmyzr Agreement.” In the event of any conflict or inconsistency between any of the terms of the Optmyzr Agreement, the provisions of the following documents (in order of precedence) shall prevail: (a) the SCCs; (b) this DPA; (c) the Agreement; and (d) the applicable ordering document to the Optmyzr Agreement. Except as specifically amended in this DPA, the Optmyzr Agreement and applicable ordering document remain unchanged and in full force and effect.

1. Definitions.

1.1 The following definitions and rules of interpretation apply in this DPA. “Alternative Transfer Solution” means a solution, other than the SCCs, that enables the lawful transfer of personal data to a third country in accordance with European Data Protection Law. “Authorized Persons” means the persons or categories of persons that the Customer authorizes to give Optmyzr Personal Data processing instructions. “Business Purpose” means the services described in the Master Agreement or any other purpose specifically identified in Appendix A. “Controller-to-Controller SCCs” means the Standard Contractual Clauses (Controller to Controller Transfers – Set II) in the Annex to the European Commission Decision of December 27, 2004, as may be amended or replaced from time to time by the European Commission. “Controller-to-Processor SCCs” means the Standard Contractual Clauses (Processors) in the Annex to the European Commission Decision of February 5, 2010, as may be amended or replaced from time to time by the European Commission. “Customer Personal Data” means (a) Personal Data that Customer uploads or otherwise provides Optmyzr in connection with Customer’s use of Optmyzr’s Services or for which Customer is otherwise a data controller or (b) the relevant Privacy and Data Protection Requirements otherwise defined as protected personal data. “Data Exporter” means the controller who transfers the Personal Data. “Data Importer” means the processor who agrees to receive from the Data Exporter Personal Data intended for processing on its behalf after the transfer in accordance with its instructions and the terms of the Clauses and who is not subject to a third country’s system ensuring adequate protection within the meaning of Article 25(1) of Directive 95.46.EC. “Data Protection Requirements” means the General Data Protection Regulation, Local Data Protection Laws, and any applicable laws, regulations, and other legal requirements relating to (a) privacy, data security, consumer protection, marketing, promotion, and text messaging, email, and other communications; and (b) the use, collection, retention, storage, security, disclosure, transfer, disposal, and other processing of any Personal Data. “Data Subject” means an individual who is the subject of Personal Data. “European Personal Data” means Personal Data the sharing of which pursuant to this Agreement is regulated by the General Data Protection Regulation or Local Data Protection Laws. “General Data Protection Regulation” means Regulation (EU) 2016/679 of the European Parliament and of the Council. “Personal Data” means information about an individual that (a) can be used to identify, contact or locate a specific individual, including data that Customer chooses to provide to Optmyzr from services such as customer-relationships management (CRM) services; (b) can be combined with other information that can be used to identify, contact or locate a specific individual; or (c) is defined as “personal data” or “Personal Data” by applicable laws or regulations relating to the collection, use, storage or disclosure of information about an identifiable individual. “Processing,” “processes,” or “process” means any activity that involves the use of Personal Data or that the relevant Privacy and Data Protection Requirements may otherwise include in the definition of processing, processes, or process. It includes obtaining, recording, or holding the data, or carrying out any operation or set of operations on the data including, but not limited to, organizing, amending, retrieving, using, disclosing, erasing, or destroying it. Processing also includes transferring Personal Data to third parties. “Privacy and Data Protection Requirements” means all applicable federal, state, and foreign laws and regulations relating to the processing, protection, or privacy of the Personal Data, including where applicable, the guidance and codes of practice issued by regulatory bodies in any relevant jurisdiction.

“Security Breach” means any act or omission that compromises the security, confidentiality, or integrity of Data or the physical, technical, administrative, or organizational safeguards put in place to protect it. The loss of or unauthorized access, disclosure, or acquisition of Personal Data is a Security Breach whether or not the incident rises to the level of a security breach under the Privacy and Data Protection Requirements

“SCCs” means all Controller-to-Processor SCCs and Controller-to-Controller SCCs entered into between the parties under the Optmyzr Agreement.
“Sub-processor” means any entity which provides processing services to Optmyzr in furtherance of Optmyzr’s processing on Customer’s behalf.
“Supervisory Authority” means an independent public authority which is (i) established by a European Union member state pursuant to Article 51 of the General Data Protection Regulation; or (ii) the public authority governing data protection, which has Supervisory Authority and jurisdiction over Customer.
1.2 This DPA is subject to the terms of the Optmyzr Agreement and is incorporated into the Optmyzr Agreement. Interpretations and defined terms set forth in the Optmyzr Agreement apply to the interpretation of this DPA.
1.3 The Appendices form part of this DPA and will have effect as if set out in full in the body of this DPA. Any reference to this DPA includes the Appendices.
1.4 1.5
A reference to writing or written includes faxes and email. In the case of conflict or ambiguity between:
any provision contained in the body of this DPA and any provision contained in the Appendices, the provision in the body of this DPA will prevail;
the terms of any accompanying invoice or other documents annexed to this DPA and any provision contained in the Appendices, the provision contained in the Appendices will prevail;
any of the provisions of this DPA and the provisions of the Optmyzr Agreement, the provisions of this DPA will prevail; and
any of the provisions of this DPA and any executed Standard Contractual Clauses, the provisions of the executed Standard Contractual Clauses will prevail.
Personal Data Types and Processing Purposes.
2.

2.1
compliance obligations under the applicable Privacy and Data Protection Requirements, including providing any required notices and obtaining any required consents, and for the processing instructions it gives to Optmyzr.
2.2 Appendix A contains the categories of Personal Data processed and the categories of Data Subjects subject to this DPA.
Customer retains control of its Personal Data and remains responsible for its

3 Compliance with Laws.
The parties shall each comply with their respective obligations under all
applicable Data Protection Requirements. 4 Optmyzr’s Obligations.
4.1 Optmyzr will Process Customer Personal Data (i) only for the purpose of providing, supporting and improving Optmyzr’s services (including to provide insights and other reporting), using appropriate technical and organizational security measures; and (ii) in compliance with the instructions received from Customer. Optmyzr will not use or process the Customer Personal Data for any other purpose. Optmyzr will promptly inform Customer in writing if it cannot comply with the requirements under Clauses 9-11, 13-16 of this DPA, in which case Customer may terminate the Optmyzr Agreement or take any other reasonable action, including suspending data processing operations. Optmyzr will not process the Personal Data for any other purpose or in a way that does not comply with this DPA or the Privacy and Data Protection Requirements. Optmyzr must promptly notify the Customer if, in its opinion, the Customer’s instruction would not comply with the Privacy and Data Protection Requirements.
4.2 Optmyzr will promptly comply with any Customer request or instruction from Authorized Persons requiring Optmyzr to amend, transfer, or delete the Personal Data, or to stop, mitigate, or remedy any unauthorized Processing.
4.3 Optmyzr will maintain the confidentiality of all Personal Data and will not disclose Personal Data to third parties unless Customer or this DPA specifically authorizes the disclosure, or as required by law. If a law requires Optmyzr to Process or disclose Personal Data, Optmyzr must first inform the Customer of the legal requirement and give the Customer an opportunity to object or challenge the requirement, unless the law prohibits such notice.
4.4 Optmyzr will reasonably assist the Customer with meeting the Customer’s compliance obligations under the Privacy and Data Protection Requirements, taking into account the nature of Optmyzr’s Processing and the information available to Optmyzr.
4.5 Optmyzr will inform Customer promptly if, in Optmyzr’s opinion, an instruction from Customer violates applicable Data Protection Requirements.
4.6 If Optmyzr is collecting Customer Personal Data from individuals on behalf of Customer, follow Customer’s instructions regarding such Customer Personal Data collection (including with regard to the provision of notice and exercise of choice.
4.7 Optmyzr will promptly notify the Customer of any changes to Privacy and Data Protection Requirements that may adversely affect Optmyzr’s performance of the Optmyzr Agreement.

4.8 The Customer acknowledges that Optmyzr is under no duty to investigate the completeness, accuracy, or sufficiency of any specific Customer instructions from Authorized Persons or the Personal Data other than as required under the Privacy and Data Protection Requirements.
4.9 Optmyzr will only collect Personal Data for the Customer using a notice or method that the Customer specifically pre-approves in writing, which contains an approved data privacy notice informing the Data Subject of the Customer’s identity, the purpose or purposes for which their Personal Data will be processed, and any other information that is required by applicable Privacy and Data Protection Requirements. Optmyzr will not modify or alter the notice in any way without the Customer’s prior written consent.
4.10 Upon request, Optmyzr will provide Customer with a summary of Optmyzr’s privacy and security policies.
5 Optmyzr’s Employees.
5.1 Optmyzr will limit Personal Data access to:
(a) those employees who require Personal Data access to meet Optmyzr’s obligations under this DPA and the Optmyzr Agreement; and
(b) the part or parts of the Personal Data that those employees strictly require for the performance of duties.
5.2 Sub-processors:
Optmyzr will take commercially reasonable steps to ensure that employees and
(a) are informed of the Personal Data’s confidential nature and use restrictions;
(b) have received training on the Privacy and Data Protection Requirements relating to handling Personal Data and how it applies to their particular duties; and
(c) are aware both of Optmyzr’s duties and their personal duties and obligations under the Privacy and Data Protection Requirements and this DPA.
5.3
integrity, and trustworthiness of all of Optmyzr’s employees and Sub-processors with access to the Personal Data.
Optmyzr will take commercially reasonable steps to ensure the reliability,
6 Customer Obligations.
6.1
Customer agrees to:
(a) determine the purposes and general means of Optmyzr’s processing of Customer’s Personal Data in accordance with the Optmyzr Agreement; and

(b) comply with its protection, security and other obligations with respect to Customer Personal Data prescribed by Data Protection Requirements for data controllers.
6.2 Customer agrees to, at Optmyzr’s request, designate to Optmyzr a single point of contact (the “Authorized Agent”) responsible for (i) receiving and responding to Data Subject requests Optmyzr receives from Customer Data Subjects relating to Customer Personal Data; and (ii) notifying Optmyzr of Customer’s intended response to a Data Subjects request relating to the access to or the rectification, erasure, restriction, portability, blocking or deletion of Customer Personal Data that Optmyzr processes for Customer, and authorizing Optmyzr to fulfill such responses on behalf of Customer.
7 Controller-To-Controller Scenarios.
Each party will, to the extent that it, along with the other party, acts as data
controller, as the term is defined in applicable Data Protection Requirements, with respect to Personal Data, reasonably cooperate with the other party to enable the exercise of data protection rights as set forth in the General Data Protection
Regulation and in other Data Protection Requirements.
Where both parties each act as data controller with respect to Personal Data, and the transfer of data between the parties results in a transfer of European Personal Data to a jurisdiction other than a jurisdiction in the EU, the EEA, or the European Commission- approved countries providing ‘adequate’ data protection, each party agrees it will (a) provide at least the same level of privacy protection for European Personal Data as required under the U.S.-EU and U.S.-Swiss Privacy Shield frameworks; or (b) use the Controller-to-Controller SCCs, which are incorporated herein by reference. If data transfers under this DPA rely on Controller-to-Controller SCCs to enable the lawful transfer of Personal Data, as set forth in the preceding sentence, the parties agree that the following terms apply: (i) Data Subjects for whom a Customer processes European Personal Data are third-party beneficiaries under the Controller-to-Controller SCCs; (ii) Appendix A to this DPA shall apply as Annex B of the Controller-to-Controller SCCs; and (iii) for purpose of Clause II(h), the Data Importer will process the European Personal Data, at its option, in accordance with “the relevant provisions of any Commission decision pursuant to Article 25(6) of Directive 95/46/EC, where the Data Importer complies with the relevant provisions of such an authorization or decision and is based in a country to which such an authorization or decision pertains, but is not covered by such authorization or decision for the purposes of the transfer(s) of the personal data.” The parties acknowledge and agree that each is acting independently as Data Controller with respect of Personal Data and the parties are not joint controllers as defined in the General Data Protection Regulation.
8 Third Party Data Processors.
Customer acknowledges that in the provision of some services (such as CRMs), Optmyzr, on receipt of instructions from Customer, may transfer Customer Personal Data to and otherwise interact with third party data processors. Customer agrees that if and to the extent such transfers occur, Customer is responsible for entering into separate contractual arrangements with such

third party data processors binding them to comply with obligations in accordance with Data Protection Requirements. Such third party data processors are not Sub- processors.
9 Security.
9.1 Optmyzr will at all times implement appropriate technical and organizational measures designed to safeguard Personal Data against unauthorized or unlawful processing, access, copying, modification, storage, reproduction, display, or distribution, and against accidental loss, destruction, or damage, including, but not limited to, measures with respect to personnel, facilities, hardware and software, storage and networks, access controls, monitoring and logging, vulnerability and breach detection, incident response, and encryption of Customer Personal Data while in transit and at rest, as set forth in further detail in Appendix B. Optmyzr will document those measures in writing and periodically review them, at least annually, to ensure they remain current and complete.
9.2 Optmyzr will notify Customer without undue delay, and in any event within 48 hours of becoming aware of any breach of Personal Data.
9.3 Optmyzr will take commercially reasonable precautions to preserve the integrity of any Personal Data it processes and to prevent any corruption or loss of the Personal Data, including but not limited to establishing effective back-up and data restoration procedures.
10 Security Breaches and Personal Data Loss.
10.1 Optmyzr will promptly notify the Customer if any Personal Data is lost or destroyed or becomes damaged, corrupted, or unusable. Optmyzr will restore such Personal Data at its own expense.
10.2 Optmyzr will notify the other party if it becomes aware of:
(a) any unauthorized or unlawful processing of Customer’s Personal Data; or
(b) any Security Breach.
10.3 Immediately following any unauthorized or unlawful Personal Data processing or Security Breach, the parties will co-ordinate with each other to investigate the matter. Optmyzr will reasonably co-operate with the Customer in the Customer’s handling of the matter, including:
(a) assisting with any investigation;
(b) providing Customer with physical access to any facilities and operations affected; and

(c) making available all relevant records, logs, files, data reporting, and other materials required to comply with all Privacy and Data Protection Requirements or as otherwise reasonably required by the Customer.
10.4 Optmyzr will not inform any third party of any Security Breach without first obtaining the Customer’s prior written consent, except when law or regulation requires it.
10.5 Optmyzr agrees that the Customer has the sole right to determine:
(a) whether to provide notice of the Security Breach to any Data Subjects, regulators, law enforcement agencies, or others, as required by law or regulation or in the Customer’s discretion, including the contents and delivery method of the notice; and
(b) whether to offer any type of remedy to affected Data Subjects, including the nature and extent of such remedy.
10.6 Optmyzr will cover all reasonable expenses associated with the performance of the obligations under Clause 10.2 and Clause 10.3, unless the matter arose from the Customer’s specific instructions, negligence, willful default, or breach of this DPA, in which case the Customer will cover all reasonable expenses.
6.7 Optmyzr will also reimburse Customer for actual reasonable expenses Customer incurs when responding to and mitigating damages, to the extent that Optmyzr caused a Security Breach, including all costs of notice and any remedy as set out in Clause 10.5.
11 Cross-Border Transfers of Personal Data.
11.1 If any Personal Data transfer between Optmyzr and Customer involves a transfer from the EEA, Switzerland or the UK to the US or any third country that does not ensure an adequate level of protection under European Data Protection Law, and European Data Protection Law applies to those transfers the parties will complete all relevant Data Protection Requirements, and execute, the SCCs as referenced herein above, and take all other actions required to legitimize the transfer, including:
(a) co-operating to register the SCCs with any Supervisory Authority in any European Economic Area country; and
(b) ensuring compliance with all SSCs in respect of the those transfers;
(c) procuring approval from any such Supervisory Authority; or
(d) providing additional information about the transfer to such Supervisory Authority.
11.2 If Customer has entered into the Standard Contract Clauses but reasonably determines subsequently that they do not provide an adequate level of protection, then:

(a) if Alternative Transfer Solution is made available by Optmyzr, Customer may notify Optmyzr in accordance with Section 12 and terminate any SCCs applicable under Section 11.1, such that Section 11.2 will apply; or
(b) if Optmyzr does not make an Alternative Transfer Solution available to Customer, then Customer may terminate the Agreement pursuant to Section 12.

11.3 Optmyzr will not transfer any Personal Information to another country unless the transfer complies with the Privacy and Data Protection Requirements and SCCs.
12 Term and Termination.
12.1 This DPA will remain in full force and effect so long as:
(a) the Master Agreement remains in effect; or
(b) Optmyzr retains any Personal Information related to the Master Agreement in its
possession or control (the “Term”).
12.2 Any provision of this DPA that expressly or by implication should come into or continue in force on or after termination of the Optmyzr Agreement in order to protect Personal Data will remain in full force and effect.
12.3 Optmyzr’s failure to comply with the terms of this DPA is a material breach of the Optmyzr Agreement. In such event, Customer may terminate any part of the Optmyzr Agreement authorizing the processing of Personal Information effective immediately upon written notice to Optmyzr without further liability or obligation.
12.4 If a change in any Privacy and Data Protection Requirement prevents either party from fulfilling all or part of its Agreement obligations, the parties will suspend the processing of Personal Data until that processing complies with the new requirements. If the parties are unable to bring the Personal Data processing into compliance with the Privacy and Data Protection Requirement within thirty (30) business days, they may terminate the Optmyzr Agreement upon written notice to the other party.
13 Data Return and Destruction.
13.1 The parties agree that on the termination of the data processing services or upon Customer’s reasonable request, Optmyzr will, and will cause any Sub-processors to, at the request of Customer, return all of Customer’s Personal Data and copies of such data to Customer in its possession or control in the format and on the media reasonably specified by the Customer or securely destroy such Personal Data and demonstrate to the satisfaction of Customer that it has taken such measures, unless Data Protection Requirements prevent Optmyzr from returning or destroying all or part of the Customer Personal Data disclosed. In such case, Optmyzr agrees to preserve the confidentiality of the Customer Personal Data retained by it and that it will only actively process such Customer Personal Data after such date in order to comply with applicable laws.
13.2 If any law, regulation, or government or regulatory body requires Optmyzr to retain any documents or materials that Optmyzr would otherwise be required to return or destroy, it will notify Customer in writing of that retention requirement, giving details of the documents or

materials that it must retain, the legal basis for retention, and establishing a specific timeline for destruction once the retention requirement ends. Optmyzr may only use this retained Personal Information for the required retention reason or audit purposes.
13.3 Optmyzr may continue to process Customer Personal Data that has been aggregated in a manner that does not identify individuals or customers to improve Optmyzr’s systems and services.
14 Notice to Customer. Optmyzr will inform Customer if Optmyzr becomes aware of:
(a) Any non-compliance by Optmyzr or its employees with Clauses 9-11, 13-16 of this DPA or the Data Protection Requirements relating to the protection of Customer Personal Data processed under this DPA;
(b) Any legally binding request for disclosure of Customer Personal Data by a law enforcement authority, unless Optmyzr is otherwise forbidden by law to inform Customer, for example to preserve the confidentiality of an investigation by law enforcement authorities;
(c) Any notice, inquiry or investigation by a Supervisory Authority with respect to Customer Personal Data; or
(d) Any complaint or request (in particular, requests for access to rectification, erasure, restriction, portability, blocking or deletion of Customer Personal Data) received directly from Data Subjects of Customer. Optmyzr will not respond to any such request without Customer’s prior written authorization.
15 Records.
15.1 Optmyzr will keep accurate and up-to-date records regarding any processing of Personal Data it carries out for the Customer, including but not limited to, the access, control, and security of the Persona Data, approved Sub-processors and affiliates, the processing purposes, and any other records required by the applicable Privacy and Data Protection Requirements (the “Records”).
15.2 Optmyzr will ensure that the Records are sufficient to enable the Customer to verify Optmyzr’s compliance with its obligations under this DPA.
16 Audit, Certification.
16.1 Supervisory Authority Audit. If a Supervisory Authority requires an audit of the data processing facilities from which Optmyzr processes Customer Personal Data in order to ascertain or monitor Customer’s compliance with Data Protection Requirements, Optmyzr will cooperate with such audit. Customer is responsible for all costs and fees related to such audit, including all

reasonable costs and fees for any and all time Optmyzr expends for any such audit, in addition to the rates for services performed by Optmyzr.
16.2 Audits. Optmyzr will provide to Customer each year an opinion or Service Organization Control report provided by an accredited, third-party audit firm under the Statement on Standards for Attestation Engagements (SSAE) No. 18 (“SSAE 18”) (Reporting on Controls at a Service Organization) or the International Standard on Assurance Engagements (ISAE) 3402 (“ISAE 3402”) (Assurance Reports on Controls at a Service Organization) standards applicable to the services under the Optmyzr Agreement (each such report, a “Report”). If a Report does not provide, in Customer’s reasonable judgment, sufficient information to confirm Optmyzr’s compliance with the terms of this DPA, then Customer or an accredited third-party audit firm agreed to by both Customer and Optmyzr may audit Optmyzr’s compliance with the terms of this DPA during regular business hours, with reasonable advance notice to Optmyzr and subject to reasonable confidentiality procedures. Customer is responsible for all costs and fees related to such audit, including all reasonable costs and fees for any and all time Optmyzr expends for any such audit, in addition to the rates for services performed by Optmyzr. Before the commencement of any such audit, Customer and Optmyzr shall mutually agree upon the scope, timing, and duration of the audit. Customer shall promptly notify Optmyzr with information regarding any non- compliance discovered during the course of an audit. Customer may not audit Optmyzr more than once annually.
17 Warranties.
17.1 Optmyzr warrants and represents that:
(a) its employees, Sub-processors, agents, and any other person or persons accessing Personal Data on its behalf are reliable and trustworthy and have received the required training on the Privacy and Data Protection Requirements relating to the Personal Data; an
(b) it and anyone operating on its behalf will process the Personal Data in compliance with both the terms of this DPA and all applicable Privacy and Data Protection Requirements and other laws, enactments, regulations, orders, standards, and other similar instruments; and
(c) it has no reason to believe that any Privacy and Data Protection Requirements prevent it from providing any of the Optmyzr Agreement’s contracted services; and
(d) considering the current technology environment and implementation costs, it will take reasonable appropriate technical and organizational measures to prevent the unauthorized or unlawful processing of Personal Data and the accidental loss or destruction of, or damage to, Personal Data, and ensure a level of security appropriate to:
(i) the harm that might result from such unauthorized or unlawful processing or accidental loss, destruction, or damage; and

(ii) the nature of the Personal Data protected; and
(iii) comply with all applicable Privacy and Data Protection Requirement and its information and security policies, including the security measures required in Clause 10.1.
17.2 The Customer warrants and represents that Optmyzr’s expected use of the Personal Data for the Business Purpose and as specifically instructed by the Customer will comply with all Privacy and Data Protection Requirements.
18 Indemnification.
18.1 Optmyzr agrees to indemnify, keep indemnified, and defend at its own expense the Customer against all costs, claims, damages, or expenses incurred by the Customer or for which the Customer may become liable due to any failure by Optmyzr or its employees,
Sub-processors, or agents to comply with any of its obligations under this DPA or applicable Privacy and Data Protection Requirements.
18.2 Any limitation of liability set forth in the Optmyzr Agreement will not apply to this DPA’s indemnity or reimbursement obligations.
19 Mediation and Jurisdiction.
19.1 Customer agrees that if the Data Subject invokes against it claims for compensation of damages under the Clauses, Optmyzr will accept the decision of the Data Subject:
(i) to refer the dispute to mediation, by an independent person or, where applicable, by the Supervisory Authority;
(ii) to refer the dispute to the courts in the Member State in which the Customer is established.
19.2 The parties agree that the choice made by the Data Subject will not prejudice its substantive or procedural rights to seek remedies in accordance with other provisions of national and international law.
20 Governing Law, Jurisdiction, and Venue.
The Clauses shall be governed by the law of the Member State in which Customer is
established.
21. Variation of Contract.

The parties undertake not to vary or modify the Clauses. This does not prejudice the parties form adding clauses on business related issues where required as long as they do not contradict the Clause.

APPENDIX A
PERSONAL DATA PROCESSING PURPOSES AND DETAILS
1. Business Purposes. To facilitate Customer’s use of the Optmyzr Services.
2. Data Subjects. The Personal Data transferred concerns the following
categories of Data Subjects:
Depending on the services used by the Data Exporter:
3.
- Google Ads, Bing Ads, Facebook Ads, Amazon Ads, sales and marketing leads of the Data Exporter; and
- Third parties that have, or may have, a commercial relationship with the Data Exporter (e.g. advertisers, customers, corporate subscribers and contractors).
Purposes of the Transfer. The transfer is made for the following purposes:
The transfer is intended to enable the Data Exporter to determine the purposes and means of the processing of personal data obtained through Data Importer’s products to support the sales, marketing, or other business practices of the Data Exporter.
4. Categories of Data. The Personal Data transferred concerns the following categories of data:
The data transferred is the Personal Data provided by the Data Exporter to the Data Importer in connection with its use of Optmyzr’s services, referred to as Customer Personal Data in the Agreement. Such Personal Data may include first name, last name, email address, contact information, CRM data concerning sales leads and customer lists, purchase history, prospective customers and clients, employees, and any notes provided by the Data Exporter regarding the foregoing.
5. Recipients. The Personal Data transferred may be disclosed only to the following recipients or categories of recipients:
Employees and other representatives of the Data Importer who have a legitimate business purpose for the processing of such personal data.
6. Sensitive Data (if appropriate). The personal data transferred concern the following categories of sensitive data:
None.
7. Data Protection Registration Information of Data Exporter (where applicable).

None.
8. Sub-processors.
Data Exporter consents to sub-processing by the following subcontractors:
9.
- Techvitt Consultants LLP
- Optmyzr Tech APS
- Techfruit Technologies Private Limited
- Asesorias EAP SpA
Additional Useful Information (storage limits and other relevant information).
The personal data transferred between the parties may only be retained for the period of time permitted under the Optmyzr Agreement. The parties agree that each party will, to the extent that it, along with the other party, acts as a data controller with respect to Personal Data, reasonably cooperate with the other party to enable the exercise of data protection rights as set forth in the Data Protection Requirements.
10. Privacy Shield as a Basis for Receiving Personal Data with Cross-Border Restrictions
Optmyzr does not rely on Privacy Shield as a legal basis to transfer Personal Data in light of the judgment of the Court of Justice of the European Union in Case C- 311/18, for so long as Optmyzr is self-certified to the Privacy Shield it shall continue to process European Data in compliance with the Privacy Shield Principles and notify Customer if it makes a determination that it can no longer meet its obligation to provide the level of protection as is required by the Privacy Shield Principles.
Contact Information. Contact points for data protection enquiries: compliance@optmyzr.com
Data Importer: Signatory to the DPA between the parties
Data Exporter: Signatory to the DPA between the parties

APPENDIX B SECURITY MEASURES
REQUIRED TECHNICAL AND ORGANIZATIONAL DATA SECURITY MEASURES, SUCH AS:
● PHYSICAL ACCESS CONTROLS
○ Access to the premises where Optmyzr employees work is secured by
at least one of the following: electronic key cards, video cameras, guard
or alarms
● SYSTEM ACCESS CONTROLS.
○ Strong passwords are required for employees to access Optmyzr’s business systems
○ Mobile devices used to access data are managed by Google’s device policy and can be remotely disabled in case of loss
● DATA ACCESS CONTROLS.
○ Private data is restricted to employees who are working with a customer. ○ Access to accounts is logged.
● INTERNAL PROTOCOL & EDUCATION
○ Annual data protection training for all employees and periodic review and update of data privacy processes to comply with the Data Protection Requirements.
● ADDITIONAL SAFEGUARDS
○ Data is encrypted in transit
○ Transmissions of private data are exclusively over HTTPS
○ Data in the cloud is inside VPC (virtual private cloud)

Conditions d’utilisation

Last updated March 25, 2026

BY CLICKING THE “Start Trial” OR “Sign Up” BUTTON DISPLAYED ONLINE AS PART OF THE ORDERING PROCESS OR SIGNING AN ORDER CONFIRMATION THAT REFERS TO THIS AGREEMENT, YOU AGREE TO THE FOLLOWING TERMS AND CONDITIONS (THE “AGREEMENT”) GOVERNING YOUR USE OF OPTMYZR INC.’S (“OPTMYZR,” “OUR,” OR “WE”) ONLINE SERVICE, INCLUDING, APIS, AI-POWERED FEATURES, AND ASSOCIATED SUPPORT OPTIONS (COLLECTIVELY, THE “SERVICE”) BUT NOT LIMITED TO, THE USE OF SOFTWARE COMPONENTS, ON A HOSTED BASIS AND ASSOCIATED SUPPORT OPTIONS (COLLECTIVELY, THE “SERVICE”).

YOU WARRANT AND REPRESENT THAT YOU ARE AT LEAST (18) YEARS OF AGE OR OLDER OR YOU MUST IMMEDIATELY STOP USE OF THE SERVICE. YOU ACKNOWLEDGE THAT YOU HAVE READ AND UNDERSTOOD AND UNCONDITIONALLY AGREED TO BE BOUND BY THE TERMS OF THIS AGREEMENT AND THAT THE TERMS OF THIS AGREEMENT WILL APPLY EACH TIME YOU ACCESS OUR SERVICE.

IF YOU ARE ENTERING INTO THIS AGREEMENT ON BEHALF OF A COMPANY OR OTHER LEGAL ENTITY, YOU REPRESENT THAT YOU HAVE THE AUTHORITY TO BIND SUCH ENTITY TO THESE TERMS AND CONDITIONS, IN WHICH CASE THE TERMS “YOU” OR “YOUR” SHALL REFER TO SUCH ENTITY.

These Terms incorporate by reference Optmyzr’s Privacy Policy, Data Processing Agreement, and any additional service-specific terms or guidelines published by Optmyzr (collectively, “Linked Policies”). In the event of a conflict, these Terms will control unless the Linked Policy expressly states otherwise.

Welcome & Service Description

Subject to the terms of this Agreement, Optmyzr will provide you with use of the Service, including a browser interface and data encryption, transmission, access and storage. Your registration for, and/or use of, the Service will be deemed to be your agreement to abide by this Agreement including any materials available on the Optmyzr website incorporated by reference herein, including but not limited to Optmyzr’s Privacy Policy, Data Processing Agreement and Optmyzr’s privacy and security policies.

For reference, a Definitions section is included at the end of this Agreement. Optmyzr offers multiple products and editions of its products. This Agreement governs all products and services offered by Optmyzr.

1. Privacy & Security; Disclosure

Optmyzr’s privacy and security policies may be viewed online on the Optmyzr website at https://www.optmyzr.com/fr/information/privacy-policy/. For Users residing in the European Union, United Kingdom or Switzerland you may have additional rights under the EU General Data Protection Regulation (the “GDPR”), or under the UK Data Protection Act of 2018 if residing in the United Kingdom. We comply with all requirements for data processors and collectors as these terms are defined in the General Data Protection Regulation and require our data service providers to agree to Standard Contractual Clauses approved by the European Commission. For a full list of your rights regarding our use and process of your Personal Data please review our Privacy Policy via the link included in this section. For a full list of your rights regarding our use and process of your Personal Data please review our Privacy Policy via the link included in this section.Optmyzr reserves the right to modify its privacy and security policies in its reasonable discretion from time to time in our reasonable discretion.

You consent to receive communications from us electronically. Non-Optmyzr customers who receive communications may ‘opt out’ of receiving future marketing and other communications from Optmyzr at unsubscribe@optmyzr.com or from the preferences page when logged into your Optmyzr account.

Optmyzr customers will always receive account-related emails. When we modify our privacy and security policies you may be notified of the changes by email and will be required to confirm your consent the next time you access the Optmyzr websites (the “Site”) after any changes. If you do not consent to any change in our privacy and security policies as regards the collection and processing of your Personal Data and the change is required to provide you the requested Services or for a legal reason, you agree that your refusal to consent may impair your use our Services or require you to discontinue use of our Services. Optmyzr reserves the right to disclose who its customers are, including disclosure on the Site and in its marketing materials. You may opt out of such disclosure in writing at any time.

2. Contributor Disclosure

Optmyzr sponsor content may include blog(s), blog posts, notices, advertisements, sidebars, takeaways, embedded videos. (collectively “Contributor Content”) that are written or created by one or more contributors. (“Contributors”). Contributors receive cash compensation and/or other compensation for posting, uploading Contributor Content to the Service. The compensation received may influence Contributor Content uploaded, transmitted, and/or posted to the Service. The views and opinions expressed by any Contributor in Contributor Content on our Service is purely the Contributor’s own.

3. License Grant & Restrictions

Optmyzr hereby grants you a non-exclusive, non-transferable, limited, revocable, worldwide right to use the Service during the License Term, solely for your own internal business purposes, subject to the terms and conditions of this Agreement. In the event that your subscription is provided for a specific number of Users, your license to use the Service is limited to the specified number of Users.

All rights not expressly granted to you are reserved by Optmyzr and its licensors.

You may not access the Service for purposes of monitoring its availability, performance or functionality, or for any other benchmarking, reverse engineering, or other competitive purposes.

You shall not:

  1. license, sublicense, sell, resell, transfer, assign, distribute or otherwise commercially exploit or make available to any third party the Service, Optmyzr Technology or the Optmyzr Content in any way;
  2. modify or make derivative works based upon the Service, Optmyzr Technology or the Optmyzr Content;
  3. embed the Service as an “iframe” or “frame” from within another application; or
  4. reverse engineer or access the Service in order to:
    1. build a competitive product or service,
    2. build a product using ideas, features, functions or graphics that are similar to those related to the Service, or
    3. copy any ideas, features, functions or graphics of the Service
    4. use AI features to generate content that infringes the rights of others, violates platform rules, or contains unlawful, harmful, or misleading material.

The Service cannot be shared or used by more than one individual unless (and solely to the extent that) the Subscription allows for sharing within your internal organization. Sharing of the Service outside your organization is never allowed. The proper assignment of username and passwords for the Service and adherence to all terms of this Agreement and Subscription are your sole responsibility.

You are responsible for maintaining the confidentiality of your usernames, passwords and accounts. Usernames and passwords may not be shared by more than one individual, and may not be transferred from one individual to another unless the original User no longer requires, and is no longer permitted, access to the Service. You agree to immediately change your password and notify Optmyzr of any suspected or unauthorized access associated with your use of the Service or any other breach of security. You may use the Service only for your internal business purposes and shall not:

  1. send or store material containing software viruses, worms, Trojan horses or other harmful computer code, files, scripts, agents or programs;
  2. interfere with or disrupt the integrity or performance of the Service or the data contained therein, or Optmyzr’s sites, servers or networks;
  3. attempt to gain unauthorized access to the Service or its related systems or networks; or
  4. take any action that imposes an unreasonably or disproportionately large load on Optmyzr’s infrastructure.

Optmyzr shall be entitled to adjust the scope of the Service and the underlying technical infrastructure to reflect the continuing development of the Service and technical advances. Optmyzr reserves the right, in our sole discretion, to deny registration of a user account, prohibit or deny you access to the Site (or any part thereof), with or without prior notice.

4. Use of Artificial Intelligence

The Service may include features that incorporate artificial intelligence (“AI”), including, without limitation, recommendations, insights, and suggestions regarding campaign performance, budget optimization, and keyword management. Such AI features are provided solely to assist you in using the Service.

  1. All outputs generated by AI features are provided for informational purposes only. You remain solely responsible for reviewing and verifying any AI-generated outputs prior to relying upon or acting on such outputs. Optmyzr makes no representations or warranties regarding the accuracy, completeness, or fitness for a particular purpose of any AI-generated outputs.
  2. AI features may process Customer Data, including but not limited to campaign performance metrics, budgets, and account structure information, to generate outputs. Personal data shall not be used to train or fine-tune AI models. Optmyzr may utilize third-party AI providers (e.g., OpenAI) in connection with such features, provided that all such use shall be subject to the confidentiality, security, and privacy protections set forth in these Terms and in Optmyzr’s Privacy Policy.
  3. Storage and Logging. AI-generated outputs may be temporarily stored, cached, or logged for purposes of performance optimization, quality assurance, and debugging. Such storage shall be limited in duration and in accordance with applicable data retention obligations and Optmyzr’s security and privacy practices.
  4. AI-generated outputs may contain errors, omissions, or outdated information. Customer acknowledges and agrees that Optmyzr shall not be liable for any losses, damages, or claims arising from Customer’s reliance on AI-generated outputs, except to the extent such limitations are prohibited by applicable law.
  5. Restrictions on Use. Customers shall not use AI features to generate, upload, or disseminate content that is unlawful, harmful, or infringes the rights of any third party.

5. Your Responsibilities

You are responsible for all activity occurring under your User accounts and shall abide by all applicable local, state, national, federal and foreign laws, treaties and regulations in connection with your use of the Service, including those related to data protection, international communications and the transmission of technical or personal data. You shall:

  1. notify Optmyzr immediately of any unauthorized use of any password or account or any other known or suspected breach of security;
  2. report to Optmyzr immediately and use best efforts to stop immediately any copying or distribution of Optmyzr Content or Contributor Content that is known or suspected by you or your Users;
  3. not impersonate another Optmyzr user or provide false identity information to gain access to or use the Service;
  4. not use the Service to defame, abuse, harass, threaten or otherwise violate the legal right of others;
  5. not publish, post, upload, email, distribute or disseminate any defamatory, misleading, infringing or unlawful content; and
  6. not collect, store or transmit Personal Data about individuals or any information that is subject to applicable privacy laws or regulations without appropriate legal basis, consent, or authorization.

You are solely responsible for all text, logos and images (“Customer Content”), all advertisements and any website reachable from the advertisements generated using the Service. You hereby represent, warrant and covenant to Optmyzr and its third party suppliers that:

  1. any Customer Content you provide is and shall be accurate, complete and current,
  2. you have all necessary rights and are fully authorized to publish the Customer Content and create or have created advertisements, and
  3. all Customer Content complies with the requirements set forth by Google and Microsoft and any other integrated advertising platform on their respective websites with respect to the Google Ads and Microsoft Advertising programs and advertising of any other integrated advertising platform, as the case may be, including the trademark policies, policies regarding minors, editorial guidelines and creative limitations posted therein.

You hereby authorize Optmyzr to allow such Customer Content and advertisements to be published throughout the network of advertising channels operated by Microsoft and Google, and any other integrated advertising platform and their network of participating websites and other distribution outlets.

You further represent, warrant and covenant to Optmyzr and its suppliers that:

  1. at all times you shall comply with all applicable law;
  2. you will not generate, or encourage others to generate, automated or fraudulent impressions or clicks of advertisements on any Google, Microsoft or other integrated advertising network;
  3. you are responsible for obtaining and maintaining accounts for use of the Google Ads program and Microsoft Advertising program or the program of any other integrated advertising platform;
  4. your use of the Google Ads program or Microsoft Advertising or other integrated advertising platforms program is not for personal, family or household purposes;
  5. your advertisements do not and will not advertise illegal activity or constitute illegal or fraudulent business practices in the jurisdiction in which the advertisements are displayed;
  6. you will not misrepresent yourself, your age, or your affiliation with any person or entity, impersonate any person or entity, makes false or misleading statements; and
  7. forge headers or otherwise manipulates identifiers in order to disguise the origin of any information transmitted to or through the Services (either directly or indirectly through use of third-party software).

Further, you acknowledge and agree that Microsoft and/or Google or any other integrated advertising platform may, in its sole discretion:

  1. edit your Customer Content for size and fit purposes,
  2. label any advertisement as a “sponsored site,” “advertisement” or similar designation for clarification purposes,
  3. create advertisements based upon the Customer Content and other specifications provided by Optmyzr through the applicable API, and
  4. create, delete, modify and optimize your account.

Optmyzr does not own any Customer Content or advertisements provided by you hereunder, provided that you hereby grant Optmyzr a worldwide, royalty-free, non-exclusive right to use, reproduce, create derivative works of, distribute, perform, transmit and publish your Customer Content and advertisements for the sole purpose of providing you with the Service.

You are solely responsible for all URLs required or used by you in connection with the Service. Any URL that includes or incorporates any variation of the name Optmyzr (a “Optmyzr URL”) shall:

  1. be owned by Optmyzr,
  2. equire the consent of Optmyzr prior to your use, and
  3. only be used by you during the Term of this Agreement.

Any URL used by you in connection with the Service that does not include or incorporate the name Optmyzr shall be owned by you. For the avoidance of doubt, you are solely responsible for all Customer Content provided or published by you in connection with the Service under any URL (including any Optmyzr URL). You agree not to use any URL in a manner that infringes the rights of third parties or violates applicable law.

6. Account Information and Data

Optmyzr does not own any keyword data, information, performance data, paid search campaigns or material that you submit to the Service in the course of using the Service (collectively, “Customer Data”). You hereby grant Optmyzr a worldwide, royalty-free, non-exclusive right during the License Term to use, reproduce, create derivative works of, distribute, perform, transmit and publish your Customer Data for the sole purposes of:

  1. processing your Customer Data in connection with providing the Service to you, and
  2. storing or hosting the Customer Data in a remote database or on the Site for access by your Users.

Your private Customer Data is accessible only to you and persons explicitly authorized by you; data is NOT shared with other customers, or with any other third party; provided that Optmyzr reserves the right to use your Customer Data in order to compile, analyze and disclose to third parties aggregated metrics, data and trends related to the use of its offerings as long as such metrics, data and trends do not contain uniquely identifiable Customer Data.

You, not Optmyzr, shall have sole responsibility for the accuracy, quality, integrity, legality, appropriateness, and intellectual property ownership or right to use all Customer Data, and Optmyzr shall not be responsible or liable for the deletion, correction, destruction, damage, loss or failure to store any Customer Data. Use of the Service is subject to existing laws and legal processes. Nothing contained in this Agreement will limit Optmyzr’s right to comply with governmental, court and law enforcement requests or requirements relating to your use of the Service, which may include disclosing your Customer Data to the applicable authorities.

7. Intellectual Property Ownership

Optmyzr alone (and its licensors, where applicable) shall own all right, title and interest, including all related Intellectual Property Rights, in and to the Optmyzr Technology, the Optmyzr Content and the Service and any derivatives, suggestions, ideas, enhancement requests, feedback, recommendations or other information provided by you or any other party relating to the Service, and any aggregated metrics, data and trends compiled by Optmyzr.

This Agreement is not a sale and does not convey to you any rights of ownership in or related to the Service, the Optmyzr Technology or the Intellectual Property Rights owned by Optmyzr, Inc. The Optmyzr name, the Optmyzr logo, domain name, and the product and service names associated with the Service and Optmyzr Content are trademarks of Optmyzr or third parties, and no right or license is granted to use them hereunder. The Site may include trademarks, service marks or logos of third parties, all of which are the property of their respective owners. In addition, all content published on the Site belongs to Optmyzr and/or its licensors under applicable copyright law.

8. Third Party Interactions

During use of the Service, you may enter into correspondence with, purchase goods and/or services from, or participate in promotions of advertisers or sponsors showing their goods and/or services through the Service. Any such activity, and any terms, conditions, warranties or representations associated with such activity, are solely between you and the applicable third party.

Optmyzr and its licensors shall have no liability, obligation or responsibility for any such correspondence, purchase or promotion between you and any such third party. Optmyzr does not endorse any sites on the Internet that are linked through the Service. Optmyzr provides these links to you only as a matter of convenience, and in no event shall Optmyzr or its licensors be responsible for any content, products, or other materials on or available from such sites. Optmyzr provides the Service to you pursuant to the terms and conditions of this Agreement.

You recognize, however, that certain third-party providers of ancillary software, hardware or services may require your agreement to additional or different license or other terms prior to your use of or access to such software, hardware or services. Service features that interoperate with the Google Ads or Microsoft Advertising programs and any other integrated advertising program depend on the continuing availability of the Google Ads or Microsoft Advertising as the case may be, application programming interface (“API”) and program for use with the Services.

If Google Inc. or its affiliates (“Google”) or Microsoft, Inc. or its affiliates (“Microsoft”) or any other integrated advertising platform, or ceases to make the Google Ads API or program, or Microsoft Advertising API or program, or the API or program of any other integrated advertising platform as the case may be, available on reasonable terms for the Services, Optmyzr may cease providing such Service features and you shall have no payment obligations with respect to such Service features for periods following such cessation.

9. Subscriptions and Payment

Some portions of our Service are billed on a subscription basis (“Subscription”) You will be billed in advance on a recurring and periodic basis (“Billing Cycle”). Billing cycles are set either on a monthly, semi-annual (every six months), or annual (12 months) basis, depending on the type of subscription plan you select when purchasing a Subscription. You shall pay all fees or charges to your account in accordance with the Subscription and billing terms in effect at the time a fee or charge is due and payable. The initial charges will be equal to the current price of the chosen Subscription at the fee currently in effect.

All payments must be made in advance and amounts owed are payable via automated recurring credit card payment or electronic invoices. You must provide Optmyzr with a valid credit card as a condition to signing up for the Service. You hereby represent that you are authorized to provide any credit card you use to sign up for the Service. An authorized License Administrator may adjust the Service edition by executing an additional written Order Confirmation or using the web-based customer administration system within the Optmyzr product if it applies.

Changes to the Service edition will result in an adjustment to your fees, and will be subject to the following:

  1. the term for the new fees and new Service edition will be coterminous with the preexisting License Term (either Initial Term or Renewal Term, as the case may be);
  2. Service fees will be the then current, generally applicable license fee;
  3. any fee increase that results from changes made in the middle of a billing month will be charged in full on a pro-rated basis for the portion of the billing month following such change; and
  4. any fee reduction that results from changes made in the middle of a billing month will be pro-rated.

Optmyzr reserves the right to modify its fees and charges and to introduce new charges at any time, upon at least thirty (30) days prior notice to you, which notice may be provided by e-mail. All pricing terms are the confidential information of Optmyzr, and you agree not to disclose them to any third party.

10. Billing and Renewal

Optmyzr charges and collects in advance for use of the Service. Optmyzr will automatically renew your subscription as described below, and bill your credit card or submit electronic invoices as mutually agreed upon. The renewal charge will be equal to the Subscription in effect during the prior term, unless Optmyzr has given you at least thirty (30) days prior written notice of a fee increase, which shall be effective upon renewal and thereafter.

Fees for other services will be charged on an as-quoted basis. Optmyzr’s fees are exclusive of all taxes, levies, or duties imposed by taxing authorities, and you shall be responsible for payment of all such taxes, levies, or duties, excluding only United States (federal or state) taxes based solely on Optmyzr’s income.

Users in jurisdictions that collect value-add tax (“VAT”) must register as a business to use this Service. By registering in a jurisdiction that requires the collection of VAT, you warrant and represent that you are a business. Upon registration of your account you must provide Optmyzr your VAT registration number, and the name and principal address of your business so that we may comply with all VAT invoicing regulations. If you do not provide a valid VAT registration number or otherwise meet the requirements of this provision, Optmyzr reserves the right to terminate your account. When asked, you agree to provide Optmyzr with complete and accurate billing and contact information. This information includes your legal company name, street address, e-mail address, and name and telephone number of an authorized billing contact and License Administrator. You agree to update this information within thirty (30) days of any change to it. If the contact information you have provided is false or fraudulent, Optmyzr reserves the right to terminate your access to the Service in addition to any other legal remedies.

All invoices and payments to Optmyzr will be in US Dollars (USD), Euros and Australian Dollars (AUD). If you believe your invoice is incorrect, you must contact Optmyzr in writing within forty-five (45) days of the date of the invoice setting forth details regarding the inaccuracy to be eligible to receive an adjustment or credit, otherwise any inaccuracy will be deemed waived.

11. Non-Payment and Suspension

In addition to any other rights granted to Optmyzr herein, Optmyzr reserves the right to suspend or terminate this Agreement and your access to the Service if your account becomes more than 30 days delinquent (falls into arrears). You agree and acknowledge that Optmyzr has no obligation to retain Customer Data or Customer Content and that such Customer Data and Customer Content may be irretrievably deleted if your account is thirty (30) days or more delinquent.

12. Term

This Agreement commences on the Start Date which is the day you sign up on Optmyzr. Upon the expiration of the Initial Term, this Agreement will automatically renew for successive renewal terms equal in duration to the Initial Term (or one year, if the Initial Term is greater than one year) (each, a “Renewal Term”) at Optmyzr’s then current fees, unless either party gives Sufficient Written Notice. “Sufficient Written Notice” will be thirty (30) days prior to the expiration of the Initial Term or applicable Renewal Term, unless otherwise agreed upon. In the event this Agreement expires or is terminated for any reason, you agree to extract your Customer Data and Customer Content from the Optmyzr platform prior to the effective date of such expiration or termination. You agree and acknowledge that Optmyzr has no obligation to retain the Customer Data or Customer Content, and may delete such Customer Data and Customer Content 30 days after expiration or termination. Upon any expiration or termination of this Agreement, your rights to use any Optmyzr URLs shall immediately terminate. The following sections shall survive any expiration or termination of this Agreement: 1, 3, 4, 5, 6,7, 9, 11, 14, 16-30

13. Termination for Cause

Any breach of your payment obligations or unauthorized use of the Optmyzr Technology or Service will be deemed a material breach of this Agreement. Without limiting its ability to pursue other remedies, Optmyzr, in its sole discretion, may terminate your password, account or use of the Service if you breach or otherwise fail to comply with this Agreement.

Optmyzr takes the intellectual property rights of others seriously and expects you to do the same on our Website. We will respond to notices of copyright infringement that comply with the requirements of the Digital Millennium Copyright Act (“DMCA”) (17 U.S.C. § 512), or applicable law if contended infringement occurs outside the United States. If you believe in good faith that User Content available through our Services infringes one or more of your copyrights, you may provide us written notice (“Take Down Notice”) and include the following information: A physical or electronic signature of the owner or a person authorized to act on behalf of the owner of an exclusive right that is allegedly infringed; Identification of the copyrighted work claimed to have been infringed (including a hyperlink to said work(s), if available), or, if multiple copyrighted works at a single online site are covered by a single notification, a representative list of such works at that website; Identification of the material that is claimed to be infringing or to be the subject of infringing activity and that is to be removed or access to which is to be disabled and information reasonably sufficient to permit the service provider to locate the material (including a hyperlink to said work(s)); Information reasonably sufficient to permit the service provider to contact you, such as an address, telephone number, and, if available, an email; A statement that you have a good faith belief that use of the material in the manner complained of is not authorized by the copyright owner, his/her/its agent, or the law; and A statement that the information in the notification is accurate, and under penalty of perjury, that you are authorized to act on behalf of the owner of an exclusive right that is allegedly infringed. If you believe in good faith that a notice of copyright infringement has been wrongly filed against you, the DMCA permits you to send Optmyzr a counter-notice.

Any Take-Down Notice or counter-notice must meet the then-current statutory requirements imposed by the DMCA; see https://www.copyright.gov/title17/92appb.html for details. Any Take-Down Notice or counter-notice must be sent to: Attn: Frederick Vallaeys, Optmyzr Inc., 282 San Antonio Rd, Mountain View, CA 94040; or by email at dmca@optmyzr.com. Consult your legal advisor before filing a notice or counter-notice as there are penalties for false claims under the DMCA.

15. Representations & Warranties

Each party represents and warrants that it has the legal power and authority to enter into this Agreement. Optmyzr represents and warrants that it will provide the Service in a manner consistent with general industry standards reasonably applicable to the provision thereof and that the Service will perform substantially in accordance with the online Optmyzr help documentation (as may be updated from time to time) under normal use and circumstances.

In the event the Service fails to perform substantially in accordance with such help documentation, and you promptly notify Optmyzr, Optmyzr will modify the Service and/or the documentation so that it conforms. The foregoing is your sole and exclusive remedy for Optmyzr’s failure to satisfy the foregoing representation. You represent and warrant that you have not falsely identified yourself nor provided any false information to gain access to the Service and that your billing information is correct.

16. Mutual Indemnification

You shall indemnify and hold Optmyzr, its licensors and each such party’s parent organizations, subsidiaries, affiliates, officers, directors, employees, attorneys and agents harmless from and against any and all claims, costs, damages, losses, liabilities and expenses (including attorneys’ fees and costs) arising out of or in connection with:

  1. a claim alleging that use of the Customer Data or the Customer Content infringes the rights of, or has caused harm to, a third party;
  2. a claim, which if true, would constitute a violation by you of your representations and warranties;
  3. a claim arising from the breach by you or your Users of this Agreement; or
  4. any use or alleged use of your accounts or your passwords by any person, whether or not authorized by you, provided in any such case that Optmyzr:
    1. gives written notice of the claim promptly to you;
    2. gives you sole control of the defense and settlement of the claim (provided that you may not settle or defend any claim unless you unconditionally release Optmyzr of all liability and such settlement does not affect Optmyzr’s business or Service);
    3. provides to you all reasonably available information and assistance; and
    4. has not compromised or settled such claim.

Optmyzr shall indemnify and hold you and your parent organizations, subsidiaries, affiliates, officers, directors, employees, attorneys and agents harmless from and against any and all claims, costs, damages, losses, liabilities and expenses (including reasonable attorneys’ fees and costs) arising out of or in connection with a claim alleging that the Service directly and knowingly infringes a copyright, a U.S. patent issued as of the Effective Date, or a trademark of a third party; provided that you:

  1. promptly give written notice of the claim to Optmyzr;
  2. give Optmyzr sole control of the defense and settlement of the claim (provided that Optmyzr may not settle or defend any claim unless it unconditionally releases you of all liability);
  3. provide to Optmyzr all reasonably available information and assistance; and
  4. have not compromised or settled such claim.

Optmyzr shall have no indemnification obligation, and you shall indemnify Optmyzr pursuant to this Agreement, for claims arising from any infringement arising from the combination of the Service with any of your products, services, hardware or business process(es). If as a result of any infringement by the Service (other than as described in the preceding sentence) your use of the Service is enjoined by a court of law, Optmyzr will either modify the Service to make it non-infringing, acquire a license for you to continue using the Service, or if neither option is possible, refund to you the applicable fees paid by you in advance.

17. Disclaimer of Warranties

OPTMYZR AND ITS LICENSORS MAKE NO REPRESENTATION, WARRANTY, OR GUARANTY AS TO THE RELIABILITY, TIMELINESS, QUALITY, SUITABILITY, TRUTH, AVAILABILITY, ACCURACY OR COMPLETENESS OF THE SERVICE OR ANY CONTENT. OPTMYZR AND ITS MANAGERS, OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, CONTRIBUTOR(S), LICENSORS, LICENSEES, SERVICE PROVIDERS, AND OTHER AFFILIATES (COLLECTIVELY “ASSOCIATED PARTIES") DO NOT REPRESENT OR WARRANT THAT (A) THE USE OF THE SERVICE WILL BE SECURE, TIMELY, UNINTERRUPTED OR ERROR-FREE OR OPERATE IN COMBINATION WITH ANY OTHER HARDWARE, SOFTWARE, SYSTEM OR DATA, (B) THE SERVICE WILL MEET YOUR REQUIREMENTS OR EXPECTATIONS, (C) ANY STORED DATA WILL BE ACCURATE OR RELIABLE, (D) THE QUALITY OF ANY PRODUCTS, SERVICES, INFORMATION, LEADS OR OTHER MATERIAL PURCHASED OR OBTAINED BY YOU THROUGH THE SERVICE WILL MEET YOUR REQUIREMENTS OR EXPECTATIONS, (E) ERRORS OR DEFECTS WILL BE CORRECTED, OR (F) THE SERVICE OR THE SERVER(S) THAT MAKE THE SERVICE AVAILABLE ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS. EXCEPT AS EXPRESSLY SET FORTH HEREIN, THE SERVICE AND ALL CONTENT IS PROVIDED TO YOU STRICTLY ON AN “AS IS” AND “AS AVAILABLE” BASIS. ALL CONDITIONS, REPRESENTATIONS AND WARRANTIES, WHETHER EXPRESS, IMPLIED, STATUTORY OR OTHERWISE, INCLUDING, WITHOUT LIMITATION, ANY IMPLIED WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT OF THIRD PARTY RIGHTS, ARE HEREBY DISCLAIMED TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW BY OPTMYZR AND ASSOCIATED PARTIES.

NO OPINION, ADVICE, OR STATEMENT OF OPTMYZR OR ANY ASSOCIATED PARTY, WHETHER MADE ON THE SERVICE, OR OTHERWISE, SHALL CREATE ANY WARRANTY NOT OTHERWISE EXPRESSLY STATED HEREIN. IT IS YOUR RESPONSIBILITY TO EVALUATE THE ACCURACY AND COMPLETENESS OF ANY OPINION, ADVICE, INFORMATION OR STATEMENT AVAILABLE ON OPTMYZR SERVICE.

18. Limitation of Liability

IN NO EVENT SHALL OPTMYZR’S AGGREGATE LIABILITY EXCEED THE AMOUNTS ACTUALLY PAID BY AND/OR DUE FROM YOU IN THE CURRENT SUBSCRIPTION RENEWAL PERIOD IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO SUCH CLAIM. IN NO EVENT SHALL EITHER PARTY AND/OR ITS LICENSORS BE LIABLE TO ANYONE FOR ANY INDIRECT, PUNITIVE, SPECIAL, EXEMPLARY, INCIDENTAL, CONSEQUENTIAL OR OTHER DAMAGES OF ANY TYPE OR KIND (INCLUDING LOSS OF DATA, REVENUE, PROFITS, USE OR OTHER ECONOMIC ADVANTAGE) ARISING OUT OF, OR IN ANY WAY CONNECTED WITH THIS SERVICE, THE OPTMYZR TECHNOLOGY OR CONTENT, INCLUDING, BUT NOT LIMITED TO, THE USE OR INABILITY TO USE THE SERVICE, OR FOR ANY CONTENT OBTAINED FROM OR THROUGH THE SERVICE, ANY INTERRUPTION, INACCURACY, ERROR OR OMISSION, REGARDLESS OF CAUSE IN THE CONTENT, EVEN IF THE PARTY FROM WHICH DAMAGES ARE BEING SOUGHT OR SUCH PARTY’S LICENSORS HAVE BEEN PREVIOUSLY ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.YOU AGREE THAT IN THE EVENT YOU INCUR ANY DAMAGES, LOSSES OR INJURIES THAT ARISE OUT OF OPTMYZR’S ACTS OR OMISSIONS, THE DAMAGES, IF ANY, CAUSED TO YOU ARE NOT IRREPARABLE OR SUFFICIENT TO ENTITLE YOU TO AN INJUNCTION PREVENTING ANY EXPLOITATION OF THE OPTMYZR SERVICE, AND YOU WILL HAVE NO RIGHTS TO ENJOIN OR RESTRAIN THE DEVELOPMENT, PRODUCTION, DISTRIBUTION, ADVERTISING, EXHIBITION OR EXPLOITATION OF THE OPTMYZR TECHNOLOGY OR SERVICE, OR OTHER WEBSITE CONTENT OWNED OR CONTROLLED BY OPTMYZR AND ASSOCIATED PARTIES.

BY ACCESSING THE OPTMYZR WEBSITE YOU UNDERSTAND THAT YOU MAY BE WAIVING RIGHTS WITH RESPECT TO CLAIMS THAT ARE AT THIS TIME UNKNOWN OR UNSUSPECTED, AND IN ACCORDANCE WITH SUCH WAIVER, YOU ACKNOWLEDGE THAT YOU HAVE READ AND UNDERSTAND, AND HEREBY EXPRESSLY WAIVE, THE BENEFITS OF CALIFORNIA CODE § 1542, AND ANY SIMILAR LAW OF ANY STATE OR TERRITORY, WHICH PROVIDES AS FOLLOWS: “A GENERAL RELEASE DOES NOT EXTEND TO CLAIMS WHICH THE CREDITOR DOES NOT KNOW OR SUSPECT TO EXIST IN HIS FAVOR AT THE TIME OF EXECUTING THE RELEASE, WHICH IF KNOWN BY HIM MUST HAVE MATERIALLY AFFECTED HIS SETTLEMENT WITH THE DEBTOR.”

19. Additional Rights

Certain states and/or jurisdictions do not allow the exclusion of implied warranties or limitation of liability for incidental, consequential or certain other types of damages, so the exclusions set forth above may not apply to you.

20. Local Laws and Export Control

The Service provides services and uses software and technology that may be subject to United States export controls administered by the U.S. Department of Commerce, the United States Department of Treasury Office of Foreign Assets Control, and other U.S. agencies and the export control regulations of other applicable countries. You acknowledge and agree that the Service shall not be used, and none of the underlying information, software, or technology may be transferred or otherwise exported or re-exported to countries as to which the United States or any other applicable country maintains an embargo (collectively, “Embargoed Countries”), or to or by a national or resident thereof, or any person or entity on the U.S. Department of Treasury’s List of Specially Designated Nationals or the U.S. Department of Commerce’s Table of Denial Orders (collectively, “Designated Nationals”).

The lists of Embargoed Countries and Designated Nationals are subject to change without notice. By using the Service, you represent and warrant that you are not located in, under the control of, or a national or resident of an Embargoed Country or Designated National. You agree to comply strictly with all U.S. and other applicable export laws and assume sole responsibility for obtaining licenses to export or re-export as may be required. The Service may use encryption technology that is subject to licensing requirements under the U.S. Export Administration Regulations, 15 C.F.R. Parts 730-774 and Council Regulation (EC) No. 1334/2000.

Optmyzr and its licensors make no representation that the Service is appropriate or available for use in other locations. If you use the Service from outside the United States of America, you are solely responsible for compliance with all applicable laws, including without limitation export and import regulations of other countries. Any diversion of the Optmyzr Content or Customer Content contrary to United States or other applicable law is prohibited. None of the Optmyzr Content or Customer Content, nor any information acquired through the use of the Service, is or will be used for nuclear activities, chemical or biological weapons, or missile projects, unless specifically authorized by the United States government and other applicable governmental bodies for such purposes.

21. Communications, Notices, and Newsletters

You may opt in to receive our monthly newsletter, as well as invitations to our educational webinars and promotions for our products (collectively “Communications”). You may ‘opt out’ of receiving future marketing and other communications from Optmyzr at unsubscribe@optmyzr.com or from the Settings page at any time. Optmyzr customers will always receive account-related emails, such as administrative notices and service announcements or changes regarding policies governing use of our Services.

22. Interruption of Service

We reserve the right to update, modify, suspend, discontinue or close, temporarily or permanently, the Service (or any part thereof) at any time with or without notice. You agree that we shall not be liable to you or to any third party for any modification, suspension or discontinuance of the Service. To protect the integrity of the Service, we reserve the right at any time, in our sole discretion, to block users from certain IP addresses from accessing the Service.Transactions conducted through the Internet may be subject to interruption, blackout, delay or error. Optmyzr shall not be responsible in any way for loss of accuracy or timeliness of any message sent or transaction conducted through this Service arising from or in relation to any malfunctions in communication facilities that are out of the control of Optmyzr.

23. Notice

Optmyzr may give notice by means of a general notice on the Service, electronic mail to your e-mail address on record in Optmyzr’s account information, or by written communication sent by first class mail or pre-paid post to your address on record in Optmyzr’s account information. Such notice shall be deemed to have been given upon the expiration of 48 hours after mailing or posting (if sent by first class mail or pre-paid post) or 12 hours after sending (if sent by email). You may give notice to Optmyzr (such notice shall be deemed given when received by Optmyzr) at any time by any of the following: letter to Optmyzr delivered by nationally recognized overnight delivery service or first class postage prepaid mail to Optmyzr at 282 San Antonio Road; Mountain View CA 94040 in either case, or by email to legal@optmyzr.com addressed to the attention of: COO, Optmyzr.

24. Modification to Terms

Optmyzr reserves the right to modify the terms and conditions of this Agreement or its policies relating to the Service at any time, effective upon posting of an updated version of this Agreement on the Service. You are responsible for regularly reviewing this Agreement. Continued use of the Service after any such changes shall constitute your consent to such changes.

25. Assignment; Change in Control

This Agreement may not be assigned by you without the prior written approval of Optmyzr but may be assigned without your consent by Optmyzr to:

  1. a parent or subsidiary,
  2. an acquirer of assets, or
  3. a successor by merger.

Any purported assignment in violation of this section shall be void. Any actual or proposed change in control of you that results or would result in a direct competitor of Optmyzr directly or indirectly owning or controlling 50% or more of you shall entitle Optmyzr to terminate this Agreement for cause immediately upon written notice.

26. Free Trials

In the event that you are being provided with a free trial under this Agreement, all provisions of this Agreement pertaining to warranties by Optmyzr, indemnification by Optmyzr, payment obligations and similar shall not apply. In addition, notifications provided through the Service indicating the remaining number of days in the free trial shall constitute notice of termination. Further, Optmyzr may terminate a free trial at any time and for any reason.

27. Governing Law and Jurisdiction

All matters relating to the Service and these Terms and any dispute or claim arising therefrom or related thereto (in each case, including non-contractual disputes or claims), shall be governed by and construed in accordance with the internal laws of the State of California without giving effect to any choice or conflict of law provision or rule. Any legal suit, action, or proceeding arising out of, or related to, these Terms or the Service shall be instituted exclusively in the federal courts of the United States located in the Northern District of California or the courts of the State of California located in Santa Clara County, California although we retain the right to bring any suit, action, or proceeding against you for breach of these Terms in your country of residence or any other relevant country if you reside outside the United States. You waive any and all objections to the exercise of jurisdiction over you by such courts and to venue in such courts, including all forum non conveniens defenses.

28. Arbitration

Disputes in the United States and Non-European Member States
Any dispute, claim or controversy arising out of or relating to this Agreement or the breach, termination, enforcement, interpretation or validity thereof, including the determination of the scope or applicability of this agreement to arbitrate, shall be determined by confidential, binding arbitration in Santa Clara County, California, before one (1) arbitrator. The arbitration shall be initiated and conducted according to JAMS Arbitration Rules and Procedures, and where consistent, California law, without regard to or application of conflict of law principles of your state or country of residence, at the San Jose, California office of JAMS including the Optional Appeals Procedure. If you reside out of the state of California or the United States you understand and agree to submit to the jurisdiction and venue of Santa Clara County, California and hereby waive all forum non conveniens defenses.

The arbitrator shall be a disinterested attorney or retired judge experienced in e-commerce and/or intellectual property matters. Such arbitration shall include discovery proceedings as provided under Section 1283.05 of the California Code of Civil Procedure. The arbitration will be conducted in the English language, but any witness whose native language is not English may give testimony in the witness’ native language, with simultaneous translation into English at the expense of the party presenting the witness. Judgment on any award may be entered in any court of competent jurisdiction. The Parties hereto consent to the jurisdiction of the Superior Court of the State of California, and the United States Northern Judicial District of California, for purposes of enforcing this arbitration agreement and proceedings and entry of judgment on any award and further consent that any process or notice of motion or other application to the Court or the judge thereof may be served by certified or registered mail, return receipt requested. The prevailing party shall be awarded costs and reasonable attorneys’ fees associated with the arbitration.

You understand that by using the Website you GIVE UP YOUR RIGHT TO GO TO COURT, to assert or defend any claims between you and Optmyzr (except for matters brought in small claims court) BEFORE A JUDGE OR JURY. Judgment on the award rendered by the arbitrator may be entered in any court having competent jurisdiction over the parties. Any provision of applicable law notwithstanding, the arbitrator will not have authority to award damages, remedies or awards that conflict with these Terms.

Attorney Fees: In any arbitration or court action between the parties to enforce this Agreement or the rights of the parties hereunder, the prevailing party in such action (as determined by the arbitral panel or court) will be entitled to receive a reasonable sum for its attorney’s fees and all other reasonable costs and expenses incurred in such action or suit.

Small Claims Action: If your claim meets the requirements to file a small claims action, you agree to the sole jurisdiction and venue of any small claims court located in Santa Clara County, California. To the extent state law applies, California law shall govern without regard to or application of the conflict of law provisions of your state or country of residence.

No Class Action: You agree to give up your right to participate in a class action or class proceeding, including class arbitration, limited attorney general action, or other representative action or proceeding.

Disputes in European Member States and Switzerland.

This Agreement is governed by and construed in accordance with the laws of the State of California, USA, and the application of the United Nations Convention of Contracts for the International Sale of Goods is expressly excluded. Optmyzr both agrees to submit to the non-exclusive jurisdiction of the courts of the federal and state courts located in Santa Clara County,in the State of California, USA, which means that you may bring a claim to enforce your consumer protection rights in connection with this Agreement in California or in the EU country in which you live or Switzerland.

If you are a resident of a European Union country, Norway, Iceland, or Liechtenstein, you may have access to consumer dispute resolution bodies in your country of residence in accordance with applicable laws. If you would like to bring a matter to our attention, please contact us at info@optmyzr.com.

29. Limitation on Time to File Claims

ANY CAUSE OF ACTION OR CLAIM YOU MAY HAVE ARISING OUT OF OR RELATING TO THESE TERMS OF USE OR THE WEBSITE MUST BE COMMENCED WITHIN ONE (1) YEAR AFTER THE CAUSE OF ACTION ACCRUES, OTHERWISE, SUCH CAUSE OF ACTION OR CLAIM IS PERMANENTLY BARRED.

30. Feedback and Suggestions

If you submit feedback, comments, ideas or suggestions (collectively “Suggestions”) about the Service, you acknowledge that such Suggestions are unsolicited and that we may, but have no obligation, to use your Suggestions. You further agree and acknowledge that any use of your Suggestions by us, for any purpose, will be without any liability to us, or payment of any kind to you.

31. Notice of California Users

Under California Civil Code Section 1789.3, California website users are entitled to the following specific consumer rights notice: The Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs may be contacted in writing at 1625 N. Market Blvd., Suite S-202, Sacramento, California 95834, or by telephone at(800) 952-5210.

32. General

No text or information set forth on any other purchase order, preprinted form or document shall add to or vary the terms and conditions of this Agreement. If any provision of this Agreement is held by a court of competent jurisdiction to be invalid or unenforceable, then such provision(s) shall be construed, as nearly as possible, to reflect the intentions of the invalid or unenforceable provision(s), with all other provisions remaining in full force and effect. No joint venture, partnership, employment, or agency relationship exists between you and Optmyzr as a result of this Agreement or use of the Service. The failure of Optmyzr to enforce any right or provision in this Agreement shall not constitute a waiver of such right or provision unless acknowledged and agreed to by Optmyzr in writing.

This Agreement, together with any applicable Subscription Conditions and Privacy Policy, comprises the entire agreement between you and Optmyzr and supersedes all prior or contemporaneous negotiations, discussions or agreements, whether written or oral, between the parties regarding the subject matter contained herein. In the event that any of your Users are contractors to your organization, you agree that such contractors shall be required by written agreement to comply with all applicable restrictions set forth in this Agreement, and you shall be fully liable for and indemnify Optmyzr with respect to any failure of any contractor to so comply.

33. Definitions

As used in this Agreement now or hereafter associated herewith: “Agreement” means this Terms of Use and all modifications thereto; “Billing Cycle” means the recurring and periodic basis during which bills are prepared for services, set either on a monthly, semi-annual, or annual basis in advance of services being performed; “Contributor” means any person that receives a form of cash or other compensation for posting, uploading Contributor Content to the Service; “Contributor Content” means blog(s), blog posts, notices, advertisements, sidebars, takeaways, embedded videos uploaded, posted or otherwise transmitted by Contributor; “Customer Content” means all text, logos and images uploaded, posted or otherwise transmitted by the Customer;“Initial Term” means the initial period during which you are obligated to pay for the Service equal to the billing frequency selected by you during the subscription process; “Intellectual Property Rights” means unpatented inventions, patent applications, patents, design rights, copyrights, trademarks, service marks, trade names, trade dress, domain name rights, mask work rights, know-how and other trade secret rights, and all other intellectual property rights, derivatives thereof, and forms of protection of a similar nature anywhere in the world; “License Administrator(s)” means those Users designated by you who are authorized to purchase licenses and subscriptions online through the Site and to create User accounts and otherwise administer your use of the Service; “License Term(s)” means the period(s) during which a specified number of Users are licensed to use the Service pursuant to the Subscription(s); “Optmyzr” means Optmyzr, Inc., a Delaware corporation, having its principal place of business at 282 San Antonio Rd, Mountain View, CA 94040, USA; “Optmyzr Content” means any thought leadership published or otherwise made available by Optmyzr, including without limitation white papers, blog content, newsletters and any other publications; “Optmyzr Technology” means all of Optmyzr’s proprietary technology (including software, hardware, products, processes, algorithms, user interfaces, know-how, techniques, designs and other tangible or intangible technical material or information) made available to you by Optmyzr in providing the Service; “Opt out” means to unsubscribe and no longer receive product or service information; “Personal Data” has the meaning provided in the Optmyzr Privacy Policy; “Renewal Term” means subsequent terms after expiration of the Initial Term; “Service(s)” means the specific edition of Optmyzr’s online search engine marketing services, developed, operated, and maintained by Optmyzr, accessible via the website optmyzr.com and other related websites (the “Site”(s)) or another designated web site or IP address, and any ancillary online or offline products and services provided to you by Optmyzr, to which you are being granted access under this Agreement, including without limitation the Optmyzr Technology, the Optmyzr Content and any support services agreed to by Optmyzr; “Start Date” means the date you sign up on Optmyzr; “Subscription(s)” means signing up for the Service online through the Site or in written form, specifying, among other things, the number of Users, if applicable, and other services contracted for, the applicable fees, the billing period, the payment method, and other charges as agreed to between the parties, each such Subscription to be incorporated into and to become a part of this Agreement (in the event of any conflict between the terms of this Agreement and the terms of any such Subscription, the terms of this Agreement shall prevail); “Suggestions” means comments, ideas or feedback; “User(s)” means your employees, representatives, consultants, contractors or agents who are authorized to use the Service and have been supplied user identifications and passwords by you (or by Optmyzr at your request); and “You” or “Your” means the person, company or other legal entity that has agreed to and is bound by the terms of this Agreement.

34. Questions or Additional Information

If you have questions regarding this Agreement or wish to obtain additional information, please send an e-mail to info@optmyzr.com.

 

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Politique de confidentialité

Privacy Policy

If your organization signed a Service Agreement with Optmyzr, that Agreement may have modified the Privacy Policy below. Please contact your Optmyzr account rep for details.

Optmyzr Privacy Policy
Last updated March 25, 2026

Thanks for using Optmyzr! We are committed to protecting your privacy and making you more efficient and successful at managing your online advertising. This Privacy Policy governs your use of our websites, software, services, and artificial intelligence (AI) features and capabilities (collectively, “Services”). It explains how we collect, use, disclose, transfer, and store your Personal Data when you use our Services. Please take a moment to familiarize yourself with our privacy practices and contact us if you have any questions.

What Personal Data We Collect and Why
Personal Data” means any information relating to an identified or identifiable natural person that can be used to identify or contact a specific person, including information that may indirectly identify you when combined with other data (also referred to as “personal information” under certain U.S. privacy laws). You may be asked to provide Personal Data anytime you are in contact with Optmyzr or an Optmyzr affiliate. Optmyzr and its affiliates may share Personal Data with each other and use it solely in a manner consistent with this Privacy Policy. We may also combine Personal Data with other information to provide and improve our products, services, content, and advertising. You are not required to provide Personal Data, but, if you choose not to, we may be unable to provide you with certain products, services or respond to queries.

Here are some types of Personal Data we may collect and how we may use it:

Account information
We collect, and associate with your account, the information you provide to us when you sign up for your account, upgrade to a paid plan, and/or enable two-factor authentication (such as your name, email address, phone number, payment info, and physical address). We also collect device identifiers, IP addresses, and usage patterns to maintain account security and detect unauthorized access. Some of our Services let you access accounts and information via other service providers.

Your Content
Our Services are designed to make it simple for you to store your online advertising data, goals, targets, contacts, and other materials (“Your Content”), collaborate with others, and work across multiple devices. To make that possible, we store, process, and transmit Your Content as well as related information, such as your profile (which makes it easier to collaborate and share Your Content with others), performance of ads, automation schedules, report recipients, and usage activity. When you use our AI Features, Your Content may include prompts you submit and outputs generated by our AI systems. Our Services provide options for sharing Your Content.

AI and Machine Learning Data
When you use our AI-powered features (“AI Features”), we collect: (a) your inputs, prompts, and queries; (b) AI-generated outputs and recommendations; (c) feedback you provide on AI outputs; (d) interaction patterns with AI Features; and (e) performance metrics of AI recommendations. We use this data to improve our AI systems, personalize your experience, and help ensure accurate and relevant outputs. We don’t make automated decisions that produce legal or similarly significant effects without human involvement. We do not use Customer ad account data to train foundation or general-purpose models unless expressly authorized in writing. We process AI-related data based on our legitimate interests in developing and improving our Services and, where required, your consent. We do not use AI outputs to make decisions that produce legal or similarly significant effects.

Contacts
You may choose to give us details about your contacts to make it easy to share Your Content, send messages, and invite others to use the Services. If you do, we’ll store those contacts on our servers for your use, and implement appropriate safeguards to protect information.

Legal Bases for Processing
Where applicable (e.g., EEA/UK/Switzerland), we rely on: (i) performance of contract (to provide the Services); (ii) our legitimate interests (to improve, secure, support, and market our Services); (iii) consent (for certain marketing or optional features; (iv) legal obligations; and (v) vital interests.

Special Categories of Personal Data
We generally do not collect special categories of data (for example, data revealing racial or ethnic origin, political opinions, religious beliefs, genetic or biometric data, health data, or sexual orientation). If a specific Service requires such data, we will obtain your explicit consent or rely on another lawful basis.

Collection of Non-Personal Data
We also collect data that does not, on its own, permit direct association with any specific individual. We may collect, use, transfer, and disclose non-personal information for any purpose.

Examples of Analytic Data We Collect
In addition to cookies, we collect certain usage and device information automatically when you use the Services. This may include:

Usage information — such as how you interact with dashboards, reports, and AI-powered features (for example, which recommendations you accept, or how frequently you use automation tools). We use this data to understand engagement, improve model accuracy, and enhance user experience.

Device and network information — such as IP address, browser type, operating system, device identifiers, referral URLs, and language settings.

We use this data to maintain security, optimize performance, and provide localized experiences. We treat this information as Personal Data when it can reasonably identify you under applicable law. Otherwise, we aggregate or de-identify it to analyze trends and improve the Services, including the performance of AI and machine learning systems.

Cookies and other technologies
We use technologies like cookies web beacons, and pixel tags to provide, improve, protect, and promote our Services. For example, cookies help us remember your username for your next visit, understanding how you are interacting with our Services, and improving them based on that information. We classify cookies as “essential” (necessary for core Service functionality) or “non-essential” (used for analytics and marketing). You can manage your cookie preferences at any time through our cookie consent tool or by clicking the “Your Privacy Choices” link in the footer of our site.

We treat information collected by cookies and other technologies as non-personal information. However, where local law treats identifiers such as IP addresses as Personal Data, we apply the same protections described in this Privacy Policy. Similarly, to the extent that non-personal information is combined with Personal Data, we treat the combined data as Personal Data. You can set your browser to block or delete cookies, but some essential features of our Services may not function properly. If our systems receive a Global Privacy Control (GPC) or similar opt-out signal from your browser, we will honor that signal where required by applicable law.

We gather some information automatically and store it in log files. This information includes IP addresses, browser type and language, Internet service provider (ISP), referring and exit websites and applications, operating system, date/time stamp, and clickstream data. We use this information to understand and analyze trends, to administer the site, to learn about user behavior on the site, to improve our product and Services, and to gather demographic information about our user base as a whole. Cookie and analytics data are generally retained only as long as needed to fulfill these purposes.

Cookie and analytics data are retained only as long as necessary for their stated purposes or as required by law, consistent with the retention principles described below.

Optmyzr may use this information in our analytics and marketing tools, including Google Analytics, Intercom, and similar service providers that may process data in the United States. These transfers are protected through Standard Contractual Clauses or, if Optmyzr elects to self-certify, through participation in the EU-U.S. Data Privacy Framework.

In some of our email messages, we may use a “click-through URL” linked to content on our Services. When users click one of these URLs, they pass through a separate web server before arriving at the destination page. We track this click-through data to help us determine the effectiveness of our customer communications. If you prefer not to be tracked in this way, you should not click text or graphic links in the email messages. Pixel tags enable us to send email messages in a format customers can read, and they tell us whether mail has been opened. We may use this information to reduce or eliminate messages sent to customers.

We sometimes contact people who do not have an Optmyzr account. For recipients in regions that require consent, including the EU, UK, Canada, and certain U.S. states, we or our partners will obtain consent before contacting you. If you receive an email and no longer wish to be contacted by us, you can unsubscribe or update your preferences at any time through the link provided in the message.

Marketing
We offer some Services free of charge, supported by customers who choose paid plans. If you register for our free Services, we may send you information about upgrades or related features where permissible. You can opt out at any time by clicking “unsubscribe” in any email or updating the Preferences section in your account.

Who We Share Your Information With
We share Personal Data only as needed to provide or improve the Services and as described here. We do not share Personal Data with third parties for their own marketing purposes.

We use trusted third parties—such as providers of customer support, payment processing, hosting and IT services—to help us provide, improve, protect, and promote our Services. These third parties act on our behalf under written agreements and must use Personal Data only to support Optmyzr.

Other users
Our Services may display basic information, such as your name, profile picture, device, and email address to other users in contexts like your user profile and sharing notifications. You may also share Your Content with others if you choose. When you register with an email address on a domain owned by your employer or organization, we may help collaborators and administrators find you and your team by making some of your basic information visible to other users on the same domain. This helps you sync up with others on your team and helps other users collaborate with you.

Certain features let you make additional information available to others. When you share Your Content with others through our Services that information has become public information. Optmyzr has no control over how your Personal Data will be used or disseminated by those with whom you share Your Content. To the extent you share Your Content in any publicly viewed area of our Services Your Content may be widely disseminated, including via search engines and other tools to locate information online (e.g., internet archive).

Other applications
You can give third-party providers access to your information and account—for example, via Optmyzr APIs. Their use of your information is governed by their own privacy policies and terms.

Disclosure for Legal and Safety Reasons.
We may disclose Personal Data to comply with applicable law, regulation, legal process, or government requests; to enforce our terms; or to protect the safety, rights, or property of Optmyzr, our users, or the public. In the event of a reorganization, merger, or sale we may transfer Personal Data to the relevant third party.

Protection of Personal Data
Security
We take security of your Personal Data seriously. We use technical and organizational measures such as encryption in transit and at rest, two-factor authentication options, access controls, and monitoring to help prevent unauthorized access, use, or disclosure.

User Controls
You can access information by logging into your Optmyzr account and visiting your account settings page. You can also select what emails you receive.

Retention
We retain Personal Data only as long as needed to fulfill the purposes in this Privacy Policy (or as required by law). If you delete your account, we generally delete associated information after 30 days, subject to legal holds and backup storage. Should you decide to subsequently reactivate your account, please note that after 30 days your information may be unrecoverable from our servers and backup latencies. We may retain limited information as necessary to comply with legal obligations, resolve disputes, or enforce our agreements.

Cross-Border Information Transfers
To provide the Services, we may store, process, and transmit information in the United States and other countries. For EU/EEA, UK, and Swiss users, we use approved transfer mechanisms—such as the European Commission’s Standard Contractual Clauses (with the UK Addendum as applicable) or other lawful measures. We will reasonably cooperate with customers on any required Transfer Impact Assessments (TIAs) and supplementary measures.

Data Privacy Framework (DPF) readiness. Optmyzr, Inc. was previously self‑certified under the EU‑U.S. Privacy Shield Framework and maintains practices consistent with the successor EU‑U.S. Data Privacy Framework (DPF), the UK Extension, and the Swiss‑U.S. DPF. Although Optmyzr has not yet self‑certified, our practices are designed to align with the DPF Principles (Notice; Choice; Accountability for Onward Transfer; Security; Data Integrity and Purpose Limitation; Access; Recourse, Enforcement, and Liability). If Optmyzr elects to self‑certify, our certification will appear on the Data Privacy Framework List.

Your Privacy Rights
Depending on where you live, you may have rights to access, correct, delete, or obtain a copy of your Personal Data; to restrict or object to certain processing; to withdraw consent where processing is based on consent; to opt out of sale, sharing, or targeted advertising; and to appeal if we deny your request (where required by law). You can submit requests to privacy@optmyzr.com. We will take reasonable steps to verify your request, respond within required timeframes, and explain your options. EU/UK/Swiss users may also contact their supervisory authority. Canadian users can contact the Office of the Privacy Commissioner of Canada.

For additional information, see our Data Processing Agreement, which describe our processor obligations and lawful bases in more detail.

Children
Our Services are not directed to or intended for use by anyone under the age of 18. We do not knowingly collect or allow the submission of Personal Data from children under 13 years of age in the United States, or under the minimum age for consent established by applicable law in other jurisdictions (which may be up to 16 years in certain countries). If we learn that we have collected the Personal Data of a child under the applicable minimum age, we will take steps to delete it promptly. Parents or guardians who believe that their child may have provided information to us should contact us at privacy@optmyzr.com.

Canadian Disclosures
For individuals located in Canada, Optmyzr complies with the Personal Information Protection and Electronic Documents Act (“PIPEDA”) and applicable provincial privacy laws. You have the right to access and correct your Personal Information, withdraw consent to processing (subject to legal and contractual limits), and request deletion of your data. We may not be able to fulfill certain requests where PIPEDA exemptions apply. When Personal Data is transferred outside of Canada, we take appropriate contractual and technical measures to ensure it receives a comparable level of protection. To make a request or ask questions about our handling of your Personal Information, contact pipeda@optmyzr.com. You may also contact the Office of the Privacy Commissioner of Canada (www.priv.gc.ca) if you have concerns about our privacy practices.

Third Party Services and Links
Our Services may contain links to third-party websites, products, and services (including AI models and platforms).The information practices by such third parties (which may include location data or contact details) are governed by their privacy policies, which we encourage you to review.

Compliance with Emerging Privacy Laws
We continuously monitor developments in global and U.S. privacy laws to ensure our practices remain current and compliant. Several U.S. state privacy laws are expanding in scope or taking effect in 2026, including updates to the Utah Consumer Privacy Act (“UCPA”) and the Oregon Consumer Privacy Act (“OCPA”), which introduce new consumer rights and additional obligations related to opt-outs, geolocation data, and processing of children’s information.

Optmyzr will review and, where appropriate, update its data-handling practices and this Privacy Policy to reflect these and other future legal changes, including forthcoming regulations in other U.S. states and jurisdictions. We encourage users to check this page periodically for the latest version of our Privacy Policy.

Changes to Our Privacy Policy
We may revise this Privacy Policy from time to time. We will post the most current version on our website, and if a revision meaningfully reduces your rights, we will notify you in advance; when required by law.

Contact Information
If you have questions about this Privacy Policy or our data practices, contact us at privacy@optmyzr.com or at:

Optmyzr, Inc.
Attn: Privacy Officer
282 San Antonio Road, Mountain View CA 94040
privacy@optmyzr.com

For EU/UK residents, our representative is:
Attn: Privacy Officer
Njalsgade 76, Copenhagen 2300
privacy@optmyzr.com

If you are unsatisfied with our response, you may contact your local data protection authority.

Politique de confidentialité d’Optmyzr pour Microsoft Teams

Si votre organisation a signé un contrat de service avec Optmyzr, ce contrat peut avoir modifié la politique de confidentialité ci-dessous. Veuillez contacter votre représentant de compte Optmyzr pour plus de détails.

Politique de confidentialité d’Optmyzr pour Microsoft Teams
Dernière mise à jour le 27 août 2020

Merci d’utiliser Optmyzr ! Nous nous engageons à protéger votre vie privée et à vous aider à être plus efficace et plus performant dans la gestion de votre publicité en ligne. Notre politique de confidentialité ci-dessous explique comment nous collectons, utilisons, divulguons, transférons et stockons vos données personnelles lorsque vous utilisez nos sites web, logiciels et services (collectivement, les « Services »). Veuillez prendre un moment pour vous familiariser avec nos pratiques en matière de confidentialité et nous contacter si vous avez des questions.

Quelles données personnelles nous collectons et pourquoi
« Données personnelles » désigne des données pouvant être utilisées pour identifier ou contacter une personne physique. Il peut vous être demandé de fournir vos données personnelles à tout moment lorsque vous êtes en contact avec Optmyzr ou une société affiliée à Optmyzr. Optmyzr et ses sociétés affiliées peuvent partager ces données personnelles entre elles et les utiliser uniquement d’une manière conforme à la présente politique de confidentialité. Nous pouvons également combiner vos données personnelles avec d’autres informations afin de fournir et d’améliorer nos produits, services, contenus et publicités. Vous n’êtes pas tenu de fournir les données personnelles que nous avons demandées, mais si vous choisissez de ne pas le faire, dans de nombreux cas nous ne serons pas en mesure de vous fournir nos produits ou services ni de répondre à vos demandes.

Voici quelques types de données personnelles que nous pouvons collecter et la manière dont nous pouvons les utiliser :
Informations de compte.
Nous collectons et associons à votre compte les informations que vous nous fournissez lorsque vous effectuez des actions telles que la création de votre compte, la souscription à une offre payante et la configuration de l’authentification à deux facteurs (comme votre nom, votre adresse e-mail, votre numéro de téléphone, vos informations de paiement et votre adresse postale). Certains de nos Services vous permettent d’accéder à vos comptes et à vos informations via d’autres prestataires de services.

Votre contenu.
Nos Services sont conçus pour vous permettre de stocker facilement vos données de publicité en ligne, vos objectifs, vos cibles, vos contacts, etc. (« Votre contenu »), de collaborer avec d’autres personnes et de travailler sur plusieurs appareils. Pour rendre cela possible, nous stockons, traitons et transmettons Votre contenu ainsi que les informations qui s’y rapportent. Ces informations associées comprennent vos informations de profil, qui facilitent la collaboration et le partage de Votre contenu avec d’autres personnes, ainsi que des éléments tels que les performances des annonces, les calendriers des automatisations, les destinataires des rapports et l’activité d’utilisation. Nos Services vous offrent différentes options pour partager Votre contenu.

Contacts.
Vous pouvez choisir de nous fournir des informations sur vos contacts afin de vous permettre, par exemple, de partager et de collaborer autour de Votre contenu, d’envoyer des messages et d’inviter d’autres personnes à utiliser les Services. Si vous le faites, nous stockerons ces contacts sur nos serveurs afin que vous puissiez les utiliser.

Bases du traitement de vos données personnelles.
Nous collectons et utilisons les données personnelles décrites ci-dessus afin de vous fournir les Services de manière fiable et sécurisée. Nous collectons et utilisons également des données personnelles pour nos besoins commerciaux légitimes, tels que l’envoi d’avis importants concernant votre compte et la facilitation de vos demandes. Dans la mesure où nous traitons vos données personnelles à d’autres fins, nous demandons expressément votre consentement à l’avance ou exigeons que nos partenaires obtiennent ce consentement. Pour plus d’informations sur les bases légales du traitement de vos données, veuillez consulter notre FAQ.

**Collecte de données non personnelles
**Nous collectons également des données sous une forme qui ne permet pas, à elle seule, de les associer directement à une personne spécifique. Nous pouvons collecter, utiliser, transférer et divulguer des informations non personnelles à toute fin. Voici quelques exemples d’informations non personnelles que nous collectons et la manière dont nous pouvons les utiliser :

Informations d’utilisation.
Nous collectons des informations relatives à la manière dont vous utilisez les Services, comprenant souvent les actions que vous effectuez dans votre compte (comme consulter des insights, lancer des optimisations, planifier des automatisations, etc.). Nous utilisons ces informations pour améliorer nos Services, développer de nouveaux services et fonctionnalités, et protéger les utilisateurs d’Optmyzr.

Informations sur l’appareil.
Nous collectons également des informations provenant des appareils que vous utilisez pour accéder aux Services, ainsi que des informations les concernant. Cela inclut notamment les adresses IP, le type de navigateur et d’appareil que vous utilisez, la page web que vous avez visitée avant d’arriver sur nos sites, ainsi que les identifiants associés à vos appareils. Vos appareils (selon leurs paramètres) peuvent également transmettre des informations de localisation aux Services.

**Cookies et autres technologies
**Cookies et autres technologies.
Nous utilisons des technologies telles que les cookies et les pixels espions pour fournir, améliorer, protéger et promouvoir nos Services. Par exemple, les cookies nous aident à mémoriser votre nom d’utilisateur pour votre prochaine visite, à comprendre comment vous interagissez avec nos Services et à les améliorer sur la base de ces informations. Nous considérons les informations collectées par les cookies et autres technologies comme des informations non personnelles. Toutefois, dans la mesure où les adresses IP ou des identifiants similaires sont considérés comme des données personnelles par la législation locale, nous traitons également ces identifiants comme des données personnelles. De même, dans la mesure où des informations non personnelles sont combinées à des données personnelles, nous traitons les informations combinées comme des données personnelles aux fins de la présente politique de confidentialité. Vous pouvez configurer votre navigateur pour qu’il n’accepte pas les cookies, mais cela peut limiter votre capacité à utiliser les Services. Si nos systèmes reçoivent un signal DNT:1 de votre navigateur, nous répondrons à ce signal comme indiqué ici.

Veuillez noter que certaines fonctionnalités de nos Services peuvent ne pas être disponibles une fois les cookies désactivés. Nous recueillons automatiquement certaines informations et les stockons dans des fichiers journaux. Ces informations comprennent les adresses IP, le type et la langue du navigateur, le fournisseur d’accès à Internet (FAI), les sites web et applications de provenance et de sortie, le système d’exploitation, l’horodatage date/heure et les données de navigation. Nous utilisons ces informations pour comprendre et analyser les tendances, administrer le site, mieux connaître le comportement des utilisateurs sur le site, améliorer notre produit et nos services, et recueillir des informations démographiques sur l’ensemble de notre base d’utilisateurs.

Optmyzr peut utiliser ces informations dans ses services de marketing et de publicité. Dans certains de nos e-mails, nous pouvons utiliser une « URL de suivi des clics » liée à du contenu sur nos Services. Lorsque les utilisateurs cliquent sur l’une de ces URL, ils passent par un serveur web distinct avant d’arriver sur la page de destination de nos Services. Nous suivons ces données de clics afin de déterminer l’efficacité de nos communications clients. Si vous préférez ne pas être suivi de cette manière, vous ne devez pas cliquer sur les liens textuels ou graphiques contenus dans les e-mails.

Les pixels espions nous permettent d’envoyer des e-mails dans un format lisible par les clients et nous indiquent si un message a été ouvert. Nous pouvons utiliser ces informations pour réduire ou éliminer les messages envoyés aux clients.

Il nous arrive de contacter des personnes qui n’ont pas de compte Optmyzr. Pour les destinataires situés dans l’UE, nous ou un tiers obtiendrons leur consentement avant de vous contacter. Si vous recevez un e-mail et ne souhaitez plus être contacté par Optmyzr, vous pouvez vous désabonner et vous retirer de notre liste de contacts via le message lui-même.

Marketing.
Nous offrons aux utilisateurs la possibilité d’utiliser certains de nos Services gratuitement. Ces Services gratuits sont rendus possibles par le fait que certains utilisateurs passent à l’un de nos Services payants. Si vous vous inscrivez à nos Services gratuits, nous vous enverrons de temps à autre des informations sur les mises à niveau lorsque cela est autorisé. Les utilisateurs qui reçoivent ces supports marketing peuvent se désinscrire à tout moment. Si vous ne souhaitez pas recevoir de supports marketing de notre part, il vous suffit de cliquer sur le lien « unsubscribe » dans n’importe quel e-mail, ou de mettre à jour vos préférences dans la section Preferences de votre compte personnel.

**Avec qui nous partageons vos informations
**À certains moments, Optmyzr peut mettre certaines données personnelles à disposition dans la mesure limitée décrite ci-dessous. Les données personnelles ne seront partagées par Optmyzr qu’à votre demande ou afin de fournir ou d’améliorer nos produits, services et publicités ; elles ne seront pas partagées avec des tiers à des fins de marketing.

Autres personnes travaillant pour et avec Optmyzr.
Optmyzr fait appel à certains tiers de confiance (par exemple, des prestataires de support client, de traitement des paiements et de services informatiques) pour nous aider à fournir, améliorer, protéger et promouvoir nos Services. Ces tiers n’accéderont à vos informations que pour effectuer des tâches en notre nom, conformément à la présente politique de confidentialité, et nous resterons responsables du traitement de vos informations par ces tiers selon nos instructions. Pour obtenir la liste des tiers de confiance que nous utilisons pour traiter vos données personnelles, veuillez consulter notre FAQ.

Autres utilisateurs.
Nos Services affichent des informations telles que votre nom, votre photo de profil, votre appareil et votre adresse e-mail à d’autres utilisateurs, notamment dans votre profil utilisateur et dans les notifications de partage. Vous pouvez également partager Votre contenu avec d’autres utilisateurs si vous le souhaitez. Lorsque vous enregistrez votre compte Optmyzr avec une adresse e-mail sur un domaine appartenant à votre employeur ou à votre organisation, nous pouvons aider les collaborateurs et les administrateurs à vous trouver, ainsi que votre équipe, en rendant visibles à d’autres utilisateurs du même domaine certaines de vos informations de base — comme votre nom, le nom de votre équipe, votre photo de profil et votre adresse e-mail. Cela vous aide à vous synchroniser avec les autres membres de votre équipe et aide les autres utilisateurs à collaborer avec vous.

Certaines fonctionnalités vous permettent de rendre des informations supplémentaires accessibles à d’autres personnes. Veuillez noter que lorsque vous partagez Votre contenu personnel avec d’autres personnes via nos Services, ces informations deviennent publiques. Optmyzr n’a aucun contrôle sur la manière dont vos données personnelles seront utilisées ou diffusées par les personnes avec lesquelles vous partagez Votre contenu personnel. Dans la mesure où vous partagez du contenu personnel dans une zone de nos Services accessible au public, ce contenu personnel peut être largement diffusé, y compris via les moteurs de recherche et d’autres outils permettant de localiser des informations en ligne (par exemple, les archives Internet).

Autres applications.
Vous pouvez également donner à des prestataires tiers accès à vos informations et à votre compte — par exemple via les API Optmyzr. N’oubliez pas que l’utilisation qu’ils feront de vos informations sera régie par leurs propres politiques de confidentialité et conditions.

Divulgation de vos données personnelles.
En vertu de la loi, d’une procédure administrative, d’un litige et/ou de demandes émanant d’autorités publiques ou gouvernementales dans votre pays de résidence ou à l’extérieur de celui-ci, il peut devenir nécessaire pour Optmyzr de divulguer vos données personnelles. Nous pouvons également divulguer des informations vous concernant si nous estimons que, pour des raisons de sécurité nationale, d’application de la loi ou d’autres questions d’intérêt public, cette divulgation est nécessaire ou appropriée.

Nous pouvons également divulguer des informations vous concernant si nous estimons que cette divulgation est raisonnablement nécessaire pour faire respecter nos conditions d’utilisation ou protéger nos activités ou nos utilisateurs. En outre, en cas de réorganisation, de fusion ou de vente, nous pouvons transférer tout ou partie des données personnelles que nous collectons au tiers concerné.

**Protection des données personnelles
**Sécurité.
Optmyzr prend très au sérieux la sécurité de vos données personnelles. Nous protégeons vos données personnelles en utilisant un système d’authentification à deux facteurs et en recourant au chiffrement pour protéger vos données personnelles pendant leur transmission et lorsque les fichiers sont au repos. Nous continuons également à développer des fonctionnalités visant à sécuriser vos informations, en plus des alertes lorsque de nouveaux appareils et applications sont liés à votre compte. Nous déployons des technologies automatisées pour détecter les comportements abusifs et les contenus susceptibles de nuire à nos Services, à vous ou à d’autres utilisateurs.

Contrôles utilisateur.
Vous pouvez accéder aux informations en vous connectant à votre compte Optmyzr et en accédant à la page des paramètres de votre compte. Vous pouvez choisir les e-mails que vous recevez d’Optmyzr.

Conservation.
Nous vous facilitons la tâche pour que vos données personnelles restent exactes, complètes et à jour. Nous conservons vos données personnelles pendant la période nécessaire à la réalisation des finalités décrites dans la présente politique de confidentialité et dans nos résumés de confidentialité spécifiques aux services. Lors de l’évaluation de ces périodes, nous examinons attentivement si nous avons réellement besoin de collecter des données personnelles et, si nous établissons qu’un besoin pertinent existe, nous ne les conservons que pendant la durée la plus courte possible pour atteindre la finalité de la collecte, sauf si une durée de conservation plus longue est requise par la loi. Si vous supprimez votre compte, toutes les informations de votre compte peuvent être supprimées après 30 jours, sous réserve des exceptions ci-dessous. Vous pouvez également nous demander de supprimer vos informations en nous adressant une demande via les canaux d’assistance officiels. Si vous décidez par la suite de réactiver votre compte, veuillez noter qu’après 30 jours, vos informations peuvent être irrécupérables depuis nos serveurs et nos sauvegardes.

Nous pouvons conserver vos informations après une demande de suppression dans les circonstances suivantes : (1) il peut exister un certain délai dans la suppression de ces informations de nos serveurs et de nos sauvegardes ; et (2) si cela est nécessaire pour nous conformer à nos obligations légales, résoudre des litiges ou faire respecter nos accords.

Où
Dans le monde entier.
Afin de vous fournir les Services, nous pouvons stocker, traiter et transmettre des informations aux États-Unis et dans des lieux du monde entier, y compris en dehors de votre pays. Les informations peuvent également être stockées localement sur les appareils que vous utilisez pour accéder aux Services.
Si vous résidez dans l’Union européenne (« UE »), vous pouvez disposer de droits supplémentaires en vertu du Règlement général sur la protection des données de l’UE (le « RGPD ») concernant vos données personnelles, ou du Data Protection Act de 2018 si vous résidez au Royaume-Uni (« UK »), comme indiqué dans la présente politique de confidentialité. Aux fins de la présente politique de confidentialité, les références à l’UE incluent également les pays de l’Espace économique européen que sont l’Islande, le Liechtenstein et la Norvège.
Lors du transfert de données depuis l’UE, le Royaume-Uni et/ou la Suisse, Optmyzr s’appuie sur divers mécanismes juridiques pour protéger l’intégrité et la sécurité de vos informations lors de leur transfert vers les États-Unis, notamment en exigeant de nos prestataires de services de données qu’ils acceptent les clauses contractuelles types approuvées par la Commission européenne.
Vous avez la possibilité d’accéder à vos données personnelles, de les modifier, de les télécharger ou de les supprimer via le site web. Vous pouvez également nous envoyer un e-mail à privacy@optmyzr.com.
Si vous estimez que notre traitement de vos données personnelles enfreint les lois applicables en matière de protection des données, vous avez le droit légal de déposer une plainte auprès d’une autorité de contrôle chargée de la protection des données. Vous pouvez le faire dans l’État membre de l’UE ou au Royaume-Uni où vous résidez, où se situe votre lieu de travail, ou dans le lieu de l’infraction présumée.
Transferts internationaux de donnéesVeuillez noter que nos serveurs sont situés aux États-Unis, que l’UE considère comme n’offrant pas un niveau adéquat de protection des données. En conséquence, lorsque vous nous fournissez des informations via les Services, vous nous les fournissez aux États-Unis. Veuillez également noter que, si vous vous trouvez dans un pays situé en dehors des États-Unis (y compris, sans s’y limiter, dans l’UE ou au Royaume-Uni), vos données personnelles peuvent être transférées et/ou collectées, stockées, traitées et/ou utilisées en dehors de votre pays, y compris aux États-Unis. Lorsque vous vous inscrivez pour utiliser nos Services, nous vous demanderons votre consentement au transfert et/ou au stockage, au traitement, à la diffusion et à l’utilisation de vos données personnelles aux États-Unis. Lorsque nous transférons vos informations en dehors de l’UE ou du Royaume-Uni de cette manière, nous prendrons des mesures pour garantir que des mesures de sécurité appropriées sont mises en place afin que vos droits à la vie privée continuent d’être protégés comme indiqué dans la présente politique.

**Modifications apportées à notre politique de confidentialité
**Si nous sommes impliqués dans une réorganisation, une fusion, une acquisition ou une vente de nos actifs, vos informations peuvent être transférées dans le cadre de cette opération. Nous vous informerons de toute opération de ce type (par exemple, via un message envoyé à l’adresse e-mail associée à votre compte) et vous présenterons vos choix dans ce cas. Nous pouvons réviser la présente politique de confidentialité de temps à autre et publierons la version la plus récente sur notre site web. Si une révision réduit de manière significative vos droits, nous vous en informerons en envoyant un e-mail à l’adresse que vous avez fournie ; il est donc important de maintenir les informations de votre compte à jour.

**Services tiers
**Nos Services peuvent contenir des liens vers des sites web, produits et services de tiers. Les informations collectées par des tiers peuvent inclure des éléments tels que des données de localisation ou des coordonnées. Votre navigation et vos interactions sur tout site web tiers, y compris ceux qui comportent un lien sur notre site web, sont soumises aux règles et politiques propres à ce tiers. Nous vous recommandons de consulter les déclarations de confidentialité de tous les sites web tiers que vous visitez en cliquant sur le lien « Privacy Policy » généralement situé en bas de la page web que vous consultez.

**Votre droit de contrôler et d’accéder à vos informations
**En vertu du RGPD et du Data Protection Act 2018, vous contrôlez vos données personnelles ainsi que la manière dont elles sont collectées, utilisées et partagées. Par exemple, vous avez le droit de :

Effacer ou supprimer tout ou partie de Votre contenu dans votre compte Optmyzr.
Vous pouvez en savoir plus sur la manière de supprimer vos comptes publicitaires d’Optmyzr ici.

Modifier ou corriger des données personnelles.
Vous pouvez gérer votre compte et le contenu qu’il contient, ainsi que modifier certaines de vos données personnelles, via votre page de profil.

Restreindre l’utilisation. Vous pouvez restreindre notre utilisation de vos données ; toutefois, une telle restriction peut vous empêcher d’accéder aux fonctionnalités de notre Service qui nécessitent l’utilisation de vos données personnelles, comme décrit dans la présente politique de confidentialité.

Transférer.
Dans la mesure où Votre contenu personnel est traité par des moyens automatisés, vous pouvez demander que Votre contenu personnel vous soit fourni dans un format, si cela est techniquement possible, pouvant être transféré à un autre prestataire.

Informations.
Vous pouvez demander davantage d’informations sur la manière dont nous traitons vos informations et obtenir des précisions concernant certains aspects du traitement.
Accès. Vous pouvez accéder à tout moment aux données que nous traitons vous concernant.
Retirer son consentement. Vous pouvez retirer à tout moment votre consentement à l’utilisation de vos données ; toutefois, le retrait du consentement peut affecter la fonctionnalité et les caractéristiques des Services qui vous sont fournis.
S’opposer au traitement automatisé. Lorsque nous nous appuyons sur un traitement automatisé ou un profilage de vos données personnelles, vous avez le droit de vous y opposer.
S’opposer à l’utilisation de vos données. Vous pouvez retirer à tout moment votre consentement à l’utilisation de vos données ; toutefois, le retrait du consentement peut affecter la fonctionnalité et les caractéristiques des Services qui vous sont fournis. Vous avez également le droit de vous opposer à la manière dont nous utilisons vos données personnelles, par exemple à l’utilisation de vos données à des fins de marketing direct. Si vous le faites, nous cesserons de les utiliser à ces fins.
Objection fondée sur l’intérêt légitime. Si vous n’êtes pas d’accord avec le fait que nous nous appuyions sur le fondement de l’intérêt légitime pour utiliser vos données personnelles (voir la section 2 ci-dessus), vous pouvez vous y opposer. Nous réévaluerons alors la mesure dans laquelle nous pouvons continuer à utiliser les données à la lumière de votre situation particulière.
Pour plus d’informations sur votre droit de contrôler et d’accéder à vos données personnelles, veuillez consulter notre FAQ.

**Enfants
**Nous comprenons l’importance de prendre des précautions supplémentaires pour protéger la vie privée et la sécurité des enfants. Nous n’autorisons aucune personne âgée de moins de 18 ans à accéder à nos Services ou à les utiliser, ni à fournir des informations concernant une personne âgée de moins de 13 ans. Si nous apprenons que nous avons collecté les données personnelles d’un enfant de moins de 13 ans, ou d’un âge minimum équivalent selon la juridiction, nous prendrons des mesures pour supprimer ces informations dès que possible.

**Divulgations canadiennes
**Nous nous conformons aux exigences de la Loi sur la protection des renseignements personnels et les documents électroniques (« LPRPDE ») afin de garantir la protection de votre vie privée si vous résidez au Canada. Accès. Vous pouvez demander, par écrit, l’accès à vos données, y compris des informations sur la manière dont nous utilisons vos données, avec qui nous les partageons, ainsi qu’une copie de vos données dans un format accessible. Nous pouvons ne pas être tenus ou autorisés à vous fournir les données demandées si cela devait porter atteinte au secret professionnel de l’avocat ; révéler des informations commerciales confidentielles ; menacer la vie ou la sécurité ; si les données ont été collectées dans le cadre d’une enquête sur une violation d’un contrat ou d’une infraction aux lois du Canada ou d’une province ; générées dans le cadre d’un processus de règlement des différends ; ou créées aux fins de la Loi sur la protection des fonctionnaires divulgateurs d’actes répréhensibles (« loi sur les dénonciateurs »).
Retrait du consentement. Vous pouvez retirer votre consentement à l’utilisation de vos données à tout moment ; toutefois, le retrait du consentement peut affecter le fonctionnement et les fonctionnalités des Services qui vous sont fournis. Dans certains cas, vous ne pourrez pas retirer votre consentement si la loi ou une obligation contractuelle l’exige. Dans de tels cas, nous vous informerons si votre consentement ne peut pas être retiré.
Droit de corriger ou de supprimer des informations. Vous pouvez gérer votre compte et le contenu qu’il contient, ainsi que modifier certaines de vos Données personnelles, via votre page de profil.
Conformité. Pour faire des demandes concernant vos Données personnelles que nous conservons ou pour poser des questions sur notre conformité à la LPRPDE, vous pouvez envoyer un e-mail à notre responsable de la conformité à pipeda@optmyzr.com.

**Questions relatives à la confidentialité
**Lorsqu’une question relative à la confidentialité ou aux Données personnelles reçue en réponse à votre utilisation de nos Services nous parvient, nous disposons d’une équipe dédiée pour traiter la préoccupation spécifique. Veuillez nous contacter à l’adresse privacy@optmyzr.com pour toute question ou préoccupation. Si votre demande est de nature plus substantielle, nous pourrons vous demander davantage d’informations. Tous ces contacts de fond reçoivent une réponse. Si la réponse reçue ne vous satisfait pas, vous pouvez adresser votre plainte au régulateur compétent dans votre juridiction. Si vous nous le demandez, nous nous efforcerons de vous fournir des informations sur les voies de recours pertinentes qui pourraient s’appliquer à votre situation.