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Optmyzr Guest Post Guidelines

Updated on September 10, 2021

Hey there,

Thanks for your interest in contributing to the Optmyzr blog. Before you reach out to us, please take a moment to look over our submission guidelines.

What is the Optmyzr Blog?

The Optmyzr Blog is a publication about all things PPC, with a particular focus on paid search, Google Ads, and working with automation. Our goal is to help PPC experts around the world deliver better results while getting the most out of their ad spend.

Who’s our audience?

Different articles target different roles in the PPC space — account managers, strategists, leadership, and partners at PPC agencies as well as in-house teams.

Who can contribute to the blog?

The ideal contributing writer is a PPC or paid search expert, preferably with 1-2 channels or niche areas of expertise.

Our content features an easy-to-read, conversational tone, so you should be able to connect advertising theory with personal experience and actionable advice.

We recommend working with a content editor or having someone review your contribution to help you create the most engaging articles possible.

What type of content do we accept?

We’re open to publishing anything related to PPC and paid search, as long as it is relevant today and hasn’t been published on our blog before. Please use the search feature to make sure we haven’t covered a specific topic you want to write about.

All guest posts should reflect on your own professional experience and must be original content. They cannot be previously published elsewhere. It should be non-promotional i.e. no excessive product, service, or demo pitches.

Here are some of the general buckets we’d be interested in:

  • Combining PPC automation with manual creativity and skill
  • Managing a PPC team at different levels
  • Scaling a PPC business or program
  • How-to articles on account management, strategy, and tactics
  • The intersection between PPC and SEO

If you’re a business owner or an agency and have found success with a specific PPC strategy, let’s tell your story to those who need some inspiration. We’d also love to discuss the possibility of having you as a guest on PPC Town Hall.

A few more guidelines:

  • Please pitch at least 2-3 topic ideas in your submission.
  • Once we finalize a topic, please send us an outline of talking points. This will help us be on the same page and avoid surprises in your draft.
  • Please submit your draft in a Google Doc with edit access to us.
  • Keep your blog post between 1,200 and 2,500 words.
  • We publish articles in American English (spelling, grammar, measurements, etc.)
  • We ask that you include no more than 2 external links to high-DA sites (including your own) and at least 2 links to Optmyzr blogs and resources.
  • Your draft should also include an SEO title tag and meta description, the author’s headshot and Twitter/LinkedIn profiles, and a short author’s bio (250 characters).
  • Include images, charts, infographics, videos, etc. in your draft wherever necessary. Please also submit these as separate attachments of under 100kb per file. Include at least 2 visuals in your article.
  • The best visuals tell a unique story with data, anecdotes, or lessons. Stock photos are less effective.
  • Optmyzr will design preview and header images using our branded template.

Note: Before you pitch us a topic, search our blog to make sure we haven’t covered it already.

You can also do a Google search for ‘site:optmyzr.com/blog [topic name]’

Why is it worth your time?

  • You’ll get to showcase your PPC expertise to our 40,000-plus newsletter subscribers as part of our monthly content roundup, as well as to our thousands of social media followers
  • You’ll get 2 do-follow backlinks from a 60+ DA site to the resources of your choice (non-product or non-service pages).
  • You’ll also get links to your social accounts (preferably LinkedIn and Twitter), along with your name, headshot, and bio.

What’s next?

If you like what you’ve read so far, send your ideas to ashwin@optmyzr.com and vimal@optmyzr.com.

Start your email subject line with the words ‘Guest post pitch’. We like to organize and filter our guest post pitches so that we don’t miss out on great ideas.

In the body of the email, include your 3 topics for the pitch along with some of your past writing samples and social media profile links.

Our marketing team will review your pitch, and we will email you to let you know about the next steps.

We look forward to hearing from you!