Tables Widgets

Table widgets is a sub-category of widgets in the report designer. It contains different types of widgets that let you report on key performance metrics in an easy to read tabular format. You can report on the performance of campaigns, ad groups, keywords, ads and more.

Use Cases

  • Compare the performance of key metrics over two date ranges. For example, in a monthly report, you can check if an account's performance last month improved over the month before that.
  • Report on different click types and ad extensions to find optimization opportunities.
  • Find top performing campaigns/ad groups/keywords by traffic or conversions.

Identify keywords, ads, and placements for optimization opportunities

To use Table Widgets?

Launch Report Designer 

From your account dashboard, select 'Reporting' to launch Report Designer. Click on 'Tables' to view the different Table widgets and click on them to add them to the report.

Common settings in table widgets

  • Choose to sort by impressions, clicks, cost, conversions etc.
  • Specify the number of rows to display 
  • Select the metric columns to show in the table
  • Select the level at which you want to report (account/campaigns)
  • Choose the date range from the selected date range and account picker in the selector widgets

Preview widget and save report

Account/campaign level performance

KPI Cluster

Report on absolute numbers or compare key metrics at account/label/campaign level over two date ranges. You can report on the performance of these key metrics for specific device and network combination. For example, you can get insights on how performance on Google search on mobile phones changed.


Summary Table 

Review overall performance for a particular date range at account or campaign level.


Performance of Campaign level labels

Labels Widget 

Report on the performance of multiple campaigns together by using labels. By default, the widget will show data for all campaign level labels in the AdWords account. You can filter data by using the 'Label Name Contains' field. For example, if you enter 'Brand' in this field, the table will show data for all labels that contain the word 'brand' in them.


Report on performance over a time period

Time-Wise Stats

 Report on the performance of your account/campaigns for a selected date range. Break down the data by day, week or month. For example, if you're reporting on performance for the last six months, break it down by month on the table.


Segment Stats 

 Report performance of account/campaigns on devices or networks for a selected date range. This helps compare performance on different devices and networks in a single table.


Report on Conversion actions*

Conversion Types

This widget lets you report on the different types of conversions (signups, leads, sales) that are being tracked in the AdWords account. It lets you report on Conversion Type or Conversion Category. 

  • Conversion Type shows conversions that you've defined and named in the AdWords account.
  • Conversion Category shows the pre-defined conversion type categories in AdWords such as purchase, sale, signup, lead, etc.


Report on Ad Extensions

Ad Extensions

Report on the performance of ad extensions such as sitelinks, locations, calls, app extensions and more.



Click Types*

This widget lets you report on types of clicks and their performance. These are clicks that different parts of an ad like headline, sitelinks, driving directions, phone calls etc. receive. This helps identify the part of the ad that is driving traffic and conversions and helps improve the non-performing elements of ads.


Report on Optimization History & Analysis

Optimization History*

Include a summary of changes made through Optmyzr in your reports. You can include details like how many new keywords were added, how many bids were changed, and how many ad schedules were created. This widget also lets you show how much data you analyzed.


*Widget not compatible with Bing Reporting.

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