Design and create report templates in minutes!
With the Report Designer, you can design and create report templates for AdWords and Bing Ads accounts. You can choose to use our instant report templates or create your own. You can reuse templates across AdWords and Bing Ads accounts, customize them with your company's logo and schedule reports to be emailed automatically as PDF attachments or links.
You can use the Report Designer to:
When you start a report from scratch, the template is blank with information, and will display options for Report settings (date range), Report Customizations (theme, full page image, footer image) and Cover Page.
You have to then select the widgets to populate the report with information. The widgets are located in the left column and are organized by categories. When you choose a widget, it will go directly to the end of the report, and will be added to the Table of Contents at the right side.
Each of the widgets allows you to select which metrics you want to include, and how to sort them. The "Campaign" and "Date Range" filters will depend on the ones you've added at the beginning of the report.
It is possible to use clickable links in the Text Box widget as long as the user types in the url starting with "https://"
The Campaign Selector widget allows you to create reports for the whole account, a group of campaigns or labels, or a single campaign. It's possible to add multiple Campaign Selector widgets and set different levels for them in the same report. For example, you can compare the performance of a group of campaigns against another.
Points to keep in mind:
Important Note: It's recommended to use all campaigns in the first campaign selector (CS1), as all the tools are set to the first campaign widget by default.
You can choose a color theme for the report. This will change the base color of the charts and text in the report. You can also choose a custom Cover Page and Footer.
You can add report information here, such as report title, branding information, choose what information to show, as well as top and bottom logo.
As the title sounds, you can find a Table of Contents on the right-hand side of Report Designer and it will list all the title widgets you've added to the report. Here, you can drag and drop the widgets to reorganize them. The system will move all the widgets that are included under the title.
Use cases for Campaign Level Reporting:
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