The Rule Engine lets you create custom optimizations that can make bulk changes to your AdWords account. These can be strategies that can help you bid to a target CPA or, give you a list of keywords and ad groups that are more expensive than their peers. It is possible to run the rules in Optmyzr real time, preview them and also instantly apply them through Optmyzr.
When selecting ROAS as a metric, the system considers it as a Constant Value (not as a percentage).
E.g. If cost is $100 and total conversion value is $500, Adwords would report Conv Value / Cost to be 5. This is multiplied by 100 to get the ROAS which in this case will be 500%.
To copy recipes/rule groups across accounts, please follow the steps below:
1. Click on the hamburger menu on the top right of the recipe and click on the option to 'Copy recipes to clipboard'.
2. In the next window, choose the group rules which you want to copy to clipboard. You can select multiple rules here.
3. Go to the account you want to copy the selected rules and click on the hamburger menu in this account.
4. Click on the option to "Paste recipe from Clipboard" to copy recipes to the account.
Rule-Based Optimizations are custom optimizations recipes created with the help of Rule Engine. A recipe consists of a number of rules based on certain conditions which then performs an action. Once you create a recipe you can make them your "Favourite" and they will show under Rule-Based Optimizations. You can follow the steps below to create Rule Based Optimizations:
You can restrict the bids you want the Rule Engine to apply with the minimum/maximum fields available while setting up an action in a rule. You can choose a number (like USD 10), a metric (like Top Position CPC) or an expression.
You can restrict the maximum bid to go up to a limited number using formulas. For example, you can limit the maximum bid to not be higher than 125% of the current bid as shown below.
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