Product Group Refresher - User Guide

Keep AdWords shopping campaigns in sync with your feed

What is the Product Group Refresher (Shopping Refresher Pro)?

This is the Pro version of the Shopping Refresher optimization. It helps keep AdWords shopping campaigns in sync with the merchant feed. Unlike the Regular version, it can run on all ad groups in the campaign together, which makes it much more efficient to use when you have many ad groups.

How does it work?

The system detects the structure or format in which ad groups and product groups were created. Based on this, it finds all the new products that are in the feed, but which don't have product groups in the campaign. 

Taking this information, it recommends creating new product groups or ad groups that are not part of the campaign based on the existing campaign structure. It also finds product groups that are no longer present in the feed and suggests removing them. These suggestions can be applied with a single click directly to AdWords.

If the system can't find a well defined consistent structure in the Shopping Campaign, it won't be able to recommend how the new products should be split out into product groups.

The Shopping Refresher Pro only recommends product groups when the associated 'Everything Else' group is included. If it is excluded, the tool will ignore new products that were added to the feed under that split because the assumption is that anything that falls into 'Everything Else' should not show ads.

How to use it?

You can access this tool under the Optimizations tab, and in "For Shopping Campaigns". You can also access the optimization directly here.

Before you start using the optimization, we recommend re-syncing your shopping feed in Optmyzr on the 'Manage Merchant Feeds' page. This will allow Optmyzr to get the latest state of the feed to compare against the shopping campaign.

After re-syncing your feed, select a shopping campaign from the campaign tree on the left. This will run the refresher on all active ad groups in the campaign and show results.

Review product groups to be added (Additions) and removed (Removals), select the ones you want to change bids for, and press "Set Bids for Selected".

You can read about troubleshooting different errors here.

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