The Conversion Grabber Optimization is a tool that helps you get more conversions by finding converting keywords that will benefit from an increase in the bids.
This optimization looks for keywords in your AdWords account that have had conversions, but which are currently losing impression share due to ad rank, and recommends selective bid increases for those keywords that will have a positive impact on conversions.
The analysis looks at data for the last 30 days. You can change the date range to look at a different period as well.
By finding converting keywords that have a low impression share, and increasing their bid you can drive more sales and traffic to your site, which will have a positive impact on your conversions. The premise is if converting keywords show more, they will convert more.
We recommend running the optimization every two weeks.
You can find the tool under the Optimizations tab, or access it directly here.
To begin with, select the campaigns where you want to apply the optimization and the date range you wish to take into consideration when analyzing for results, on the left side. Then you'll need to define the filters to be used. By default, the tool will show suggestions based on the Top Suggestions. The options are as follows:
There are two ways to increase bids:
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