Conversion Grabber Optimization - User Guide

What is the Conversion Grabber?

The Conversion Grabber Optimization is a tool that helps you get more conversions by finding converting keywords that will benefit from an increase in the bids. 

How does it work?

This optimization looks for keywords in your AdWords account that have had conversions, but which are currently losing impression share due to ad rank, and recommends selective bid increases for those keywords that will have a positive impact on conversions.

The analysis looks at data for the last 30 days. You can change the date range to look at a different period as well.

Why should you use it?

By finding converting keywords that have a low impression share, and increasing their bid you can drive more sales and traffic to your site, which will have a positive impact on your conversions. The premise is if converting keywords show more, they will convert more.

We recommend running the optimization every two weeks.

How to use it?

You can find the tool under the Optimizations tab, or access it directly here.

Setting up parameters

To begin with, select the campaigns where you want to apply the optimization and the date range you wish to take into consideration when analyzing for results, on the left side. Then you'll need to define the filters to be used. By default, the tool will show suggestions based on the Top Suggestions. The options are as follows:

  • Top SuggestionsSelected by default. 
  • Conservative: it requires keywords to have a higher number of conversions to be suggested.
  • Normal: the number of conversions a keyword has to have to be recommended in this mode is higher than aggressive but lower than conservative.
  • Aggressive: even keywords with a single conversion will be suggested.
  • Custom filter: you can select the metrics you want the system to analyze when displaying the results.

Increasing Bids

There are two ways to increase bids:

  1. Current Bid: select a percentage by which you want to raise the current bid and click update. This will increase bids for selected keywords by the selected percentage.
  2. Manual Bid: you can also type in the bids in the New Bid column.

Demo Video

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