Our Non-Converting Keywords optimization helps you find keywords that have received enough traffic but have not converted during a selected date range. You can choose to pause these keywords to reduce cost and increase ROAS.
The system recommends the keywords by taking into account the statistical significance of the data. For each campaign, Optmyzr will estimate how many clicks it takes before you would expect a conversion. The suggestions will show keywords that have received more than enough clicks but have not converted.
You can use the Non-Converting Keywords Optimization to:
You can access it through the Keywords tab under Optimizations, or open the tool directly here.
To begin with, select the campaigns where you want to look for non-converting keywords, and the data range you want the optimization to take into consideration when displaying the results.
The turbo mode displays any keyword that received more than 20 clicks and did not convert during the selected date range.
Next, set up the filters. You have three options here:
You can also select the metrics columns you want to display
If you want, you can add the non-converting keywords to notes. Once you add the selected words to notes, you can export them to a CSV file and review them later
You can read about troubleshooting questions here.
Our award-winning customer care team is here for you.