Pro Plan Features

There are some unique features available exclusively in the Pro plan that will make managing and optimizing your accounts much easier!


Rule Engine

The Rule Engine lets you create custom rules to make bulk changes to your AdWords account. It supports changing bids and status at the keyword, product group and ad group level based on performance metrics. It is possible to run the rules in Optmyzr in real time, preview them and also instantly apply them through Optmyzr. 

You can save them as starred recipes, to access and apply instantly from the optimizations tab, as well as set them as a "global recipe", which will make it available across your accounts.

The recipes in the Rule Engine can be automated using Automation credits. These credits will come in a fixed number with every Pro plan and Enterprise plan subscription on a monthly basis. You can read more details about these Automation Credits in this link

You can find more detailed information about the Rule Engine in our user guide, or watch a demo video of how it works.


Custom Optimizations in Account Workouts

The Account Workouts are a series of optimizations that help you achieve a goal. It combines the different tools Optmyzr has in a logical order to streamline your workflow process. There are some prebuilt workouts, and you can also create your own custom ones. The custom account workouts can be created using the Rule Engine's Global Recipes, which is a Pro exclusive feature.


Shopping Attribute Bidder

This tools for shopping campaigns lets you aggregate and combine data across product groups based on attributes from the product feed, and is not limited by the structure you have in the shopping campaign.

You can:

  1. Choose from attributes available in the feed like color, size, gender, group id and more.
  2. Aggregate data across the campaign, irrespective of the structure.
  3. Change bids at scale based on aggregate data.

Even if you haven’t used an attribute as part of your product group structure, you can still see how it impacts ad performance. You can find more detailed information on how it works in our user guide.


Shopping Refresher Pro

The Shopping Refresher Pro tool makes it easier to keep your shopping campaigns in sync with your feed. It can run on all ad groups in the campaign together which makes it easier to manage when you have many ad groups. It allows you to:

  1. Refresh all ad groups in the shopping campaign together.
  2. Create new product groups and ad groups for items added to the feed based on the campaign structure.

You can find more detailed information on how it works in our user guide.

The Shopping Refresher Pro can be run automatically through the use of Automation Credits. These credits will come in a fixed number with every Pro plan and Enterprise plan subscription on a monthly basis. You can read more details about these Automation Credits in this link.


Create GRIP Structure

This tool lets you convert existing shopping campaigns into the GRIP (Group of Individual Products) structure without losing historical performance data. You can learn more about it in this article


Multi-Account Reporting

The Multi-Account reporting tool lets you include data from multiple AdWords, Analytics, Facebook and Bing accounts in the same report. It also lets you aggregate data across accounts using the specialized multi-account reporting widgets. Read more about the Multi-Account report here.


Advanced Reporting Features

The Pro plan gives you access to advanced reporting features that will make your reporting tasks easier

  • Add Comments To Reports: Add unique one-time observations to a report before sharing with stakeholders. This is done once the template has been saved, and works as a text-only reference. Screenshot below.
  • Calculated Metrics: Add custom parameters as columns in all the Table widgets in the reports. 
  • Share Report As a Link: Schedule or instantly share reports as a link with stakeholders. You can use them to create custom dashboards.

Read more about these advanced reporting features.

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Pro Dashboard

The Pro version of the MCC Dashboard includes the following additional features:

  • Access to additional performance data from Google Analytics, budgets and more. 
  • Filter data by devices and networks.
  • Add additional data points like Monthly Budget.

Read more about the features available in the Pro Dashboard.


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