On this page:

Keywords that show below the first-page bid in Google Ads are not always below the first page. They sometimes show up on the first page of search results and may have received traffic. Keeping this in mind, we added an advanced mode to the First Page Bridger optimization. 

In the advanced mode, you get access to additional metrics and settings.

Additional settings to see suggestions: 

Restore to First Page: High potential keywords that have bids below the first-page bid. This filter helps to find keywords that have been shown on the first page earlier and increasing the bid will restore their position. 

Promote to First Page: Shows keywords that have bids below the first-page bid. This filter helps to find keywords that haven't received much of a chance to show on the first page and increasing the bid will push them to the first page. 

All: This filter shows all keywords below the first page that have a Quality Score of 5 and above. We recommend using custom filters with this strategy.

View additional metrics: View additional metrics like conversions, cost, and clicks that can help you make a decision when increasing bids.

The Advanced Mode is turned off by default. To enable it, click on the Advanced Mode switch in the left-side selector on the tool.