The First Page Bridger Optimization is a tool which identifies keywords with a high Quality Score (QS) that almost missed the chance to make it to the first page of results with their current bids. The current bid for these keywords is less than 20% below the required first page bid.
The optimization analyzes the performance data (bids slightly below the First Page bid, and have high Quality Score) for each keyword and gives you a list of keywords that will have the largest impact with a minimum bid increase.
The optimization recommends selectively increasing bids for the recommended keywords as they are likely to have the highest impact with a minimal rise in the bid. By increasing the bids for these keywords, you increase their chances of appearing on the first page of search results which results in more traffic and sales.
You can find the First Page Bridger optimization under the Optimizations tab, or access it directly here.
First, select the campaigns you want to see suggestions for, then select the filter level. The predetermined filter levels filter out suggestions based on traffic and Quality Score.
Set the new bids for the selected keywords. You can either do it automatically by pressing the Set Bids menu (A in screenshot), or manually edit it on "New Bid" (M in screenshot).
You'll see a list of results for suggested keywords with the following information:
Like most of our optimizations, you can download the results as a CSV or an AdWords Editor file.
After you are done reviewing the results, you can click the Apply Changes button and the system will ask you for confirmation before uploading the new bids to your AdWords or Bing Ads account.
We suggest segmenting keywords in three sections based on impact and the required bid increase to meet the first page requirements:
Because the rise in the bids takes some time to affect the account performance, we recommend running the optimization every 7-14 days. Keep in mind that the lower the Quality Score, the higher the required bid to get a good ad rank.
*Advanced Mode not available for Bing Ads accounts.
You can read about troubleshooting questions here.
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