Hour of the Week Analysis - User Guide

What does the Hour of the Week Analysis tool do?

The Hour of the Week Analysis tool aggregates hourly performance data and allows you to see which day of the week and hour of the day gets you the highest traffic and conversions/sales. Based on this data, you can increase bids for time slots that are profitable and use ad scheduling in AdWords to not show ads during time slots that are wasting money.

How to use it?

This tool can be accessed from the Insights tab at the top of the page.

Setting up the Parameters

1.- Choose campaigns
All active campaigns are selected in the tree view on the left by default. You can choose a single or a group of campaigns or a label to see the consolidated data. If you want to see data for paused campaigns as well, you can do so by simply selecting the option 'Show Paused' at the top of the tree. 

2.- Pick a Date Range
By default, the tool is set to show data for the last 4 weeks. You can change the date range by choosing dates from the drop-down box, which gives you an exhaustive list of date ranges like Last 30 days, Last Month, Yesterday, Custom and more.

3.- Network and Devices 
You can go a step further and segment data by networks and devices for more granular analysis. Traffic on desktops and mobile phones varies a lot by time of the day and day of the week, and it helps to analyze data for devices separately. 

For example, mobile phones tend to perform better on weekends and in the evenings compared to desktops. When data on mobile phones gets combined with data on desktops this insight is lost. 

4.- Select the metrics to compare from the drop-down menus

Understanding the Results


Hover to statistics per day of the week and time of the day



  • Dark Green indicates Best performance
  • Dark Red shows Lowest performance
  • Light Green means Above Average performance
  • Light Red indicates Below Average performance


Each box in the table has two statistics displayed. They match with the statistics shown in the graph placed above the table, and which you defined in the first settings on the tool. 

Demo Video

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