The Search Terms N-Grams breaks down search queries into individual words and shows the top 100 one word search terms based on the selected metric (impressions, clicks, conversions, etc). You can click on words and phrases to add them to shared negative lists as well.
With the Search Terms N-Grams, you can:
The Search Terms N-Grams breaks down each search term into individual words and aggregates data from each of these individual words within the search terms report.
For example, let's say you have a query that’s 3 terms long: "hotels", “Amsterdam hotels", and “cheap Amsterdam hotels”. Each term will be divided into individual words, which would result in “hotels” “Amsterdam” and “cheap”. The system will then gather data for every occurrence of these individual words within the search terms report, meaning the ROAS for "hotels", for example, would include performance information from all its variations (Amsterdam hotels, cheap Amsterdam hotels, etc).
The overall results weigh the individual words differently, depending on the amount of N-Grams to sort by.
Pick Search Terms By
Select the metric you would like to use to view data.
Color Code Search Terms By
You can see the search terms by different color codes based on certain metrics. For example, if you select clicks and find "shirts" in dark color it signifies this search term gets you a high number of clicks. Similarly, any search term with a light color denotes it triggers fewer clicks.
You can also see the search terms based on the number of words. You can sort by 1, 2 or 3 N-Grams and it will show the results based on the selection.
After you select the parameters, you will see the top 100 words from the search terms report in a word cloud format. The size of the word will determine the position of the word in the top 100 list, and under the cloud, you'll see the terms listed with the values for each metric.
For example, if you filter by clicks, the word that has the biggest font size will have the highest number of clicks, and the list will order the information accordingly.
Here you have the option to download the image, a CSV file, and CSV with more data.
Clicking on the words/phrases in the list or word cloud will bring up a window to add that term as a negative keyword. In the next step, you'll get the option to select the match type and the shared negative list you want to add it to. You can create new shared negative lists as well
In the next step, you can select the match type and also select the shared negative list it should be added to.
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