The Shopping Bidder optimization makes setting the correct CPC bid for your shopping ads a quick and easy process. It enables you to set bids for thousands of product groups in a matter of minutes. New bids can be uploaded to AdWords with a single click.
This optimizations allows you to filter product groups based on performance, and lets you increase or decrease bids in bulk. You can use one of the preset filters/strategies or create your own using Custom Filters. By default the system shows product groups that have a ROAS (return on ad spend) > 100%.
You can access this tool under the Optimizations tab, and in "For Shopping Campaigns". You can also access the optimization directly here.
Select one, multiple or all campaigns in an AdWords account using this option.
The time period the system will use to analyze data and display results.
Last 7 days changes:
This is a fail safe that prevents you from changing the bid for the same product groups every day. The system automatically hides product groups for which bid changes have been made in the last seven days through the Shopping Bidder. You can switch it over to "Show" to see all product groups.
You can roll up product groups to the lowest level that meets the data threshold selected. You can read more about how it works here. Sometimes individual product groups don't have enough data. This feature enables you to aggregate data to make bid decisions.
You can choose one of the following filters to display suggestions:
ROAS > 100%:
Product groups with a return on ad spend greater than a 100% (default).
ROAS < 100%:
Product groups with a return on ad spend that is less than a 100%.
All product groups irrespective of performance.
You can select additional metrics to filter the results further or automate your optimization strategy by applying custom filters on the 'Show All' filter.
When changing the bids, you can choose to do so manually (M on screenshot below) or using any of the automatic choices from the "Set Bids" option (A on screenshot below).
Once you've update your bid selection, the New CPC column will automatically show the new bids.
After you finish making changes, you can click the "Apply Changes" button, and the bids will be updated in your AdWords account.
You can read about troubleshooting questions here.
Our award-winning customer care team is here for you.