Automatically improve your ad targeting by adding keywords based on search terms performance.
Hit your goals for ACOS, or improve your rank by staying within the suggested bid range automatically.
Automate keyword discovery and management.
When new search terms start to drive sales and orders, they can automatically be added as new keywords with the appropriate bid.
If a search term is spending too much and not driving sales, it can be added as a negative keyword automatically. You control the thresholds for excessive spend, or you can base the threshold on account or campaign averages.
Hit a target ACOS or maintain a high position for your sponsored products.
Be profitable by keeping ACOS in check. Set a target ACOS and Optmyzr can calculate the right bid for your ads every day.
Amazon suggests a bid range as well as a recommended bid for keywords. Optmyzr can automatically bid based on the recommended values using your preferences.