PPC Case Study: Automotive PPC

Constellation Agency automates PPC ads from dealer inventory

50

lower cost per lead

25%

25%

hours saved per month

The Challenge

Constellation, a Google Premier Partner agency wanted to deliver automotive leads to their dealership clients at a lower cost. They believed this could be achieved by showing more relevant ads with more information about the vehicles for sale.

They also wanted to reduce wasted ad spend for their clients by turning ads off more quickly after a vehicle was sold.

Keeping PPC ads in sync with dealership inventory would be prohibitively expensive if done manually so they looked for a technology-based solution.

Company

Constellation Agency is a Digital Media Agency designed to help connect the dots between targets, creative and ROI.
constellationagency.com

Headquarters

New York, NY

Industry

Automotive digital advertising

The Solution

Constellation used Optmyzr's Campaign Automator to create and refresh search ads from their dealership inventory feeds. The agency maintained full control over what campaigns, ad groups, ads, keywords, and extensions were generated from their inventory data, a benefit compared to using Google's DSA solution.

The same level of customization would have required 50 hours of manual work per account per month but could be automated with Optmyzr.

Despite most of the account being automated, they could still optimize using their proprietary best practices, effectively combining the best aspects of automation and human insight.

Company

Optmyzr's software helps marketing agencies save time and drive more results.
https://www.optmyzr.com

Headquarters

Los Altos, California

Industry

PPC Management Software

Since we create very granular campaigns, the software has saved us over 4 hours per new campaign set up and allows us the ability to create campaigns, ad groups, ads, and keywords at scale. However, the real time saver has been the ability to keep pricing, color, and trim levels up to date for our automotive clients. This alone saves us just over 50 hours per month! The software has had a huge impact on both the creation and optimizations of our campaigns

David Johnson
VP, Constellation Agency

The Results

The automatically generated ads from Optmyzr's Campaign Automator ensure that only available cars are advertised on Google and that the ads and keywords accurately reflect the specific details about available vehicles.

Constellation Agency now achieves a level of relevancy that was not possible to do profitably before automation. Because the automated inventory-driven ads are more informative, the quality of leads is better and cost per dealership lead has dropped by 25%.

25%

reduction in cost per lead

50

Hours of manual work saved per month

4

Hours saved per month per campaign

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