Specify a template and the tool will build all the necessary elements: campaigns, ad groups, ads, keywords and extensions.
No matter how many campaigns or ad groups you have, update them all with one simple change to your template.
Create unique templates based on any attribute like product category, price, promotional status, condition, and more.
Automatically pause and enable based on inventory or any other criteria like the level of discount.
Show the right discounts in ads, even if the savings are different by geo-targets.
Automate creation of as many smart campaigns as needed to drive better results from automated bidding
Refine results by managing bids, budgets, negative keywords, etc by hand or with a tool like Optmyzr or Google Smart Bidding.
Connect with your DMS and only advertise in-stock vehicles. Use power functions to make the ads say how many cars of a particular make you have for sale.
Include the lowest price for city pairs in your ads. Show different ads depending on the hotel room type available. Also works for cruises, car rentals, city tours, and attractions.
Highlight different promotions in different cities. Take your ads offline when your crews are fully booked and resume them when more work is desired.
Use the merchant feed you already have to create search ads with a higher level of control than DSAs. Never pay for clicks when a product goes out of stock.